Analisis Finansial Agroindustri Coco Fiber di Kabupaten Padang-Pariaman

The potential of coconut owned by Padang Pariaman Regency with production reaching 35,436 tons in an area of 40,755 hectares strongly supports the development of agroindustrials in the countryside. The development of rural industries will create new jobs so that the community economy will increase. Coconut has a lot of derivative products, one of which is cocofiber produced from coconut coir. Coconut coir itself is one of the remaining coconut products that can be processed so as to increase the value of the product. Location determination and financial analysis can help potential investors to make cocofiber agroindustry development decisions. The method used to determine the location of the factory is gravity location model (GLM), using data on the coordinate point of coconut IKM in Kab. Padang Pariaman. For financial analysis is calculated using Net Present Value (NPV) and Internal Rate of Return (IRR). Both of these methods are expected to illustrate whether the development plan of the cocofiber industry in kab. Padang pariaman should be done or not. Based on the results of calculations using the GLM method, the optimal factory location selected is in the Limau River area of Padang Pariaman Regency with coordinate points (-0.55904, 100.0827). NPV showed a positive value and the IRR gave a result of 11.6%. The results showed that the calculation of NPV and IRR obtained results that showed that the construction of a cocofiber factory on the Limau Kab. Padang Pariaman River was feasible to carry out.

Effects of Systematic Changes in Commodity Arrangement on the Satisfaction of Supermarket Customers

Purpose: The paper investigates if relocation of goods at supermarkets, practised to boost sales, bothers customers and improves financial results of the stores. To explore this, a questionnaire-based poll was run, using questions, such as “Do you mind if commodity is not permanently in the same place?”, or “While searching, do you buy anything you did not indend to buy?”. Various relations are also observed. For instance, are opinions on product relocation related in any way to age of customers? The study suggests most customers are not satisfied with changes in product location, yet the practices lead to higher sales. It turns out the business principle – only satisfied customers spend more – may not be so true. In the study, some new questions also arose and were evaluated, such as the question “Which management activities have a positive effect on customers?”. Methodology/Approach: The paper relies on statistical testing, specifically on the chi-square test of independence and a test of differences in the relative frequency of occurrence of diverse phenomena. Real, empirical data are utilized. Findings: The analysis showed that most customers dislike looking for goods, and many of them buy items that they did not intend to purchase. Thus, a paradox occurs when entrepreneurs dissatisfy customers, yet they register higher profits. Research Limitation/Implication: The results concern a specific scientific field – microeconomic behavioural patterns at supermarkets. Originality/Value of paper: The research presented in this paper is focused on the Czech Republic where it has not been undertaken to date. Work of this kind is not cited in the scientific literature, however.

Pengaruh Marketing Mix terhadap Keputusan Nasabah untuk Menabung pada PT Bank Muamalat Indonesia Kantor Cabang Pembantu Stabat

The Influence of Marketing Mix On Customer's Decision To Saving At PT. Bank Muamalat Indonesia Branch Stabat Officer. Asmawarna Sinaga and Anjur Perkasa Alam. Methods of data collection is done through questionnaires distributed to customers at Bank Muamalat KCP Stabat. Samples taken as many as 100 respondents of Bank Muamalat customers with probability sampling technique, the data obtained then processed using SPSS tool version 17 and analysis by using multiple linear regression analysis. This analysis includes reliability test, validity test, multiple linier regression test, hypothesis testing through Ttest, Ftest, and coefficient of determination (R2) and classical assumption test. Ttest results show that Product, Location, Promotion, People have a positive and significant impact on customer's decision to save at Bank Muamalat. While Physical Evidence does not significantly influence the decision of customers to save at Bank Muamalat. Ftest shows that product, location, promotion, person, and physical evidence simultaneously have a significant effect on customer decision to save at Bank Muamalat.

Transnational Corporation’s Failure in China: Focus on Tesco

Many of the foreign companies operating in China have claimed that they have failed and are constantly deciding on a strategic withdrawal from the Chinese market. We intend to conduct an empirical analysis of Chinese consumers in order to determine the cause of Tesco’s management failure in China. The survey was conducted on those in their 20s or older who had experience shopping at both Tesco and RT-Mart. As a result, a total of 650 copies were distributed to obtain an effective sample of 607 copies, which was used for the analysis. This paper conducted a comparative analysis on Chinese consumers who visited both Tesco and its rival company RT-Mart in China. We found through comparative analysis that Tesco was destined to fail in many areas. It was estimated that RT-Mart was more satisfactory in all factors, including product, location, brand recognition, and employee service.

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

Identifikasi Produk Unggulan Dan Kontribusi Sektor Tersier Di Kabupaten Madiun

Madiun Regency is one of the districts in the western part of East Java which has a very strategic location as a transit city. Then the tertiary sector has a big role / contribution to Gross Regional Domestic Product / PDRB which certainly affects economic growth. This research was carried out in order to: (1) Identify the leading sectors of the tertiary sector in Madiun Regency. (2) Reviewing the contribution of tertiary sector to PDRB of Madiun Regency. and (3) Assessing the base sector which can be used as a mainstay for economic development in Madiun Regency, especially the tertiary sector in 2019 and in the future. The results of research using the analysis of Location Quotient (LQ) are (1) The tertiary sector of Madiun Regency is included in mainstay, superior and prospective criteria. (2) The superior potential of tertiary sector Madiun Regency are the information and communication sector, real estate, education services and health services and social activities. Based on analysis of contribution to the Gross Regional Domestic Product / PDRB of tertiary sector that has largest contribution is the financial and insurance services sector; second is the information and communication sector; and third is government administration, defense and social security is mandatory. Keywords—: Tertiary; Superior Product; Location Quotient (LQ); Contribution; Madiun Regency.

POSISI STRATEGI BERSAING BISNIS PEMBENIHAN UDANG VANAME DENGAN PENDEKATAN COMPETITIVE PROFIL MATRIX

The business competition of vannamei shrimp seed has strongly expanded by the increasing of Indonesian shrimp export. The businessman competesin preparing vannamei shrimp seed for Indonesian fisherman. The ability of competition has influenced in company competitive strategy. Thisresearch aimed to identify the position of competitive strategy and to know the strong and low point of critical success factor (CSF) in the businessof vannamei shrimp seed. This research used descriptive qulaititative research by using phenomenology. The technic of data collecting usedinterview and direct observation to the research subject. The research result by using Competitive Profile Matrix (CPM) showed that the positionof competitive strategy in PT Semar Emas is not strong enough yet as its competitor, PT Dewa Ndaru. The competition ability of PT Semar Emascan be showed in critical success factor (CSF) with the low point in the old company management, the traditional marketing management, thegovernment policy and unstable economic condition. The strong point is in the product location of vannamei shrimp seed and the quality of humanresource.

The Implementation of Engineering Sciences using Matrix Method for Cultural Heritage Assets

One of several forms of implementation of engineering knowledge is the matrix method, one of them Market Appeal-Robusticity Matrix method. With this matrix the research conducted is (1) evaluating Minangkabau cultural heritage assets in Tanah Datar District in terms of their uniqueness and importance as tourist attraction assets, and (2) Evaluating Minangkabau cultural heritage assets in terms of the quality and current state of Cultural Heritage Tourism in Tanah Datar District. Furthermore, the Market Appeal-Robusticity Matrix method has been used to assess cultural heritage assets in Tanah Datar. Then for further information, in addition to direct observation, obtained from the tourism sector, travel agents, government, asset owners, and conservation specialists for questionnaires and interviews. The results of this research indicate Batu Angkek-Angkek and Istano Basa Pagaruyung, Sari Tabek Hall, Rao-Rao Mosque, Tuo Kampai Nan Panjang House, and Batu Basurek achieved the highest scores. Therefore, one of the implications of this research is the proposition of specific steps to improve the image of tourism products including the formulation of policies and management for the government, asset owners, and the community of Tanah Datar District with the aim of preserving these cultural heritage assets, so that this potential remains and able to become an economic resource, and also to position assets as a unique tourist product location for both this area and Indonesia.