Consumatori cinesi e cibo: tra tradizione millenaria e influenze culturali occidentali

2012 ◽  
pp. 85-99
Author(s):  
Teresa Del Giudice ◽  
Francesco Caracciolo ◽  
Gianni Cicia ◽  
Klaus G. Grunert ◽  
Athanasios Krystallis
Keyword(s):  
Food Products ◽  
Point Of View ◽  
Chinese Society ◽  
Chinese Market ◽  
Chinese Consumers ◽  
Chinese Tradition ◽  
The Rich ◽  
The Ancient Chinese ◽  
Culinary Culture ◽  
Cultural Openness

China is one of the most dynamic economies of the planet. The dramatic economic development in recent decades has greatly influenced the structure and habits of Chinese society. This although still characterized by strong disparities between the poorer classes and the wealthy, shows a growing middle class and an increasingly high-income segment. These segments of society are, as expected, evolving from a cultural point of view beginning to incorporate into the ancient Chinese tradition elements of other cultures, most notably the Western one. As was the case for other new economies, especially the rich part of the population is showing an increasing inclination towards all aspects of Western culture. This opening is also affecting the food consumption habits, transforming the dynamic and vibrant Chinese market into a major destination for European food products. The following research by submitting a questionnaire to 500 Chinese consumers residents in metropolitan areas had a dual objective. The first involved the analysis of the propensity of consumers to enter into the ancient Chinese culinary culture food products from other countries. The second was represented by the attempt to segment consumers, depending on the degree of cultural openness towards non- Chinese food, using both socio-demographic and psychographic variables.

scholarly journals New trends in the Chinese diet: cultural influences on consumer behaviour

2016 ◽  
Vol 5 (2) ◽  
Author(s):  
Teresa Del Giudice ◽  
Giovanni Cicia ◽  
Klaus G. Grunert ◽  
Athanasios K. Krystallis ◽  
Yanfeng Zhou ◽  
...  
Keyword(s):  
Cultural Influences ◽  
Major Elements ◽  
Food Culture ◽  
Chinese Society ◽  
Chinese Consumers ◽  
Initial Attempt ◽  
Cultural Changes ◽  
Chinese Consumer ◽  
Food Taking ◽  
Culinary Culture

China is one of the most dynamic regions in the world in terms of economic growth and development. Such development has inevitably influenced the structure and habits of Chinese society. Whilst the economic condition of the middle class and high-income segment have steadily improved, cultural changes are also under way: ancient Chinese traditions now include major elements from other cultures, most notably the West (Hsing, 2011). The above scenario is the background to this paper. A structured research-administered survey was developed to investigate the changes in the Chinese consumer food culture: 500 urban participants were randomly selected from six reference cities, covering geographically almost the whole country. This study aims not only to analyze the propensity of consumers to include food products from other countries in their ancient Chinese culinary culture, but also represents an initial attempt to perform a market segmentation of Chinese consumers according to their degree of cultural openness toward non-Chinese food, taking into account socio-demographic, cognitive and psychographic variables.

Traditional Italian Food Products on the Chinese Market

2017 ◽  
pp. 22-43
Author(s):  
Maria Giovanna Tongiani ◽  
Sheng Zhao
Keyword(s):  
Small And Medium Enterprises ◽  
Food Products ◽  
Positive Opinion ◽  
Chinese Market ◽  
Chinese Consumers ◽  
Definition Of ◽  
Medium Enterprises ◽  
Health Content

This work focuses attention on the area of a specific sector consisting of Italian small and medium enterprises that market traditional Italian products. A questionnaire submitted to a group of Chinese consumers provides their definition of a traditional product and, in particular, gives their positive opinion on traditional Italian food products, whose “reliability” and “health” content they acknowledge as fundamental attribute perceptions, together with the importance of an agreeable “taste”. The study stresses the strategic importance for small and medium Italian enterprises offering traditional Italian food products to adopt more appropriate marketing techniques and practices which take into account the indications emerging from the survey for developing the Chinese market.

scholarly journals Ethos in Early Chinese Rhetoric: The Case of “Heaven”

Humanities ◽  
2020 ◽  
Vol 10 (1) ◽  
pp. 7
Author(s):  
Yong-Kang Wei
Keyword(s):  
Cultural Heritage ◽  
Chinese Society ◽  
Cultural Tradition ◽  
The West ◽  
Chinese Tradition ◽  
Rhetorical Tradition ◽  
Chinese Rhetoric ◽  
Human Desire ◽  
Collective Ethos ◽  
The Universe

Though applicable in many Western historical-cultural settings, the Aristotelian model of ethos is not universal. As early Chinese rhetoric shows in the example of cheng-yan or “ethos of sincereness,” inspiring trust does not necessarily involve a process of character-based self-projection. In the Aristotelian model, the rhetor stands as a signifier of ethos, with an ideology of individualism privileged, whereas Chinese rhetoric assumes a collectivist model in which ethos belongs, not to an individual or a text, but rather to culture and cultural tradition. This essay will be concentrating on the concept of Heaven, central to the cultural and institutional systems of early Chinese society, in an attempt to explore collective ethos as a function of cultural heritage. Heaven, it shall be argued, plays a key role in the creation of Chinese ethos. This essay will also contrast the logocentrism of Western rhetorical tradition with the ethnocentrism of Chinese tradition. The significance of Heaven in its role as a defining attribute of Chinese ethos is reflective of a unique cultural heritage shaped by a collective human desire in seeking a consciousness of unity with the universe. Just as there are historical, cultural, and philosophical reasons behind logocentrism in the West, so the ethnocentric turn of Chinese rhetoric should be appreciated in light of a cultural tradition that carries its own historical complexities and philosophical intricacies.

scholarly journals Consumers’ Intention to Adopt Blockchain Food Traceability Technology towards Organic Food Products

2021 ◽  
Vol 18 (3) ◽  
pp. 912
Author(s):  
Xin Lin ◽  
Shu-Chen Chang ◽  
Tung-Hsiang Chou ◽  
Shih-Chih Chen ◽  
Athapol Ruangkanjanases
Keyword(s):  
Food Safety ◽  
Behavioral Control ◽  
Organic Food ◽  
Food Products ◽  
Partial Least Square ◽  
Least Square ◽  
Perceived Behavioral Control ◽  
Chinese Consumers ◽  
Food Traceability ◽  
Traceability System

Establishing a blockchain food traceability system (BFTS) is increasingly important and urgent to resolve the contradiction between consumers’ intention regarding safe food selections and the spread of polluted foods. Using the advantages of blockchain, such as immutability, decentralization, openness, and anonymity, we can build trusted food traceability systems based on these important characteristics. With reliable information, traceability from production to sales can effectively improve food safety. In this research, multiple models, namely, the information success model (ISS) and the Theory of Planned Behavior (TPB) are formed into a conceptual integrated framework to study the intentions’ influenced factors of BFTS technology for Chinese consumers to help ensure food safety and the quality of Chinese organic food products. A face-to-face questionnaire survey with 300 valid responses was analyzed by Partial Least Square from the Chinese consumers focusing on the organic food products. This study found that the attitude and perceived behavioral control qualities significantly and positively affect the usage intention in adopting BFTS, while the subjective norms are positively but not significantly correlation with the usage intention in using BFTS. The above results will inform suggestions for productors and academics along with implications to promote BFTS’ usage intention.

Time, money, or convenience: what determines Chinese consumers’ continuance usage intention and behavior of using tourism mobile apps?

2019 ◽  
Vol 13 (3) ◽  
pp. 288-302 ◽  
Author(s):  
Feng Xu ◽  
Songshan (Sam) Huang ◽  
Shuaishuai Li
Keyword(s):  
User Behavior ◽  
Mobile Apps ◽  
Equation Modeling ◽  
Chinese Society ◽  
Chinese Consumers ◽  
Time Saving ◽  
Content Type ◽  
Continuance Usage ◽  
And Behavior ◽  
Continuance Usage Intention

Purpose This study aims to examine the effects of three aspects of perceived advantage (i.e. time-saving, money-saving and convenience) on Chinese consumers’ continuance usage intention and behavior of using tourism mobile applications (apps) in the context of Chinese society and culture. Design/methodology/approach Survey data were collected at 20 key tourist attractions in Jinan, China from tourists who visit the attractions. Structural equation modeling was applied to test the hypothetical model. Findings Empirical findings revealed that time-saving directly affected consumers’ continuance usage intention but did not influence user behavior; on the contrary, money-saving had a direct effect on user behavior, but not on intention. Convenience was found to affect both intention and behavior and had a much stronger total effect on user behavior than time-saving and money-saving. Research limitations/implications The study findings offer insights into the further development of tourism mobile apps. While money-saving can be an effective marketing offer for user adoption of tourism mobile apps, tourism mobile apps operators should further tap into the value of time and convenience in designing and developing tourism mobile apps. Originality/value The study expands on practical knowledge of Chinese consumers’ behavior toward using tourism apps.

scholarly journals Virtue or Vice? Trauma Reflected in Mo Yan’s Frog

2019 ◽  
Vol 24 (1) ◽  
pp. 173-189
Author(s):  
Jinghui Wang
Keyword(s):  
Human Nature ◽  
Family Policy ◽  
Population Control ◽  
Control Policy ◽  
Chinese Society ◽  
The Novel ◽  
Mo Yan ◽  
Epistolary Novel ◽  
The Face ◽  
The Ancient Chinese

The preoccupation with human nature is deeply rooted in literature. This paper starts from the ancient Chinese rudimentary understanding of human nature, then passes through Mo Yan’s Frog, an epistolary novel which covers the 30-year history of the Chinese population control policy through the description of an obstetrician in quest of her own human nature, and ends with her mediation and effort to retrieve goodness in the face of state will. Mo Yan, as well as many other Chinese people, does not deny that the onechild family policy had been laid down with a good intention to promote the general welfare of all citizens in China. But through a detailed reading of the novel Frog, it is argued that this policy might be a legalized illegality, which results in the schizophrenia of the main character out of the dilemma of justifying her deeds as virtue or vice. It is suggested that the experience of the female character in the novel, as well as in the contemporary Chinese society, should be investigated allegorically, and it reveals a universal issue about the complexity of human nature, for in a certain sense, one may start aiming to be Mother Theresa, but end in finding himself or herself merely a devoted clownlike servant of the state will.

scholarly journals Constructing freshness: the vitality of wet markets in urban China

2019 ◽  
Vol 37 (1) ◽  
pp. 175-185 ◽  
Author(s):  
Shuru Zhong ◽  
Mike Crang ◽  
Guojun Zeng
Keyword(s):  
Food System ◽  
Southern China ◽  
Cultural Construction ◽  
Urban China ◽  
Rapid Expansion ◽  
Small Scale ◽  
Chinese Market ◽  
Chinese Consumers ◽  
Fresh Food ◽  
Wet Market

Abstract Wet markets, a ‘traditional’ form of food retail, have maintained their popularity in urban China despite the rapid expansion of ‘modern’ supermarket chains. Their continued popularity rests in the freshness of their food. Chinese consumers regard freshness as the most important aspect of food they buy, but what constitutes ‘freshness’ in produce is not simply a given. Freshness is actively produced by a range of actors including wholesalers, vendors as well as consumers. The paper examines what fresh food means to consumers in the Chinese market. It argues that wet markets create a sense of freshness that resonates with this culinary culture through their sensoria, atmosphere, and trust between food vendors and consumers. Together these respond to desires for and reproduce criteria used to evaluate freshness. Within a fragmented food trade system, wet market vendors have an advantage in offering ‘freshness’ through their ability to connect various wholesalers, agencies, and middlemen, and shorten supply chains. The paper is based on participatory observation, a consumer survey and in-depth interviews of various stakeholders in southern China, especially Sanya in Hainan and Guangzhou in Guangdong. This study suggests that this cultural construction of freshness creates a niche for small-scale players and ‘traditional’ markets in an increasingly concentrated global food system.

scholarly journals Transnational Corporation’s Failure in China: Focus on Tesco

2020 ◽  
Vol 12 (17) ◽  
pp. 7170
Author(s):  
Kim Woohyoung ◽  
Hyun Kim ◽  
Jinsoo Hwang
Keyword(s):  
Comparative Analysis ◽  
Empirical Analysis ◽  
Chinese Market ◽  
Chinese Consumers ◽  
Foreign Companies ◽  
Brand Recognition ◽  
Product Location

Many of the foreign companies operating in China have claimed that they have failed and are constantly deciding on a strategic withdrawal from the Chinese market. We intend to conduct an empirical analysis of Chinese consumers in order to determine the cause of Tesco’s management failure in China. The survey was conducted on those in their 20s or older who had experience shopping at both Tesco and RT-Mart. As a result, a total of 650 copies were distributed to obtain an effective sample of 607 copies, which was used for the analysis. This paper conducted a comparative analysis on Chinese consumers who visited both Tesco and its rival company RT-Mart in China. We found through comparative analysis that Tesco was destined to fail in many areas. It was estimated that RT-Mart was more satisfactory in all factors, including product, location, brand recognition, and employee service.

Christian Women in Chinese Society

2018 ◽  
Keyword(s):  
Chinese Women ◽  
Mainland China ◽  
Single Women ◽  
Chinese Society ◽  
Christian Women ◽  
Anglican Church ◽  
Civilizing Mission ◽  
Western Imperialism ◽  
History Of ◽  
The Rich

This volume expands on the long-standing debates about whether Christianity is a collaborator in, or a liberating force against the oppressive patriarchal culture for women in Asia through the accounts of the Anglican church in China. Women have played an important role in the history of Chinese Christianity, but their contributions have yet to receive due recognition, partly because of the complexities arising out of the historical tension between Western imperialism and Chinese patriarchy. Single women missionaries and missionary spouses in the nineteenth century set the early examples of what women could do to spread the Gospel. The education provided to Chinese women by missionaries, which was expected to turn them into good wives and mothers, empowered the students and allowed them to become full participants not only in the Church but also in the wider society. Together, the Western female missionaries and the Chinese women whom they trained explored their newfound freedom and tried out their roles with the help of each other. These developments culminated in the ordination of Florence Li Tim Oi to priesthood in 1944, a singular event that fundamentally changed the history of the Anglican Communion. At the heart of this collection lies the rich experience of those women in the Anglican church, both Chinese and Western, who devoted their lives to their evangelizing and civilizing mission across mainland China and Hong Kong. Contributors make the most of the sources to reconstruct their voices and present sympathetic accounts of these remarkable women’s achievements.

A study of the Chinese consumers’ product-country image of Spain

2017 ◽  
Vol 29 (5) ◽  
pp. 947-977 ◽  
Author(s):  
Haritz Gorostidi-Martinez ◽  
Weimin Xu ◽  
Xiaokang Zhao
Keyword(s):  
Private Sector ◽  
Personal Data ◽  
Country Image ◽  
Chinese Market ◽  
Chinese Consumers ◽  
Product Price ◽  
Content Type ◽  
Research Results ◽  
Product Image ◽  
Public And Private Sector

Purpose As part of a cross-cultural research, the purpose of this paper is to provide further insights into the existing product-country image (PCI) of the Chinese consumers’ perceptions of Spain, its products, and its people, thereby providing an overall contemporary Spanish PCI within the Chinese market. Design/methodology/approach In total, 215 valid structured questionnaires were gathered throughout China. Following a pre-investigation of 259 usable questionnaires, a 52-item construct was drawn from the existing widely used PCI item scales, designing a structured PCI construct, covering: “country image,” “personal image,” “product image,” “general knowledge about Spain,” and “personal data.” Findings The study provides: a PCI pre-investigation research results as well as a literature review on PCI topic; research results for the five hypotheses concerning Chinese citizens’ view of Spanish product price, quality, technicality, inventiveness, and known brands view; descriptive statistics as well as result graphs for each of the covered PCI sections; our PCI construct variable correlations with the tested five product image variables; and general implications. Research limitations/implications Standardizing PCI longitudinal studies, as well as focusing on how the Spanish Government and private sector should determine the long-term criteria to facilitate a clearer representation of the Spanish PCI evolution within the Chinese market, is advised. Originality/value The current study intends to capture insights for Spain and other country’s public and private sector decision makers to better integrate market and non-market strategies. The results would further assist delineating strategies to avoid the liability of foreignness of Spanish organizations within China.

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