From the Museum Experience to the Museum as an Experience

2019 ◽  
pp. 73-81
Author(s):  
Elisa Mandelli
Keyword(s):  
Major Trend ◽  
Museum Experience

This chapter discusses a major trend in contemporary museology: the delivering of “experiences” as the main aim of the exhibitions. It argues that today museums seek to affect visitors rather than to inform them. Their role is therefore no longer that of repositories of collections, but rather that of performative spaces with a strong narrative component. The chapter analyses the curatorial debate about the “experiential” museum, with particular attention to the role of audio-visuals in shaping this trend.

scholarly journals Mechanics of evolutionary digit reduction in fossil horses (Equidae)

2017 ◽  
Vol 284 (1861) ◽  
pp. 20171174 ◽  
Author(s):  
Brianna K. McHorse ◽  
Andrew A. Biewener ◽  
Stephanie E. Pierce
Keyword(s):  
Body Mass ◽  
Bone Geometry ◽  
Continuous Measure ◽  
Positive Allometry ◽  
Load Bearing ◽  
Beam Analysis ◽  
Body Sizes ◽  
Major Trend ◽  
The Cost

Digit reduction is a major trend that characterizes horse evolution, but its causes and consequences have rarely been quantitatively tested. Using beam analysis on fossilized centre metapodials, we tested how locomotor bone stresses changed with digit reduction and increasing body size across the horse lineage. Internal bone geometry was captured from 13 fossil horse genera that covered the breadth of the equid phylogeny and the spectrum of digit reduction and body sizes, from Hyracotherium to Equus . To account for the load-bearing role of side digits, a novel, continuous measure of digit reduction was also established—toe reduction index (TRI). Our results show that without accounting for side digits, three-toed horses as late as Parahippus would have experienced physiologically untenable bone stresses. Conversely, when side digits are modelled as load-bearing, species at the base of the horse radiation through Equus probably maintained a similar safety factor to fracture stress. We conclude that the centre metapodial compensated for evolutionary digit reduction and body mass increases by becoming more resistant to bending through substantial positive allometry in internal geometry. These results lend support to two historical hypotheses: that increasing body mass selected for a single, robust metapodial rather than several smaller ones; and that, as horse limbs became elongated, the cost of inertia from the side toes outweighed their utility for stabilization or load-bearing.

scholarly journals New Procedures in the Museums: The Communication Through Immersive Technologies

2018 ◽  
Vol 11 (6) ◽  
pp. 83
Author(s):  
Filomena Izzo ◽  
Domenico Graziano ◽  
Mario Mustilli
Keyword(s):  
Museum Experience ◽  
The Relationship ◽  
New Procedures ◽  
Immersive Technologies

In the relationship between technologies and museum, a particular attention is to be reserved to the role of immersive technologies in the planning of the museum experience, to the opportunities for the innovation of the museum concept in the development of the visit experience and to the effects that such innovations might have in the enhancement process of museums.In this article a short examination of the studies on the museum experience is presented, hereafter the results of a case study The Archeologic Museum of Olbia are accounted.

Understanding competition and service offer in museum marketing

2017 ◽  
Vol 30 (2) ◽  
pp. 215-230 ◽  
Author(s):  
Tanja Komarac ◽  
Durdana Ozretic-Dosen ◽  
Vatroslav Skare
Keyword(s):  
Emerging Market ◽  
Marketing Management ◽  
Marketing Manager ◽  
Convenience Sample ◽  
Content Type ◽  
Museum Professionals ◽  
Museum Marketing ◽  
Research Findings ◽  
Museum Experience

Purpose The purpose of this paper is to explore the current role of competition as one of the neglected aspects of museum marketing management. It also aims to discover whether museum professionals consider museums to be market immune and to find out what they think about the role of competition in creating and managing their existing and new services. Design/methodology/approach The theoretical part of the paper is based on a review of the literature from the multidisciplinary field of arts and museum marketing management. The exploratory qualitative research included 17 museum professionals and was carried out in 17 museums in one EU emerging market country. Findings Museum professionals are not aware of the competition, or they tend to ignore its existence. They consider the preservation of objects (exhibits) to be equally or even more important than providing services. However, additional services become important. Although some museum professionals try to engage visitors in the active creation of museum experience, most are still conservative in such terms. Research limitations The primary research limitations are related to intentional, convenience sample and the perspective of one employee (marketing manager or museums’ director). Originality/value Research findings provide valuable insights for both marketing academics and professionals engaged in the museum marketing management field. The contribution of the paper is also contextual as it helps to bridge the gap existing in museum marketing management research in the context of the emerging markets.

Abstracts of papers from the discussion meeting on mathematical genetics

1983 ◽  
Vol 390 (1798) ◽  
pp. 217-220
Keyword(s):  
Population Genetics ◽  
Restriction Endonuclease ◽  
Natural Populations ◽  
Genetic Data ◽  
Genetic Constitution ◽  
Genetic Process ◽  
Major Trend ◽  
Deductive Theory

A major trend of population genetics theory in the 1970s was the increased emphasis on inductive arguments, based on observed genetic data, rather than on deductive arguments based on theory and models. This occurred in part because the deductive theory had largely fulfilled its role of describing evolution as a genetic process, and in part because of the increasing amounts of data available on the genetic constitution of natural populations. Inference procedures raise difficulties not present in the deductive theory. Often conditional arguments are necessary since the data often must fulfil some condition to be observed. Different inference procedures, having different efficiencies, apply for data from different apparatuses. Care must be taken in deciding what it is that the inference concerns. These problems are illustrated by reference to restriction endonuclease techniques and ascertainment sampling.

scholarly journals Museum experience and satisfaction: moderating role of visiting frequency in national museum of ghana

2021 ◽  
Vol 19 (2) ◽  
pp. 239-253
Author(s):  
Alexander Kofi Preko ◽  
◽  
Theophilus Francis Gyepi-Garbrah ◽  
Keyword(s):  
Willingness To Pay ◽  
Structural Equation ◽  
Marketing Strategies ◽  
National Museum ◽  
Equation Modelling ◽  
Tourist Experience ◽  
Museum Experience ◽  
The Relationship ◽  
Moderating Role

This research aims to investigate how tourist experience elicits satisfaction and contributes to loyalty and willingness to pay more for a museum destination. More specifically, this study also investigates the significant moderating role of visiting frequency on the relationship between satisfaction and willingness to pay more. Museums offer unique collections for tourists’ education and recreation while providing a better understanding of the cross‑cultural diversity of societies. The research was conducted with 285 tourists visiting the National Museum in Ghana, with questions relating to experience, satisfaction, loyalty and willingness to pay more. Structural equation modelling was used to test the effects of the museum experience, satisfaction and loyalty on willingness to pay more. Responses emanating from the questionnaire on the National Museum of Ghana was analysed and the study findings suggest the significant effects of tourist experience on satisfaction as well as the significant effects of satisfaction on loyalty and willingness to pay more. In addition, the significant moderating effect of visiting frequency was reported on the relationship between satisfaction and tourist willingness to pay more. In this regard managers should develop marketing strategies that promote museum tourism in the travelling experience and that guarantee greater satisgfaction on site

ROLE OF EMOTIONAL LAYER IN MUSEUM EXPERIENCE. NARRATION ON THE HOLOCAUST IN CONTEMPORARY HISTORICAL MUSEUM

2012 ◽  
Vol 165 (3) ◽  
pp. 171-185
Author(s):  
Elżbieta NIEROBA
Keyword(s):  
State Of The Art ◽  
Emotional Experience ◽  
Pop Culture ◽  
The Past ◽  
Cultural Conditions ◽  
Starting Point ◽  
The Holocaust ◽  
Museum Experience ◽  
Mechanisms Of Memory

The starting point for the discussion are the concepts of Pierre Nora and Alison Landsberg. According to P. Nora, the passing away of eyewitnesses to history transfers the obligation to store the traces of the past onto archiving institutions (including museums). A. Landsberg, in turn, reveals the process in which the mechanisms of memory shaping in the contemporary society become dependent on the state-of-the-art technologies and pop-culture products. Museums of the Holocaust are searching for an appropriate language to talk about the Holocaust in a situation where, like other museum institutions, they have to adjust to the new expectations of the audience, and tailor their space and ways of exhibition to the current cultural conditions and new means of learning. Empirical investigations have proven that nowadays receivers do not merely expect to approach the past intellectually, but also to cross the passive boundary of observation, and desire to have sensual experience of history. From this perspective, the Auschwitz-Birkenau Memorial and Museum as a physical trace of the past, in accordance with Aleida Assmann’s concept of “a memory of place”, provides the visitors with sensual and emotional experience. In its further part, the article presents strategies for using the products of popular culture for processing and describing historical events, the ways of organizing museum space which affects the emotions and the imagination of receivers and invites them to discover history for themselves. Also, it discusses the resulting concerns about the potential trivialization of the communicated message.

The Knowledge Management Tussle – Speech Communities and Rhetorical Strategies in the Development of Knowledge Management

2001 ◽  
Vol 16 (2) ◽  
pp. 113-130 ◽  
Author(s):  
Steffen Raub ◽  
Charles-Clemens Rüling
Keyword(s):  
Knowledge Management ◽  
Business Management ◽  
Rhetorical Strategies ◽  
Joint Effort ◽  
General Management ◽  
Speech Communities ◽  
Major Trend ◽  
Management Issues ◽  
Do So

Knowledge management has become a major trend since the mid-1990s. Different professional communities, among them information systems/information technology (IS/IT) and more business management-oriented actors, have created strong conceptual ties with the idea of managing knowledge. This paper studies the structure and development of the knowledge management discourse over an 18-year period with an emphasis on the role of the IS/IT community in shaping this discourse. In order to do so, a content analysis of 434 article abstracts from the ABI/Inform database referring to ‘knowledge management’ was performed. The argument here is based on a theoretical framework derived from recent theorizing about popular management knowledge as fashion and it is assumed that different professional or ‘speech communities’ gathering around a concept such as knowledge management enter into competition for limited organizational resources. The paper's findings show the co-existence of two distinct speech communities involved in the knowledge management debate, focusing on either IS/IT or general management issues and they support the idea that both communities engage in a joint effort at sustaining knowledge management as a fashion field.

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