scholarly journals REPRESENTASI IMPERIALISME BUDAYA KOREA DALAM IKLAN NUTRISARI VERSI “JUNG MIN BUTUH VITAMIN”

2021 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Ratu Laura M.B.P ◽  
Ratu Nadya Wahyuningratna
Keyword(s):  
Roland Barthes ◽  
Variety Show

Istilah K-Pop dan K-Wave saat ini tidak asing lagi didengar. Kedua istilah tersebut sangat erat dengan kebudayaan Korea Selatan yang sedang menjamur tidak hanya di Indonesia namun juga di seluruh dunia. Dapat dipastikan saat ini semua orang dapat dengan mudah mengakses segala hal yang berhubungan dengan kebudayaan Korea Selatan melalui media cetak, elektronik maupun online. Dari drama, film, variety show maupun konser online dapat dinikmati di mana saja dan kapan saja tanpa Batasan waktu dan tempat. Tak hanya kaum remaja, anak-anak sampai dewasa mulai “teracuni” dengan hal-hal yang berbau Korea. Menurut Shim (2006) koreanisasi, adalah bentuk baru dari imperialisme budaya. Secara perlahan tapi pasti masyarakat di dunia tak lagi menjadikan budaya barat sebagai pusat dari segala budaya. K-Wave merupakan efek yang diinginkan dari strategi negara yang dirancang khusus untuk mengekspor produk-produk hiburan Korea ke luar negeri. Euphoria ini mulai dimanfaatkan oleh para pengiklan untuk memasukan unsur “berbau” Korea Selatan untuk menarik audiens. Salah satunya adalah Iklan Nutrisari versi “Jung Min Butuh Vitamin!” yang menggaet talent asli orang Korea untuk menarik perhatian. Peneliti tertarik untuk “membedah” iklan ini untuk mengetahui representasi imperialism budaya Korea Selatan yang dimunculkan menggunakan Semiotika Roland Barthes.

Formative Influences

2018 ◽  
Author(s):  
Hilary Radner ◽  
Alistair Fox
Keyword(s):  
Michel Foucault ◽  
Roland Barthes ◽  
Film Analysis ◽  
The 1960S ◽  
Christian Metz ◽  
The Way

In this section of the interview, Bellour describes how he began to engage in film analysis in the 1960s, beginning with a sequence from Alfred Hitchcock’s The Birds, with the aim of establishing the way it worked as a “text.” He proceeds to describe his personal encounters with major figures like Roland Barthes, Claude Lévi-Strauss, Michel Foucault, and his friendship with Christian Metz, suggesting how his interchanges with them helped to shape his own thinking, and how it diverged from theirs.

Roland Barthes in Harmony: the writing of Utopia

Paragraph ◽  
1988 ◽  
Vol 11 (2) ◽  
pp. 127-142 ◽  
Author(s):  
Diana Knight
Keyword(s):  
Roland Barthes

Notes on Loving a Mourner (with Roland Barthes and Others)

Paragraph ◽  
2017 ◽  
Vol 40 (2) ◽  
pp. 211-227
Author(s):  
Matt Phillips
Keyword(s):  
Sigmund Freud ◽  
Ethics Of Care ◽  
Roland Barthes ◽  
Melanie Klein ◽  
Personal Observation ◽  
Late Work ◽  
Point Of Departure

This essay examines the place of love in grief, staging a relation between a mourner and her lover. Taking as its point of departure Freud's observation that mourning leads to a ‘loss of the capacity to love’, it considers the effects bereavement might have on the bereaved's relations with those that love them, and the possibilities, pitfalls and ethics of care in such a context. This is explored largely through a reading of Roland Barthes's late work (both as a writer of grief and a theorist of love), as well as ideas drawn from Sigmund Freud, Melanie Klein, Sara Ahmed, Hamlet and personal observation. Love and care are thought through alongside notions of ‘tact’, ‘benevolence’ and ‘parrying against reduction’ in late Barthes.

Effects of Time and Perceptual Orientation on Actors' and Observers' Attributions

1984 ◽  
Vol 58 (1) ◽  
pp. 23-30
Author(s):  
Donald S. Martin ◽  
Ming-Shiunn Huang
Keyword(s):  
Video Recording ◽  
Control Group ◽  
Control Groups ◽  
Video Recordings ◽  
Before And After ◽  
Perceptual Orientation ◽  
Initial Difference ◽  
Variety Show ◽  
And Control ◽  
Unrelated Variety

The actor/observer effect was examined by Storms in a 1973 study which manipulated perceptual orientation using video recordings. Storms' study was complex and some of his results equivocal. The present study attempted to recreate the perceptual reorientation effect using a simplified experimental design and an initial difference between actors and observers which was the reverse of the original effect. Female undergraduates performed a motor co-ordination task as actors while watched by observers. Each person made attributions for the actor's behaviour before and after watching a video recording of the performance. For a control group the video recording was of an unrelated variety show excerpt. Actors' initial attributions were less situational than observers'. Both actors and observers became more situational after the video replay but this effect occurred in both experimental and control groups. It was suggested the passage of time between first and second recording of attributions could account for the findings and care should be taken when interpreting Storms' (1973) study and others which did not adequately control for temporal effects.

ANALISIS VISUAL PADA SAMPUL DEPAN MAJALAH DESAIN GRAFIS “CONCEPT” EDISI ULTAH PERDANA (Sebuah Kajian Semiotika)

DeKaVe ◽  
2013 ◽  
Vol 1 (2) ◽  
Author(s):  
Prayanto WH
Keyword(s):  
Graphic Design ◽  
Roland Barthes ◽  
Specific Design ◽  
Design Work ◽  
Design Elements ◽  
Semiotic Approach ◽  
Short Time ◽  
Content Information ◽  
Magazine Cover

Magazine is one of the forms of mass media that has fungsikomunikasi to convey information to mass audiences. The cover is an important element because it is through cover / cover one can guess the contents of the magazine, as well as further interested to know further information contained therein. On a magazine cover consists of drawings and writings are arranged in such a way that looks interesting and has meaning Press publications, especially magazines, today's not enough just to rely on the quality of news or manuscript, although verbal aspect is very important. It must be recognized that the visual aspects (design) as the cover / envelope has crucial role to capture the prospective reader. For the cover of a magazine is a window that shows the content information, can be either a text or photographs, illustrations, and design elements. The function of a magazine cover is to attract, dazzle prospective readers, by way influence the thoughts flow in a short time. So it's no wonder much current the magazine publisher who made the cover of such a way as to attract the attention of prospective readers. Thus the task of designers to magazine cover to create designs that attract the attention of the reader becomes increasingly severe. This study tries to analyze a visual on the front cover Magazine Graphic Design 'Concept' birthday inaugural edition by using the Roland Barthes' semiotic approach. As Roland Barthes (1984), any simple "design work (magazine cover)" continue to play in management of the sign. So that will generate a message (image) specific. Design cover, usually contains the elements of the sign in the form of objects, context of the environment, people or other beings who provide meaning to objects, and text (of writing) that reinforce the meaning.Keyword: cover, magazine Concept, semiotics

Penelusuran Makna Motif Batik Depok melalui Konsep Denotasi dan Konotasi Roland Barthes

Jurnal Desain ◽  
2016 ◽  
Vol 4 (01) ◽  
pp. 45
Author(s):  
Puri Kurniasih ◽  
Nurulfatmi Amzy ◽  
Umi Kholisya
Keyword(s):  
Roland Barthes

<p>Artikel ini bertujuan untuk memberikan informasi mengenai latar belakang, ragam, hingga makna motif batik depok. Menelusuri latar belakang dan ragam motif batik depok secara kuantitatif menggunakan metode survei dan wawancara. Menelusuri makna secara kualitatif berdasarkan semiotika Roland Barthes tentang konsep denotasi dan konotasi. Secara kuantitatif, ternyata persentase yang tidak tahu tentang motif batik depok lebih banyak ketimbang yang tahu. Secara kualitatif, makna motif batik depok bukan hanya bermuatan estetis, namun juga ideologis. Sebuah motif batik, bukan hanya sekadar representasi dari kekhasan suatu daerah, melainkan bisa menjadi ajang pencitraan daerah yang bersangkutan. Sayangnya, pencitraan tersebut hanya sebatas wilayah balai kota. Jangankan mengetahui ideologi yang diselundupkan dalam motif batik, bahkan masih banyak warga yang tidak tahu mengenai eksistensi motif batik depok. Artikel ini berangkat dari persoalan desain motif batik depok dan sampai pada makna yang terkandung dalam penanda visual tersebut.</p><p> </p><p class="abstrakisi"><span lang="EN-US">Kata Kunci: motif batik depok, denotasi, konotasi, semiotika.</span><strong></strong></p>

Roland Barthes’ writing and Haikus

2020 ◽  
Vol 49 ◽  
pp. 263-284
Author(s):  
So-Hyun Bark ◽  
Keyword(s):  
Roland Barthes

Fait divers et histoire au XIXe siècle

1983 ◽  
Vol 38 (4) ◽  
pp. 911-919 ◽  
Author(s):  
Michelle Perrot
Keyword(s):  
Roland Barthes ◽  
Xixe Siecle ◽  
Xixe Siècle

Deux expositions sont venues, cet hiver, consacrer le fait divers comme catégorie d'existence et d'histoire. L'une, organisée à la SEITA, par Jean-Pierre Seguin, inventeur du genre, était circonscrite aux Canards illustrés du XIXe siècle, dont elle développait la thématique par de très nombreux exemples. L'autre, plus ambitieuse, celle du musée des Arts et Traditions populaires, dont le catalogue a été rédigé notamment par Alain Monestier, entendait dégager les caractères structuraux de ce que Roland Barthes appelait les « inclassables de l'information »”, en mettant l'accent moins sur leur contenu que sur leurs invariants narratifs.Cette présentation a l'avantage de faire apparaître, d'un matériau à première vue hétéroclite, des lignes dé force qui suggèrent la permanence d'un imaginaire collectif. Elle a l'inconvénient d'amalgamer les détails signifiants dans le magma d'une immobilité présupposée au départ. Or ce qui intéresse l'historien, c'est moins le constat de l'évidence des peurs sociales, que leurs modulations dans le temps et les changements de leurs modes d'expressiorj.

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