Brand Equity and Purchase Decisions on French Fries Product  in Indonesia

The purpose of this study was to analyze and describe brand equity of Batik Bangkalan and analyze public reception of Madura batik, as well as to analyze and describe the influence of brand equity Batik Bangkalan - Madura towards public reception in Madura. This type of research was quantitative with an explanatory approach. The population in this research was society of Bangkalan Madura. Samples were taken from consumers who visit the center of batik gallery in Bangkalan - Madura amount 100 respondents. The sampling technique used accidental sampling. Technique of analyzing data used multiple linear regression analyzes to examine a causal relationship between the causes variables namely brand equity (X) towards the effect variable namely reception of Madura society (Y). Hypothesis test results showed that simultaneously brand equity consists of brand awareness, brand association, perceived quality and brand loyalty linear effect on society reception. Partially, that significantly influence the public reception was brand awareness while brand association, perceived quality and brand loyalty has no significant effect. Variables that dominant influence on the public reception was brand awareness.

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The Impact of Brands on Consumer Buying Behavior

International Journal of Research in Business and Social Science (2147-4478) ◽

10.20525/ijrbs.v5i4.551 ◽

2016 ◽

Vol 5 (4) ◽

pp. 1-16 ◽

Cited By ~ 2

Author(s):

Ulas Akkucuk ◽

Javed Esmaeili

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Perceived Quality ◽

Brand Awareness ◽

Purchase Decisions ◽

Brand Name ◽

Buying Behavior ◽

Brand Association ◽

The Impact

The aim of this research is to understand the factors behind smartphone purchase decisions of consumers. Nowadays companies make use of various strategies in order to attract new customers, retain existing customers and differentiate their products from those of their competitors. Perhaps, the most important and effective strategy to influence consumer behavior in the product selection is emphasizing the “brand name” of the products. Our aim in this paper is to investigate how smartphone brands can influence consumers’ buying decisions. Brand equity is a set of brand assets and liabilities linked to a brand name and symbol, which add to or subtract from the value provided by a product or service. It enhances the customer’s ability to interpret and process information, improves confidence in the purchase decision and affects the quality of the user experience. Using this construct widely discussed in the literature, we use and build our hypothesis based on Aaker model about the brand equity, including perceived quality, brand awareness, brand association and brand loyalty. The study involved a questionnaire administered to 171 smartphone consumers between December 2015 and March 2016. The consumers were chosen by convenience sampling among the students from a prestigious university in the Istanbul district of Turkey. Our findings indicate that a majority of the smartphone buyers’ decisions are mainly influenced by brand loyalty and brand awareness. Perceived quality and brand association do not seem to influence purchase decisions for the sample of this study.

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EFEK PEMASARAN DAN PERAN KELUARGA DALAM PEMBENTUKAN EKUITAS MEREK

Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen ◽

10.32477/jrm.v4i2.46 ◽

2017 ◽

Vol 4 (2) ◽

pp. 85-100

Author(s):

Siane Ivana Hartanto ◽

MF. Shellyana Junaedi

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Data Retrieval ◽

Perceived Quality ◽

Family Influence ◽

Brand Awareness ◽

Brand Associations ◽

Brand Association ◽

Retrieval Technique ◽

Perception Of Quality

This study aims to determine wheter the ads and family’s effect in the form of brand awareness and brand association and how the advertising, price promotions, and family influence in shaping the perception of quality. Brand awareness, brand associations, and perceived quality will also be tested the significant effect directly and indirectly the brand equity through brand loyalty. This research was conducted in the Yogyakarta where respondents are students. This study uses a quantitative method by distributing questionnaires to 200 respondents. Data retrieval technique using purposive sampling. Data processing techniques using regression analysis. The results of this study indicate that advertising and family has significant effects positively on brand awareness, but only a significant effect of family on brand association. Advertisements, family and the price also proved significant effect on the perception of quality. Brand awareness, brand associations and perceived quality have a significant effect directly or indirectly on brand equity through brand loyalty.

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Efek Pemasaran Dan Peran Keluarga Dalam Pembentukan Ekuitas Merek

Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen ◽

10.32477/jrm.v4i2.252 ◽

2017 ◽

Vol 4 (2) ◽

pp. 85-100

Author(s):

Siane Ivana Hartanto ◽

MF. Shellyana Junaedi

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Data Retrieval ◽

Perceived Quality ◽

Family Influence ◽

Brand Awareness ◽

Brand Associations ◽

Brand Association ◽

Retrieval Technique ◽

Perception Of Quality

This study aims to determine wheter the ads and family’s effect in the form of brand awareness and brand association and how the advertising, price promotions, and family influence in shaping the perception of quality. Brand awareness, brand associations, and perceived quality will also be tested the significant effect directly and indirectly the brand equity through brand loyalty. This research was conducted in the Yogyakarta where respondents are students. This study uses a quantitative method by distributing questionnaires to 200 respondents. Data retrieval technique using purposive sampling. Data processing techniques using regression analysis. The results of this study indicate that advertising and family has significant effects positively on brand awareness, but only a significant effect of family on brand association. Advertisements, family and the price also proved significant effect on the perception of quality. Brand awareness, brand associations and perceived quality have a significant effect directly or indirectly on brand equity through brand loyalty.

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Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

Metamorphosis ◽

10.1177/0972622517702187 ◽

2017 ◽

Vol 16 (1) ◽

pp. 45-59 ◽

Cited By ~ 2

Author(s):

Rajesh Sharma

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Perceived Quality ◽

Brand Awareness ◽

Brand Associations ◽

Four Dimensions ◽

Global Brands ◽

Brand Association ◽

The Impact

The purpose of this study is to develop a reliable scale for measuring the customer-based brand equity (CBBE) and empirically test Aaker’s model for determining the role of CBBE dimensions in building brand equity for local brands in the Indian smartphone market. A multistep study involving exploratory factor analysis and linear regression was used. A total of 288 actual Indian smartphone users evaluated different smartphone brands, that is, both local and international. The empirical findings suggest that CBBE for smartphones consists of four dimensions, that is, brand association, brand awareness, brand loyalty, and perceived quality, and that Aaker’s model of CBBE is generally supported. The findings suggest that brand awareness, brand association, perceived quality, and brand loyalty are not all influential dimensions of brand equity in the Indian smartphone market. Perceived quality and brand associations were found to have a positive and significant impact on brand equity with the impact of perceived quality being more profound than brand associations. Brand awareness and brand loyalty were not significant contributors to brand equity. Significant differences were found between perceived brand equity dimensions of local and global brands. This study adds value to the growing body of literature on CBBE and its creation by incorporating brand personality measures. The reliable measures developed in this study will help scholars and managers to monitor brand equity on a continuous basis.

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ANALISIS KUALITAS KESADARAN MEREK, ASOSIASI MEREK, DAN LOYALITAS KONSUMEN MI INSTAN

Jurnal Manajemen Maranatha ◽

10.28932/jmm.v18i2.1621 ◽

2019 ◽

Vol 18 (2) ◽

pp. 115-126

Author(s):

Yohanes Billy Somantri ◽

Leonita Martha Atmadjaja

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Perceived Quality ◽

Brand Awareness ◽

Purchase Decision ◽

Brand Associations ◽

Purchasing Decision ◽

Brand Association ◽

Quality Perceptions ◽

Instant Noodles

In this study the respondents involved are consumers who make a purchase at one of Supermarket in Bandung. The goal of the study was to show brand awareness, quality perceptions, brand associations and brand loyalty that ultimately affect the purchase decision of instant noodles at the supermarket. The results of the study showed that brand awareness, perceived quality, brand association and brand loyalty has affect simultaneously in making the decision of purchasing. The conclusion of the study showed that instant noodles that are not top brand such as sarimi, has brand equity like instant noodle of the top brand. Keywords: Brand Awareness; Brand Equity Brand Loyalty, Perceived Quality; Purchasing Decision

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ANALISIS PENGARUH BRAND EQUITY DAN BRAND TRUST TERHADAP BUYING DECISION KAMERA CANON PADA KOMUNITAS PENCINTA FOTOGRAFI DI KOTA MALANG

Jurnal Ilmu Manajemen (JIMMU) ◽

10.33474/jimmu.v5i1.1585 ◽

2020 ◽

Vol 5 (1) ◽

pp. 93

Author(s):

Tri Sugiarti Ramadhan

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Perceived Quality ◽

Brand Awareness ◽

Brand Trust ◽

Brand Associations ◽

Analysis Method ◽

Purposive Sampling ◽

Brand Association ◽

Single Lens

Tujuan penelitian ini adalah 1) untuk mengetahui dan menganalisis pengaruh Kesadaran Merek, Kualitas yang dirasakan, Asosiasi Merek, dan Loyalitas Merek terhadap Kepercayaan Merek; 2) untuk mengetahui dan menganalisis pengaruh Kesadaran Merek, Kualitas yang dirasakan, Asosiasi Merek, dan Loyalitas Merek terhadap Keputusan Pembelian; 3) untuk mengetahui dan menganalisis pengaruh kepercayaan merek terhadap keputusan pembelian; 4) untuk mengetahui dan menganalisis pengaruh Kesadaran Merek, Kualitas yang dirasakan, Asosiasi Merek dan Loyalitas Merek terhadap Keputusan Pembelian melalui Kepercayaan Merek. Jenis penelian ini adalah explanatory research dengan menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah pengguna kamera DSLR (Digital Single Lens Reflex) atau Mirrolless pada Komunitas Pecinta Fotografi di Kota Malang, Jawa Timur. Teknik pengambilan sampel dilakukan dengan purposive sampling dan didapatkan sampel sebanyak 65 responden. Dengan menggunakan metode analisis Path hasil penelitian menunjukan bahwa Kesadaran Merek, Kualitas yang dirasakan, Asosiasi Merek, Loyalitas Merek, dan Kepercayaan Merek berpengaruh signifikan terhadap Keputusan Pembelian.Kata kunci : Kesadaran Merek, Kualitas yang dirasakan, Asosiasi Merek, Loyalitas Merek, Kepercayaan Merek, Keputusan Pembelian The purposes of this research are 1) to know and analyze the influence of Brand Awareness, Perceived Quality, Brand Association, and Brand Loyalty to Brand Trust; 2) to know and analyze the influence of Brand Awareness, Perceived Quality, Brand Association, and Brand Loyalty to Buying Decision; 3) to know and analyze the influence of Brand Trust on Buying Decision; 4) to know and analyze the influence of Brand Awareness, Perceived Quality, Brand Associations and Brand Loyalty to Buying Decision through Brand Trust. This research is an explanatory research using quantitative approach. Population on this research are DSLR (Digital Single Lens Reflex) or Mirrolless camera users on Photography Lovers Community in Malang, East Java. The samples are taken by using purposive sampling and obtained the sample size of 65 respondents. Using Path analysis method the results showed that Brand Awareness, Perceived Quality, Brand Association, Brand Loyalty and Brand Trust has significant effect on Buying Decision.Keyword : Brand Awareness, Perceived Quality, Brand Association, Brand Loyalty, Brand Trust, Buying Decision.

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Pengaruh Elemen – Elemen Brand Equity terhadap Keputusan Pembelian Konsumen Produk Eiger

BISMA (Bisnis dan Manajemen) ◽

10.26740/bisma.v4n2.p185-201 ◽

2018 ◽

Vol 4 (2) ◽

pp. 185

Author(s):

MOCHAMMAD MAHMUDI ROSID ◽

WIDYASTUTI WIDYASTUTI

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Perceived Quality ◽

Brand Awareness ◽

Purchasing Decisions ◽

Brand Association ◽

Independent Variable

Increased activity of wild adventure and sports create demand for the product as a complement to the more adventurous, this is used by the equipment manufacturer adventure to compete for a place in the hearts of consumers. PT Eigerindo Multi Industrial Products, which is a manufacturer of products for the adventure out a few brands that is Nordwand, Eiger Women Series, Bodypack, and EIGER own. The strategy used is the application of the elements of brand equity in the minds of consumers, so the presence of elements of brand equity can affect purchasing decisions. This study aims to discuss and analyze the influence of the elements of brand equity is brand awareness, perceived quality, brand association and brand loyalty simultaneously and partial response to consumer purchasing decisions EIGER products, as well as to determine the variables most dominant influence. Where brand awareness, perceived quality, brand association and brand loyalty becomes the independent variable (X) and purchasing decisions become dependent variable (Y). The population in this study is consumers who have been involved in the purchase of products EIGER, namely Surabaya community EIGER product users. Sampling methods were studied non-probability sampling using accidental sampling technique with 110 respondents. Analysis technique used is multiple linear regression analysis processed through SPSS version 17.0 Hypothesis testing conducted using the F test and t test. The results of this study which means that there are simultaneous and partial influence on purchasing decisions Eiger products is equal 52,6%, while the remaining balance of 47.4% influenced by other variables outside of variables in this study. While one of independent variable is not significant influence is perceived quality. The most influential variable the dominant is brand loyalty.

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Analisis Brand Equity dan Customer Loyality Celebrity Fitness Cabang Mall Puri Indah Jakarta Barat

Binus Business Review ◽

10.21512/bbr.v1i1.1067 ◽

2010 ◽

Vol 1 (1) ◽

pp. 198

Author(s):

Robertus Tang Herman ◽

Ryandhi Wijaya

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Sampling Technique ◽

Simple Random Sampling ◽

Research Area ◽

Brand Awareness ◽

Brand Associations ◽

Brand Association ◽

Improved Performance ◽

Perception Of Performance

This study aims to determine the condition of the elements of brand equity Celebrity Fitness, namely knowing the brand awareness, brand association is formed, to know how the perception of performance and the interests of the brand, how consumers' brand loyalty, and what attributes of service quality a priority for improved performance to can meet consumers' desire to achieve satisfaction. The method used is descriptive method with the sampling technique using probability sampling (simple random sampling), with regional research area in West Jakarta. The results of this study indicate that the overall brand equity of the company is good enough to position the brand awareness top of mind, the brand associations that are formed from Celebrity Fitness is where fitness is comfortable and fun and has a diverse and interesting program, another association was formed team aggressive promotion. Performance level of perceived quality is also good enough. To Brand loyalty are in poor condition because of the high percentage of switchers. Overall customer satisfaction levels are good enough just need a little improvement in the performance of staff. The implication of this research is PT Exertainment should improve the performance of some quality attributes are prioritized so that the loyalty of the members has also increased.

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The Influence of Brand Equity Elements on Purchase Decision and Its Imlication on Customer Loyalty

10.31227/osf.io/vztdh ◽

2019 ◽

Author(s):

Lingga Binangkitsari ◽

Sulistiono

Keyword(s):

Brand Equity ◽

Customer Loyalty ◽

Significant Influence ◽

Brand Loyalty ◽

Perceived Quality ◽

Brand Awareness ◽

Equation Modeling ◽

Purchase Decision ◽

P Value ◽

Brand Association

This research aims to determine how the influence of brand equity elements (brandawareness, brand association, perceived quality, and brand loyalty) to purchase decision andtheir impact on consumer loyalty PT. Garuda Indonesia in Bogor City. This research usedexogenous variables (brand awareness, brand association, perceived quality and brandloyalty) and endogenous variables (purchase decision and costumer loyalty). The samplemethod that used in this research was Roscoe. With 100 respondents selected are people whohave been used the inflight services of Garuda Indonesia. This research data is processedusing AMOS 22 for structural equation modeling analysis.The results of this research showsthat brand awareness has a positive and significant influence to purchase decision, brandassociation has a positive and significant impact to purchase decision, perceived quality hasa positive and significant influence to purchasie decision, brand loyalty has a positive andsignificant influence to purchase decision, and purchase decision has a positive andsignificant impact on customer loyalty. Because all variables show the result of t-count orCritical Ratio (C.R.) ≥ 1.96 or p value ≤ 0.05 which means the hypothesis is accepted.Keyword: Brand Awareness, Brand Association, Perceived Quality, Brand Loyalty,Purchase Decision, Customer Loyalty

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