scholarly journals Effect of Branding and Familiarity of Soy Sauces on Valence and Arousal as Determined by Facial Expressions, Physiological Measures, Emojis, and Ratings

2021 ◽  
Vol 2 ◽  
Author(s):  
Rene A. de Wijk ◽  
Shota Ushiama ◽  
Meeke J. Ummels ◽  
Patrick H. Zimmerman ◽  
Daisuke Kaneko ◽  
...  
Keyword(s):  
Heart Rate ◽  
Facial Expressions ◽  
Skin Conductance ◽  
Soy Sauce ◽  
Previous Experience ◽  
Brand Name ◽  
Behavioral Measures ◽  
Valence And Arousal ◽  
Brand Information ◽  
Extrinsic Properties

Food experiences can be summarized along two main dimensions: valence and arousal, which can be measured explicitly with subjective ratings or implicitly with physiological and behavioral measures. Food experiences are not only driven by the food's intrinsic properties, such as its taste, texture, and aroma, but also by extrinsic properties such as brand information and the consumers' previous experiences with the foods. In this study, valence and arousal to intrinsic and extrinsic properties of soy sauce were measured in consumers that varied in their previous experience with soy sauce, using a combination of explicit (scores and emojis), implicit (heart rate and skin conductance), and behavioral measures (facial expressions). Forty participants, high- and low-frequency users, were presented with samples of rice and three commercial soy sauces without and with brand information that either matched or non-matched the taste of the soy sauce. In general, skin conductance and facial expressions showed relatively low arousal during exposure to the brand name and again lowest arousal during tasting. Heart rate was lowest during exposure to the brand name and increased during tasting probably resulting from the motor activity during chewing. Furthermore, the results showed that explicit liking and arousal scores were primarily affected by the taste of the specific soy sauce and by the participants' previous experience with soy sauces. These scores were not affected by branding information. In contrast, facial expressions, skin conductance, and heart rate were primarily affected by (1) the participants' level of experience with soy sauce, (2) whether or not branding information was provided, and (3) whether or not the branding information matched with the taste. In conclusion, this study suggests that liking scores may be most sensitive to the food's intrinsic taste properties, whereas implicit measures and facial expressions may be most sensitive to extrinsic properties such as brand information. All measures were affected by the consumers' previous food experiences.

scholarly journals Reading Food Experiences from the Face: Effects of Familiarity and Branding of Soy Sauce on Facial Expressions and Video-Based RPPG Heart Rate

Foods ◽  
2021 ◽  
Vol 10 (6) ◽  
pp. 1345
Author(s):  
Rene A. de Wijk ◽  
Shota Ushiama ◽  
Meeke Ummels ◽  
Patrick Zimmerman ◽  
Daisuke Kaneko ◽  
...  
Keyword(s):  
Heart Rate ◽  
Facial Expressions ◽  
Skin Color ◽  
Large Scale ◽  
Soy Sauce ◽  
Color Changes ◽  
Video Images ◽  
Study Results ◽  
The Face ◽  
Brand Information

Food experiences are not only driven by the food’s intrinsic properties, such as its taste, texture, and aroma, but also by extrinsic properties such as visual brand information and the consumers’ previous experiences with the foods. Recent developments in automated facial expression analysis and heart rate detection based on skin color changes (remote photoplethysmography or RPPG) allow for the monitoring of food experiences based on video images of the face. RPPG offers the possibility of large-scale non-laboratory and web-based testing of food products. In this study, results from the video-based analysis were compared to the more conventional tests (scores of valence and arousal using Emojis and photoplethysmography heart rate (PPG)). Forty participants with varying degrees of familiarity with soy sauce were presented with samples of rice and three commercial soy sauces with and without brand information. The results showed that (1) liking and arousal were affected primarily by the specific tastes, but not by branding and familiarity. In contrast, facial expressions were affected by branding and familiarity, and to a lesser degree by specific tastes. (2) RPPG heart rate and PPG both showed effects of branding and familiarity. However, RPPG heart rate needs further development because it underestimated the heart rate compared to PPG and was less sensitive to changes over time and with activity (viewing of brand information and tasting). In conclusion, this study suggests that recording of facial expressions and heart rates may no longer be limited to laboratories but can be done remotely using video images, which offers opportunities for large-scale testing in consumer science.

Ballistocardiographic Responses to Dynamic Facial Displays of Emotion While Sitting on the EMFi Chair

2009 ◽  
Vol 21 (2) ◽  
pp. 69-84 ◽  
Author(s):  
Jenni Anttonen ◽  
Veikko Surakka ◽  
Mikko Koivuluoma
Keyword(s):  
Heart Rate ◽  
Facial Expressions ◽  
Emotional Responses ◽  
Emotional Valence ◽  
Subjective Responses ◽  
Dynamic Facial Expressions ◽  
Facial Displays ◽  
Valence And Arousal ◽  
Study Heart Rate ◽  
Neutral Expression

The aim of the present paper was to study heart rate changes during a video stimulation depicting two actors (male and female) producing dynamic facial expressions of happiness, sadness, and a neutral expression. We measured ballistocardiographic emotion-related heart rate responses with an unobtrusive measurement device called the EMFi chair. Ratings of subjective responses to the video stimuli were also collected. The results showed that the video stimuli evoked significantly different ratings of emotional valence and arousal. Heart rate decelerated in response to all stimuli and the deceleration was the strongest during negative stimulation. Furthermore, stimuli from the male actor evoked significantly larger arousal ratings and heart rate responses than the stimuli from the female actor. The results also showed differential responding between female and male participants. The present results support the hypothesis that heart rate decelerates in response to films depicting dynamic negative facial expressions. The present results also support the idea that the EMFi chair can be used to perceive emotional responses from people while they are interacting with technology.

scholarly journals Explicit and Implicit Responses to Tasting Drinks Associated with Different Tasting Experiences

Sensors ◽  
2019 ◽  
Vol 19 (20) ◽  
pp. 4397 ◽  
Author(s):  
Daisuke Kaneko ◽  
Maarten Hogervorst ◽  
Alexander Toet ◽  
Jan B. F. van Erp ◽  
Victor Kallen ◽  
...  
Keyword(s):  
Heart Rate ◽  
Emotional Experience ◽  
Skin Conductance Level ◽  
Ground Truth ◽  
Response Patterns ◽  
Behavioral Measures ◽  
Alpha Asymmetry ◽  
Food Experience ◽  
Valence And Arousal ◽  
Sip Size

Probing food experience or liking through verbal ratings has its shortcomings. We compare explicit ratings to a range of (neuro)physiological and behavioral measures with respect to their performance in distinguishing drinks associated with different emotional experience. Seventy participants tasted and rated the valence and arousal of eight regular drinks and a “ground truth” high-arousal, low-valence vinegar solution. The discriminative power for distinguishing between the vinegar solution and the regular drinks was highest for sip size, followed by valence ratings, arousal ratings, heart rate, skin conductance level, facial expression of “disgust,” pupil diameter, and Electroencephalogram (EEG) frontal alpha asymmetry. Within the regular drinks, a positive correlation was found between rated arousal and heart rate, and a negative correlation between rated arousal and Heart Rate Variability (HRV). Most physiological measures showed consistent temporal patterns over time following the announcement of the drink and taking a sip. This was consistent over all nine drinks, but the peaks were substantially higher for the vinegar solution than for the regular drinks, likely caused by emotion. Our results indicate that implicit variables have the potential to differentiate between drinks associated with different emotional experiences. In addition, this study gives us insight into the physiological temporal response patterns associated with taking a sip.

The Effect of Searching Versus Surfing on Cognitive and Emotional Responses to Online News

2009 ◽  
Vol 21 (2) ◽  
pp. 49-59 ◽  
Author(s):  
Kevin Wise ◽  
Hyo Jung Kim ◽  
Jeesum Kim
Keyword(s):  
Heart Rate ◽  
Skin Conductance ◽  
Skin Conductance Level ◽  
Emotional Responses ◽  
Online News ◽  
Self Report ◽  
Mixed Design ◽  
Information Need ◽  
News Stories ◽  
Rate Acceleration

A mixed-design experiment was conducted to explore differences between searching and surfing on cognitive and emotional responses to online news. Ninety-two participants read three unpleasant news stories from a website. Half of the participants acquired their stories by searching, meaning they had a previous information need in mind. The other half of the participants acquired their stories by surfing, with no previous information need in mind. Heart rate, skin conductance, and corrugator activation were collected as measures of resource allocation, motivational activation, and unpleasantness, respectively, while participants read each story. Self-report valence and recognition accuracy were also measured. Stories acquired by searching elicited greater heart rate acceleration, skin conductance level, and corrugator activation during reading. These stories were rated as more unpleasant, and their details were recognized more accurately than similar stories that were acquired by surfing. Implications of these results for understanding how people process online media are discussed.

scholarly journals Effect of congruence between sound and video on heart rate and self-reported measures of emotion

2018 ◽  
Vol 14 (3) ◽  
pp. 621-631
Author(s):  
Sebastián Calderón ◽  
Raúl Rincón ◽  
Andrés Araujo ◽  
Carlos Gantiva
Keyword(s):  
Heart Rate ◽  
Emotional Response ◽  
Emotional Responses ◽  
Subjective Perception ◽  
Video Clips ◽  
Bimodal Stimulus ◽  
Emotional Dimension ◽  
Valence And Arousal

Most studies of emotional responses have used unimodal stimuli (e.g., pictures or sounds) or congruent bimodal stimuli (e.g., video clips with sound), but little is known about the emotional response to incongruent bimodal stimuli. The aim of the present study was to evaluate the effect of congruence between auditory and visual bimodal stimuli on heart rate and self-reported measures of emotional dimension, valence and arousal. Subjects listened to pleasant, neutral, and unpleasant sounds, accompanied by videos with and without content congruence, and heart rate was recorded. Dimensions of valence and arousal of each bimodal stimulus were then self-reported. The results showed that heart rate depends of the valence of the sounds but not of the congruence of the bimodal stimuli. The valence and arousal scores changed depending on the congruence of the bimodal stimuli. These results suggest that the congruence of bimodal stimuli affects the subjective perception of emotion.

scholarly journals Stress Markers for Mental States and Biotypes of Depression and Anxiety: A Scoping Review and Preliminary Illustrative Analysis

2021 ◽  
Vol 5 ◽  
pp. 247054702110003
Author(s):  
Megan Chesnut ◽  
Sahar Harati ◽  
Pablo Paredes ◽  
Yasser Khan ◽  
Amir Foudeh ◽  
...  
Keyword(s):  
Heart Rate ◽  
Heart Rate Variability ◽  
Skin Conductance ◽  
Neural Circuit ◽  
Current Knowledge ◽  
Mental States ◽  
Classification Model ◽  
Depression And Anxiety ◽  
Stress Markers ◽  
Physiological Markers

Depression and anxiety disrupt daily function and their effects can be long-lasting and devastating, yet there are no established physiological indicators that can be used to predict onset, diagnose, or target treatments. In this review, we conceptualize depression and anxiety as maladaptive responses to repetitive stress. We provide an overview of the role of chronic stress in depression and anxiety and a review of current knowledge on objective stress indicators of depression and anxiety. We focused on cortisol, heart rate variability and skin conductance that have been well studied in depression and anxiety and implicated in clinical emotional states. A targeted PubMed search was undertaken prioritizing meta-analyses that have linked depression and anxiety to cortisol, heart rate variability and skin conductance. Consistent findings include reduced heart rate variability across depression and anxiety, reduced tonic and phasic skin conductance in depression, and elevated cortisol at different times of day and across the day in depression. We then provide a brief overview of neural circuit disruptions that characterize particular types of depression and anxiety. We also include an illustrative analysis using predictive models to determine how stress markers contribute to specific subgroups of symptoms and how neural circuits add meaningfully to this prediction. For this, we implemented a tree-based multi-class classification model with physiological markers of heart rate variability as predictors and four symptom subtypes, including normative mood, as target variables. We achieved 40% accuracy on the validation set. We then added the neural circuit measures into our predictor set to identify the combination of neural circuit dysfunctions and physiological markers that accurately predict each symptom subtype. Achieving 54% accuracy suggested a strong relationship between those neural-physiological predictors and the mental states that characterize each subtype. Further work to elucidate the complex relationships between physiological markers, neural circuit dysfunction and resulting symptoms would advance our understanding of the pathophysiological pathways underlying depression and anxiety.

scholarly journals Effectiveness of Hypnosis in Combination with Conventional Techniques of Behavior Management in Anxiety/Pain Reduction during Dental Anesthetic Infiltration

2017 ◽  
Vol 2017 ◽  
pp. 1-5 ◽  
Author(s):  
A. Ramírez-Carrasco ◽  
C. Butrón-Téllez Girón ◽  
O. Sanchez-Armass ◽  
M. Pierdant-Pérez
Keyword(s):  
Heart Rate ◽  
Skin Conductance ◽  
Pain Control ◽  
Behavior Management ◽  
Statistical Difference ◽  
Dental Treatment ◽  
Management Techniques ◽  
Conventional Behavior ◽  
Behavior Management Techniques ◽  
Experimental Group

Background and Objective. Anxiety/pain are experiences that make dental treatment difficult for children, especially during the time of anesthesia. Hypnosis is used in pediatric clinical situations to modify thinking, behavior, and perception as well as, recently, in dentistry; therefore the aim of this study was to evaluate the effectiveness of hypnosis combined with conventional behavior management techniques during infiltration anesthetic.Methods. Anxiety/pain were assessed with the FLACC scale during the anesthetic moment, as well as heart rate variability and skin conductance before and during the anesthetic moment, between the control and experimental group.Results. A marginal statistical difference (p=0.05) was found in the heart rate between baseline and anesthetic moment, being lower in the hypnosis group. No statistically significant differences were found with the FLACC scale or in the skin conductance (p>0.05).Conclusion. Hypnosis combined with conventional behavior management techniques decreases heart rate during anesthetic infiltration showing that there may be an improvement in anxiety/pain control through hypnotic therapy.

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