scholarly journals Effects of Celebrity Characteristics, Perceived Homophily, and Reverence on Consumer-Celebrity Para-Social Interaction and Brand Attitude

2021 ◽  
Vol 12 ◽  
Author(s):  
Ke Zhang ◽  
Menghan Zhang ◽  
Chao Li
Keyword(s):  
Structural Equation Modeling ◽  
Social Interaction ◽  
Influencing Factors ◽  
Structural Equation ◽  
Positive Attitude ◽  
Brand Attitude ◽  
Equation Modeling ◽  
Online Surveys ◽  
Perceived Attractiveness

This research explored how perceived homophily and reverence of consumers bridge the gap between endorser characteristics and consumer-celebrity para-social interaction (PSI). Online surveys were utilized to collect data from consumers. The results based on structural equation modeling showed that the perceived attractiveness and expertise of a celebrity were separately antecedent to the perceived homophily and reverence of consumers for the celebrity. This in turn allowed consumers to build PSI with the celebrity and led to a positive attitude toward the celebrity-endorsed brand. No differences were found between non-fans and fans of the selected celebrity regarding the confirmed path from celebrity characteristics to consumer brand attitude via PSI and its influencing factors. This work highlighted the significance of consumer-celebrity relations for endorsement effectiveness through proving consumer-celebrity PSI and its drivers as indispensable steps in the endorsement process.

scholarly journals Analysis of Influencing Factors of College Students’ Intention to Repeated Blood Donation Based on Structural Equation Modeling

2021 ◽  
Author(s):  
Lingling Pan ◽  
Wei Hu ◽  
Wenjuan Han ◽  
Yingying Wang
Keyword(s):  
College Students ◽  
Structural Equation Modeling ◽  
Influencing Factors ◽  
Structural Equation ◽  
Blood Donation ◽  
Behavioral Control ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Behavior Intention ◽  
Donation Behavior

AbstractTo research the influencing factors of college students' blood donation behavior intention and propose intervention strategies to improve the repeated blood donation rate of college students. Questionnaire survey was used to research and analyze the influencing factors of behavior intention. Amos 21.0 software was used to establish structural equation modeling and perform confirmatory factor analysis. SPSS 20.0 was used for statistic. The model was proved with highly adaptability, with χ2/df = 2.956 < 3. Factors influencing college students' intention of repeat blood donation behavior can be summarized into four: attitude, external motivation, advice-taking, and perceived behavioral control. Among them, attitude and perceived behavioral control have a great direct impact on behavioral intention, while the external motivation and recommendation acceptance have an indirect impact by influencing the other two factors. In view of those evaluation items with high path coefficient in each factor, we can develop recruitment strategies to influence college students’ repeated blood donation behavior and provide scientific suggestions for improving their repeated blood donation rate.

Does Sincere Social Interaction Stimulate Tourist Immersion? A Conservation of Resources Perspective

2022 ◽  
pp. 004728752110675
Author(s):  
ZiMing Jiang ◽  
HongWei Tu
Keyword(s):  
Structural Equation Modeling ◽  
Social Interaction ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Modeling ◽  
Conservation Of Resources ◽  
Mediation Model ◽  
Moderated Mediation Model ◽  
Emotional Solidarity ◽  
The Relationship

Drawing on conservation of resources (COR) theory, this study examines how and when sincere social interaction affects tourist immersion at the destination. We develop a moderated mediation model in which emotional solidarity mediates the relationship between sincere social interaction and tourist immersion, while extraversion moderates the link between sincere social interaction and emotional solidarity. Data were collected from 391 tourists via an online survey and were analyzed using partial least squares structural equation modeling (PLS-SEM). The findings indicate that sincere social interaction directly influences tourist immersion, and this relationship is mediated by emotional solidarity. Furthermore, extraversion significantly moderates the effects of sincere social interaction on emotional solidarity, and this effect is stronger for tourists with high extraversion scores. Additionally, extraversion strengthens the indirect link between sincere social interaction and tourist immersion, and again, the link is stronger for highly extraverted tourists.

scholarly journals The Role of Attitude, Behavior, and Road Conditions in Traffic Violation among Workers and Students in Bandung City, Indonesia

2021 ◽  
Vol 15 (1) ◽  
pp. 147-159
Author(s):  
Dwi Prasetyanto ◽  
Muhamad Rizki ◽  
Andrean Maulana
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Positive Attitude ◽  
Equation Modeling ◽  
Vehicle Safety ◽  
Safety Behavior ◽  
Traffic Violations ◽  
Traffic Violation ◽  
Quality Infrastructure

Introduction: This study aims to explore the attitudes towards riding safety, behavior regarding safety gear, documents, and vehicle and riding preparedness, and perceived road conditions among worker and student motorcyclists, and the influence of these on their violation behavior. Methods: To further explore the violation behavior, the effects of the infrastructure quality, personal and travel characteristics, and the experience of accidents were also included in the variables. This study collected data on motorcycle users’ behavior in Bandung City and used Structural Equation Modeling (SEM). Results and Discussion: This research underlines that behavior regarding safety gear, documents, and vehicle and riding preparedness is an important factor that decreases the violation behavior. Interestingly, a positive attitude towards safe riding does not straightforwardly lead to better behavior in preparing the vehicle, safety gear, and documents. Conclusion: Good quality infrastructure also promotes a reduction of traffic violations. Improving road infrastructure safety and both promoting and monitoring users’ safe riding behavior are suggested to lower the number of traffic violations.

scholarly journals Pengaruh Penggunaan Celebrity Endorser Terhadap Brand Attitude The Body Shop Indonesia

2021 ◽  
Vol 3 (1) ◽  
pp. 107
Author(s):  
Patricia Patricia ◽  
Rodhiah Rodhiah
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Brand Attitude ◽  
The Body ◽  
Equation Modeling ◽  
Celebrity Endorsement ◽  
Body Shop ◽  
Purposive Sampling ◽  
Celebrity Endorser ◽  
The Body Shop

The purpose of this research is to examine the effects of attitude towards the celebrity, celebrity—brand fit, celebrity expertise, and celebrity motive on brand attitude and how attitude towards the endorsement mediates the effects of attitude towards the celebrity, celebrity—brand fit, celebrity expertise, and celebrity motive on brand attitude. The population of this study is consumers of The Body Shop in Jakarta who acknowledge Jerinx. This research uses a descriptive approach. Sampling was done using a purposive sampling method. In total there were 100 respondents who participated. Data were collected using an online questionnaire, Google Form. The analysis used is structural equation modeling (SEM) with SmartPLS as a tool for analyzing data. The result of this study indicate that celebrity motive has a positive and significant effect towards brand attitude, while attitude towards the celebrity, celebrity—brand fit, and celebrity expertise have positive and not significant effects towards brand attitude. Attitude towards the endorsement is a positive and significant mediator of attitude towards the celebrity, celebrity—brand fit, celebrity expertise, and celebrity motive towards brand attitude. Furthermore, this research can be used as new insights for brands on advertising their products using celebrity endorsement, how and what to consider for choosing the right celebrity endorser.Tujuan dari penelitian ini adalah untuk menguji pengaruh attitude towards the celebrity, celebrity—brand fit, celebrity expertise, dan celebrity motive terhadap brand attitude dan attitude towards the endorsement memediasi pengaruh attitude towards the celebrity, celebrity—brand fit, celebrity expertise, and celebrity motive terhadap brand attitude. Populasi penelitian ini adalah konsumen The Body Shop di Jakarta yang mengetahui sosok Jerinx. Penelitian ini menggunakan pendekatan deskriptif. Pengambilan sampel dilakukan dengan menggunakan teknik pendekatan purposive sampling. Secara total terdapat 100 responden yang berpartisipasi. Data dikoleksi menggunakan kuisioner online, Google Form. Analisis yang digunakan adalah structural equation modeling (SEM) dengan menggunakan SmartPLS sebagai alat untuk menganalisis data. Hasil dari penelitian ini menunjukkan bahwa celebrity motive memiliki pengaruh positif dan signifikan terhadap brand attitude, sementara attitude towards the celebrity, celebrity—brand fit, dan celebrity expertise memiliki pengaruh positif dan tidak signifikan terhadap brand attitude. Attitude towards the endorsement merupakan mediator positif dan signifikan dari attitude towards the celebrity, celebrity—brand fit, celebrity expertise, and celebrity motive pada brand attitude. Selanjutnya, penelitian ini dapat digunakan sebagai wawasan bagi perusahaan dalam periklanan dengan menggunakan strategi celebrity endorsement, bagaimana dan apa yang perlu dipertimbangkan dalam memilih celebrity endorser.

scholarly journals Intention to re-consume organic food: Sensory attributes, egoistic motive, and warm glow in the extended TPB

2021 ◽  
Vol 6 (4) ◽  
pp. 891-919
Author(s):  
Dhika Cahyasita ◽  
◽  
Irham ◽  
Jamhari ◽  
Keyword(s):  
Structural Equation Modeling ◽  
Food Consumption ◽  
Structural Equation ◽  
Predictive Power ◽  
Organic Food ◽  
Subjective Norms ◽  
Equation Modeling ◽  
Warm Glow ◽  
Online Surveys ◽  
Organic Food Consumption

<abstract> <p>This study seeks to examine consumer intention to re-consume organic food in Indonesia from a psychological standpoint using the Theory of Planned Behavior (TPB). In this study, new constructs were included, namely perceived sensory appeal, egoistic motive, and warm glow. Responses were collected from 337 consumers through online surveys and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results of the analysis show that the TPB constructs partially support the intention to re-consume organic food, as well as the attitudes and subjective norms. The outcomes added that the new construct in TPB is known to be able to increase the predictive power of the proposed framework and shows the importance of perceived sensory appeal, egoistic motive, and warm glow in the estimation of sustainable organic food consumption.</p> </abstract>

scholarly journals PENGARUH WORD OF MOUTH DAN CELEBRITY ENDORSER DALAM MENGOKOHKAN BRAND AWARENESS DAN BRAND ATTITUDE

2017 ◽  
Vol 6 (3) ◽  
Author(s):  
Herry Nurdin
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Brand Attitude ◽  
Brand Awareness ◽  
Equation Modeling ◽  
Managerial Implications ◽  
Celebrity Endorser ◽  
Celebrity Endorsers

This research aims to analyze the influence of words of mouth and celebrity endorsers to brand awareness and brand attitude. It also examines the influence of words of mouth and celebrity endorserson brand attitude through the consumers’ brandawareness in Top Coffee, Mataram. The population of this research was the Top Coffee’s in Mataram City. There wehe 100 respondents, the sample was taken using purposive sampling technique. The data were analyzed with Structural Equation Modeling (SEM). The results show that there was a positive and significant correlation between words of mouth and celebrity endorsers toward brand awareness and brand attitude. There was also insignificant or partially significant effect on the correlation of word of mouth and celebrity endorsers toward brand attitude that was mediated by brand awareness. This research has both theoretical and managerial implications in the context of Top Coffee products. Key words: words of mouth, celebrity endorser, brand awareness, brand attitude

scholarly journals Influencing Factors of Public Satisfaction with COVID-19 Prevention Services Based on Structural Equation Modeling (SEM): A Study of Nanjing, China

2021 ◽  
Vol 18 (24) ◽  
pp. 13281
Author(s):  
Wei Chen ◽  
Yijun Shi ◽  
Liwen Fan ◽  
Lijun Huang ◽  
Jingyi Gao
Keyword(s):  
Structural Equation Modeling ◽  
Service Quality ◽  
Influencing Factors ◽  
Public Service ◽  
Structural Equation ◽  
Public Policies ◽  
Psychological Status ◽  
Service Satisfaction ◽  
Equation Modeling ◽  
Prevention Services

Service satisfaction with public policies is an important component of public service quality management, which is of great significance to the improvement of public service quality. Based on an online questionnaire survey and in combination with the characteristics of public policies and services, in this study the influencing factors of residents’ satisfaction with COVID-19 pandemic prevention services were analyzed with structural equation modeling. The results reveal that the data fit the model well, and all the hypotheses formulated in this study were supported. Among the factors that were found to directly affect residents’ satisfaction with pandemic prevention services, perceived quality (PQ) has the greatest impact on satisfaction, followed by the disaster situation (DS) and policy expectation (PE). The observed variables that have significant impacts on the latent variables were also explored. Regarding the main findings, the residents who were seriously affected by the pandemic tended to have lower satisfaction with the policies and services provided by the government. Moreover, the improvement of PQ was found to significantly increase pandemic prevention service satisfaction (SS). Finally, the residents with a good psychological status during the pandemic were found to have higher satisfaction. According to the results, implications for the prevention and control practices of similar public health emergencies are proposed.

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