scholarly journals Effect of the COVID-19 Pandemic on Consumers’ Impulse Buying: The Moderating Role of Moderate Thinking

2021 ◽  
Vol 18 (21) ◽  
pp. 11116
Author(s):  
Shuyang Wang ◽  
Yun Liu ◽  
Yingying Du ◽  
Xingyuan Wang
Keyword(s):  
Systems Theory ◽  
Impulse Buying ◽  
Loss Of Control ◽  
Buying Behavior ◽  
Consumer Responses ◽  
Event Systems ◽  
Underlying Mechanisms ◽  
The Impact ◽  
The Relationship

Based on event systems theory, this study examined the impact of the COVID-19 pandemic on consumers’ impulse buying, as well as the underlying mechanisms and boundary conditions from the perspective of individual consumers. Results of three experiments (N = 437) show that, first, the COVID-19 pandemic enhanced consumers’ impulse buying behavior. Second, two key elements, loss of control and anxiety, mediated the relationship between the COVID-19 pandemic and impulse buying; and third, moderate thinking (also known as Zhong-Yong thinking) moderated the relationship between the COVID-19 pandemic and impulse buying. The findings indicate that in consumers with low moderate thinking, the COVID-19 pandemic has had a stronger effect on impulse buying and has mediated more between the loss of control and anxiety. Conversely, in consumers with high moderate thinking, COVID-19 has had a weaker effect on impulse buying and has mediated less between loss of control and anxiety. This study extends the application of event systems theory and enriches the literature on how the COVID-19 pandemic affects consumer behavior. Furthermore, it provides strategic recommendations for government and consumer responses to COVID-19 pandemic shocks.

The effects of cruise attributes on impulse buying behavior: the mediating role of impulsive buying tendency

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jookyung Kwon ◽  
Jiseon Ahn
Keyword(s):  
Service Providers ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Content Type ◽  
Mediating Role ◽  
Impulsive Buying ◽  
Positive Direct ◽  
The Relationship

Purpose This study aims to examine the effects of cruise attributes on impulse buying of service customers through impulsive buying tendency. Specifically, this study investigates whether service attributes (variety of selection and price) influence the impulsive buying behavior of customers by stimulating their impulsive buying tendency. Design/methodology/approach Partial least squares-structural equation modeling was used to test the hypothesis using a sample of 143 cruise customers. Mediating analysis was conducted to examine whether customer personal traits (impulsivity) mediated the relationship between service attributes and impulsive buying behavior. Findings The findings showed that price attributions had a significant positive direct impact on impulsive buying tendency and behavior, while a variety of selections had a significant direct effect on impulse buying behavior. The results revealed a significant mediating role of impulsive buying tendency in the relationship between price attributions and impulse buying. Originality/value Although studies on the decision-making style of service customers have been widely discussed, a limited number of studies has examined customers’ impulsive buying behavior in the service sector. Considering the importance of impulsive purchasing as a valuable marketing tool, the results of this study can help service providers and researchers enhance their knowledge of the mechanism of impulse buying behavior.

scholarly journals Consumer mindfulness and impulse buying behavior: testing moderator effects of hedonic shopping value and mood

2020 ◽  
Vol 16 (4) ◽  
pp. 24-36
Author(s):  
Melis Kaytaz Yiğit
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Study Results ◽  
Hedonic Shopping Value ◽  
Hedonic Shopping ◽  
Moderator Role ◽  
The Relationship

Given the limited quantity of studies within the literature, this study investigates the moderator role of hedonic shopping value and mood in the relationship between consumer mindfulness and impulse buying behavior. The study is quantitative and descriptive and using a convenient sampling method, 223 online questionnaires were obtained in Samsun, Trabzon, and İstanbul. The responses collected from a close-ended questionnaire using a 5-point Likert scale was tested at Structural Equation Modeling (SEM) through AMOS.The findings of the study indicated that consumers with mindfulness exhibit negative impulse buying behavior. Although the study results reveal that hedonic shopping value has a moderator role in the relationship between consumers with low mindfulness and their impulse buying behavior, the moderator role of hedonic shopping value in the relationship between consumers with high mindfulness and impulse buying behavior is not proved. Besides, it is found that consumers’ positive and negative moods have not a moderator role in the relationship between mindfulness and impulse buying behavior. From this viewpoint, the study’s result will provide practitioners and academicians to understand the impulse buying behavior patterns of consumers with mindfulness.

Why do employees struggle to thrive in the workplaces? A look at the impact of abusive supervision

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammd Usman ◽  
Yuxin Liu ◽  
Jianwei Zhang ◽  
Usman Ghani ◽  
Habib Gul
Keyword(s):  
Abusive Supervision ◽  
Full Time ◽  
Work Behaviors ◽  
Content Type ◽  
Underlying Mechanisms ◽  
Core Self ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

PurposeBased on the conservation of resources view, the objective of this paper is to examine the relationship between abusive supervision and workplace thriving. Further, this study investigates the underlying mechanisms role of agentic work behaviors (i.e. task focus, heedful relating) and moderating role of employee's core self-evaluations.Design/methodology/approachUsing a time-lag approach, data are collected from 360 full-time employees enrolled in an executive development program in a large university of China. To test the proposed model, data analysis is carried out through Statistical Product and Service Solutions (SPSS) and Analysis of Moment Structures (AMOS).FindingsThe results show that abusive supervision negatively influences workplace thriving. Further, the findings also confirm the mediating role of agentic work behaviors and the moderating role of core self-evaluations between the relationship of abusive supervision and thriving.Practical implicationsBased on study findings, this study draws the attention of managers toward the new deleterious outcomes of abusive supervision. Hence, to nurture a thriving workforce, organizations should keep abusive behaviors under keen observations to minimize their frequent occurrences. Further, it is proposed that hiring employees with higher core self-evaluations can mitigate the injurious effect of abusive supervision.Originality/valueThis is the first attempt to our knowledge to untapped the abusive supervision-thriving relationship via the underlying mechanisms of two agentic work behavior's and core self-evaluations as a moderator enriches the extant body of knowledge and provide valuable insight into the abusive supervision and workplace thriving literature.

scholarly journals The Role of Installment Buying Plans in Increasing the Impulse Buying Behavior among Jordanian House Holds

2015 ◽  
Vol 8 (1) ◽  
pp. 110 ◽  
Author(s):  
Firas Jamil
Keyword(s):  
Impulse Buying ◽  
Time Increase ◽  
Buying Behavior ◽  
Financial Status ◽  
The Relationship

<p>The current financial status of families and households in Jordan does not give them the chance to indulge themselves with the needed commodities and appliances due to its high prices and the families' inability to pay in cash. For that reason, the idea of installment buying appeared in order to ease the process of buying commodities among families and at the same time increase the price of the item in compensation for the installment in the payments. A questionnaire was distributed randomly on individuals in order to find out the relationship between the installment plans that are becoming more famous each day and the degree of their impulsion towards buying stuff that they do not eagerly need or stuff that are mean to be for leisure and entertainment. The results show that<em> </em>the impulse buying behavior influence the people’s attraction towards the installment plans positively.</p>

scholarly journals NORMATIVE MODERATORS OF IMPULSE BUYING BEHAVIOR

2003 ◽  
Vol 5 (1) ◽  
pp. 1 ◽  
Author(s):  
Danes Jaya Negara ◽  
Basu Swastha Dharmmesta
Keyword(s):  
Empirical Evidence ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Normative Evaluation ◽  
Impulsive Buying ◽  
Behavioral Aspects ◽  
Buying Behaviors ◽  
The Relationship ◽  
Moderating Role

Prior research has presented the moderating role of normative evaluations in the relationship between the impulsive buying trait and consumers’ buying behaviors. In this article the authors show that consumer tendency to buy something spontaneous, unreflectively and immediately can be perceived as a factor which describes buying impulsiveness. This article also shows conceptual and empirical evidence that there is some support for the moderating role of normative evaluations in the relationship between buying impulsiveness and impulse buying behaviors. Significance occurs when consumers believe that act on impulse is suitable. The result suggests that consumers’ normative evaluation can moderate the link between the trait and behavioral aspects of impulse buying.

Daily Diary Study of Emotion, Motivation, and Eating Expectancies in Loss of Control Eating

2021 ◽  
Author(s):  
Emily Burr ◽  
Robert Dvorak ◽  
Ardhys De Leon ◽  
Angelina Leary ◽  
Roselyn Peterson ◽  
...  
Keyword(s):  
Binge Eating ◽  
Negative Mood ◽  
Loss Of Control ◽  
Loss Of Control Eating ◽  
Within Subjects ◽  
Coping Motives ◽  
Eating Expectancies ◽  
The Impact ◽  
The Relationship

Loss-of-control eating (LOCE) is a component of binge eating, which involves the subjective inability to refrain from eating or cease eating once started. LOCE behavior is highly prevalent and associated with adverse consequences, even without objective over-eating, and has also been found to be highly affect-driven. Affect-related eating motives, as well as eating expectancies, have also been found to be significant contributors to LOCE behavior in binge eating contexts. However, little is known about how motives and expectancies contribute to LOCE regardless of quantity of food eaten, much less the impact of motives on LOCE behaviors, or the role of expectancies on daily-level contributions to LOCE. The current study assessed the role of eating expectancies and motives on the relationship between affective states and LOCE behavior at the daily level. A national sample of United States (U.S.) adults (n = 109), who reported an average of two or more LOCE episodes per week, were recruited via social media for a ten-day dairy study. Participants completed two surveys per day regarding eating behaviors, affect, and eating motives. Data were analyzed at the within- and between-subject levels utilizing a Bayesian approach to examine pathways from mood to LOCE, mediated by eating motives and accounting for a moderating impact of trait-level eating expectancies measured at baseline. At the within-subjects level, negative mood predicted LOCE, a relationship that was partially mediated by coping motives. Between-subjects, coping motives fully mediated the relationship between negative mood and LOCE. Furthermore, an indirect effect between positive mood and LOCE was found at the within-subjects level, which was moderated by reward expectancy. This study provides useful insight into the role of daily-level motives and expectancies influencing LOCE behavior. Findings and directions for future research are discussed.

Not If, But How CEOs Affect Product Innovation: A Systematic Review and Research Agenda

2019 ◽  
Vol 16 (03) ◽  
pp. 1930001 ◽  
Author(s):  
Pascal Back ◽  
Andreas Bausch
Keyword(s):  
Product Innovation ◽  
Empirical Studies ◽  
Future Research ◽  
Firm Level ◽  
Corporate Leaders ◽  
Managerial Implications ◽  
Underlying Mechanisms ◽  
The Impact ◽  
The Relationship

While scholars have long emphasized the role of firms’ CEOs in shaping innovation outcomes, the question of underlying mechanisms remains widely unanswered. In light of this, we stress that the relationship between organizational aspects (e.g. resource allocation or culture) and product innovation should not mark the end of an intellectual quest. Instead, these enablers are also particularly contingent upon the corporate leaders. Based on 81 empirical studies, we reveal the impact of CEO characteristics (demographics, personality, and cognition) and leadership on firm-level variables that enable product innovation. Finally, we outline fruitful avenues for future research and provide managerial implications.

scholarly journals The Impact of Social Media on Impulse Buying Behaviour in Hyderabad Sindh Pakistan

2019 ◽  
Vol 2 (2) ◽  
pp. 8-12 ◽  
Author(s):  
Aliz Ahmed Khokhar ◽  
Pir Abu baker Qureshi ◽  
Farman Murtaza ◽  
Abdul Ghafoor Kazi
Keyword(s):  
Social Media ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Network Marketing ◽  
Factors Affecting ◽  
Online Retailers ◽  
Impulsive Buying ◽  
Buying Behaviour ◽  
The Impact ◽  
The Relationship

In the past few years, the interest in the impulsive buying behavior has been increase and it has provoked the interests of organizations and researchers to understand the psychological strengths behind this behavior. The main objective of this study was to study the impact of social media on Impulse buying behavior of customers in Hyderabad region and to analyze the important factors affecting impulsive buying behavior of customers. The research design of this study was explanatory and descriptive in nature. Regression Analysis was used to find the relationship between the variables (Social Network Marketing, Hedonic Motivation, electronic word-of-mouth, Trust and Impulsive Buying Behavior). The results showed that Social Media does have a positive and significant impact on the Impulsive Buying Behavior of the customers. Therefore, online retailers and marketers should understand the importance of social media for encouraging the online impulsive buying of the consumers.

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