scholarly journals Social-Psychological Factors in Food Consumption of Rural Residents: The Role of Perceived Need and Habit within the Theory of Planned Behavior

Nutrients ◽  
2020 ◽  
Vol 12 (4) ◽  
pp. 1203
Author(s):  
Jiaqi Huang ◽  
Gerrit Antonides ◽  
Fengying Nie
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Food Consumption ◽  
Psychological Factors ◽  
Equation Modeling ◽  
Social Psychological ◽  
Rural Residents ◽  
Perceived Need ◽  
Food Items

To address the problem of malnutrition in poor rural areas of China, this study aims to examine the effects of social-psychological factors in food consumption of rural residents in poor counties of Southwest China. In addition, it investigates the role of perceived need and habit within the theory of planned behavior (TPB) in predicting food consumption. A survey with random sampling was conducted on rural residents (n = 424), and the theoretical frameworks of both the standard and extended TPB were applied for comparison purposes. Structural equation modeling was applied to test the relationships among constructs. Consumption of five food items was studied, respectively: meat, eggs, dairy, fish, and fruits. Results showed that incorporation of perceived need and habit substantially increased the explanatory power of the TPB, but these factors only had significant direct effects on intention rather than behavior. Perceived need and habit are stronger predictors of intention than any other TPB construct for consumption of all food items except for meat. We found indirect effects of the constructs in the extended TPB model on consumption to be different across food items. Practical implications to improve consumption of different food items were proposed accordingly.

scholarly journals Understanding Electric Bikers’ Red-Light Running Behavior: Predictive Utility of Theory of Planned Behavior vs Prototype Willingness Model

2020 ◽  
Vol 2020 ◽  
pp. 1-13 ◽  
Author(s):  
Tianpei Tang ◽  
Hua Wang ◽  
Xizhao Zhou ◽  
Hao Gong
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Psychological Factors ◽  
Red Light ◽  
Equation Modeling ◽  
Predictive Utility ◽  
Red Light Running ◽  
Prototype Willingness Model ◽  
Behavior Change Interventions ◽  
Tpb Model

To date, electric bikers’ (e-bikers’) red-light running (RLR) behavior is often viewed as one of the main contributors to e-bike-related accidents, especially for traffic scenarios with high e-bike ridership. In this paper, we aim to understand e-bikers’ RLR behavior based on structural equation modeling. Specifically, the predictive utility of the theory of planned behavior (TPB), prototype willingness model (PWM), and their combined form, TPB-PWM model, is used to analyze e-bikers’ RLR behavior, and a comparison analysis is made. The analyses of the three modeling approaches are based on the survey data collected from two online questionnaires, where more than 1,035 participant-completed questionnaires are received. The main findings in this paper are as follows: (i) Both PWM and TPB-PWM models could work better in characterizing e-bikers’ RLR behavior than the TPB model. The former two models explain more than 80% (81.3% and 81.4%, respectively) of the variance in e-bikers’ RLR behavior, which is remarkably higher than that of the TPB model (only 74.3%). (ii) It is also revealed that RLR willingness contributes more on influencing the RLR behavior than RLR intention, which implies that such behavior is dominated by social reactive decision-making rather than the reasoned one. (iii) Among the examined psychological factors, attitude, perceived behavioral control, past behavior, prototype perceptions (favorability and similarity), RLR intention, and RLR willingness were the crucial predictors of e-bikers’ RLR behavior. Our findings also support designing of more effective behavior-change interventions to better target e-bikers’ RLR behavior by considering the influence of the identified psychological factors.

The role of subjective norms in theory of planned behavior in the context of organic food consumption

2014 ◽  
Vol 116 (10) ◽  
pp. 1561-1580 ◽  
Author(s):  
Abdullah Al-Swidi ◽  
Sheikh Mohammed Rafiul Huque ◽  
Muhammad Haroon Hafeez ◽  
Mohd Noor Mohd Shariff
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Organic Food ◽  
Subjective Norms ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Moderating Effects ◽  
Content Type

Purpose – The purpose of this paper is to investigate the applicability of theory of planned behavior (TPB) with special emphasis on measuring the direct and moderating effects of subjective norms on attitude, perceived behavioral control and buying intention in context of buying organic food. Design/methodology/approach – Structured questionnaires were randomly distributed among academic staffs and students of two universities in southern Punjab, Pakistan. Structural equation modeling was employed to test the proposed model fit. Findings – Results of the study showed that subjective norms significantly moderate the relationship between attitudes and buying intention as well as between perceived behavior control and buying intention. Furthermore, subjective norms significantly influence attitude toward buying intention. Practical implications – The paper provides useful insights for the academics and marketers. Academics may further explore the role of subjective norms in order to have a better understanding of their effects on TPB components. Whereas, marketers can target the opinion leaders and reference groups to increase the demand of organic food. Originality/value – Majority of previous studies overlooked the role of subjective norms in determining the buying intentions with respect to organic food. The striking feature of this study is an in-depth emphasis on exploring the direct and moderating effects of subjective norms on the elements of TPB. Moreover, to the best of authors’ knowledge, this is a pioneer study that comprehensively examines the linkage of components of TPB with organic food purchasing in Pakistan.

Analysis of Psychological Influences on Navigation Use While Driving Based on Extended Theory of Planned Behavior

2019 ◽  
Vol 2673 (9) ◽  
pp. 480-490 ◽  
Author(s):  
Xianglin Yao ◽  
Yiping Wu ◽  
Hao Liu ◽  
Xiaohua Zhao ◽  
Yang Bian ◽  
...  
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Psychological Factors ◽  
Structural Equation ◽  
Information Quality ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Navigation Systems ◽  
Extended Theory ◽  
Gps Navigation

As GPS navigation systems become more powerful, they offer the convenience of more efficient travel, and the use of such navigational aids while driving is now prevalent. Numerous issues still exist during actual use, however, such as incomprehensibility and inaccuracy of voice navigation prompts. The majority of studies have focused on humanized design and the influence on driving behavior of GPS navigation systems, while the psychological factors underlying drivers’ decisions to use them have received little attention. This study employs the extended theory of planned behavior (TPB) to investigate the psychological factors that influence drivers’ use of GPS navigation systems, including the additional variables of navigation involvement, navigation information quality, and distraction perception. Independent t-tests revealed that female, non-professional, novice, and highly educated drivers were more likely to use navigation systems. Factors analysis proved the extended TPB questionnaire to be valid and reliable. Structural equation modeling showed that attitude (0.19), subjective norms (0.14), perceived behavioral control (0.29), navigation involvement (0.36), and information quality (0.16) significantly influenced drivers’ intentions on the use of navigation. However, distraction perception (–0.05) had no significant influence. These findings demonstrate the need for navigation systems which serve drivers better. For navigation system manufacturers, the humanized design should be strengthened. For highway transportation agencies, more consistent designs for road signs are needed to improve the cooperativity between navigation and traffic signs.

Investigating the role of theory of planned behavior and Machiavellianism in earnings management intentions

2020 ◽  
Vol 33 (6) ◽  
pp. 653-668
Author(s):  
Kangan Sayal ◽  
Gurparkash Singh
Keyword(s):  
Theory Of Planned Behavior ◽  
Earnings Management ◽  
Planned Behavior ◽  
Psychological Factors ◽  
Dark Triad ◽  
Partial Least Square ◽  
Equation Modeling ◽  
Behavior Model ◽  
Content Type ◽  
Factors Influencing

Purpose The purpose of this study is to develop and empirically test the earnings management (EM) behavior model to investigate the personal psychological factors that influence individuals’ intentions to engage in EM. Design/methodology/approach Following a review of literature, personal-psychological factors influencing EM intentions were identified within the scope of the theory of planned behavior (TPB) and a dark triad of personality theory. The survey data from 153 MBA students were analyzed using partial least square-structural equation modeling. Findings The results revealed perceived behavior control is significant in influencing individuals’ EM intentions followed by attitude toward behavior and subjective norms. The results, however, do not support the relationship between moral obligation and intentions to engage in EM and also reported a negative relationship between Machiavellianism and individuals’ EM intentions. Practical implications The proposed model will enable organizations to develop focused training programs for managers to reduce EM behavior. It will also help educators in training students to positively shape their ethical behavior and make them more reciprocal toward others and their work environment. Originality/value The study develops the EM behavior model and suggests that TPB and Machiavellianism personality traits provide a useful framework to identify the personal psychological factors influencing individuals’ EM intentions. Further, the empirical testing of the model documents and contributes toward a better understanding of the personal psychological factors significantly influencing individuals’ EM intentions.

Role of personal values and personality traits on intention to recommend a destination

2020 ◽  
Author(s):  
Arnold Japutra ◽  
Sandra Maria Correia Loureiro ◽  
Shasha Wang
Keyword(s):  
Theory Of Planned Behavior ◽  
Personality Traits ◽  
Planned Behavior ◽  
Personal Values ◽  
Favorable Attitude ◽  
Extended Model ◽  
Extended Theory ◽  
Prosocial Values ◽  
Managerial Implications

In this study, the researchers explore the antecedents of tourists’ intention to recommend a destination using an extended Theory of Planned Behavior (TPB). Two personal values (i.e., prosocial and maturity) and two personality traits (i.e., extraversion and agreeableness), which are rarely studied but important elements for marketers to better understand the market (e.g., segment the market), are examined. To test the extended model of TPB, a survey (n=312) was conducted with tourists in Portugal. The researchers find support for the hypothesis that tourists with higher prosocial values, maturity values, and extraversion personality traits are more likely to have a favorable attitude toward a destination and a tendency to recommend the destination. Theoretical and managerial implications are discussed.

scholarly journals Influence of Altruistic Motives on Organic Food Purchase: Theory of Planned Behavior

2021 ◽  
Vol 13 (11) ◽  
pp. 6023
Author(s):  
Kirubaharan Boobalan ◽  
Nishad Nawaz ◽  
R. M. Harindranath ◽  
Vijayakumar Gajenderan
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Consumer Culture ◽  
Purchase Intention ◽  
Organic Food ◽  
Subjective Norm ◽  
Equation Modeling ◽  
Warm Glow ◽  
Food Purchase ◽  
The Usa

Marketing campaigns of organic food emphasize utilitarian benefits and psychological benefits as well as consumer culture to enhance environmental sustainability. In order to study the purchase intention of organic food, the authors developed a model using antecedents like warm glow, subjective norm, attitude and perceived behavioral control. This study examines the model for the Indian and the USA samples and thus integrated using three theories: Theory of Planned Behavior (TPB), Pro-Social Behavior (PSB) Theory with the interaction of Consumer Culture Theory. The model is estimated using the multi-group Partial Least Square Structural Equation Modeling (PLS-SEM) technique using R software with samples from India (n = 692) and the USA (n = 640). Results differ for Indian and USA samples. The expectation of the “warm glow” resulted from an environmentally friendly purchase as having a higher influence on Indian samples than that of the USA. Further, the attitude towards organic food purchase intention is stronger for US samples than the Indian, and the group difference is significant, while all the relationships that take warm glow as an antecedent have higher β for Indian samples. Moreover, the study found that attitude towards organic food is a major element for US subsamples, whereas subjective norm plays a major role in Indian samples to adopt organic food. Managerially, the present study suggests that a firm marketing its organic food must concentrate more on “warm glow” for Indian consumers in order to improve their market share.

scholarly journals Factors Affecting Indonesian Preservice Teachers’ Use of ICT During Teaching Practices Through Theory of Planned Behavior

SAGE Open ◽  
2021 ◽  
Vol 11 (2) ◽  
pp. 215824402110275
Author(s):  
Farrah Dina Yusop ◽  
Akhmad Habibi ◽  
Rafiza Abdul Razak
Keyword(s):  
Preservice Teachers ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Teaching Practices ◽  
Partial Least Square ◽  
Equation Modeling ◽  
Valid Model ◽  
Information And Communication

The goals of the research were to inform whether the theory of planned behavior (TPB) is a valid model to explain Indonesian preservice teachers’ (PSTs) use of information and communication technology (UICT) during teaching practices, to report best factor affecting PSTs’ UICT during teaching practices, and to elaborate differences regarding UICT during teaching practices in terms of demographic information, gender, major, university, and information and communication technology (ICT)-based courses. The sample of this study was 1,133 PSTs from three Indonesian universities who completed a 24-item printed questionnaire of four constructs: behavioral beliefs (BB), normative beliefs (NB), control beliefs (CB), and UICT. Using partial least square–structural equation modeling (PLS-SEM), the results informed that the TPB is a valid model to help explain Indonesian PSTs’ UICT during teaching practices. All constructs (BB, NB, and CB) significantly predict UICT during teaching practices where NB is reported to be the strongest predictor (β = .354). There are no significant differences in terms of genders and ICT-based courses; however, significant differences are indicated in terms of majors and universities.

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