scholarly journals An Adaptive Machine Learning Methodology Applied to Neuromarketing Analysis: Prediction of Consumer Behaviour Regarding the Key Elements of the Packaging Design of an Educational Toy

2020 ◽  
Vol 9 (9) ◽  
pp. 162 ◽  
Author(s):  
David Juárez-Varón ◽  
Victoria Tur-Viñes ◽  
Alejandro Rabasa-Dolado ◽  
Kristina Polotskaya
Keyword(s):  
Machine Learning ◽  
Consumer Behaviour ◽  
Machine Learning Techniques ◽  
Analytical Models ◽  
Package Design ◽  
Packaging Design ◽  
Learning Techniques ◽  
Educational Toys ◽  
Potential Customers ◽  
Social Circumstance

This research is in response to the question of which aspects of package design are more relevant to consumers, when purchasing educational toys. Neuromarketing techniques are used, and we propose a methodology for predicting which areas attract the attention of potential customers. The aim of the present study was to propose a model that optimizes the communication design of educational toys’ packaging. The data extracted from the experiments was studied using new analytical models, based on machine learning techniques, to predict which area of packaging is observed in the first instance and which areas are never the focus of attention of potential customers. The results suggest that the most important elements are the graphic details of the packaging and the methodology fully analyzes and segments these areas, according to social circumstance and which consumer type is observing the packaging.

Machine Learning Techniques for Internet of Things

2019 ◽  
pp. 160-180
Author(s):  
P. Priakanth ◽  
S. Gopikrishnan
Keyword(s):  
Machine Learning ◽  
Data Science ◽  
Learning Algorithms ◽  
Machine Learning Algorithms ◽  
Independent Learning ◽  
Machine Learning Techniques ◽  
Analytical Models ◽  
Guided Learning ◽  
Learning Techniques ◽  
Learning Machine

The idea of an intelligent, independent learning machine has fascinated humans for decades. The philosophy behind machine learning is to automate the creation of analytical models in order to enable algorithms to learn continuously with the help of available data. Since IoT will be among the major sources of new data, data science will make a great contribution to make IoT applications more intelligent. Machine learning can be applied in cases where the desired outcome is known (guided learning) or the data is not known beforehand (unguided learning) or the learning is the result of interaction between a model and the environment (reinforcement learning). This chapter answers the questions: How could machine learning algorithms be applied to IoT smart data? What is the taxonomy of machine learning algorithms that can be adopted in IoT? And what are IoT data characteristics in real-world which requires data analytics?

Machine Learning Techniques for Internet of Things

2021 ◽  
pp. 1490-1506
Author(s):  
P. Priakanth ◽  
S. Gopikrishnan
Keyword(s):  
Machine Learning ◽  
Data Science ◽  
Learning Algorithms ◽  
Machine Learning Algorithms ◽  
Independent Learning ◽  
Machine Learning Techniques ◽  
Analytical Models ◽  
Guided Learning ◽  
Learning Techniques ◽  
Learning Machine

The idea of an intelligent, independent learning machine has fascinated humans for decades. The philosophy behind machine learning is to automate the creation of analytical models in order to enable algorithms to learn continuously with the help of available data. Since IoT will be among the major sources of new data, data science will make a great contribution to make IoT applications more intelligent. Machine learning can be applied in cases where the desired outcome is known (guided learning) or the data is not known beforehand (unguided learning) or the learning is the result of interaction between a model and the environment (reinforcement learning). This chapter answers the questions: How could machine learning algorithms be applied to IoT smart data? What is the taxonomy of machine learning algorithms that can be adopted in IoT? And what are IoT data characteristics in real-world which requires data analytics?

Machine Learning Techniques Applied to Profile Mobile Banking Users in India

2013 ◽  
Vol 5 (1) ◽  
pp. 82-92 ◽  
Author(s):  
M. Carr ◽  
V. Ravi ◽  
G. Sridharan Reddy ◽  
D. Veranna
Keyword(s):  
Machine Learning ◽  
Logistic Regression ◽  
Decision Tree ◽  
Decision Trees ◽  
Multilayer Perceptron ◽  
Machine Learning Techniques ◽  
Mobile Banking ◽  
Classification Rules ◽  
Learning Techniques ◽  
Potential Customers

This paper profiles mobile banking users using machine learning techniques viz. Decision Tree, Logistic Regression, Multilayer Perceptron, and SVM to test a research model with fourteen independent variables and a dependent variable (adoption). A survey was conducted and the results were analysed using these techniques. Using Decision Trees the profile of the mobile banking adopter’s profile was identified. Comparing different machine learning techniques it was found that Decision Trees outperformed the Logistic Regression and Multilayer Perceptron and SVM. Out of all the techniques, Decision Tree is recommended for profiling studies because apart from obtaining high accurate results, it also yields ‘if–then’ classification rules. The classification rules provided here can be used to target potential customers to adopt mobile banking by offering them appropriate incentives.

Machine Learning Methods as a Test Bed for EEG Analysis in BCI Paradigms

2020 ◽  
pp. 1577-1597
Author(s):  
Kusuma Mohanchandra ◽  
Snehanshu Saha
Keyword(s):  
Machine Learning ◽  
Nearest Neighbor ◽  
Machine Learning Techniques ◽  
Analytical Models ◽  
Support Vector ◽  
Test Bed ◽  
K Nearest Neighbor ◽  
Eeg Signals ◽  
Broad Perspective ◽  
Learning Techniques

Machine learning techniques, is a crucial tool to build analytical models in EEG data analysis. These models are an excellent choice for analyzing the high variability in EEG signals. The advancement in EEG-based Brain-Computer Interfaces (BCI) demands advanced processing tools and algorithms for exploration of EEG signals. In the context of the EEG-based BCI for speech communication, few classification and clustering techniques is presented in this book chapter. A broad perspective of the techniques and implementation of the weighted k-Nearest Neighbor (k-NN), Support vector machine (SVM), Decision Tree (DT) and Random Forest (RF) is explained and their usage in EEG signal analysis is mentioned. We suggest that these machine learning techniques provides not only potentially valuable control mechanism for BCI but also a deeper understanding of neuropathological mechanisms underlying the brain in ways that are not possible by conventional linear analysis.

Machine Learning Methods as a Test Bed for EEG Analysis in BCI Paradigms

2017 ◽  
pp. 186-206
Author(s):  
Kusuma Mohanchandra ◽  
Snehanshu Saha
Keyword(s):  
Machine Learning ◽  
Nearest Neighbor ◽  
Machine Learning Techniques ◽  
Analytical Models ◽  
Support Vector ◽  
Test Bed ◽  
K Nearest Neighbor ◽  
Eeg Signals ◽  
Broad Perspective ◽  
Learning Techniques

Machine learning techniques, is a crucial tool to build analytical models in EEG data analysis. These models are an excellent choice for analyzing the high variability in EEG signals. The advancement in EEG-based Brain-Computer Interfaces (BCI) demands advanced processing tools and algorithms for exploration of EEG signals. In the context of the EEG-based BCI for speech communication, few classification and clustering techniques is presented in this book chapter. A broad perspective of the techniques and implementation of the weighted k-Nearest Neighbor (k-NN), Support vector machine (SVM), Decision Tree (DT) and Random Forest (RF) is explained and their usage in EEG signal analysis is mentioned. We suggest that these machine learning techniques provides not only potentially valuable control mechanism for BCI but also a deeper understanding of neuropathological mechanisms underlying the brain in ways that are not possible by conventional linear analysis.

scholarly journals Analyzing The Strength Between Mission And Vision Statements And Industry Via Machine Learning

2020 ◽  
Vol 36 (3) ◽  
pp. 121-128
Author(s):  
Faleh Alshameri ◽  
Nathan Green Green
Keyword(s):  
Machine Learning ◽  
Natural Language Processing ◽  
Language Processing ◽  
Predictive Power ◽  
Text Processing ◽  
Machine Learning Techniques ◽  
Vision Statements ◽  
Learning Techniques ◽  
Potential Customers

Mission and vision statements are critical to a company’s success both from a company’s long-term goals and appearance to potential customers. We analyze a collection of 772 mission and vision statements from companies via natural language processing. This data is hand annotated into 15 industry types. We show the distinctiveness and connectiveness of each industry via text processing and machine learning techniques. The extracted features of each industry are a telling and guiding indicator of what that industry embraces. We show high predictive power via machine learning to determine an industry by looking only at the mission and vision statements

scholarly journals Comparison of machine learning techniques for SoC and SoH evaluation from impedance data of an aged lithium ion battery

ACTA IMEKO ◽  
2021 ◽  
Vol 10 (2) ◽  
pp. 80
Author(s):  
Davide Aloisio ◽  
Giuseppe Campobello ◽  
Salvatore Gianluca Leonardi ◽  
Francesco Sergi ◽  
Giovanni Brunaccini ◽  
...  
Keyword(s):  
Machine Learning ◽  
Lithium Ion ◽  
The State ◽  
State Of Charge ◽  
Machine Learning Techniques ◽  
Analytical Models ◽  
Frequency Regulation ◽  
Learning Techniques ◽  
Key Points ◽  
Li Ion

<p class="Abstract"><span lang="EN-US">State of charge estimation and ageing evolution of lithium ion (Li-Ion) batteries are key points for their massive applications in the market. However, the battery behavior is very complex to understand because many parameters act in determining their ageing evolution. Therefore, traditional analytical models employed for this purpose are often affected by inaccuracy. In this context, machine learning techniques can provide a viable alternative to traditional models and a useful tool to characterize the batteries behavior. </span></p><p class="Abstract"><span lang="EN-US">In this work, different machine learning techniques were applied to model the impedance evolution over time of an aged cobalt based Li-Ion battery, cycled under a stationary frequency regulation profile for grid application. The different ML techniques were compared in terms of accuracy to determine the state of charge and the state of health over the battery ageing phenomena. Experimental results showed that ML based on Random Forest algorithm can be profitably used for this purpose.</span></p>

Using machine learning techniques to reduce data annotation time

2006 ◽  
Author(s):  
Christopher Schreiner ◽  
Kari Torkkola ◽  
Mike Gardner ◽  
Keshu Zhang
Keyword(s):  
Machine Learning ◽  
Machine Learning Techniques ◽  
Data Annotation ◽  
Learning Techniques

Using Machine Learning Algorithms on Prediction of Stock Price

2020 ◽  
Vol 12 (2) ◽  
pp. 84-99
Author(s):  
Li-Pang Chen
Keyword(s):  
Machine Learning ◽  
Stock Price ◽  
Short Term Memory ◽  
Machine Learning Algorithms ◽  
Machine Learning Techniques ◽  
Support Vector ◽  
Short Term ◽  
Learning Techniques ◽  
Historical Database ◽  
Long Short Term Memory

In this paper, we investigate analysis and prediction of the time-dependent data. We focus our attention on four different stocks are selected from Yahoo Finance historical database. To build up models and predict the future stock price, we consider three different machine learning techniques including Long Short-Term Memory (LSTM), Convolutional Neural Networks (CNN) and Support Vector Regression (SVR). By treating close price, open price, daily low, daily high, adjusted close price, and volume of trades as predictors in machine learning methods, it can be shown that the prediction accuracy is improved.

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