scholarly journals The Influence of Cognitive Dimensions on the Consumer-SME Relationship: A Sustainability-Oriented View

2018 ◽  
Vol 10 (9) ◽  
pp. 3238 ◽  
Author(s):  
Francesco Caputo ◽  
Luca Carrubbo ◽  
Debora Sarno
Keyword(s):  
Economic Performance ◽  
Consumer Culture ◽  
Structural Equation ◽  
Consumer Perceptions ◽  
Culture Theory ◽  
Equation Modelling ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
Consumer Culture Theory ◽  
Cognitive Dimensions

While companies are investing increasingly in sustainability measures, the effects of firms’ sustainability actions on consumer perceptions should not be taken for granted and deserve to be investigated. By adopting the interpretative lens of consumer culture theory, this paper defines a set of cognitive dimensions which can describe consumer perceptions of sustainability actions and the behaviors of small–medium enterprises (SMEs), with the aim of identifying the relationships between firms’ sustainability actions and the economic performance of SMEs. To this extent, the cognitive dimensions proposed by Green & Petre (1996) are re-elaborated to define a set of customer cognitive dimensions in the sustainability domain (resilience, wholeness, mapping, coding, and engagement). Thus, the relationships between SMEs’ sustainability actions and behaviors, the defined cognitive influencers and SME performance is empirically tested. In particular, a survey of a sample of 1137 customers of 175 Italian SMEs is analyzed using structural equation modelling (SEM). The findings show that the adoption of certain sustainability actions influences consumer perceptions, which in turn impacts the economic performance of SMEs.

INFLUENCE MODELS OF ENTREPRENEURIAL ORIENTATION, ENTREPRENEURSHIP TRAINING, AND BUSINESS PERFORMANCE OF SMALL MEDIUM ENTERPRISES

2017 ◽  
Vol 1 (1) ◽  
pp. 16-28
Author(s):  
Ade Octavia ◽  
Zulfanetti Zulfanetti ◽  
Erida Erida
Keyword(s):  
Market Orientation ◽  
Structural Equation ◽  
Business Performance ◽  
Survey Method ◽  
Entrepreneurship Training ◽  
Equation Modelling ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
The Impact ◽  
The Relationship

Purpose-the increasing of SME number in Indonesia is not followed by the increasing of business performance, although various managerial and entrepreneural tranings, as well as busniness advocations has been given intensively by government. The objective of this research is to analise the impact  of entrepreneural orintation, market orientation, managerial  skill,and entrepreneurship training on SMEs business performance. Design/methodology/ approach- the approach used is survey method. Data gathered from 200 respondents accross for districts or city in Jambi Province,  and Structural Equation Modelling (SEM) used as analysing tool.  Findings- this research find  that the business performance is influenced  by the level of entrepreneural orientation and the attending of entrepreneurship training. Management skill is the intervening variable between entrepreneurship traning and business performance. The result also find that market orientation is an intervening for the relationship between entrepreneural orientation and business performance.

Looking at Innovation through CCT Glasses: Consumer Culture Theory and Google Glass Innovation

2013 ◽  
Vol 1 (1) ◽  
pp. 38-54 ◽  
Author(s):  
Stefano Pace
Keyword(s):  
Innovation Diffusion ◽  
Consumer Culture ◽  
Preliminary Analysis ◽  
Consumer Behaviour ◽  
New Product ◽  
Google Glass ◽  
Culture Theory ◽  
Cultural Determinants ◽  
Functional Features ◽  
Consumer Culture Theory

Today innovation can be so radical and futuristic that common models of innovation diffusion might not be enough. The success of an innovation relies on the functional features of the new product, but also on how consumers shape the meaning of that innovation. Consumer Culture Theory (CCT) can help managers by focusing on the cultural determinants of consumer behaviour. The work provides a preliminary analysis of how consumers elaborate the cultural platform that will determine the degree of success of the upcoming innovation Google Glass.

scholarly journals Consumer Culture Theory (CCT) já é uma escola de pensamento em marketing?

2012 ◽  
Vol 52 (3) ◽  
pp. 330-344 ◽  
Author(s):  
Brunno Fernandes da Silva Gaião ◽  
Ildembergue Leite de Souza ◽  
André Luiz M. de Souza Leão
Keyword(s):  
Consumer Culture ◽  
Culture Theory ◽  
Consumer Culture Theory ◽  
Desk Research

A década de 1980 trouxe uma visão alternativa à corrente positivista predominante no campo de pesquisa do consumidor: a Consumer Culture Theory (CCT), que assume uma orientação epistemológica baseada no interpretativismo e na pesquisa qualitativa. Diante do destaque alcançado pela CCT, levantou-se a seguinte questão: a CCT já pode ser considerada uma escola de pensamento em marketing autônoma? Pautados em três critérios fundamentais para a qualificação de uma escola de pensamento (reconhecimento acadêmico, corpo de conhecimento e contribuições), foi realizada uma desk research, baseada em periódicos e artigos da área e na construção de um corpus de pesquisa construído com base nas referências contidas no texto seminal Consumer Culture Theory (CCT): twenty years of research. A conclusão é de que a CCT atende aos critérios adotados na presente pesquisa, podendo ser considerada uma escola de pensamento a utônoma dentro do campo de pesquisa do consumo.

Consumer Culture Theory

2015 ◽  
pp. 1977-1988
Author(s):  
Domen Bajde
Keyword(s):  
Consumer Culture ◽  
Technological Innovations ◽  
Cultural Resources ◽  
Cultural Meanings ◽  
Culture Theory ◽  
Cultural Processes ◽  
Cultural Forces ◽  
Consumer Culture Theory ◽  
Shed Light

Consumer culture theory helps us take note of the cultural forces and dynamics in which technology consumption is entangled. It enables people to articulate the cultural processes (ideological, mythic, ritualistic, etc.) through which cultural meanings become granted to or denied to technological innovations, thus shaping the value of technologies as cultural resources sustaining consumer identities. In its urge to shed light on these aspects, CCT tends to reinforce the gaps and asymmetries between the “socio-cultural” and the “techno-material”, leaving plenty of room for further study. The authors outline the strengths and limitations of CCT to offer several tentative suggestions as to how ANT and CCT might draw on each other to enrich our understanding of technology consumption.

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