scholarly journals Donate Time or Money? The Determinants of Donation Intention in Online Crowdfunding

2019 ◽  
Vol 11 (16) ◽  
pp. 4269 ◽  
Author(s):  
Yuangao Chen ◽  
Ruyi Dai ◽  
Jianrong Yao ◽  
Yixiao Li

Compared with traditional charities, donation-based crowdfunding has many novel characteristics. Among the variety of factors that influence potential donors before they develop a donation intention, which are the main ones influencing the intention to donate online? The purpose of this paper is to investigate the key potential determinants of both time and money donations. This study attempts to combine the theory of planned behavior and norm activation theory with social presence theory to conceptualize and develop an integration framework to measure the donation intention. The results of the structural equation modeling, based on 350 valid questionnaire responses received from November 19 to December 19, 2018, suggest that the dependent variable of time donations is significantly affected by social presence, trust, and perceived behavioral control. As for the dependent variable of money donations, only subjective norm has an insignificant effect. The study results offer practical guidelines about the unique aspects of donation to managers of crowdfunding platform and fundraisers.

2022 ◽  
Vol 34 (4) ◽  
pp. 1-26
Author(s):  
Qihua Liu ◽  
Li Wang ◽  
Jingyi Zhou ◽  
Wei Wu ◽  
Yiran Li

This purpose of this study is to develop a research model by extending the theory of planned behavior in a new application context, and applies it to investigate the extrinsic factors influencing people’s attitude towards donating to medical crowdfunding projects appearing on mobile social networking sites (MSNS) and their intention to donate. A survey of 356 Chinese users was conducted and structural equation modeling was used to validate the proposed model and hypotheses. The results indicate that project information, retweeter information and MSNS information all have the significant effect on the general attitude towards donating to medical crowdfunding projects, and general attitude positively affects people’s donation intention. In addition, perceived behavioral control also has positive effect on people’s donation intention, while experienced donating to medical crowdfunding projects has negative effect on people’s donation intention. The research findings provide important theoretical and practical implications.


2020 ◽  
pp. 004728752090768 ◽  
Author(s):  
Suja Chaulagain ◽  
Abraham Pizam ◽  
Youcheng Wang

This study aims to develop and test a theoretical model that predicts individuals’ intention to engage in medical tourism. Structural equation modeling (SEM) was performed to test the study hypotheses by using data collected from 246 US residents. The study results indicated that perceived benefits were positively, and perceived barriers negatively, associated with attitude, and perceived barriers had a negative impact on perceived behavioral control. The study results further revealed that attitude, perceived behavioral control, and subjective norm positively influenced individuals’ intention to engage in medical tourism. Finally, a significant moderating effect of perceived severity was found on the relationships between perceived benefits and attitude, perceived barriers and attitude, and attitude and behavioral intention. The findings of the study offer valuable theoretical contributions and practical implications in the context of medical tourism.


2021 ◽  
Vol 13 (13) ◽  
pp. 7379
Author(s):  
Chao Wu ◽  
Shuling Liang ◽  
Weijiong Wu ◽  
Yuxiang Hong

Green residence is the future of urban development, it is also an attempt to implement the green business model in the residential business field. The key to the success of a green business model is that a wide range of customers can accept its green value proposition and react to it through their purchase decisions. This study aims to develop a theory of a planned behavior (TPB) research model to predict individuals’ intention to purchase green residence. This study took steel structure residence as an example, which was widely recognized as one emerging type of green residence. The samples were selected in Baotou city of Inner Mongolia, P.R. China. Data analysis was performed using the structural equation modeling (SEM) with data obtained from a survey of 208 respondents using SPSS19.0 and AMOS17.0. The results found that the individuals’ intention to purchase green residence was significantly affected by attitude, subjective norm, and perceived behavioral control. Moreover, the empirical evidence showed that these influences differed between different gender groups. Specifically, women responders had a stronger effect on the path attitude impact on purchase intention than men. These findings can provide implications for practicing the green business model of real estate enterprise.


Author(s):  
Ayşegül Aracı İyiaydın ◽  
Zeynep Hatipoğlu Sümer

AbstractGrounded in Interpersonal Acceptance-Rejection Theory (IPARTheory), this exploratory study investigated the associations among perceived intimate partner rejection, intimate partner control, psychological maladjustment, and marital adjustment. Perceived behavioral control in intimate partner relationships has been under-researched within the context of IPARTheory. Although the role of behavioral control in child/adolescent-parent relationships has been well-established, insufficient exploration of the phenomenon in marriage relationships calls for new empirical findings. The conveniently selected sample consisted of 624 (360 female, 264 male) married individuals living in big cities of Turkey. Intimate Partner Acceptance-Rejection/Control Questionnaire, Personality Assessment Questionnaire, Dyadic Adjustment Scale, and Demographic Form were utilized to gather data. Structural Equation Modeling was utilized as the primary analysis to test the proposed sequential mediational model of the study. The results indicated that intimate partner behavioral control was significantly and indirectly associated with marital adjustment through the mediating effects of intimate partner rejection and psychological maladjustment. Moreover, intimate partner rejection had direct effects on psychological maladjustment and marital adjustment. The indirect effect of intimate partner rejection on marital adjustment via the mediation of psychological maladjustment was found to be significant. Lastly, the sequential mediation by intimate partner rejection and psychological maladjustment in the relationship between intimate partner control and marital adjustment was also significant. This study adds to the existing literature on IPARTheory by showing that perceived intimate partner behavioral control is quite negatively related to marital adjustment. Results underscore how perceived behavioral control by a spouse triggers rejection and diminishes the psychological adjustment of the controlled partner.


Author(s):  
Lingling Pan ◽  
Wei Hu ◽  
Wenjuan Han ◽  
Yingying Wang

AbstractTo research the influencing factors of college students' blood donation behavior intention and propose intervention strategies to improve the repeated blood donation rate of college students. Questionnaire survey was used to research and analyze the influencing factors of behavior intention. Amos 21.0 software was used to establish structural equation modeling and perform confirmatory factor analysis. SPSS 20.0 was used for statistic. The model was proved with highly adaptability, with χ2/df = 2.956 < 3. Factors influencing college students' intention of repeat blood donation behavior can be summarized into four: attitude, external motivation, advice-taking, and perceived behavioral control. Among them, attitude and perceived behavioral control have a great direct impact on behavioral intention, while the external motivation and recommendation acceptance have an indirect impact by influencing the other two factors. In view of those evaluation items with high path coefficient in each factor, we can develop recruitment strategies to influence college students’ repeated blood donation behavior and provide scientific suggestions for improving their repeated blood donation rate.


2021 ◽  
Vol 13 (2) ◽  
pp. 946
Author(s):  
Kåre Skallerud ◽  
John Armbrecht ◽  
Ho Huy Tuu

The purpose of this study is to apply the conceptual framework of the theory of planned behavior (TPB) to explain the consumption of sustainable produced fish in Sweden. We seek to understand the moderating role of food product involvement and environmental awareness as extensions of traditional constructs such as attitudes, social norms, and perceived behavioral control. The data were derived from a representative sample of 1974 Swedish consumers. Structural equation modeling was applied to test the relationships between constructs and evaluate the reliability and the validity of the constructs. Attitudes had a significantly positive effect on intention to consume fish in general and sustainably produced fish in particular. Social norms had significantly positive effect on intention to consume fish in general, but no effect on intention to consume sustainably produced fish. Behavioral control had no effect on behavioral intention. Interestingly, involvement negatively moderated the effect of attitudes on both intention to consume more fish and to consume more sustainably produced fish. Environmental awareness also negatively moderated the effect of attitudes on intention to consume more sustainably produced fish. It seems that attempts to create food product involvement and environmental awareness among consumers may have the opposite effect—a boomerang effect—than what conventional wisdom and much of the research on fish consumption indicates. Theoretical and practical implications of the findings are discussed.


2015 ◽  
Vol 28 (1) ◽  
pp. 57-74 ◽  
Author(s):  
Melinda L. Korzaan ◽  
Nita G. Brooks

Proper management of information technology (IT) projects remains important within organizations; they require tremendous investment and consume valuable resources. To enhance one's understanding of IT projects and the continued issue of project failure, this study develops a model of the psychological influences of IT project commitment for individuals working on IT projects and its influence on intentions to continue an IT project (ICITP). Survey responses from 232 individuals across several organizations were obtained, and structural equation modeling was used to analyze the data. Three forms of project commitment (affective, continuance, and normative), subjective norm, and perceived behavioral control – internal were significant predictors of ICITP, explaining 64% of the variance. Additionally, continuance commitment and perceived behavioral control – internal were found to explain 46% of the variance in affective commitment. Implications and directions for future research are provided.


2016 ◽  
Vol 7 (1) ◽  
pp. 123-139
Author(s):  
K.V. Prozorova ◽  
L.K. Grigoryan

This paper reports on the outcomes of verification of Perugini and Bagozzi’s model of goal-directed behavior, according to which determinants of bicycle commuting include one’s intention to behave this way, perceived behavioral control and frequency of past behavior, and the individual’s intention is, in turn, influenced by attitudes, perceived social approval and emotions associated with this behavior. The model was tested on a sample of 814 subjects living in several regions of Russia (av- erage age 31 years, 70.6% males) using a survey. The scales of social psychological determinants were translated and adapted from the surveys used in previous studies. Confirmatory factor analysis and structural equation modeling confirmed the initial hypotheses only partially. It was proved that positive attitudes, perceived social ap- proval, expected positive emotions and frequency of past behavior result in greater desire to commute by bicycle; and that this desire and frequency of past behavior positively affect the subjects’ intention, whereas perceived behavioral control (i.e. perceived difficulties with behaving this way) affects their intention negatively. In contrast to our expectations negative emotions and perceived behavioral control don’t seem to predict desire to commute by bicycle. The paper puts forward and ex- plores some new hypotheses on possible reasons for the absence of such correlations in the Russian context.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alok Tewari ◽  
Smriti Srivastava ◽  
Divya Gangwar ◽  
Vimal Chandra Verma

PurposeThe role of mindfulness in influencing green behaviors has been recognized in literature though it has not been explored sufficiently in the context of organic food. This study makes an attempt to explore the role of mindfulness in influencing young consumers' purchase intention (PI) toward organic food in India.Design/methodology/approachA total of 348 useable responses were collected through an intercept survey at organic food stores using a purposive sampling approach. Data analysis was carried out through structural equation modeling.FindingsMindfulness emerged as a significant predictor of behavioral intention. Further, the specific indirect effects of mindfulness through attitude, perceived behavioral control (PBC), drive for environmental responsibility (DER) and label reference willingness (LRW) were also significant.Originality/valueThis research is one of the initial efforts to link mindfulness with PI for organic food. The results could help the government and marketers tap onto the potential of mindfulness with regard to environment-friendly products and frame appropriate strategies for stimulating the demand for organic food in India


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alberto Magtoto Otchengco Jr. ◽  
Yuri Walter Dulay Akiate

Purpose This study aims to explore the association between the tricycle drivers’ personal attitude and perceived behavioral control and their entrepreneurial intention. Moreover, the study was conducted to determine whether such a relationship is moderated by structural support. Design/methodology/approach A total of 349 tricycle drivers in the Philippines were randomly selected and served as the respondents of this study. To determine if there is a significant relationship between the variables, structural equation modeling was used. Findings Tricycle drivers denoted that the more positive their perceived behavior control and personal attitude is, the greater their entrepreneurial intention is likely to be. Hence, the relationship of perceived behavioral control and personal attitude on entrepreneurial intention is moderated by perceived structural support. Originality/value By learning individuals’ perceived behavioral control, personal attitude and their entrepreneurial intention of specific classes of people, specifically tricycle drivers, it is possible to assess the feasibility of entrepreneurial efforts initiated by the government even before it is implemented, avoiding wastage of both times, resources and effort.


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