scholarly journals Utilising Enterprise Social Media for Product Innovation: The Role of Market Orientation

2020 ◽  
Vol 12 (9) ◽  
pp. 3913
Author(s):  
Magadlene Mpandare ◽  
Guoxin Li
Keyword(s):  
Social Media ◽  
Market Orientation ◽  
Product Innovation ◽  
Structural Equation ◽  
Knowledge Generation ◽  
Equation Modeling ◽  
Enterprise Social Media ◽  
Mediating Role ◽  
Internal Social Media

The literature on the role of enterprise social media (ESM) utilisation in driving the innovation profiles of organisations has not provided an understanding of the mechanisms of this positive relationship. By conceptualising ESM as including internal and external social media use, this study examined the mediating role of market orientation strategies in the link between ESM use and product innovation. The results of structural equation modeling, among a sample of organisations based in South Africa, show that ESM use positively affects the market orientation strategies of companies and these have a positive effect on product innovation. While inter-functional coordination does not mediate the external social media–product innovation link, it does so in the internal social media–product innovation link. These results imply that organisations that wish to pursue product innovation (and perhaps strategies of differentiation) should use ESM, leveraging their value in knowledge generation and assimilation.

scholarly journals The influence of social media marketing, product innovation and market orientation on Indonesian SMEs marketing performance

2022 ◽  
Vol 6 (1) ◽  
pp. 9-16 ◽  
Author(s):  
Khamaludin Khamaludin ◽  
Syahriani Syam ◽  
Febri Rismaningsih ◽  
Lusiani Lusiani ◽  
Lily Arlianti ◽  
...  
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Market Orientation ◽  
Product Innovation ◽  
Structural Equation ◽  
Quantitative Methods ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Snowball Sampling ◽  
Marketing Performance

The purpose of this study is to analyze the influence of social media marketing, product innovation, market orientation on marketing performance. The study uses quantitative methods and data analysis techniques are based on Structural Equation Modeling using SmartPLS 3.0 software. The sample selection method uses the snowball sampling method. Online questionnaires are sent to 320 SMEs in Banten Province, where 300 responses are used. The results of data analysis show that social media marketing has a significant effect on marketing performance, product innovation has a significant effect on marketing performance and market orientation has a significant effect on marketing performance.

scholarly journals Relationship between social media marketing practices and customer response with mediating role of brand equity dimensions: an empirical investigation

2021 ◽  
Vol 12 (5) ◽  
pp. 1583-1599
Author(s):  
Elmira Shadi ◽  
Ailar Ebrahimi Hesari ◽  
Behzad Shahrabi
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Brand Equity ◽  
Structural Equation ◽  
Study Data ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Mediating Role ◽  
Survey Sample

This study aims to investigate the relationship between social media marketing practices and customer response with consideration of the mediating role of brand equity dimensions through structural equation modeling in an empirical case study. Data are analyzed using structural equation modeling. The following findings are found: The results show that there is a significant relationship between social media marketing practices and customer response in the survey sample. Additionally, the hypothesis about the mediating role of brand equity dimensions is also supported. The results of our research augment our understanding of the role of social media marketing practices in stimulating customer response (electronic word-of-mouth and commitment) and the role of brand equity dimensions (brand awareness and brand image).

Social media use and entrepreneurial intention: The mediating role of self-efficacy

2020 ◽  
Vol 48 (11) ◽  
pp. 1-8
Author(s):  
Yan Huang ◽  
Jie Zhang
Keyword(s):  
Social Media ◽  
Undergraduate Students ◽  
Self Efficacy ◽  
Structural Equation ◽  
Media Use ◽  
Entrepreneurial Intention ◽  
Equation Modeling ◽  
Social Media Use ◽  
Mediating Role

Social media is becoming a platform for student entrepreneurship; however, little is known about the influence of social media use on students' entrepreneurial intention. This study investigated social media use as a predictor of students' entrepreneurial intention, with consideration given to the mediating role of self-efficacy. Questionnaires were given to undergraduate students at three Chinese public universities, and 524 effective responses were received. We used structural equation modeling to test our hypotheses. The results show that social media use was indirectly related to students' entrepreneurial intention via self-efficacy. Our findings extend the literature on the social media use–entrepreneurial intention link, and highlight the importance of self-efficacy in this link. Thus, educators could endorse social media tools and encourage students to incorporate these into their entrepreneurial activities.

Social media use and employee innovative behavior: The mediating role of employee voice

2020 ◽  
Vol 48 (3) ◽  
pp. 1-7
Author(s):  
Qingjiang Han ◽  
Lei Xia
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Media Use ◽  
Employee Voice ◽  
Equation Modeling ◽  
Innovative Behavior ◽  
Social Media Use ◽  
Mediating Role ◽  
The Social

We examined employee voice as the mediator in the social media use–employee innovative behavior relationship in the current Web 2.0 age. We used structural equation modeling to test this mediating role with 178 employees of a large enterprise in China. The results showed a significant positive relationship between social media use and employee voice, and between employee voice and innovative behavior, and a positive but not significant relationship between social media use and employee innovative behavior. Results also supported a full mediating role for employee voice in the social media use–employee innovative behavior relationship. Our findings extend prior research and suggest some mechanisms of social media use. Theoretical and practical implications are discussed.

scholarly journals The Influence of Entrepreneurial Orientation and Innovation Capability on Perceived Firm Performance with The Mediating Role of Market Orientation: Case study in PT WIKA Industri & Konstruksi

2021 ◽  
Vol 5 (3) ◽  
pp. 149-156
Author(s):  
Anggiat Maju Lubis ◽  
Firdaus Basbeth
Keyword(s):  
Firm Performance ◽  
Market Orientation ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Equation Modeling ◽  
Innovation Capability ◽  
Construction Company ◽  
Mediating Role

Performance of PT WIKON in two consecutive years indicated run into downtrend from the year 2018 to the year 2019. Low levels of Entrepreneurial Orientation, Innovation Capability, and Market Orientation have been suspected as factors leading to the performance of PT WIKA Industri & Konstruksi.  The objective of this study is to investigate Market Orientation as the mediator of relationship Entrepreneurial Orientation and Innovation Capability on Firm Performance in a construction company. However, study-related Market Orientation as a mediator on the indirect effect of Innovation Capability and Firm Performance is still rare, therefore research on this subject can be seen as Novelty. There are Six theory-based hypotheses are measured. This research employs a quantitative approach with empirical evidence of employees and BOD of PT WIKA Industri & Konstruksi. Survey data are from 93 respondents were analyzed used structural equation modeling (SEM). The findings of this research showed that Market Orientation has a positive effect on Firm Performance. Surprisingly, Entrepreneurial Orientation (EO) and Innovation Capability (IC) independently do not have a direct effect on Firm Performance. The Effect of Entrepreneurial Orientation (EO) on Firm Performance (FP) is mediated by Market Orientation. Likewise, the effect of Innovation Capability (IC) on Firm Performance (FP) is mediated by Market Orientation. These results suggest that Entrepreneurial Orientation and Innovation Capability should focus on Market Orientation to improve the overall Firm Performance. Besides, it is highly recommended to middle management and above of PT WIKA Industri & Konstruksi should focus and allocate resources to Market Orientation to improve their Firm Performance.

scholarly journals Productividad de recursos humanos, innovación de producto y desempeño exportador: Una investigación empírica

2016 ◽  
Vol 12 (2) ◽  
pp. 619 ◽  
Author(s):  
Rafael Reina Valle
Keyword(s):  
Product Innovation ◽  
Structural Equation ◽  
Export Performance ◽  
Estimation Method ◽  
Organizational Capabilities ◽  
Equation Modeling ◽  
Marketing Innovation ◽  
Mediating Role ◽  
The Relationship

Purpose: The objective of this research is to examine the relationships between human resource (HR) productivity, product innovation, and export performance of the Spanish manufacturing SMEs. Our central proposition is that HR productivity enables the development of product innovation to increase firms’ export performance.Design/methodology: The proposed conceptual model, is tested using the technique of variance-based structural equation modeling and the estimation method of partial least squares, on a sample of 858 Spanish manufacturing SMEs.Findings: The empirical analysis supports our theory.Research limitations/implications: This research only focuses on the role of product, innovation in the relationship between HR productivity and export performance. Further research may study the mediating role of organizational capabilities based on other types of innovation (e.g., process, organizational, or marketing innovation).Practical implications: Suggest to entrepreneurs of SMEs, that increased HR productivity can lead to such impacts are captured by innovation, resulting in the generation of new products, which will lead demand shocks, and consequently a higher increase in firms’ exports.Originality/value: This research explains conceptually and empirically shows, that product innovation is a key intermediate mechanism, through which the Spanish manufacturing SME can increase its export results by exploiting the productivity of its talent base.

Improving knowledge transfer through enterprise social media: the mediating role of transactive memory

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yuan Sun ◽  
Rong-An Shang ◽  
Haiyang Cao ◽  
Hongyu Jiang ◽  
Klaus Boehnke ◽  
...  
Keyword(s):  
Social Media ◽  
Knowledge Transfer ◽  
Structural Equation ◽  
Critical Mass ◽  
Transactive Memory ◽  
Equation Modeling ◽  
Mediation Model ◽  
Content Type ◽  
Enterprise Social Media ◽  
Mediating Role

PurposeEnterprise social media can be the organizational transactive memory in which the knowledge dialogue provides users with the metaknowledge to support knowledge transfer. The purpose of this study is to examine a mediation model to show how perceived critical mass, openness and affiliation climate affect organizational knowledge transfer through the mediation of improving the metaknowledge of who knows what and whom.Design/methodology/approachTo test the mediation model and corresponding hypotheses, this study employs structural equation modeling analysis using 264 valid questionnaires.FindingsThe study found the two mediators fully explained the effects of the three preconditions on knowledge transfer.Originality/valueThese results help us to better understand the benefits of enterprise social media and the functions of transactive memory in organizations.

scholarly journals Examining the Factors Affecting SME Performance: The Mediating Role of Social Media Adoption

2020 ◽  
Vol 13 (1) ◽  
pp. 75
Author(s):  
Sikandar Ali Qalati ◽  
Wenyuan Li ◽  
Naveed Ahmed ◽  
Manzoor Ali Mirani ◽  
Asadullah Khan
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Business Environment ◽  
Vital Role ◽  
Equation Modeling ◽  
Mediating Role ◽  
The Impact ◽  
Productivity And Competitiveness

Small and medium enterprises (SMEs) have become a vibrant and dynamic sector of the world economy. Information technology plays a vital role in improving the productivity and competitiveness of SMEs. The dynamic business environment has brought fierce competition among SMEs and, therefore, requires the owners to interact with internal and external members actively. Hence, this study aims to investigate the impact of technology, organization, and environment as important factors in the performance of small and medium-sized enterprises. It also examines the mediating role of social media adoption. Items were developed to measure the various purposes of social media use in organizations, which contribute to increasing the measurement of social media usage. For the empirical investigation, this paper used a closed-ended questionnaire. Using a quantitative method, we observed 423 responses through structural equation modeling. The findings of the study indicate that technology, organization, and the environment play effective roles for SME performance. More importantly, social media adoption positively mediates the relationship between technology, organization, environment, and SME performance. The study also helps organizations realize the advantages of using social media and specifies the rationale behind an organization’s investment in social media.

The Role of Career Self-Efficacy on the Effect of Parental Career Behaviors on Career Exploration: A Study on School of Tourism and Hotel Management’ Students

2016 ◽  
Vol 3 (1) ◽  
pp. 143 ◽  
Author(s):  
Selahattin Kanten ◽  
Pelin Kanten ◽  
Murat Yeşiltaş
Keyword(s):  
Undergraduate Students ◽  
Self Efficacy ◽  
Structural Equation ◽  
Career Exploration ◽  
Equation Modeling ◽  
Survey Method ◽  
Hotel Management ◽  
Mediating Role ◽  
The Impact

This study aims to investigate the impact of parental career behaviors on undergraduate student’s career exploration and the mediating role of career self-efficacy. In the literature it is suggested that some social and individual factors facilitate students’ career exploration. Therefore, parental career behaviors and career self-efficacy is considered as predictors of student’s career exploration attitudes within the scope of the study. In this respect, data which are collected from 405 undergraduate students having an education on tourism and hotel management field by the survey method are analyzed by using the structural equation modeling. The results of the study indicate that parental career behaviors which are addressed support; interference and lack of engagement have a significant effect on student’s career exploration behaviors such as intended-systematic exploration, environment exploration and self-exploration. In addition, it has been found that one of the dimensions of parental career behaviors addressed as a lack of engagement has a significant effect on career self-efficacy levels of students. However, research results indicate that student’s career self-efficacy has a significant effect on only the self-exploration dimension. On the other hand, career self-efficacy has a partial mediating role between lack of engagement attitudes of parents and career exploration behaviors of students.

Gender and Organizational Conflict Management: The Mediating Role of Personality

2018 ◽  
Author(s):  
Maciej Kościelniak ◽  
Jarosław Piotrowski ◽  
Magdalena Żemojtel-Piotrowska
Keyword(s):  
Conflict Management ◽  
Personality Traits ◽  
Structural Equation ◽  
Online Survey ◽  
Conflict Behavior ◽  
Equation Modeling ◽  
Conflict Management Styles ◽  
Mediating Role ◽  
Big Five Model

Many authors examined the interplay between gender and conflict management preferences, but those findings were often mixed and inconsistent. In the current paper we tried to explain those inconsistencies by investigating the mediating role of personality for the relationship of gender and conflict management. Rahim's inventory was used for identifying five conflict management styles, and Big Five Model theory was a base for assessing participants' personality traits. Data were collected from a sample of 1,055 working Poles (52.7% women), in an online survey. Based on the structural equation modeling we detected multiple indirect mediating paths of gender on conflict management via personality traits, while no direct effect of gender was observed. Despite some limitations, the study sheds light on the actual role of gender in conflict behavior and the importance of personality traits in the conflict management, both from a theoretical and practical perspective.

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