scholarly journals Evaluating the Effect of Perceived Value of Ecosystem Services on Tourists’ Behavioral Intentions for Aogu Coastal Wetland

2020 ◽  
Vol 12 (15) ◽  
pp. 6214
Author(s):  
Meng-Tsung Lee ◽  
Jen-Ming Liu ◽  
Elaine Q. Borazon
Keyword(s):  
Ecosystem Services ◽  
Structural Equation ◽  
Coastal Wetland ◽  
Environmental Concern ◽  
Environmental Behavior ◽  
Perceived Value ◽  
Equation Modeling ◽  
Environmental Concerns ◽  
Revisit Intention ◽  
Positive Effect

This research empirically tested the effect of perceived value of ecosystem services on tourists’ intentions to revisit the Aogu coastal wetland in Taiwan. Data were collected using a structured survey and structural equation modeling was then done to test the research hypotheses. Based on the data collected from 230 tourists in the Aogu coastal wetland, the perceived value of ecosystem services of wetland has a positive effect on tourists’ environmental concerns and friendly environmental behavior. Results also indicate that tourists’ environmental concern has a positive effect on friendly environmental behavior and tourists’ friendly environmental behavior has a positive effect on revisit intention to the Aogu coastal wetland. However, the effects of perceived value of ecosystem services and tourists’ environmental concerns on revisit intention were not found to be significant in this study. These results have implications for tourism management of coastal wetlands and the increase in revisit intentions of tourists.

scholarly journals Travelers’ Responsible Environmental Behavior towards Sustainable Coastal Tourism: An Empirical Investigation on Social Media User-Generated Content

2020 ◽  
Vol 13 (1) ◽  
pp. 56 ◽  
Author(s):  
Mohammad Tipu Sultan ◽  
Farzana Sharmin ◽  
Alina Badulescu ◽  
Elena Stiubea ◽  
Ke Xue
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Environmental Behavior ◽  
Relevant Literature ◽  
User Generated Content ◽  
Equation Modeling ◽  
Environmental Concerns ◽  
Destination Marketing ◽  
Coastal Tourism ◽  
Responsible Environmental Behavior

There has been increasing interest in coastal tourism, sparking a debate on the responsible environmental behavior of travelers visiting sustainable destinations. To mitigate this issue, destination marketing organizations (DMOs) and environmental activists are trying to develop strategic approaches (i.e., by using digital technologies) to enhance the sustainable behavior of travelers. Environmental responsiveness and its impact on sustainable destinations is gaining attention by companies, scholars, and institutions. However, the relevant literature has not addressed social media user-generated content regarding sustainable destinations. Sharing stakeholder knowledge, activities, and experience on social media could accomplish this goal. Hence, this paper aims to explore travelers′ responsible environmental behavior towards coastal tourism within the social media user-generated content paradigm. To measure the effect of user-generated content (UGC), i.e., cognitive triggers and affective triggers, on the responsible environmental behavior of travelers, a survey questionnaire was used to collect data (n = 506) from the world’s longest sandy sea beach, Cox’s Bazar, located in the Southern part of Bangladesh. The data were examined by structural equation modeling (SEM). The results revealed that cognitive and affective triggers of user-generated content influence travelers’ environmental concerns and attitudes, making a significant contribution to shaping responsible environmental behavior. Additionally, the findings show that environmental concerns and attitudes play a significant role in producing commitment towards a sustainable coastal tourism practice. This study contributes to the effectiveness of user-generated content for persuasive interactions with destination marketing organizations to develop sustainable tourism practices.

Factors influencing sport tourists’ revisit intentions

2015 ◽  
Vol 27 (2) ◽  
pp. 191-207 ◽  
Author(s):  
Sayyed Mohsen Allameh ◽  
Javad Khazaei Pool ◽  
Akbar Jaberi ◽  
Reza Salehzadeh ◽  
Hassan Asadi
Keyword(s):  
Structural Equation ◽  
Perceived Value ◽  
Perceived Quality ◽  
Destination Image ◽  
Equation Modeling ◽  
Sport Tourism ◽  
Mazandaran Province ◽  
Statistical Population ◽  
Content Type ◽  
Revisit Intention

Purpose – The purpose of this paper is to investigate the relationships among destination image, perceived quality, perceived value, satisfaction and revisit intention of sport tourism in Iran. Design/methodology/approach – Statistical population of this research consisted of those tourists who traveled to Mazandaran province in Iran as a sport tourism destination in 2012. A random sample of 1,250 tourists was asked to respond to questionnaires from which 886 accurate questionnaires were used for analysing data. Structural equation modeling (SEM) was used to explore the relationships among the research variables. Findings – The results showed that sport tourists’ perception of destination image, perceived quality and perceived value influenced their satisfaction and revisit intention positively. Originality/value – The results of this research help to better understand the behavioral intentions, which can be an acceptable basis to increase sport tourists’ visit and revisit of a sport destination.

scholarly journals AN EMPIRICAL CROSS-COUNTRY STUDY ON CONSUMERS’ ATTITUDE TOWARDS AUGMENTED REALITY ADVERTISING

2020 ◽  
Vol 8 (2) ◽  
pp. 1424-1454
Author(s):  
Ela Sibel BAYRAK MEYDANOĞLU ◽  
Ahmet Mete ÇİLİNGİRTÜRK ◽  
Rıza ÖZTÜRK ◽  
Müge KLEIN
Keyword(s):  
Structural Equation ◽  
Perceived Value ◽  
Major Elements ◽  
Equation Modeling ◽  
Consumer Attitude ◽  
Research Model ◽  
Negative Effect ◽  
Survey Results ◽  
The Relationship ◽  
Positive Effect

The use of AR technology for advertising is becoming more and more popular. For the efficacy of AR ad campaigns, consumers' attitudes towards AR ads are decisive. One of the major elements that determines consumers’ attitudes towards advertising is the perceived value of the ad. The aim of this study is to analyze the relationship between AR ad value and consumer attitude and to investigate the factors that affect the perceived value of AR ads among the youth both in Turkey and Germany. The mentioned relations were represented in a research model developed in the study. It was proposed that informativeness, entertainment, novelty, interactivity and self-efficacy have a positive effect on advertising value while irritation and deceptiveness have a negative effect. It was also proposed that ad value affects consumers’ attitudes positively. To test the proposed hypotheses, online surveys were conducted among a group of 365 respondents in Germany and a group of 391 respondents in Turkey. The survey results were then tested by Structural Equation Modeling (SEM). Contrary to expectations, the proposed research model as a whole did not fit and the hypotheses were not supported for Turkish consumers. For German consumers the model was fitted and the hypotheses were supported.

Modelling halal restaurant’s brand image and customer’s revisit intention

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yunia Wardi ◽  
Okki Trinanda ◽  
Abror Abror
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Modeling ◽  
Significant Positive Effect ◽  
Health Awareness ◽  
Content Type ◽  
Revisit Intention ◽  
Quality Health ◽  
Positive Effect

Purpose Limited research has investigated the antecedents of halal restaurant’s brand image and its consequence to customer’s revisit intention empirically. This study aims to fill this gap by providing an insight into the relationship of halal restaurant brand image toward revisit intention, and the crucial antecedents of halal restaurant’s brand image, taking Rumah Makan Padang as a unit of analysis. Rumah Makan Padang (Padang Restaurant) is a type of halal restaurant in Indonesia originating from West Sumatra. These restaurants are widely spread in Indonesia and also in other countries where Indonesians migrate. Design/methodology/approach The research design was cross-sectional. Data were collected from various Rumah Makan Padang in West Sumatera, Indonesia. The proposed model was tested using structural equation modeling with a sample size of 450 respondents. Findings This study confirmed that halal restaurant’s brand image has a significant positive effect on customer’s revisit intention. Furthermore, the antecedents of halal restaurants brand image (i.e. service quality, health awareness and religiosity) were also found to have significant positive effect on halal restaurant’s brand image, Whereas, halal preferences do not have an influence on its brand image. Originality/value To the author’s knowledge, this study is among the first to provide a holistic approach toward the antecedents of halal restaurants brand image (i.e. halal preference, service quality, health awareness and religiosity) and investigated the effect of halal restaurant’s brand image on customer’s revisit intention. This study also proves the effect of religiosity on brand image, which has not been discussed in previous studies. From a market-specific context, this is also the first study that investigated the antecedents of Rumah Makan Padang’s brand image and its consequence to revisit intention.

Sport Tourists’ Team Identification and Revisit Intention: Looking at the Relationship through a Nostalgic Lens

2020 ◽  
Vol 44 (6) ◽  
pp. 1002-1025 ◽  
Author(s):  
Heetae Cho ◽  
Dongoh Joo ◽  
Kyle Maurice Woosnam
Keyword(s):  
Structural Equation ◽  
Marketing Strategies ◽  
Equation Modeling ◽  
Team Identification ◽  
Professional Baseball ◽  
Sport Tourism ◽  
Revisit Intention ◽  
Research Goal ◽  
The Relationship ◽  
Positive Effect

This study explored the relationships among sport tourists’ team identification, sport nostalgia, and revisit intention. In addressing the research goal, survey data were collected from 487 sport tourists to professional baseball games in South Korea, which were then analyzed using structural equation modeling. Results revealed that team identification positively affected sport nostalgia, and sport nostalgia had a positive effect on revisit intention. Further analysis showed team identification had an indirect influence on revisit intention, suggesting full mediation by sport nostalgia. This study provides greater insights into how sport tourists’ team identification contributes to sport nostalgia and how the two constructs collectively influence revisit intention. The findings can be used in developing more effective marketing strategies in sport tourism.

scholarly journals Effect of Trust in Domain-Specific Information of Safety, Brand Loyalty, and Perceived Value for Cosmetics on Purchase Intentions in Mobile E-Commerce Context

2019 ◽  
Vol 11 (22) ◽  
pp. 6257 ◽  
Author(s):  
Choi ◽  
Lee
Keyword(s):  
Brand Loyalty ◽  
Purchase Intention ◽  
Structural Equation ◽  
Perceived Value ◽  
Equation Modeling ◽  
Specific Information ◽  
Korean Society ◽  
Perceived Safety ◽  
Domain Specific ◽  
Positive Effect

In 2016, the safety issues of humidifier disinfectants and some other safety incidents in personal cares caused chemical phobia syndrome in the Korean society. This series of events has created a trend for cosmetic consumers to undermine brand confidence and to self-check the safety of commercial cosmetic formulations through mobile apps. The purpose of this study is to examine the influence of trust in domain specific information on the safety rating of cosmetic ingredients on the perceived value and the purchase intention of the cosmetics. The results of structural equation modeling showed that involvement of skin safety (ISS) had a positive effect on trust in domain specific information on safety (TDSI) and brand loyalty (BL). TDSI showed a positive effect on the perceived safety value (PFV) and the perceived social value (PSV), and BL had a positive effect on the PSV. ISS, TDSI, and PSV had a positive effect on the purchase intention (PI) of green-grade cosmetics (GGC). As hypothesized, BL had an adverse effect on PI of GGC. Given the results, utilizing the signal of the domain specific information may be recommended to new entrants to the cosmetic business or manufacturers with relatively weak brand power.

Green purchase intention

2019 ◽  
Vol 11 (6) ◽  
pp. 1389-1403 ◽  
Author(s):  
Alireza Naalchi Kashi
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Environmental Concern ◽  
Negative Emotion ◽  
Negative Emotions ◽  
Equation Modeling ◽  
Environmental Concerns ◽  
Green Products ◽  
Content Type ◽  
Meaningful Relationship

Purpose The purpose of this study is to focus on what factors and variables affect the consumers’ intention to purchase green products and lead them to prefer green ecologic products to other products and choose to buy them. Design/methodology/approach For this purpose, a total of 450 students from the Islamic Azad University of Yazd took part in this survey. The research method was applied in terms of purpose and in terms of analysis, it was of the scaling type. The data collection tool and sampling for the questionnaire were done randomly and to determine the sample, the Cochran formula was used. This study used the SPSS software to analyze the descriptive statistics (demographical factors) and through the software LISREL, the connection between the variables was investigated by structural equation modeling. Findings The results indicated that environmental beliefs affect environmental concern and there must be a meaningful relationship between them. Also, the increase in environmental concern leads to an increase in the attitude to consuming green products, and finally, an increase in the consumers’ demand for purchasing green products. Furthermore, an increase in environmental concerns also increases positive emotions, which, in turn, increases the consumers’ will to purchase green products. Finally, there is a meaningful relationship between environmental concerns and negative emotion while there is no significant relation between was reported between negative emotions and the will to purchase. Research limitations/implications The tested model now uses purchase intention as a result variable instead of real purchase, and in practice, it will be difficult to develop a research framework in controlled real behavior. Originality/value Investigating the role of positive and negative emotions on the intention of purchasing green products helps marketing managers up to by correct identifying consumers’ emotions can designing appropriate strategies for encouraging them to use green products.

scholarly journals Effect of Customer Value and Satisfaction on Customer Loyalty: Evidence on Indonesian Islamic Bank

2020 ◽  
Vol 4 (1) ◽  
pp. 413
Author(s):  
Rifaatul Indana
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Customer Value ◽  
Structural Equation ◽  
Perceived Value ◽  
Equation Modeling ◽  
Online Questionnaire ◽  
Central Java ◽  
The Right ◽  
Positive Effect

Given the importance of perceived value and high satisfaction for companies in creating loyalty to achieve their goals and to empirically prove testing, the researchers formulated the problem in research specifically: (1) Does perceived value have an influence on customer loyalty, (2) Does satisfaction affect customer loyalty?. This study uses a Structural Equation Modeling (SEM) approach which is carried out through AMOS software. This research was conducted by utilizing community surveys with online questionnaire. The Sample of this research is 150 respondents, majority of respondents came from the provinces of Central Java and the Special Region of Yogyakarta. Based on the results of the analysis show: customer value has a positive effect on customer satisfaction (CR = 2.492, P = 0.019, H1 supported), customer value has a positive effect on customer loyalty (CR = 2.53, P = 0.026, H2 supported), customer satisfaction has a positive effect on customer loyalty (C.R. = 3.521, P = 0.000, H3 supported). Satisfaction are in a position to create a positive response to the creation of services for consumers, furthermore perceived value plays an important role in representing various client needs and company satisfaction, in the right preferences.

scholarly journals CUSTOMER PERCEIVED VALUE IN CREATING CUSTOMER SATISFACTION AND REVISIT INTENTION IN SHARIA HOTEL

2019 ◽  
Vol 5 (2) ◽  
Author(s):  
Fitranty Adirestuty
Keyword(s):  
Customer Satisfaction ◽  
Random Sampling ◽  
Structural Equation ◽  
Perceived Value ◽  
Tourism Industry ◽  
Equation Modeling ◽  
Systematic Random Sampling ◽  
Customer Perceived Value ◽  
Revisit Intention ◽  
The Relationship

The purpose of this study was to identify the relationship between Islamic servicequality, Muslim Customer Perceived Value (MCPV), customer satisfaction, and revisitintention on sharia hotels in Bandung. A systematic random sampling was used todraw sample of 255 customers. The hotel includes Orange Home Sharia, ShariaNarapati Hotel, Cottage Daarul Jannah, Daarul Mutmainah, and MQ Guest House.This research used Structural Equation Modeling to measure the variables of servicequality (Gayatri, 2013) and Muslims Customer Perceived Value (MCPV) (Eid andGohary, 2015) to measure the perceived value variables. Eleven hypotheses weredeveloped and tested using a sample of 255 Muslim tourists. Exploratory andconfirmatory factor analysis was used to test the validity of the measures, while thestructural equation modeling in hypotheses testing. The strength of the relationshipbetween the constructs indicates that features of the suggested MCPV model are crucialto achieving Muslim customer retention in the tourism industry. Findings also suggestthat the availability of the suggested Islamic attributes value, along with conventionalvalue dimensions, could satisfy Muslim tourists when they buy a tourism package.

“Green” practices as antecedents of functional value, guest satisfaction and loyalty

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mihaela Simona Moise ◽  
Irene Gil-Saura ◽  
María-Eugenia Ruiz-Molina
Keyword(s):  
Structural Equation ◽  
Perceived Value ◽  
Equation Modeling ◽  
Content Type ◽  
Positive Effects ◽  
Revisit Intention ◽  
Functional Value ◽  
Green Practices ◽  
Guest Satisfaction ◽  
The Impact

PurposeTo respond to the environmental demands of consumers, more and more hotels are increasingly striving to implement sustainable practices to satisfy the requests of environmentally conscious consumers. This paper aims to propose and test the relationship between these “green” initiatives and functional value as perceived by tourists, guest satisfaction and intentions to revisit the hotel and to spread positive word-of-mouth (WOM).Design/methodology/approachA sample of 378 guests who stayed in a three- and four-star hotel was used. Structural equation modeling (SEM) was used to test the proposed relationships. Confirmatory factor analysis and structural equational modeling were used to test the proposed model.FindingsThe results of the data analysis indicated that the impact of “green” practices on perceived value, satisfaction, intention to revisit and WOM. In addition, the positive effects of functional value on guest satisfaction and WOM are also confirmed.Practical implicationsCustomers' revisit intention is not only created when hotels implement “green” practices, but also when the degree of customer satisfaction with the hotel increases. In this sense, managers are encouraged to pay more attention to environmental initiatives as an essential tool to increase the level of guests' satisfaction.Originality/valueThe study yields several implications that can be helpful for managers while devising green marketing strategies for the hotel sector. The results show that guests tend to develop greater levels of loyalty to a specific hotel when they are satisfied with the services offered by the hotel. In this sense, the environmental measures implemented by companies are a key strategic tool, given their essential role in the construction of perceived value, guest satisfaction as well as WOM and revisit intention.

Sign in / Sign up

Export Citation Format

Share Document