Effect of Trust in Domain-Specific Information of Safety, Brand Loyalty, and Perceived Value for Cosmetics on Purchase Intentions in Mobile E-Commerce Context

In 2016, the safety issues of humidifier disinfectants and some other safety incidents in personal cares caused chemical phobia syndrome in the Korean society. This series of events has created a trend for cosmetic consumers to undermine brand confidence and to self-check the safety of commercial cosmetic formulations through mobile apps. The purpose of this study is to examine the influence of trust in domain specific information on the safety rating of cosmetic ingredients on the perceived value and the purchase intention of the cosmetics. The results of structural equation modeling showed that involvement of skin safety (ISS) had a positive effect on trust in domain specific information on safety (TDSI) and brand loyalty (BL). TDSI showed a positive effect on the perceived safety value (PFV) and the perceived social value (PSV), and BL had a positive effect on the PSV. ISS, TDSI, and PSV had a positive effect on the purchase intention (PI) of green-grade cosmetics (GGC). As hypothesized, BL had an adverse effect on PI of GGC. Given the results, utilizing the signal of the domain specific information may be recommended to new entrants to the cosmetic business or manufacturers with relatively weak brand power.

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An Empirical Research on Factors Influencing Purchase Intention of Mobile Shopping

Sinología hispánica ◽

10.18002/sin.v1i6.5491 ◽

2018 ◽

Vol 1 (6) ◽

pp. 115

Author(s):

Luo Yong ◽

Li Shenghua

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Factor Model ◽

Influencing Factor ◽

Perceived Value ◽

Equation Modeling ◽

Flow Experience ◽

Font Size ◽

Mobile Shopping ◽

The Impact

Based on the theory of Flow experience, this thesis combines the theory of perceived value with the theory of customer innovation, and constructs the influencing factor model of Smartphone users’ purchase intention. The paper aims to understand the impact of Flow experience in the intention of mobile shopping in China. To address this, an empirical study with 430 subjects was carried out. It collected the data by questionnaire with 5-point Likert scale, and used SPSS.22.0 and AMOS.21 to encode and analysis the data by the method of factor analysis, descriptive statistics and structural equation modeling. The results indicate that flow experience has a significant positive effect on the purchase intention of mobile shopping, and customer innovation has a direct effect on flow experience which in turn impacts purchase intention. Furthermore, this study also reveals that perceived value influence mobile shopping deeply. Key words: Mobile shopping

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Understanding extended information seeking

Aslib Journal of Information Management ◽

10.1108/ajim-08-2019-0213 ◽

2020 ◽

Vol 72 (5) ◽

pp. 705-724

Author(s):

Xianjin Zha ◽

Chengsong Huang ◽

Yalan Yan ◽

Guanxiang Yan ◽

Xue Wang ◽

...

Keyword(s):

Digital Libraries ◽

Information Seeking ◽

Structural Equation ◽

Psychological Empowerment ◽

Structuration Theory ◽

Equation Modeling ◽

Specific Information ◽

Research Model ◽

Content Type ◽

Positive Effect

PurposeThis study aims to explore the mechanisms of extended information seeking, which is the combination of extended information technologies (IT) use behavior and information-seeking behavior. The purpose is to identify the factors that shape extended information seeking from the perspectives of psychological empowerment and attachment.Design/methodology/approachA research model was developed based on prior theory and literature. Survey data were collected, and the partial least squares (PLS) structural equation modeling was used to verify the research model.FindingsPsychological empowerment is a well-constructed second-order construct, having a larger positive effect on extended information seeking. Digital libraries attachment has a positive effect on extended information seeking.Practical implicationsAccessing digital libraries does not mean using digital libraries effectively. Managers of digital libraries should design various specific information activities to help users enhance psychological empowerment. They should provide more available and responsive services for users to enhance digital libraries attachment.Originality/valueDrawing on the adaptive structuration theory, this study examines extended information seeking by combining extended use of digital libraries and information seeking, presenting a new lens for digital library and information seeking research.

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AN EMPIRICAL CROSS-COUNTRY STUDY ON CONSUMERS’ ATTITUDE TOWARDS AUGMENTED REALITY ADVERTISING

Business And Management Studies An International Journal ◽

10.15295/bmij.v8i2.1467 ◽

2020 ◽

Vol 8 (2) ◽

pp. 1424-1454

Author(s):

Ela Sibel BAYRAK MEYDANOĞLU ◽

Ahmet Mete ÇİLİNGİRTÜRK ◽

Rıza ÖZTÜRK ◽

Müge KLEIN

Keyword(s):

Structural Equation ◽

Perceived Value ◽

Major Elements ◽

Equation Modeling ◽

Consumer Attitude ◽

Research Model ◽

Negative Effect ◽

Survey Results ◽

The Relationship ◽

Positive Effect

The use of AR technology for advertising is becoming more and more popular. For the efficacy of AR ad campaigns, consumers' attitudes towards AR ads are decisive. One of the major elements that determines consumers’ attitudes towards advertising is the perceived value of the ad. The aim of this study is to analyze the relationship between AR ad value and consumer attitude and to investigate the factors that affect the perceived value of AR ads among the youth both in Turkey and Germany. The mentioned relations were represented in a research model developed in the study. It was proposed that informativeness, entertainment, novelty, interactivity and self-efficacy have a positive effect on advertising value while irritation and deceptiveness have a negative effect. It was also proposed that ad value affects consumers’ attitudes positively. To test the proposed hypotheses, online surveys were conducted among a group of 365 respondents in Germany and a group of 391 respondents in Turkey. The survey results were then tested by Structural Equation Modeling (SEM). Contrary to expectations, the proposed research model as a whole did not fit and the hypotheses were not supported for Turkish consumers. For German consumers the model was fitted and the hypotheses were supported.

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Influence of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty on Purchase Intention

Archives of Business Research ◽

10.14738/abr.912.11374 ◽

2021 ◽

Vol 9 (12) ◽

pp. 132-144

Author(s):

Wawan Prasetia ◽

Anas Hidayat

Keyword(s):

Brand Loyalty ◽

Purchase Intention ◽

Structural Equation ◽

Perceived Quality ◽

Positive Influence ◽

Partial Least Square ◽

Least Square ◽

Brand Awareness ◽

Brand Association ◽

Positive Effect

This research aims to analyze the effect of brand awareness, brand association, perceived quality, and brand loyalty on purchase intention, and the approach of the theory of planned behavior. Respondents in this research were consumers and potential consumers who had purchased cement. This research used quantitative approach by distributing questionnaires to 200 respondents. Data were analyzed using the Structural Equation Method (SEM) with Partial Least Square. The findings of this research showed that perceived quality had no impact on purchase intention, meanwhile brand awareness, brand association, and brand loyalty had positive effect on purchase intention. In addition, brand awareness, brand association, and perceived quality had positive influence on brand loyalty.

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Evaluating the Effect of Perceived Value of Ecosystem Services on Tourists’ Behavioral Intentions for Aogu Coastal Wetland

Sustainability ◽

10.3390/su12156214 ◽

2020 ◽

Vol 12 (15) ◽

pp. 6214

Author(s):

Meng-Tsung Lee ◽

Jen-Ming Liu ◽

Elaine Q. Borazon

Keyword(s):

Ecosystem Services ◽

Structural Equation ◽

Coastal Wetland ◽

Environmental Concern ◽

Environmental Behavior ◽

Perceived Value ◽

Equation Modeling ◽

Environmental Concerns ◽

Revisit Intention ◽

Positive Effect

This research empirically tested the effect of perceived value of ecosystem services on tourists’ intentions to revisit the Aogu coastal wetland in Taiwan. Data were collected using a structured survey and structural equation modeling was then done to test the research hypotheses. Based on the data collected from 230 tourists in the Aogu coastal wetland, the perceived value of ecosystem services of wetland has a positive effect on tourists’ environmental concerns and friendly environmental behavior. Results also indicate that tourists’ environmental concern has a positive effect on friendly environmental behavior and tourists’ friendly environmental behavior has a positive effect on revisit intention to the Aogu coastal wetland. However, the effects of perceived value of ecosystem services and tourists’ environmental concerns on revisit intention were not found to be significant in this study. These results have implications for tourism management of coastal wetlands and the increase in revisit intentions of tourists.

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Perceived value, trust and purchase intention of organic food: a study with Brazilian consumers

British Food Journal ◽

10.1108/bfj-05-2019-0363 ◽

2020 ◽

Vol 122 (4) ◽

pp. 1070-1184 ◽

Cited By ~ 4

Author(s):

Eluiza Alberto de Morais Watanabe ◽

Solange Alfinito ◽

Isabelle Cristina Galindo Curvelo ◽

Kavita Miadaira Hamza

Keyword(s):

Latent Variables ◽

Purchase Intention ◽

Structural Equation ◽

Organic Food ◽

Perceived Value ◽

Consumer Trust ◽

Equation Modeling ◽

Future Research ◽

Content Type ◽

Food Market

PurposeThe consumption of organic food grows worldwide, increasing the need of studies seeking to understand factors influencing its consumption. To extend the understanding of organic food market, the present research seeks to explore the effect of perceived value on consumer trust and purchase intention in Brazil.Design/methodology/approachA survey with 274 Brazilian consumers of organic food was carried out. Perceived value was measured through four dimensions: functional, economic, social and emotional. The convergent and discriminant validities of latent variables were confirmed. The relationships among them were tested using structural equation modeling.FindingsThe results indicate that functional and emotional values positively affect consumer trust and that only emotional value motivates purchase intention. The trust had no direct influence on purchase intention. Thus, the perceived value is an important aspect in the prediction of trust and purchase intention among Brazilian consumers.Originality/valueThe identified results enlarge the understanding of Brazilian organic food market and consumer behavior and point out some opportunities for future research involving the subject.

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The Circular Economy Business Model: Examining Consumers’ Acceptance of Recycled Goods

Administrative Sciences ◽

10.3390/admsci10020028 ◽

2020 ◽

Vol 10 (2) ◽

pp. 28 ◽

Cited By ~ 1

Author(s):

Cristina Calvo-Porral ◽

Jean-Pierre Lévy-Mangin

Keyword(s):

Circular Economy ◽

Purchase Intention ◽

Structural Equation ◽

Business Models ◽

Production Model ◽

Equation Modeling ◽

Economic Sustainability ◽

Perceived Safety ◽

Empirical Foundation

The circular economy strategy supports the transformation of the linear consumption model into a closed-production model to achieve economic sustainability, with the consumers’ acceptance of circular products being one of the major challenges. Further, one important aspect of product circularity remains unexplored, such as the consumers’ purchase intention of recycled circular goods. In this context, the present study proposes and tests a conceptual model on consumers acceptance of recycled goods through PLS Structural Equation Modeling (PLS-SEM), based on the data obtained from 312 respondents. Results indicate that the positive image of circular products is the most important driver of consumers’ acceptance, followed by the product perceived safety. This study provides an empirical foundation for the important role of consumers in circular economy business models through the examination of consumers’ acceptance of recycled goods.

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The Relationships among Brand Equity, Brand Preference, and Purchase Intention: Empirical Evidence from the Motorbike Market in Vietnam

International Journal of Economics and Finance ◽

10.5539/ijef.v8n3p75 ◽

2016 ◽

Vol 8 (3) ◽

pp. 75 ◽

Cited By ~ 3

Author(s):

Tran Trung Vinh ◽

Le Van Huy

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Purchase Intention ◽

Structural Equation ◽

Positive Influence ◽

Brand Awareness ◽

Equation Modeling ◽

Brand Preference ◽

Positive Effects ◽

Brand Association

This study is aimed at exploring the effects of components of brand equity on overall brand equity; and the effects of overall brand equity on brand preference and purchase intention in the motorbike market in Vietnam. Based on a sample of 309 consumers, structural equation modeling (SEM) is used to test hypotheses. The research reveals that: (1) perceived quality, brand association and brand loyalty have positive effects on overall brand equity, but brand awareness has no effect on overall brand equity; (2) overall brand equity has positive impacts on brand preference and purchase intention; and (3) brand preference has a positive influence on purchase intention. These findings have implications for marketers.

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The effects of price consciousness and sale proneness on purchase intention towards expiration date-based priced perishable foods

British Food Journal ◽

10.1108/bfj-10-2013-0305 ◽

2015 ◽

Vol 117 (2) ◽

pp. 793-804 ◽

Cited By ~ 9

Author(s):

Faruk Anıl Konuk

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Structural Model ◽

Purchase Intentions ◽

Equation Modeling ◽

Expiration Date ◽

Convenience Sample ◽

Content Type ◽

Price Consciousness ◽

Positive Effect

Purpose – The purpose of this paper is to examine the effects of price consciousness and sale proneness on purchase intentions regarding with expiration date-based priced perishable foods. Design/methodology/approach – Data were collected from a convenience sample of consumers with structured questionnaires. Structural equation modeling was used in order to test the proposed hypotheses. Findings – Results of a structural model reveal positive relationship between price consciousness and sale proneness. The findings also confirm the effect of price consciousness on purchase intentions toward expiration date-based priced perishable foods. On the other hand, the results have not support the positive effect of sale proneness on purchase intentions. Originality/value – To the knowledge, this is the first study which has examined the relationships between price consciousness, sale proneness and purchase intentions in the context of expiration date-based pricing.

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MANAGERIAL IMPLICATIONS OF THE RELATIONSHIP BETWEEN CUSTOMER CARE AND PURCHASE INTENTION IN ONLINE SHOPPING

Business And Management Studies An International Journal ◽

10.15295/bmij.v7i1.1086 ◽

2019 ◽

Vol 7 (1) ◽

pp. 514-526

Author(s):

Adnan Veysel ERTEMEL ◽

Mustafa Emre CİVELEK

Keyword(s):

Web Sites ◽

Purchase Intention ◽

Structural Equation ◽

Perceived Value ◽

Partial Least Square ◽

Least Square ◽

Equation Modeling ◽

Customer Care ◽

Managerial Implications ◽

Indirect Relationship

This paper studies customer care as an important factor that affects the performance of B2C e-commerce websites. A survey was conducted to 464 Turkish B2C website customers. Analysis method of this study is partial least square structural equation modeling (PLS-SEM). Specifically, customer care in B2C e-commerce web sites is found to have direct effect on perceived value and indirect effect on purchase intention via perceived value and brand loyalty. Besides relationship between customer care and purchase intention was found as insignificant. The most important contribution of this research is the unveiling of the indirect relationship between customer care and purchase intention. This study also offers some important manageral suggestions for B2C web sites.

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