scholarly journals Semantic Analysis of Cultural Heritage News Propagation in Social Media: Assessing the Role of Media and Journalists in the Era of Big Data

2021 ◽  
Vol 13 (1) ◽  
pp. 341
Author(s):  
Theodora A. Maniou
Keyword(s):  
Social Media ◽  
Big Data ◽  
Cultural Heritage ◽  
Semantic Analysis ◽  
Audience Engagement ◽  
Media Environment ◽  
The Social ◽  
Social Media Platforms ◽  
Conflicting Role

In the era of big data, within the intense environment of social media, the effective communication of cultural heritage initiatives is considered of equal or—in some cases—even greater importance than heritage data themselves. Media and journalists play a critical and in some cases conflicting role in audience engagement and the sustainable promotion of cultural heritage narratives within the social media environment. The aim of this study was to assess the role of media and journalists in propagating cultural heritage news through social media platforms, and the narratives they tend to create in the digital public sphere. A qualitative approach is employed as a means of examining in-depth specific narratives, their meaning(s) and connotation(s), using semantic analysis.

A market-based rationale for the privacy paradox

2021 ◽  
pp. 016344372110158
Author(s):  
Opeyemi Akanbi
Keyword(s):  
Social Media ◽  
Market Structures ◽  
Media Companies ◽  
The Social ◽  
Social Media Platforms ◽  
Privacy Paradox ◽  
The Individual ◽  
Privacy Risks ◽  
Social Collective

Moving beyond the current focus on the individual as the unit of analysis in the privacy paradox, this article examines the misalignment between privacy attitudes and online behaviors at the level of society as a collective. I draw on Facebook’s market performance to show how despite concerns about privacy, market structures drive user, advertiser and investor behaviors to continue to reward corporate owners of social media platforms. In this market-oriented analysis, I introduce the metaphor of elasticity to capture the responsiveness of demand for social media to the data (price) charged by social media companies. Overall, this article positions social media as inelastic, relative to privacy costs; highlights the role of the social collective in the privacy crises; and ultimately underscores the need for structural interventions in addressing privacy risks.

Organizing, Organizations, and the Role of Social Media Conversations

2018 ◽  
pp. 62-78
Author(s):  
Veronica R. Dawson
Keyword(s):  
Social Media ◽  
Organizational Identity ◽  
Organization Theory ◽  
Theory Of The Firm ◽  
Organizational Participation ◽  
Making Sense ◽  
The Social ◽  
Social Media Platforms ◽  
Communicative Theory

This chapter traces the concept of organizational identity in organization theory and places it in the social media context. It proposes that organizational communication theories intellectually based in the “linguistic turn” (e.g., the Montreal School Approach to how communication constitutes organizations, communicative theory of the firm) are well positioned to illuminate the constitutive capabilities of identity-bound interaction on social media. It suggest that social media is more than another organizational tool for communication with stakeholders in that it affords interactants the opportunity to negotiate foundational organizational practices: organizational identity, boundaries, and membership, in public. In this negotiative process, the organizing role of the stakeholder is emphasized and legitimized by organizational participation and engagement on social media platforms. The Montreal School Approach's conversation–text dialectic and the communicative theory of the firm's conceptualization of organizations as social, are two useful concepts when making sense of organization–stakeholder interaction in the social media context.

scholarly journals Online Discourse in the Context of COVID-19, the First Health Crisis in China after the Advent of Mobile Social Media: A Content Analysis of China’s Weibo and Baidu

2020 ◽  
Vol 9 (10) ◽  
pp. 167
Author(s):  
Christian Carvajal-Miranda ◽  
Luis Mañas-Viniegra ◽  
Li Liang
Keyword(s):  
Social Media ◽  
Online Media ◽  
Online Discourse ◽  
Health Crisis ◽  
Media Environment ◽  
The Social ◽  
Media Platform ◽  
Investigation Period ◽  
Universal Health

The COVID-19 epidemic was the first universal health crisis since China entered the era of mobile social media. When Severe Acute Respiratory Syndrome (SARS) broke out in 2003, it was not until almost six years later that Weibo was born, marking China’s entry into the era of mobile social media (Weixin 2020). In this context, this research analysed the role of the social media platform Weibo and the Internet search browser Baidu, in a government controlled online media environment, during the COVID-19 pandemic. In order to undertake this study, we applied the use of content and sentiment analysis to the discourse identified through the topics published during the investigation period, which encompassed 15 December 2019 until 15 March 2020. From the findings of this study, we concluded that, during the pre- and post-COVID-19 period, there was an important presence of social and lifestyle topic categories dominating the online discourse, which dramatically changed in correlation to the increasing spread of the disease. Additionally, there was a marked absence of topics in relation to economic and political information, and there was a notable absence of an official Government “voice” generating topics.

scholarly journals Social Media Use in Cardiovascular Imaging

2019 ◽  
Vol 15 ◽  
Author(s):  
Purvi Parwani ◽  
James Lee ◽  
Omar K. Khalique ◽  
Chiara Bucciarelli-Ducci
Keyword(s):  
Social Media ◽  
Cardiac Imaging ◽  
Multimodality Imaging ◽  
Physician Education ◽  
Research Dissemination ◽  
The Social ◽  
Social Media Platforms ◽  
Collaborative Discussion ◽  
Global World

: Social Media is a rising influence in the global world of cardiovascular medicine, allowing for a dynamic approach to physician education, research dissemination, and collaborative discussion. The visual nature of the social media platforms, particularly Twitter, lends itself particularly well to the tremendous advances and visually stunning imagery of cardiac imaging. The hashtag “#cardiotwitter” provides around the clock, asynchronous, ubiquitous, free of charge and timeless education. It allows connection among cardiac imagers across the world, with an ability to share ideas and discuss contemporary issues pertaining to multimodality imaging. This review highlights the role of social media in advancing the practice of cardiac imaging and provides guidance on gaining visibility in the social media imaging community.

scholarly journals The Negative Role of Social Media to Create Anxiety in University Students Amidst COVID-19

2021 ◽  
Vol VI (I) ◽  
pp. 254-263
Author(s):  
Humaira Irfan
Keyword(s):  
Social Media ◽  
University Students ◽  
Qualitative Data ◽  
Social Innovation ◽  
Public University ◽  
The Social ◽  
Social Media Platforms ◽  
Negative Role ◽  
English Students

The purpose of the study is to explore the negative role of social media on university students mental health amidst digitalized COVID-19 setting that throbs excruciating pain, fear, anxiety, stress and depression. The quantitative and qualitative data were collected from the Department of English students of a public university in Punjab, Pakistan. The findings reveal that students' are engaged daily for 4 hours on social media forums for online chats, information and amusement. The social media platforms strategically create situations to express unrestrained sentiments. The use of cartoons and images reflect students' potential for creativity, criticality and social innovation.

scholarly journals Success in an Online Giving Day: The Role of Social Media in Fundraising

2019 ◽  
Vol 49 (1) ◽  
pp. 74-92 ◽  
Author(s):  
Abhishek Bhati ◽  
Diarmuid McDonnell
Keyword(s):  
Social Media ◽  
Organizational Factors ◽  
Network Size ◽  
Audience Engagement ◽  
Social Media Data ◽  
Size Number ◽  
Social Media Platforms ◽  
The Relationship ◽  
Media Data

Social media platforms offer nonprofits considerable potential for crafting, supporting, and executing successful fundraising campaigns. How impactful are attempts by these organizations to utilize social media to support fundraising activities associated with online Giving Days? We address this question by testing a number of hypotheses of the effectiveness of using Facebook for fundraising purposes by all 704 nonprofits participating in Omaha Gives 2015. Using linked administrative and social media data, we find that fundraising success—as measured by the number of donors and value of donations—is positively associated with a nonprofit’s Facebook network size (number of likes), activity (number of posts), and audience engagement (number of shares), as well as net effects of organizational factors including budget size, age, and program service area. These results provide important new empirical insights into the relationship between social media utilization and fundraising success of nonprofits.

The social media marketing strategies and its implementation in promoting handicrafts products: a study with special reference to Eastern India

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sriparna Guha ◽  
Anirban Mandal ◽  
Fedric Kujur
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Purchase Intention ◽  
Brand Image ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Media Environment ◽  
Content Type ◽  
The Social ◽  
Social Media Platforms

Purpose First, this study aims to focus on the promotional part of the Indian handicraft products through various social media platforms such as Facebook, Twitter, Instagram and YouTube. Second, the study measures the effectiveness of social media marketing activities (SMMA) relating to handicraft products on brand awareness, brand image and brand equity. Third, this study also measures the impact of brand awareness and brand image on brand equity and consumers’ purchase intention and further brand equity on consumers’ purchase intention of handicraft products. Design/methodology/approach This study used an offline questionnaire to conduct empirical research and collected and analyzed data of 609 samples by using the structural equation modeling approach. Findings The findings of this study showed that SMMA relating to handicraft products had a very strong impact on creating both brand awareness and brand image in the social media environment. Additionally, this study also exhibited a positive and significant impact of brand awareness and brand image on brand equity and consumers’ purchase intention and further brand equity on consumers’ purchase intention of handicraft products in the social media environment. Practical implications The outcome of this research will definitely motivate the handicraft industry to have a strong social media presence on various platforms for promoting their products across India and outside. Further, the promotional activities in various social media platforms will help in creating awareness about the handicraft products and give brand recognition among other industrial competitive brands which will consequently lead to an increase in the demand for these products. Originality/value The novelty of this study is that it has made an initial attempt to study the marketability of handicraft products using various social media platforms and also has measured the probable impact of SMMA relating to handicraft products on brand awareness and brand image and their impact on brand equity and purchase intention.

The role of social media in political change in the Kurdistan Region of Iraq

2021 ◽  
Author(s):  
Yahya Fatah
Keyword(s):  
Social Media ◽  
The Political ◽  
Political Transformation ◽  
Religious Leaders ◽  
Kurdistan Region ◽  
The Social ◽  
Social Media Platforms ◽  
The Media ◽  
The Relationship

This study deals with the relationship between the political field and the media field especially the role of the social media platforms on the political transformation recently in Kurdistan region of Iraq. This is done through a scientific and theoretical study about the controversial relationship between both politic and media and by directing a group of questions concerning this subject to the media experts and socialists in both of Sulaymaniyah and Polytechnic University of Sulaymaniyah. Finally the researcher reaches a group of results, of which: most of the sample members see that the social media platforms is a suitable environment to express and oppose the authority in the Kurdistan region but it is also see that the social media platforms causes stirring up strife and chaos in the region and they also see that it encourages violence which leads to burning party headquarters and governmental institutes in the Kurdistan region of Iraq. On the other hand, most of the sample people see that the role of the religious leaders is stronger than the role of the social media on the community in the Kurdistan region of Iraq.

Fake News Finds an Audience

2019 ◽  
pp. 201-222
Author(s):  
Erik P. Bucy ◽  
John E. Newhagen
Keyword(s):  
Social Media ◽  
Big Data ◽  
Information Processing ◽  
Educational Strategy ◽  
Fake News ◽  
False Information ◽  
User Experiences ◽  
The Social ◽  
Social Media Platforms ◽  
Media Systems

The vulnerabilities shown by media systems and individual users exposed to attacks on truth from fake news and computational propaganda in recent years should be considered in light of the characteristics and concerns surrounding big data, especially the volume and velocity of messages delivered over social media platforms that tax the average user’s capacity to determine their truth value in real time. For reasons explained by the psychology of information processing, a high percentage of fake news that reaches audiences is accepted as true, particularly when distractions and interruptions typify user experiences with technology. As explained in this essay, fake news thrives in environments lacking editorial policing and epistemological vigilance, making the social media milieu ideally suited for spreading false information. In response, we suggest the value of an educational strategy to combat the dilemma that digital disinformation poses to informed citizenship.

scholarly journals German Public Television, Social Media and Audience Engagement

2019 ◽  
Vol 8 (16) ◽  
pp. 98
Author(s):  
Sven Stollfuß
Keyword(s):  
Social Media ◽  
Public Service ◽  
Public Television ◽  
Audience Engagement ◽  
Media Environment ◽  
Public Service Broadcasting ◽  
Application Systems ◽  
Social Tv ◽  
The Social ◽  
Television Audience

This article discusses how social media affect German public service broadcasting (PSB) in terms of PSB’s efforts to reach younger audiences in the digital age. Since social media play a significant role for younger media users, German PSB is attempting to integrate social media into television (commonly referred to as social TV). Social TV has the ability to develop into fairly integrated multiplatform application systems that are driven by the logic of social media. One example is the content network funk, launched by ARD and ZDF in 2016. The content network’s shows demonstrate a changed television-audience relationship within the social media environment. I will analyze this changed television-audience relationship in terms of the way it addresses audience engagement due to its policy of participation.

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