scholarly journals Research on Competitiveness of China’s Social Commerce Enterprises Based on Macro- and Micro-Niche

2021 ◽  
Vol 13 (1) ◽  
pp. 422
Author(s):  
Xu Chen ◽  
Yingliang Wu ◽  
Rujie Zhong
Keyword(s):  
Rapid Expansion ◽  
Competitive Market ◽  
Resources Allocation ◽  
Social Commerce ◽  
The Social ◽  
Monopoly Market ◽  
Social Sharing ◽  
Enterprise Competitiveness

Imbalance of development and resources allocation can emerge during the rapid expansion of social commerce enterprises, which significantly reduces their competitiveness and sustainability. In this paper, we put forward the concept of social commerce ecosystem and propose a model composed of macro-niche and micro-niche to empirically analyze the performance of different social commerce enterprises in China. The results show that: (1) The social sharing e-commerce sub-industry is a monopoly market while the social retail e-commerce sub-industry tends to be a perfectly competitive market; (2) Compared with using only macro-niche or micro-niche, our model shows a more comprehensive insight of enterprise competitiveness, which provides a better niche evaluation for other industries.

Impact of social support and presence on swift guanxi and trust in social commerce

2019 ◽  
Vol 119 (9) ◽  
pp. 2033-2054
Author(s):  
Jun Fan ◽  
Wangyue Zhou ◽  
Xue Yang ◽  
Boying Li ◽  
Ying Xiang
Keyword(s):  
Social Support ◽  
Structural Equation ◽  
Equation Modeling ◽  
Social Commerce ◽  
Online Questionnaire ◽  
Content Type ◽  
Support Theory ◽  
The Social ◽  
Technical Factors ◽  
Social Sharing

Purpose Swift guanxi and trust can influence consumers’ decision making in social commerce. What factors will influence the formation of swift guanxi and trust between buyers and sellers in social commerce has not been clearly investigated. The purpose of this paper is to identify antecedents and impacts of swift guanxi and trust in social commerce. Design/methodology/approach An online questionnaire was used to collect the data, and Partial Least Squares Structural Equation Modeling was employed for data analysis. Social support and presence are introduced as the antecedents for swift guanxi and trust, leading to the repurchase intention (RI) and social sharing intention of customers. Findings The results indicate that social support and presence can influence swift guanxi and trust. Social support and presence are positively associated with swift guanxi and trust which further lead to RI and social sharing intention. Practical implications The findings can be used to guide sellers in social commerce platforms to improve their services and make good use of platform features to improve customers’ perception of presence. To attract new customers and retain old customers, sellers should also build swift guanxi and trust through the recommendation and experience sharing of previous buyers on social media. Originality/value This study combines social support theory and presence theory to investigate the factors that influence customers’ purchase decision and social sharing intention in the context of social commerce in China. The integration of social support theory and presence theory explains both the social and technical factors that influence swift guanxi and trust in social commerce.

The path of support-to-sales: mediating role of seller collaborative information exchange in social commerce

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Li Chen ◽  
Fengxia Zhu ◽  
Murali Mantrala
Keyword(s):  
Information Exchange ◽  
Instrumental Support ◽  
Trade Volume ◽  
Social Commerce ◽  
Content Type ◽  
Mediating Role ◽  
The Social ◽  
Source Data ◽  
Negative Effect

Purpose This paper aims to systematically investigate the direct and indirect effects of four types of support – peer instrumental support, peer emotional support, platform business support and platform communication support – on seller trade volume in social commerce. It also aims to uncover the path of support-to-sales of the seller from a platform perspective and provides a more complete picture of the social commerce phenomenon. Design/methodology/approach This paper uses multi-source data including primary survey data and secondary data on trade volume to test the hypotheses. PROCESS mediation model is used to analyze the multi-source data set. Findings This study finds that the positive effects of peer instrumental support, platform business support and platform communication support on seller trade volume are fully mediated by seller collaborative information exchange. Also, peer emotional support has a significant negative effect on seller trade volume and collaborative information exchange can serve as a buffer to mitigate the negative effect. Research limitations/implications The authors provide new insights into what types of support are or are not conducive to improving transaction volume of individual sellers and highlight the mediating role of seller information exchange in this value generation process in social commerce. These findings advance current knowledge of how seller interactions increase value in social commerce. The chosen research setting may limit the generalizability of the findings of this study. Practical implications This paper offers valuable implications for social commerce platforms on how to better serve their sellers to achieve high growth. Specifically, the findings suggest that platforms should encourage instrumental support and information exchange among peer sellers. In addition, platforms should expand seller support from a single-focus on sellers’ business to a dual-focus on both sellers’ business and socialization in social commerce. Originality/value This paper fulfills an identified need to study how sellers can better derive value from the social interactions and how social commerce platforms can effectively influence transactions, support sales and serve as a selling platform.

scholarly journals Pricing and Return Policies in a Competitive Market: A Consumer-Valuation Based Analysis with Valuation Uncertainties

2021 ◽  
Vol 13 (3) ◽  
pp. 1432
Author(s):  
Huifang Jiao ◽  
Xuan Wang ◽  
Chi To Ng ◽  
Lijun Ma
Keyword(s):  
Competitive Market ◽  
Two Dimensional ◽  
Competitive Markets ◽  
Return Policies ◽  
Numerical Investigations ◽  
Return Policy ◽  
Consumer Valuation ◽  
Competition Models ◽  
Monopoly Market ◽  
Duopoly Market

In this study, we develop a series of consumer-valuation-based models to investigate the pricing and return policies of the sellers in a competitive e-commerce market. Differing from the competition models in literature, a novel two-dimensional valuation structure is built, which considers the valuations of a consumer on two products and the valuation differentiation of all consumers on each product. We consider both monopoly and duopoly (competitive) markets. In each market, two models are respectively developed, one with and one without the return policies. We derive the solutions for the four models, and conduct some analytical and numerical investigations. The results show that return policy with a partial refund is always chosen by the sellers in both monopoly and duopoly markets. Return policy benefits the seller in a monopoly market, but may not benefit the sellers in a duopoly market. In the duopoly models, one seller can be considered as a monopoly seller who meets a new competitor. Our results show that the monopoly seller will reduce its price by no more than 20% when there comes a competitor, and, counter-intuitively, it will meanwhile adopt a severer return policy to the consumers.

A graph-based comprehensive reputation model: Exploiting the social context of opinions to enhance trust in social commerce

2015 ◽  
Vol 318 ◽  
pp. 51-72 ◽  
Author(s):  
Su-Rong Yan ◽  
Xiao-Lin Zheng ◽  
Yan Wang ◽  
William Wei Song ◽  
Wen-Yu Zhang
Keyword(s):  
Social Context ◽  
Social Commerce ◽  
The Social ◽  
Reputation Model

Beyond the emotional event: Six studies on the social sharing of emotion

1991 ◽  
Vol 5 (5-6) ◽  
pp. 435-465 ◽  
Author(s):  
Bernard Rimé ◽  
Batja Mesquita ◽  
Stefano Boca ◽  
Pierre Philippot
Keyword(s):  
Emotional Event ◽  
The Social ◽  
Social Sharing

Customer Engagement

2020 ◽  
pp. 163-176
Author(s):  
Robin Cheng
Keyword(s):  
Social Media ◽  
Product Information ◽  
Customer Engagement ◽  
Social Commerce ◽  
Media Technologies ◽  
Product Service ◽  
The Social ◽  
Innovative Products ◽  
Managerial Implications ◽  
Use Of Social Media

This chapter focused on exploring the engagement in which consumers interact with each other while conducting online shopping activities, such as discovering products, sharing product information, and/or collaboratively making shopping decisions. At the core of the product/service offering, successful shopping models will be able to meet the needs of highly engaged shoppers. In order to develop sustainable shopping model for this group of shoppers, social support theory could explain the current phenomenon of the use of social media for shopping. The social media technologies facilitated collaborative learning and collaborative improvement on the sale of unconventional and innovative products. The chapter contributes in social commerce innovations and provides managerial implications for understanding the overall interactions of social commerce.

Mobile Social Commerce

2017 ◽  
pp. 159-175 ◽  
Author(s):  
Christine Balague ◽  
Zhenzhen Zhao
Keyword(s):  
Case Studies ◽  
Mobile Elements ◽  
Social Commerce ◽  
The Social ◽  
Social Shopping ◽  
Ways Of Thinking

S-commerce and M-commerce become buzz word recent years. The social and mobile elements have brought new ways of thinking as well as challenging opportunities in e-commerce. In this chapter, we firstly introduce the concepts of online social commerce, its classifications and social shopping behaviors. Secondly, we analyze the evolution from online social commerce to mobile social commerce. Different case studies are given to demonstrate the concept of mobile social commerce, to precisely define how mobile and social feathers add value to traditional e-commerce.

Mobile Social Commerce

2021 ◽  
pp. 40-52
Author(s):  
Christine Balague ◽  
Zhenzhen Zhao
Keyword(s):  
Case Studies ◽  
Mobile Elements ◽  
Social Commerce ◽  
The Social ◽  
Social Shopping ◽  
Ways Of Thinking

S-commerce and M-commerce become buzz word recent years. The social and mobile elements have brought new ways of thinking as well as challenging opportunities in e-commerce. In this chapter, we firstly introduce the concepts of online social commerce, its classifications and social shopping behaviors. Secondly, we analyze the evolution from online social commerce to mobile social commerce. Different case studies are given to demonstrate the concept of mobile social commerce, to precisely define how mobile and social feathers add value to traditional e-commerce.

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