scholarly journals A Guiding Framework for Levels of Sustainability in Marketing

2021 ◽  
Vol 13 (4) ◽  
pp. 1644
Author(s):  
Alpaslan Kelleci ◽  
Oğuz Yıldız
Keyword(s):  
Competitive Advantage ◽  
Sustainable Consumption ◽  
Consumption Patterns ◽  
Economic Aspects ◽  
Short Term ◽  
Trace Back ◽  
Business Enterprises

Up to now, far more attention has been paid to assessing the environmental, social, and economic aspects of sustainability. However, what makes this paper distinct is that it proposes a guiding framework that can be employed as a useful tool for business enterprises and other related stakeholders in transforming the potential of marketing disciplines towards upper levels of marketing orientations and sustainable consumption patterns. This present paper follows a typological model that classifies the conceptual approximations that are relatively dispersed in the literature. In doing so, the authors trace back to Kotler’s distinction of positive and normative scopes of marketing, then based on this dichotomy, they propose five different sustainability marketing levels and tag them. This paper aims to provide a convenient roadmap for traditional growth-oriented and transitionary firms who are stuck in short-term positive marketing level and thus need to include sustainability and sufficiency as the most prospective options for long term competitive advantage.

scholarly journals Financial Analysis of a Selected Company

2016 ◽  
Vol 24 (37) ◽  
pp. 73-92 ◽  
Author(s):  
Dušan Baran ◽  
Andrej Pastýr ◽  
Daniela Baranová
Keyword(s):  
Competitive Advantage ◽  
Financial Analysis ◽  
Business Management ◽  
Management Approach ◽  
Business Enterprise ◽  
Business Enterprises

Abstract The success of every business enterprise is directly related to the competencies of business management. The business enterprise can, as a result, create variations of how to approach the new complex and changing situations of success in the market. Therefore managers are trying during negative times to change their management approach, to ensure long-term and stable running of the business enterprise. They are forced to continuously maintain and obtain customers and suppliers. By implementing these measures they have the opportunity to achieve a competitive advantage over other business enterprises.

The Benefits of Social Networking Sites in Building Reputation for Enterprises

2019 ◽  
pp. 65-85
Author(s):  
María Victoria Carrillo-Durán ◽  
Juan Luis Tato-Jiménez
Keyword(s):  
Literature Review ◽  
Social Networking ◽  
Competitive Advantage ◽  
Social Networking Sites ◽  
Point Of View ◽  
Digital Environment ◽  
Short Term

This chapter aims to clarify the role of social networking sites (SNSs) such as Facebook, Twitter, and LinkedIn in building the reputation of enterprises. SNSs have a vast potential in the digital environment to build reputation and thus a long-term competitive advantage for companies. The chapter opts for a literature review with which to discuss the difficulties and possibilities companies have in building reputation through SNSs. The SNSs used in companies are marketing-centered. Engagement is promoted only with customers, and is short-term and centered on results instead of being long-term and centered on competitive advantage and promoting engagement with different stakeholders. This issue is not dependent on the size of the company. Instead, it is dependent on understanding the concept of reputation from a strategic point of view, with companies adapting their management to their own particularities and to the different possibilities offered by SNSs.

Proactive Law as Competitive Advantage in Crowdfunding

2020 ◽  
pp. 861-881
Author(s):  
Jack Wroldsen
Keyword(s):  
Corporate Governance ◽  
Intellectual Property ◽  
Competitive Advantage ◽  
Competitive Advantages ◽  
Business Law ◽  
Short Term ◽  
Proactive Approach ◽  
Governance Challenges ◽  
Tax Efficiency

This chapter explains how the paradigm of proactive law as competitive advantage can help entrepreneurs succeed in crowdfunding campaigns. Business law scholars have developed theories of “proactive law” and “law as competitive advantage” to show how law can be transformed from an obstacle into a strategic business advantage. This chapter analyzes the evolving crowdfunding landscape through the lens of proactive law as competitive advantage. The chapter proposes several types of innovative securities designed to create competitive advantages in crowdfunding offerings. For example, one type would give crowdfunding investors long-term equity interests while simultaneously eliminating short-term corporate governance challenges for small crowdfunded companies. Apart from securities, the chapter also describes how a proactive approach to law can enhance crowdfunding campaigns in multiple areas, from intellectual property to tax efficiency. To conclude, the chapter suggests expanding the theory of proactive law as competitive advantage to additional areas of entrepreneurship, beyond crowdfunding.

Proactive Law as Competitive Advantage in Crowdfunding

2020 ◽  
pp. 1107-1127
Author(s):  
Jack Wroldsen
Keyword(s):  
Corporate Governance ◽  
Intellectual Property ◽  
Competitive Advantage ◽  
Competitive Advantages ◽  
Business Law ◽  
Short Term ◽  
Proactive Approach ◽  
Governance Challenges ◽  
Tax Efficiency

This chapter explains how the paradigm of proactive law as competitive advantage can help entrepreneurs succeed in crowdfunding campaigns. Business law scholars have developed theories of “proactive law” and “law as competitive advantage” to show how law can be transformed from an obstacle into a strategic business advantage. This chapter analyzes the evolving crowdfunding landscape through the lens of proactive law as competitive advantage. The chapter proposes several types of innovative securities designed to create competitive advantages in crowdfunding offerings. For example, one type would give crowdfunding investors long-term equity interests while simultaneously eliminating short-term corporate governance challenges for small crowdfunded companies. Apart from securities, the chapter also describes how a proactive approach to law can enhance crowdfunding campaigns in multiple areas, from intellectual property to tax efficiency. To conclude, the chapter suggests expanding the theory of proactive law as competitive advantage to additional areas of entrepreneurship, beyond crowdfunding.

General Electric and GE Capital

2011 ◽  
pp. 1-21
Author(s):  
Jayanth R Varma ◽  
Joshy Jacob
Keyword(s):  
Financial Crisis ◽  
Competitive Advantage ◽  
Financial Services ◽  
General Electric ◽  
Short Term ◽  
Financial Crisis Of 2008

The case discusses various options available to GE Capital to manage its liquidity and solvency crises which were aggravated during the height of the financial crisis of 2008. GE Capital needs to decide how to restructure its liabilities to meet its urgent liquidity needs while maintaining its long-term growth and competitive advantage. The case brings forth the interrelated and complex issues surrounding the choice of long term and short-term funding of a very large financial services and industrials business combine. The case offers a valuable context to examine the capital raising choices during stressful market and firm conditions.

Keys to the Survival of the Family Firm

2020 ◽  
pp. 234-259 ◽  
Author(s):  
César Camisón ◽  
José Antonio Moreno
Keyword(s):  
Competitive Advantage ◽  
Economic Performance ◽  
Time Horizon ◽  
Dynamic Capabilities ◽  
Sustainable Competitive Advantage ◽  
Short Term ◽  
Functional Capabilities ◽  
The Family ◽  
Short And Long Term

The purpose of this research is to carry out an in-depth exploration of the causes of the family firm's success over short and long term, analysing which capabilities are the most valuable sources of sustainable competitive advantage in every time horizon. The results confirm only functional capabilities have a positive and significant effect on short-term economic performance, whereas dynamic capabilities are the only ones that have a positive and significant impact on long-term economic performance.

Proactive Law as Competitive Advantage in Crowdfunding

2016 ◽  
pp. 129-149
Author(s):  
Jack Wroldsen
Keyword(s):  
Corporate Governance ◽  
Intellectual Property ◽  
Competitive Advantage ◽  
Competitive Advantages ◽  
Business Law ◽  
Short Term ◽  
Proactive Approach ◽  
Governance Challenges ◽  
Tax Efficiency

This chapter explains how the paradigm of proactive law as competitive advantage can help entrepreneurs succeed in crowdfunding campaigns. Business law scholars have developed theories of “proactive law” and “law as competitive advantage” to show how law can be transformed from an obstacle into a strategic business advantage. This chapter analyzes the evolving crowdfunding landscape through the lens of proactive law as competitive advantage. The chapter proposes several types of innovative securities designed to create competitive advantages in crowdfunding offerings. For example, one type would give crowdfunding investors long-term equity interests while simultaneously eliminating short-term corporate governance challenges for small crowdfunded companies. Apart from securities, the chapter also describes how a proactive approach to law can enhance crowdfunding campaigns in multiple areas, from intellectual property to tax efficiency. To conclude, the chapter suggests expanding the theory of proactive law as competitive advantage to additional areas of entrepreneurship, beyond crowdfunding.

The Influence of Bondholder Concentration and Temporal Orientation on Investments in R&D

2020 ◽  
pp. 014920632090253
Author(s):  
Pengfei Ye ◽  
Jonathan O’Brien ◽  
Christina Matz Carnes ◽  
Iftekhar Hasan
Keyword(s):  
Competitive Advantage ◽  
Agency Theory ◽  
Value Creation ◽  
Conflict Of Interest ◽  
Bargaining Power ◽  
Temporal Orientation ◽  
Short Term ◽  
Value Appropriation

Although innovation can be a critical source of competitive advantage, research has found that debt can erode management’s willingness to invest in R&D. In this article, we employ a stakeholder bargaining power perspective to argue that this effect is most pronounced when the firm’s bonds are concentrated in the hands of bond blockholders. Furthermore, we contend that the temporal orientation of bondholders influences this relationship. Specifically, while it is commonly assumed that bondholders have a limited temporal orientation that induces them to focus on short-term value appropriation, we argue that some bond blockholders adopt a long-term temporal orientation. This orientation, in turn, makes them more inclined to support long-term value creation for the firm in the form of enhanced investments in R&D. Moreover, while agency theory suggests that there is an inherent conflict of interest between shareholders and bondholders, our results suggest that the temporal orientation of investors (i.e., both shareholders and bondholders) matters much more than whether they invested in the firm’s equity or its debt.

scholarly journals The pros and cons of lignin valorisation in an integrated biorefinery

RSC Advances ◽  
2014 ◽  
Vol 4 (48) ◽  
pp. 25310-25318 ◽  
Author(s):  
Zea Strassberger ◽  
Stefania Tanase ◽  
Gadi Rothenberg
Keyword(s):  
Critical Review ◽  
Economic Aspects ◽  
Short Term ◽  
Integrated Biorefinery ◽  
Pros And Cons ◽  
The Subject

Wood to chemicals is the subject of this short critical review, that outlines the chemical and economic aspects of several short-term and long-term perspectives for the valorisation of lignin to aromatics, polymers and materials.

Keys to the Survival of the Family Firm

2022 ◽  
pp. 103-129
Author(s):  
César Camisón ◽  
José Antonio Moreno
Keyword(s):  
Competitive Advantage ◽  
Economic Performance ◽  
Time Horizon ◽  
Dynamic Capabilities ◽  
Sustainable Competitive Advantage ◽  
Short Term ◽  
Functional Capabilities ◽  
The Family ◽  
Short And Long Term

The purpose of this research is to carry out an in-depth exploration of the causes of the family firm's success over short and long term, analysing which capabilities are the most valuable sources of sustainable competitive advantage in every time horizon. The results confirm only functional capabilities have a positive and significant effect on short-term economic performance, whereas dynamic capabilities are the only ones that have a positive and significant impact on long-term economic performance.

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