scholarly journals How Can SMEs Become More Sustainable? Modelling the M-Commerce Consumer Behaviour with Contingent Free Shipping and Customer Journey’s Touchpoints Optimisation

2021 ◽  
Vol 13 (12) ◽  
pp. 6845
Author(s):  
Eliza Nichifor ◽  
Radu Constantin Lixăndroiu ◽  
Silvia Sumedrea ◽  
Ioana Bianca Chițu ◽  
Gabriel Brătucu

Digital technology is leading the transformation of business models into sustainable ones, expanding and changing the competitiveness scenario. This paper aims to promote a new sustainable retailer model shaped by contingent free shipping theory and the optimisation of the customer’s journey, enriching the scientific literature by proposing a consumer behavioural model that highlights the contribution of four selected touchpoints to the sustainable transformation of SMEs. The research was elaborated by deploying a framework that presents five analysis methods, namely, an additive function construction, a TOPSIS method, a Spearman rank correlation coefficient calculation, a content analysis and an analytic hierarchy process, which engender the new model. Discovering nine distinguished categories of e-tailers, the sustainable retailer profile was developed and the touchpoint with the greatest contribution to the transformation process was identified. The results of the study allowed the authors to propose the model as a solution to withstand the preponderant negative experience provided by analysed e-tailers to digital buyers, representing the opportunity for SMEs’ sustainable transformation and long-term growth in a competitive, ever-growing market.

2021 ◽  
Vol 13 (4) ◽  
pp. 1732
Author(s):  
Seok-ho Jung ◽  
Mee-hye Lee ◽  
Seong-ho Lee ◽  
Ji Whan Ahn

In September 2015, the United Nations included ‘sustainable consumption and production’ as part of its 12th goal of sustainable development. The EU announced its Circular Economic Package in December 2015 to move from the existing linear economic structure to the net environmental system. Recycling of household waste has become more significant as a circular economic policy has been implemented to reflow waste into the economy through recycling worldwide. In this study, Korea’s household waste generation for 20 years from 1998 to 2017 was analyzed through statistical techniques. Waste generation tended to increase in the order of plastics and cans, and papers tended to decrease. The amount of bottle wastes has been on the decline after increasing. A questionnaire survey on recycling priority was conducted on 261 people, including participants in the EARTH-2019 recycling experience hall, using the analytic hierarchy process (AHP) technique. According to the survey, the recycling priorities of six types of household waste are (first) plastic, (second) cans, viny, scrap metals, (third) paper, and (fourth) bottles. Statistical analysis of mid- to long-term household waste generation and AHP-based household waste recycling priority survey results can be used as basic data, such as environmental analysis in Korea’s recycling-related policies and research.


2016 ◽  
Author(s):  
Danijela Tadic ◽  
Aleksandar Aleksic ◽  
Pavle Popovic ◽  
Slavko Arsovski ◽  
Ana Castelli ◽  
...  

Abstract. The evaluation and enhancement of business processes in any organization in an uncertain environment presents one of the main requirements of ISO 9000:2008, and has a key effect on competitive advantage and long-term sustainability. The aim of this paper can be defined as the identification and discussion of some of the most important business processes of seaports, and the performances of business processes and their key performance indicators (KPIs). The complexity and importance of the treated problem calls for analytic methods rather than intuitive decisions. The existing decision variables of the considered problem are described by linguistic expressions which are modelled by triangular fuzzy numbers (TFNs). In this paper, the modified fuzzy extended analytic hierarchy process (MFAHP) is proposed. The assessment of the relative importance of each pair of performances and their KPIs are stated as a fuzzy group decision making problem. By using MFAHP, the fuzzy rank of business processes of a seaport is obtained. The model is verified through an illustrative example with real life data, where the obtained data suggest measures which should enhance business strategy and improve KPIs. The future improvement is based on benchmark and knowledge sharing.


2018 ◽  
Vol 26 (3) ◽  
pp. 137-142
Author(s):  
Jindra Peterková ◽  
Jiří Franek

Abstract The majority of Czech managers are aware that the long-term competitiveness of the company depends primarily on the use of innovative technical solutions and investments in new technologies. Despite awareness of the importance of innovation, many companies do not know how to manage, implement, and evaluate them. Empirical research showed that most innovation firms implement, but do not systematically manage the implementation of innovative projects and the allocation of funds. There is a contradiction between companies’ ability to orientate themselves in the approaches available in the area of innovation management and the existence of a large number of approaches that can be used to address a particular type of innovation problem. A set of innovation concepts has been created to solve those challenges. Practical steps of the decision-making mechanism for selecting innovation concepts have been proposed. The decision-making mechanism is based on the analytic hierarchy process (AHP) and serves primarily for managers of medium and large enterprises.


2021 ◽  
Vol 35 (6) ◽  
pp. 61-67
Author(s):  
Soo-Kyung Shin ◽  
Young-Hoon Bae ◽  
Jun-Ho Choi

Long-term care hospitals for the elderly are places for the elderly and patients with impaired mobility to live in, but these places face a high risk of great damage in the event of a fire. The standards for fire safety at long-term care hospitals for the elderly are limited to inspection of firefighting facilities and training plans, with no index to evaluate the evacuation plans, facilities for evacuation in case of fire, and the fire response manuals of long-term care hospitals for the elderly. Therefore, this study tries to carry out a basic analysis and establish fire safety evaluation indices for long-term care hospitals for the elderly. To that end, the study derives the importance and priorities of the indices related to fire safety in long-term care hospitals for the elderly through an analytic hierarchy process questionnaire surveying 44 firefighting experts. Finally, considering the importance and priorities of the indices, this study presents fire safety evaluation standards (drafts) for long-term care hospitals for the elderly.


2014 ◽  
Vol 631-632 ◽  
pp. 1347-1350
Author(s):  
Bing Feng Liu

An index system for evaluating the demand side management (DSM) on railway temporary power system is established in this thesis, and the part weight and the whole weight of the index system are calculated by the analytic hierarchy process (AHP). The basic theory of fuzzy evaluation is introduced, and the feasibility of applying it to DSM on railway temporary power system is analyzed. Through the establishment of index system, evaluation and comparison to DSM projects can be carried out horizontal and vertical. Then identify gaps and weaknesses, analyze the causes, guide the consciousness of energy conservation and environmental protection, supervised of electricity in an orderly manner, establish DSM long-term management mechanism.


2017 ◽  
Vol 34 (4) ◽  
pp. 549-568 ◽  
Author(s):  
Jie Ma ◽  
Zhibin Lin ◽  
Chi Keung Lau

Purpose The purpose of this paper is to develop a better understanding of how Sino-Japanese joint ventures implemented the three Japanese improvement methods, i.e. Kaizen, Kaikaku and Kaizen Blitz. The specific objectives of this study are to identify the key enablers for the three improvement methods; and to identify the most selected improvement method. Design/methodology/approach This study employs a fuzzy analytic hierarchy process to pairwise-compare the three improvement methods. Data are collected from 28 industry experts from Sino-Japanese joint ventures. The study then adopts extent analysis approach for pairwise comparisons and extent analysis to obtain synthetic extent values for priority weights. Findings The results of the study indicate that personnel (humanware) factor enablers are the most important factor for Kaizen, whilst software factor enablers (essential rules, policies and institutional arrangements) weight second and hardware factor enablers (physical, measurable hard facts or resources) weight last. The study also reviews that Kaizen is the most selected improvement method among the three. Research limitations/implications The sample of this study is limited to Sino-Japanese ventures in Guangzhou, China. This study only identifies the key improvement enablers based on interviews with shop floor managers and improvement experts. Practical implications Practical implications are threefold: the improvement implementations should be based on factors such as regular training, incentives for motivations and shop floor management; improvement methods are transferable and standard operations may only have small effects on collecting improvement ideas; and Kaizen is the appropriate method to support long-term and process-oriented improvements. Originality/value This study is the first to specifically pairwise-compare the three Japanese improvement methods and to identify priorities of their key enablers in Sino-Japanese joint ventures.


2015 ◽  
Vol 17 (3) ◽  
pp. 172
Author(s):  
Mega Suryandari ◽  
Achmad Wisakcono ◽  
Imma Widyawati Agustin

The purpose of this research is to know the implementation of park and ride at BekasiStation. The method of analysis in this research is the assessment of parking performance based onstandards and parking user perception with Kano-model, and the Analytic-Hierarchy-Process(AHP) to analyze the implementation of park and ride at Bekasi Station. The results show thatparking performance doesn’t meet the standard. The problem of parking performance at BekasiStation are view from two perspectives, namely: the peak accumulation which is more than itscapacity and parking index which is more than 1 (one). Improved performance based on userperception parking with Kano Model, the main priority is obvious parking lines and the parkingstandard. The priority of implemention of park and ride at Bekasi Station is provideparking28.48%. From the results of this research, the writter recommends to build a parking in conformitywith the parking user’s perception for short term solution and the implementation of park and ridefor the long term solution.


Online marketing has been the most efficient and useful platform for reaching out target markets and building customer relations. Despite its widespread use, the hospitality industry is at its forefront of identifying its most suitable online marketing strategies. This emphasis is crucial to strategic marketing and resource allocation decisions, which may impact the long-term performance of businesses. The need to address both perspectives of customers and businesses, along with the multiple online marketing strategies under the presence of multiple criteria, requires a rigorous analytical and comprehensive approach for evaluating the efficacy of these strategies for the hospitality industry. Thus, this work offers an integrated approach based on the analytic hierarchy process (AHP) and the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) as a decision-making platform for the problem domain.


2011 ◽  
Vol 5 (9) ◽  
pp. 27 ◽  
Author(s):  
Carlos Parra López ◽  
Javier Calatrava Requena ◽  
Tomás De Haro Giménez

Even though multifunctionality concept is reflected, implicit or explicitly, in the design of actual agrarian policies, its consideration when analysing and assessing farming systems is relatively limited in the scientific literature. Analytic Hierarchy Process (AHP) is proposed with this aim. AHP is a multicriteria discrete decision support technique that is used in complex decision making. This methodology is stated jointly with a proposed procedure to measure relative agreement among decision makers and uniformity of alternatives’ performances in group decision making. Finally AHP is implemented in the assessment of organic, integrated and conventional olive groves in Andalusia considering criteria of a different nature – economic, technical, sociocultural and environmental –. The final purpose is determining the more interesting growing techniques from a holistic point of view for all the society in the medium/long-term on the basis of knowledge of experts on olive.


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