scholarly journals Cultural Dimensions and Social Media Empowerment in Digital Era: Travel-Related Continuance Usage Intention

2021 ◽  
Vol 13 (19) ◽  
pp. 10820
Author(s):  
Farzana Sharmin ◽  
Mohammad Tipu Sultan ◽  
Dake Wang ◽  
Alina Badulescu ◽  
Benqian Li
Keyword(s):  
Social Media ◽  
Cultural Values ◽  
Self Efficacy ◽  
Uncertainty Avoidance ◽  
Perceived Usefulness ◽  
Cultural Dimensions ◽  
Equation Modeling ◽  
Continuance Usage ◽  
Continuance Usage Intention

In this digital age, technological advancements have dramatically transformed consumers′ travel behavior. Among these, social media has been identified as the most notable and popular digital platform which appeals to consumers from different cultures, mindsets, and demographics. Culture may stimulate individuals’ attitudes and subsequent behavior. Thus, prior research concentrated on technology adoption in the cross-cultural perspectives, rather than the influence of technological empowerment in an individual context. The significance of the cultural dimensions in shaping behavioral patterns of travel consumers has long been recognized, but the topic remains understudied. Moreover, the usage of social media has seen exponential growth in popularity, but little research has incorporated cultural values at an individual level, mostly for travel purposes. Hence, this current study aims to examine cultural values and their impact on social media continuance usage intention from a travel viewpoint. Therefore, an integrated framework is proposed, grounded in the technology acceptance model (TAM), and extended by cultural values (i.e., collectivism, long-term orientation, and uncertainty avoidance), and social media self-efficacy. A cross-sectional data survey (n = 346) was conducted on travel consumers and a structural equation modeling (SEM) was carried out. Results show that collectivism and long-term orientation are significantly linked with the perceived ease of use and perceived usefulness, which influences the social media continuance usage intention, whereas uncertainty avoidance does not have any relevance. Moreover, social media self-efficacy significantly (though indirectly) affects the continuance usage intention via perceived usefulness. From our findings, travel providers are encouraged to follow the cultural effects and individuals’ continuance usage intention while providing tourism services on social media. The theoretical and practical implications of these results have also been an area of focus of this paper.

Ensuring Continued Usage of an E-Government Service in Malaysia

2015 ◽  
pp. 1546-1562 ◽  
Author(s):  
Santhanamery Thominathan ◽  
Thurasamy Ramayah
Keyword(s):  
Northern Region ◽  
Perceived Usefulness ◽  
Survey Method ◽  
Quality Performance ◽  
Technology Innovations ◽  
Continuance Usage ◽  
Inland Revenue ◽  
Intention To Continue ◽  
Continuance Usage Intention

This chapter highlights the importance of continuance usage intention of a technology. Continuance intention is defined as one's intention to continue using or long-term usage intention of a technology. Although initial acceptance is important in identifying the success of an information system, continued usage is even more significant in ensuring the long-term viability of technology innovations and in enhancing the financial and quality performance of an organization. Therefore, this chapter aims to examine the continuance usage intention of e-filing system by taxpayers in Malaysia. The data were collected from 153 taxpayers in the northern region of Malaysia using survey method. The result shows a significant relationship between perceived usefulness and continuance usage intention. Surprisingly, perceived usefulness was found to be insignificantly related to satisfaction and satisfaction towards continuance usage intention. Implication of these findings to the Inland Revenue Board of Malaysia is also elaborated.

scholarly journals Predicting Continuance Usage Intention of Mobile Payment: An Experimental Study of Bangladeshi Customers

2018 ◽  
Vol 8 (4) ◽  
pp. 487-498
Author(s):  
Md. Alamgir Hossain ◽  
Md. Shakhawat Hossain ◽  
Nusrat Jahan
Keyword(s):  
Emerging Market ◽  
Value Added ◽  
Service Marketing ◽  
Payment System ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Mobile Payment ◽  
Continuance Usage ◽  
Continuance Usage Intention

With the tremendous use of electronic devices, inhabitants create digital footsteps of their everyday lives, therefore, unlocked magnificent opportunities for the innovative companies to launch mobile payment system and offer value-added facilities. Mobile payment system has inaugurated a conspicuous phenomenon that can enable consumers to transform their mobile devices into a digital bank. Mobile payment has already proved its aids in the developed country market and projected to enjoy a cheerful prospect in the emerging market like Bangladesh. Moreover, a stream of research conducted in multiple countries regarding the domain of mobile payment, but a different scenario noticed in perspective of emerging country like Bangladesh as there hasn’t much yet. By giving importance on behavioral intention of consumer and specific characteristics of m-payments, this study aims to develop and test a research model by integrating usefulness and ease of use into the behavioral intentions. This study employed Confirmatory Factor Analysis and Structural Equation Modeling to analyze database, which was composed of 328 samples. Results show that continuous usage intention is significantly affected by customer satisfaction. Perceived usefulness and ease of use are positively influence the continuance usage intention and satisfaction. The current study may extensively contribute to knowledge extension of two research streams-strategic management and service marketing-by implementing appropriate business model and service marketing strategies for m-payment users in Bangladesh and potentially other emerging markets.

scholarly journals Hofstede's Cultural Dimensions and Tourist Behaviors: A Review and Conceptual Framework

2011 ◽  
Vol 16 (31) ◽  
pp. 23-48 ◽  
Author(s):  
Lalita A. Manrai ◽  
◽  
Ajay K. Manrai ◽  
Keyword(s):  
Conceptual Framework ◽  
Cultural Values ◽  
Interactive Effect ◽  
Uncertainty Avoidance ◽  
Cultural Dimensions ◽  
Cultural Dimension ◽  
Hofstede’S Cultural Dimensions ◽  
Travel Behaviors ◽  
Hofstede's Cultural Dimensions

This paper develops a conceptual framework for analyzing tourist behaviors and identifies three categories of behaviors based on the applications of Hofstede’s cultural dimensions and the processes underlying these influences. Our findings indicate that tourist behaviors in the Before-Travel, During-Travel, and After-Travel stages differ significantly in terms of the applicability and process through which Hofstede’s cultural dimensions operate. The results of our analysis suggest three categories of behavioral patterns, namely, “Social Interaction Driven Travel Behaviors,” (SID), “Risk Tendencies Driven Travel Behaviors,” (RTD), and “Collectivity Orientation Driven Travel Behaviors,” (COD). SID relates to the evaluation of travel experiences in the after-travel stage. The dominant cultural values associated with SID are Individualism/Collectivism, Masculinity/Femininity, and Power Distance. These three values act either independently or in pairs or all three together. RTD relates to the consumption of travel products in the during-travel stage, and COD relates to the formation of travel preferences in the before-travel stage. Individualism/Collectivism and Uncertainty Avoidance are associated with both RTD and COD. However, the underlying processes differ for these two categories of travel behaviors. In addition to their independent influences on travel behaviors, these two values associated with RTD and COD also have an interactive effect. For RTD, the Uncertainty Avoidance motive determines the Individualism/Collectivism outcome, whereas, for COD, the opposite is true: the Individualism/Collectivism determines the Uncertainty Avoidance outcome. The paper also discusses the application of a fifth cultural dimension, Confucian Dynamism (short-term versus long-term orientation), for the study of tourists’ behaviors.

Examining relationships among cultural factors and expectations of CSR

2019 ◽  
Vol 23 (4) ◽  
pp. 427-443
Author(s):  
Minsoo Kim ◽  
Candace White ◽  
Chansouk Kim
Keyword(s):  
Cultural Values ◽  
Structural Equation ◽  
Statistical Tests ◽  
Cultural Factors ◽  
Cultural Dimensions ◽  
Equation Modeling ◽  
Content Type ◽  
Different Types ◽  
The Relationship

Purpose Studies have explored expectations of corporate social responsibility (CSR) among cultures, but findings are mixed. A more nuanced view of cultural dimensions rather than using Hofstede’s aggregate country scores can offer a stronger empirical foundation for studying the effects of culture. Based on two cultural dimensions and Carroll’s four-dimensional model of CSR, the purpose of this paper is to test the relationship between individualistic/collectivistic values and individuals’ expectations of different types of responsibilities (economic, legal, ethical and philanthropic), the relationship between long-term values and individuals’ expectations of different types of responsibilities and the degree of skepticism about CSR related to these values. Design/methodology/approach This study surveyed panel participants in two countries, South Korea (collectivistic and long term) and the USA (individualistic and short term), chosen because they are at extreme ends of the cultural values continuum. Multi-dimensional aspects of the cultural variables were tested in the samples rather than using national scores as proxy variables for culture. Data were quantitative and various statistical tests including structural equation modeling were used for analysis. Findings The findings show that horizontal collectivism and the planning dimension of long-term orientation are positively associated with CSR expectations, whereas the tradition dimension of long-term orientation is negatively associated with CSR expectations. In addition, vertical individualism is positively associated with skepticism toward CSR activities. Research limitations/implications The differences in types of individual-collectivism (horizontal and vertical) as well as the different aspects of long-term orientation had an effect on the results, pointing to the importance of exploring the nuances of the dimensions as well as the importance of testing them within the sample rather than using aggregated national scores. Originality/value Previous studies that used a proxy variable for culture assumed that collectivistic cultures have higher expectations for CSR. While empirically supporting the assumption of the relationship between cultural factors and CSR expectations at the individual level, the study found that people who view themselves as autonomous within a group but accept inequality within the group (vertical individualism) are more likely to be skeptical of CSR activities and suggests that skepticism about CSR may be more closely related to individual viewpoints or to particular contexts or particular corporations rather than to cultural factors, which has implications for international corporate communication.

Explaining and Predicting Users' Continuance Usage Intention Toward E-Filing Utilizing Technology Continuance Theory

2018 ◽  
pp. 831-846
Author(s):  
Santhanamery T. ◽  
T. Ramayah
Keyword(s):  
Significant Relationship ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Filing System ◽  
Continuance Usage ◽  
Major Predictor ◽  
Continuance Usage Intention ◽  
Operation And Management

Continuance usage intention is important for any businesses to accentuate the long-term growth of the organization. In the case of e-filing system, the continuance usage intention is vital as it not only can reduce the operation and management cost, also it can ensure that the heavy investments invested in developing the e-filing portals will be worthwhile. The focus in this study is to determine the effect of two main central construct; satisfaction and attitude, on the continuance usage intention of e-filing system among taxpayers. The result of the study reveals that perceived usefulness and attitude has a significant relationship towards continuance usage intention with attitude as the major predictors. However, satisfaction was found to be insignificantly related to continuance usage intention. Apart from that confirmation was found to be the major predictor of satisfaction and perceived ease of use as the major predictor of perceived usefulness.

Explaining and Predicting Users' Continuance Usage Intention Toward E-Filing Utilizing Technology Continuance Theory

2019 ◽  
pp. 442-459
Author(s):  
Santhanamery T. ◽  
T. Ramayah
Keyword(s):  
Significant Relationship ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Continuance Usage ◽  
Major Predictor ◽  
Continuance Usage Intention ◽  
Operation And Management

Continuance usage intention is important for any business to accentuate the long-term growth of the organization. In the case of e-filing systems, the continuance usage intention is vital as it not only can reduce the operation and management cost, but it can also ensure that the heavy investments invested in developing the e-filing portals will be worthwhile. The focus in this study is to determine the effect of two main central constructs, satisfaction and attitude, on the continuance usage intention of e-filing systems among taxpayers. The result of the study reveals that perceived usefulness and attitude has a significant relationship towards continuance usage intention with attitude as the major predictor. However, satisfaction was found to be insignificantly related to continuance usage intention. Apart from that, confirmation was found to be the major predictor of satisfaction and perceived ease of use as the major predictor of perceived usefulness.

MFS usage intention during COVID-19 and beyond: an integration of health belief and expectation confirmation model

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Farjana Nur Saima ◽  
Md. H. Asibur Rahman ◽  
Ratan Ghosh
Keyword(s):  
Self Efficacy ◽  
Service Providers ◽  
Health Belief ◽  
Perceived Usefulness ◽  
Continuance Intention ◽  
Content Type ◽  
Perceived Credibility ◽  
Continuance Usage ◽  
Continuance Usage Intention ◽  
Expectation Confirmation

Purpose The usage rate of mobile financial services (MFS) has shown an uptick since the emergence of the COVID-19 pandemic in Bangladesh. This study aims to reveal the underpinning reasons for such MFS surge and its continuance by integrating health belief model (HBM) and expectation confirmation model (ECM).Design/methodology/approach The study analyzes 529 MFS users' responses during the second wave of the COVID-19 outbreak in Bangladesh using the partial least square method.Findings Satisfaction is more predictive than perceived usefulness in explaining continuance usage intention. Expectation confirmation also indirectly affects continuance intention. Among the HBM constructs, the indirect effect of perceived severity on continuance intention via perceived usefulness and satisfaction is significant. Besides, the impact of self-efficacy on continuance intention is also significant. Moreover, perceived credibility significantly affects satisfaction and indirectly affected continuance usage intention via satisfaction.Practical implications The study projects boosting customers' satisfaction is critical for the successful retention of existing MFS customers. MFS service providers should emphasize the factors that amplify satisfaction. They must evaluate preadoption factors so that customers can have positive confirmation. Especially, the service providers, the policymakers and the regulators should take an active role in improving the users' self-efficacy and the system's credibility. Undertaking the MFS literacy program, installing hotline service to provide emergency help will boost users' confidence in using the system.Originality/value The study is a unique contribution in the context of Bangladesh. To the best of the authors’ knowledge, no previous MFS studies in Bangladesh explored MFS continuance usage intention during COVID-19 and beyond. Besides, the inclusion of “perceived credibility” in the framework will supplement the earlier studies conducted on this aspect.

Ensuring Continued Usage of an E-Government Service in Malaysia

2015 ◽  
pp. 73-90
Author(s):  
Santhanamery Thominathan ◽  
Thurasamy Ramayah
Keyword(s):  
Northern Region ◽  
Perceived Usefulness ◽  
Survey Method ◽  
Quality Performance ◽  
Technology Innovations ◽  
Continuance Usage ◽  
Inland Revenue ◽  
Intention To Continue ◽  
Continuance Usage Intention

This chapter highlights the importance of continuance usage intention of a technology. Continuance intention is defined as one's intention to continue using or long-term usage intention of a technology. Although initial acceptance is important in identifying the success of an information system, continued usage is even more significant in ensuring the long-term viability of technology innovations and in enhancing the financial and quality performance of an organization. Therefore, this chapter aims to examine the continuance usage intention of e-filing system by taxpayers in Malaysia. The data were collected from 153 taxpayers in the northern region of Malaysia using survey method. The result shows a significant relationship between perceived usefulness and continuance usage intention. Surprisingly, perceived usefulness was found to be insignificantly related to satisfaction and satisfaction towards continuance usage intention. Implication of these findings to the Inland Revenue Board of Malaysia is also elaborated.

The Examination of Cultural Values and Social Media Usages in China

2020 ◽  
Vol 0 (0) ◽  
Author(s):  
Ge Xiao ◽  
HyeRyeon Lee ◽  
Kedir Tessema ◽  
Shaokang Wang
Keyword(s):  
Social Media ◽  
Information Sharing ◽  
Cultural Values ◽  
Power Distance ◽  
Cultural Dimensions ◽  
Mediating Effect ◽  
Male And Female ◽  
Media Usage ◽  
The Relationship

AbstractBoth social media usage statistics and recent studies outlined the importance for marketers to tap into China’s massive market with rapid growth rate. However, there is limited research focusing on investigating and explaining how the underlying values contribute to the social media usage behavior change. This research is aimed to fill the gap by examining the effect of cultural values on social media usage (e.g., shopping, interaction and information sharing) in China. It also explores the mediating effect of materialism on the relationship between cultural values and social media usage, along the male and female gender categories. While the size and scale of China’s social media market is astonishing, its market composition varies considerably from the rest of the world due to the Chinese government’s Internet censorship. As the study of major Chinese social media sites remains largely unexplored in the literature, this study studied the usage on different social media platforms in China. The survey were conducted online in China in 2018, and a total of 600 usable samples (n = 300 for males; n = 300 for females) were obtained. A principal components factor analysis with quartimax rotation was conducted in this study for a scale reduction purpose. Five cultural dimensions, namely power distance, collectivism/individualism, uncertainty avoidance, masculinity/femininity, and long-term/short-term orientation, were obtained. Then, regression analyses were used to test the hypotheses on main and mediating effects for both male and female social media users. The hypotheses were partially supported. The following summarizes major findings: 1) a significant and substantial effect of materialism on social media usages, as well a significant and moderate effect of cultural values on materialism were observed in this study; 2) the results showed that higher levels of collectivism predict higher levels of social media usage for the purpose of shopping, interaction and sharing information; 3) this study found, only for female users, a positive effect of long-term orientation on social media usage for the purpose of shopping, interaction and sharing information; 4) this study only identified one negative relationship, which is the relationship between power distance and using social media for the purpose of interaction for male users; 5) This study found users in China mainly use social media for information sharing and shopping, but not interaction purpose. Meipai (The Flickr of China), Zhihub(The Quora of China), and Tudou Youku (Youtube of China) were the top three social media sites used to share information such as photos, videos, and knowledges. On the other hand, Baidu Tieba (A Search Engine Forum), Tencent QQ (Popular Instant Messaging App) and Sina Weibo (Twitter of China) were the top 3 platforms people used to research and find product information or shop directly.

scholarly journals Why do citizens use e-tax system?

2020 ◽  
Vol 9 (7) ◽  
pp. 177-189
Author(s):  
Md Faridur Rahman ◽  
Md. Shamim Talukder ◽  
Yang Lanrong
Keyword(s):  
Social Influence ◽  
User Satisfaction ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Theory And Practice ◽  
Equation Modeling ◽  
Tax System ◽  
Continuance Usage ◽  
Continuance Usage Intention

Among the various online services provided by the government, e-tax system is one of the commonly used e-government platforms, which offers significant benefits to government and citizens by reducing costs, eliminate human errors, and reduce the turnaround time for processing income tax returns. Despite these plausible benefits, some reservations have been articulated regarding the continuance usage intention of e-tax system. Thus, we investigate the most critical factors of e-tax continuance usage in this paper. We developed an integrated theoretical model based on the technology continuance theory (TCT) extended with social influence and perceived risk. The proposed conceptual model was empirically validated with data collected from a sample of 345 e-tax service users in Bangladesh. Partial least squares structural equation modeling (PLS-SEM) was employed to analyze the collected data. The study findings suggest that user satisfaction, perceived usefulness, and attitude have a direct impact on continuance usage intention where confirmation, ease of use and social influence have indirect influence on continuance usage intention of e-tax system. This paper discusses some contributions to theory and practice based on our findings

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