scholarly journals Predictors of Viewing YouTube Videos on Incheon Chinatown Tourism in South Korea: Engagement and Network Structure Factors

2021 ◽  
Vol 13 (22) ◽  
pp. 12534
Author(s):  
Woohyun Yoo ◽  
Taemin Kim ◽  
Soobum Lee

YouTube has become an increasingly popular source of tourism information. The purpose of this study is to explore the network structures of YouTube videos about Incheon’s Chinatown in South Korea and investigate the potential factors that can predict the viewing of these videos. The analysis of 104 videos about Incheon Chinatown revealed that the engagement factors assessed by the number of comments and likes, and the running time of content, were significant predictors of viewing. However, network structure factors did not predict viewing. These findings make valuable contributions to sustainable tourism research and provide practical guidance for tourism management.

Author(s):  
Nilanjan Ray ◽  
Dillip Kumar Das ◽  
Somnath Chaudhuri

This chapter studies the application of information technology in tourism promotion, particularly through Internet. In the context of tourism management, this chapter penetrates different usage of Web technology to disseminate maximum level of information for tourism promotion. This chapter is designed to determine the conditions of Websites as well as application of different application of Web technology like Virtual Reality (VR), CRS, etc. used in tourism promotion to identify the obstacles faced in this type of promotion via Web. The chapter adopts a survey from 200 respondents. Collected data is analyzed through different statistical tools like correlation analysis, simple average method, and Cronbach Alfa for reliability of the data. The results show that tourism promotion through the Web helps to increase competition as well as tourism demand if Web design helps to disseminate information about the tourism offers to the tourists' desire. Both sexes consider the Website design as a means helps to ensure the information veracity of tourism offers. The chapter recommends continuing development of the role of tourism promotion through the Internet in spreading information about tourism offers, so as to achieve the greatest possible benefits. This study also indicates how to develop and upgrade Web for promotion of tourism information and offer better tourism service excellence, while promoting less popular tourist spots.


Author(s):  
Nilanjan Ray ◽  
Dillip Kumar Das ◽  
Somnath Chaudhuri

This chapter studies the application of information technology in tourism promotion, particularly through Internet. In the context of tourism management, this chapter penetrates different usage of Web technology to disseminate maximum level of information for tourism promotion. This chapter is designed to determine the conditions of Websites as well as application of different application of Web technology like Virtual Reality (VR), CRS, etc. used in tourism promotion to identify the obstacles faced in this type of promotion via Web. The chapter adopts a survey from 200 respondents. Collected data is analyzed through different statistical tools like correlation analysis, simple average method, and Cronbach Alfa for reliability of the data. The results show that tourism promotion through the Web helps to increase competition as well as tourism demand if Web design helps to disseminate information about the tourism offers to the tourists' desire. Both sexes consider the Website design as a means helps to ensure the information veracity of tourism offers. The chapter recommends continuing development of the role of tourism promotion through the Internet in spreading information about tourism offers, so as to achieve the greatest possible benefits. This study also indicates how to develop and upgrade Web for promotion of tourism information and offer better tourism service excellence, while promoting less popular tourist spots.


2010 ◽  
Vol 31 (3) ◽  
pp. 297-313 ◽  
Author(s):  
Rob Law ◽  
Shanshan Qi ◽  
Dimitrios Buhalis

Author(s):  
Oluwafolafunmi Omoladun Afolabi ◽  
Tolulope Kayode-Adedeji ◽  
Evaristus Adesina ◽  
Babatunde Adeyeye ◽  
Suleimanu Usaini ◽  
...  

The migration of people in large numbers from Syria, Iraq, Afghanistan, Somalia, and South Sudan, to receiving countries such as South Korea, America, Canada, Russia, and Germany among others remains a challenge because of its attendant violence and conflicts. This study, using descriptive content analysis, examined the comments of Channels Television's YouTube channel commenters, as it relates to migration stories reported online. A total number of 30 YouTube videos on migration were selected based on their recency. Comments under the YouTube videos from January 2018 until April 2019, were examined using descriptive analysis to extract themes from these comments. The theories adopted for this study were the Framing and Priming theories. The analysis of public comments was to understand public discussions on migration and observe future implication of this discourse on inter-national relationships. Results revealed a possible future cultural divide among nations affected by migration if necessary actions are taken globally. The authors fear that such outcome could further promote disunity across nations and deprive individuals of their search for the greener pastures. The prevalent perceptions of the audience on the issue of migration which are advanced by these online comments can lure audience who read these comments but not involved in the discussions to believe and act it out.


2020 ◽  
Vol 12 (5) ◽  
pp. 1731 ◽  
Author(s):  
Ting Liu ◽  
Jianhong Xia ◽  
Lesley Crowe-Delaney

Social networking sites (SNSs) are known to have a role in promoting tourism and influencing how it is marketed to consumers, but there seems to be few deep analyses of SNS’s efficacy in tourists’ decision making and destination promotion. To address this, we present Tourism Information Diffusion Ecosystem (TIDE), a novel theoretical framework to help understand this system of tourism SNS information diffusion. TIDE defines who participates in the system, what roles participants play in distributing tourist information contained within user-generated content, how content within a network is distributed, and if this user-generated information, once diffused, has been transferred into tourists’ visiting actions, and the reasons why these actions have been generated. We discovered user typologies and the powerful characteristics of this network structure to be important factors affecting visiting actions in choosing particular tourist destinations.


1998 ◽  
Vol 4 (1) ◽  
pp. 93-106
Author(s):  
Mara Manente ◽  
Valeria Minghetti

It is now generally acknowledged the need of collecting information on the expenditure behaviour of inbound tourists, which is crucial for estimating the macro-economic impact of tourism in an area (open or closed) in terms of GDP, employment and balance of payments. The survey on inbound tourist expenditure in the Veneto region here described represents the first step towards the development of a Regional Tourism Information System, useful not only for researchers but also for all public and private operators involved in tourism management, marketing and planning. The paper describes objectives, methodology and organisation of this survey, by providing the analytical framework for the systematic collection of data on characteristics and consumption behaviour of inbound tourists.


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