Ecosystem of the auto manufacturer: evolution, actors and development prospects
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The formation of an ecosystem of an auto manufacturer based on existing global value chains is characterized by developing complex multilateral ties among participants and attracting new players from other industries to create and implement key customer value. Based on the clarification of the basic concepts of the business ecosystem, the article discusses its transformation under the influence of external and internal factors. Using the example of leasing companies, the process of involving new actors in the ecosystem of an auto manufacturer is shown.
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