PERAN HUMAS PEMERINTAH DALAM PEMASARAN CITY BRANDING MELALUI MEDIA MASSA

Jurnal Common ◽  
2018 ◽  
Vol 2 (2) ◽  
Author(s):  
Uud Wahyudin ◽  
Dedi Rumawan Erlandia
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
National Language ◽  
City Branding ◽  
City Region ◽  
Promotion Strategy ◽  
Interactive Communication ◽  
The Press ◽  
Government Public Relations ◽  
The Mass Media

Era globalisasi menuntut sebuah kota untuk mengelola citranya dan menjadikan citra itu sebagai komoditas, bersaing untuk menjadi yang terbaik. Media massa memainkan peran penting sebagai salah satu media pemasaran dalam membentuk city branding untuk sebuah kota. Dengan demikian, humas pemerintah harus melakukan komunikasi interaktif dengan media massa atau pers.Public Relations dan mitranya, media massa atau pers, tidak dapat dipisahkan satu sama lain. Melalui media massa, Public Relations sebagai strategi promosi city branding dapat menyampaikan informasi tentang kota secara lebih komprehensif.Penerapan branding kota pemasaran melalui media massa oleh public relations pemerintah, dapat dilakukan dengan membuat profil kota / daerah yang harus disebarluaskan ke media massa di Indonesia dengan bahasa nasional, dengan desain yang menarik, sehingga mereka dapat dengan mudah menarik perhatian. Dalam praktik pemasaran atau promosi branding kota melalui media massa oleh humas pemerintah, setiap pemimpin daerah seperti walikota atau bupati harus diberi tanggung jawab untuk mempromosikan branding kota, terutama melalui media massa, baik cetak maupun elektronik. --------------------------------------------------------------------------------- The era of globalization requires a city to manage its image and make the image like a commodity, competing to be the best. Mass media plays an important role as one of the marketing media in forming city branding for a city. Thus, government public relations must make an interactive communication with the mass media or the press.Public Relations and its partners, mass media or the press, can not be separated from each other. Through mass media, Public Relations as a promotion strategy of city branding can convey information about a city more comprehensively.The application of marketing city branding through the mass media by government public relations, can be done by making a profile of the city/region that must be disseminated to the mass media in Indonesia with national language, with attractive designs, so that they can easily draw the attention. In the practice of marketing or promoting of city branding through the mass media by government public relations, every regional leader like a mayor or a regent must be given the responsibility to promote city branding, especially through mass media, both print and electronic.

The Press of Uruguay: Historical Setting, Political Shadings

1952 ◽  
Vol 29 (4) ◽  
pp. 437-446
Author(s):  
Russell H. Fitzgibbon
Keyword(s):  
Latin America ◽  
Mass Media ◽  
Political Science ◽  
Way Of Life ◽  
The Press ◽  
The Mass Media ◽  
International Awareness

The nation's delicate relationship to its powerful neighbors, its political and international awareness, and its democratic way of life all enhance the opportunities of the mass media. Dr. Fitzgibbon, author of several books and numerous articles on Latin America, is professor of political science at UCLA.

scholarly journals Etika Menulis dengan Cahaya

2017 ◽  
Vol 5 (2) ◽  
pp. 209
Author(s):  
Agus Toto Widyatmoko
Keyword(s):  
Mass Media ◽  
Code Of Ethics ◽  
Great Influence ◽  
The Public ◽  
The Press ◽  
The Media ◽  
The Mass Media

Abstract :The mass media had great influence in conveying a message against their common. The values of the message was set out in the text and images are presented by the media. The message may contain meaning positive and inspiring in describing events, so that is not interfere psychological of audience.  In the context of photojournalism, the expression that the power of the image can be far beyond the message conveyed through text. Because the meaning of the message, the essence of photojournalism must pay attention to the rules of journalism were set in the Press Law and the Code of Ethics of Journalism. An understanding of the ethics of photojournalism is not only for internal media, but also to a audience. Thus, the public can judge the mindset of media displaying photographic work does pay attention to aesthetic aspects or ignore the rules of journalism. Keywords: Photojournalism, Press Law, the Code of Ethics Journalism, the Power of Image

The Impact of Media on Children in Australia Today

1979 ◽  
Vol 4 (2) ◽  
pp. 28-30
Author(s):  
Kelvin B. Canavan
Keyword(s):  
Mass Media ◽  
Considerable Influence ◽  
Standing Committee ◽  
Australian Child ◽  
Average Child ◽  
The Arts ◽  
The Press ◽  
Summary Statement ◽  
The Mass Media ◽  
The Impact

Children in Australia are spending more time with the mass media than with any other single activity, sleeping excepted. The average child spends three hours a day sitting in front of television and another couple of hours with films, radio and the press.The considerable influence of television has been well documented. A summary statement in Children and Television, Senate Standing Committee on Education and the Arts, 1978, says:“Clearly television has emerged as the dominant experience in the life of the average Australian child …”(4.33)

scholarly journals The Role of The Press Council in Enforcement of The Press Law

2021 ◽  
Vol 2 (1) ◽  
pp. 21-25
Author(s):  
Indrianti Azhar Firdausi
Keyword(s):  
Mass Media ◽  
New Media ◽  
Code Of Ethics ◽  
Codes Of Ethics ◽  
Easy Access ◽  
Legal Entity ◽  
The Public ◽  
The Press ◽  
The Mass Media

This study aims to examine the role of the press council in enforcing the press law and journalistic code of ethics where digital developments are currently very developed, especially media that utilize new media platforms. Not all online mass media are legal entities and not all news that is conveyed through online media follows a journalistic code of ethics, giving rise to overlapping perceptions and activities due to the lack of understanding of journalists and the public in the midst of easy access to information. This research uses a descriptive qualitative approach with a case study method, data collection is collected through observation and documentation sourced from literature and document studies that examine the phenomenon of digitalization dynamics around press laws and journalistic codes of ethics. There are a number of efforts from the press council, including enforcing the press law on online mass media by carrying out a number of verification processes including administrative verification, factual verification and content verification. The third verification cannot be carried out because of the constraints of human resources and budget. A mass media that receives a report will be handled and mediated by the press council if the mass media is already a legal entity. Meanwhile, the enforcement of the press code of ethics is carried out by first classifying journalism activities based on whether the mass media is a legal entity or not, then screening complaints of violations of the code of ethics, and reprimanding the problematic mass media to apologize and clarify the misinformation that has been published.

scholarly journals National mass media as markers of ethnolinguistic identity of Finno-Ugric peoples in Bashkortostan

2018 ◽  
Vol 10 (4) ◽  
pp. 55-66 ◽  
Author(s):  
Fail G. Safin ◽  
Svetlana S. Alekseenko ◽  
Aigul I. Khaliullina
Keyword(s):  
Mass Media ◽  
World View ◽  
National Language ◽  
Postal Service ◽  
Native Languages ◽  
Ethnolinguistic Identity ◽  
Republic Of Bashkortostan ◽  
The Press ◽  
Language Needs ◽  
The Republic

Subscription to periodicals indirectly shows the ethnolinguistic identity of the population, as in order to meet ethno-cultural needs individuals give preference to that Mass media which is closer to them by the language and world-view. Along with the regional and republican newspapers and magazines published in Bashkortostan, the Finno-Ugric peoples actively take in periodicals from the neighboring Republics, which makes it possible to meet ethnic, cultural and national language needs more widely. The article is based on the materials from the archive of the Ufa Federal Postal Service of the Republic of Bashkortostan,a branch of “Post of Russia”, as well as data from the Press Agency of the Republic of Bashkortostan. It makes an attempt to explore the national cultural needs of the Finno-Ugric peoples in the field of printed Press. The work is based on statistical data, including the current archives of Press and Media Agency of the Republic of Bashkortostan, Federal postal service of the Republic of Bashkortostan, as well as the results of population censuses. The principle of historicism, statistical and systematic approaches make the theoretical basis of the research. In Bashkortostan newspapers for the Mari population are published in the Mari language in two districts – Mishkinskiy and Kaltasinskiy, with 71,5 and 45,9 % of the Mari population according to 2010 census. In Tatyshlinskiy district with 21,5 % of Udmurt population, there is one regional newspaper in the Udmurt language. Taking into account the needs of the Mari population of the Republic, since 1991 the Republican newspaper “Cholman” (“Kama”) has been published in the Mari language. Since 1999 there has been another newspaper with Republican circulation in the Udmurt language – “Oshmes”. Newspapers and magazines in the Mordovian language are not published in Bashkortostan. The Mordovian population subscribes periodicals from the Republic of Mordovia. The promotion of subscriptions in the Finno-Ugric languages in the Republic would contribute to the further preservation and development of native languages and strengthening the ethnic identity of the Finno-Ugric population in Bashkortostan.

scholarly journals Journalistic design, the critic reading key of the press

Comunicar ◽  
2008 ◽  
Vol 15 (30) ◽  
pp. 179-184
Author(s):  
Humberto Martínez-Fresneda-Osorio
Keyword(s):  
Mass Media ◽  
Media Use ◽  
Communication Process ◽  
The Press ◽  
The Mass Media ◽  
Reading Key ◽  
Medios De Comunicacion

The progressive influence of the mass media in the educating of society makes it necessary to be alert and to observe very closely how the communication process is carried out. Moreover, we need to be aware of the imbalances produced in the dialogue between the sender and the receiver which can lead to interference which alters the message transmitted, and which could lead to the manipulation of news. Journalistic design has become an invisible agent of this process of communication that the mass media use to transmit messages more effectively. La progresiva influencia de los medios de comunicación en la formación de la sociedad hace que sea necesario estar alerta y observar muy de cerca como éstos realizan el proceso de comunicación. Más aún, si somos conscientes que los desequilibrios que se producen en ese diálogo entre emisor y receptor pueden llevar a situaciones viciadas que alteren la transmisión del mensaje y fomenten la manipulación informativa. El diseño periodístico se ha convertido en un agente invisible de este proceso de comunicación que los medios utilizan para transmitir de manera más eficaz sus mensajes.

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