The Mass Media and Public Relations

2015 ◽  
Author(s):  
Krishnamurthy Sriramesh ◽  
Dejan Verčič
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
The Mass Media

PERAN HUMAS PEMERINTAH DALAM PEMASARAN CITY BRANDING MELALUI MEDIA MASSA

Jurnal Common ◽  
2018 ◽  
Vol 2 (2) ◽  
Author(s):  
Uud Wahyudin ◽  
Dedi Rumawan Erlandia
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
National Language ◽  
City Branding ◽  
City Region ◽  
Promotion Strategy ◽  
Interactive Communication ◽  
The Press ◽  
Government Public Relations ◽  
The Mass Media

Era globalisasi menuntut sebuah kota untuk mengelola citranya dan menjadikan citra itu sebagai komoditas, bersaing untuk menjadi yang terbaik. Media massa memainkan peran penting sebagai salah satu media pemasaran dalam membentuk city branding untuk sebuah kota. Dengan demikian, humas pemerintah harus melakukan komunikasi interaktif dengan media massa atau pers.Public Relations dan mitranya, media massa atau pers, tidak dapat dipisahkan satu sama lain. Melalui media massa, Public Relations sebagai strategi promosi city branding dapat menyampaikan informasi tentang kota secara lebih komprehensif.Penerapan branding kota pemasaran melalui media massa oleh public relations pemerintah, dapat dilakukan dengan membuat profil kota / daerah yang harus disebarluaskan ke media massa di Indonesia dengan bahasa nasional, dengan desain yang menarik, sehingga mereka dapat dengan mudah menarik perhatian. Dalam praktik pemasaran atau promosi branding kota melalui media massa oleh humas pemerintah, setiap pemimpin daerah seperti walikota atau bupati harus diberi tanggung jawab untuk mempromosikan branding kota, terutama melalui media massa, baik cetak maupun elektronik. --------------------------------------------------------------------------------- The era of globalization requires a city to manage its image and make the image like a commodity, competing to be the best. Mass media plays an important role as one of the marketing media in forming city branding for a city. Thus, government public relations must make an interactive communication with the mass media or the press.Public Relations and its partners, mass media or the press, can not be separated from each other. Through mass media, Public Relations as a promotion strategy of city branding can convey information about a city more comprehensively.The application of marketing city branding through the mass media by government public relations, can be done by making a profile of the city/region that must be disseminated to the mass media in Indonesia with national language, with attractive designs, so that they can easily draw the attention. In the practice of marketing or promoting of city branding through the mass media by government public relations, every regional leader like a mayor or a regent must be given the responsibility to promote city branding, especially through mass media, both print and electronic.

scholarly journals THE USE OF PUBLIC RELATIONS IN PROJECTING AN ORGANIZATION'S POSITIVE IMAGE

2017 ◽  
Author(s):  
Ioana Olariu
Keyword(s):  
Public Opinion ◽  
Mass Media ◽  
Public Relations ◽  
Theoretical Approach ◽  
Research Topic ◽  
Negative Image ◽  
The Public ◽  
Positive Image ◽  
The Mass Media ◽  
The Impact

This article is a theoretical approach on the importance of using public relations in helping an organization to project a positive image. The study of the impact information has on the image of organisations seems to be an interesting research topic. Practice has proved that the image of institutions has a patrimonial value and it is sometimes essential in raising their credibility. It can be said that an image is defined as the representation of certain attitudes, opinions or prejudices concerning a person, a group of persons or the public opinion concerning an institution. In other words, an image is the opinion of a person, of a group of persons or of the public opinion regarding that institution. All specialists agree that a negative image affects, sometimes to an incredible extent, the success of an institution. In the contemporary age, we cannot speak about public opinion without taking into consideration the mass media as a main agent in transmitting the information to the public, with unlimited possibilities of influencing or forming it. The plan for the PR department starts with its own declaration of principles, which describes its roles and contribution to the organisation.

scholarly journals Public Relations dalam Membina Hubungan dengan Media

InterKomunika ◽  
2018 ◽  
Vol 3 (1) ◽  
pp. 45
Author(s):  
Diajeng Herika ◽  
Poppy Ruliana
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Online Media ◽  
Media Relations ◽  
Traditional Media ◽  
Printed Media ◽  
The People ◽  
The Media ◽  
The Mass Media

The main purpose of this paper is to know and examine the importance of the role of public relations in developing media relations, both traditional media and social media used to build the image or reputation of the company. Media relations involves collaborating with the media in the form of printed media, electronic media and online media to inform the mission, policies and practices of the organization in a positive, consistent and reliable way. Typically, this means coordinating directly with the people responsible for producing news and features in the mass media. 'The purpose of media relations is to maximize positive coverage in the mass media

GR-communications in St. Petersburg Mass Media Discourse

10.12737/2444 ◽  
2014 ◽  
Vol 3 (1) ◽  
pp. 11-15
Author(s):  
Быков ◽  
Ilya Bykov
Keyword(s):  
Content Analysis ◽  
Mass Media ◽  
Public Relations ◽  
Media Discourse ◽  
State University ◽  
Analysis Study ◽  
Government Relations ◽  
Regional Community ◽  
The Mass Media

Problems of modern GR-communications are considered in this paper through the example of St. Petersburg mass media. In the last few years in St. Petersburg is occuring something what might be called a birth of GRprofessionals’ regional community, which has been culminated by creation of GR-Club at St. Petersburg State University in autumn 2013. However, as shown by results of a content analysis study, the mass media had a negative image of public relations, government relations and lobbying as types of communication activities.

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