scholarly journals Peran Komunikasi Sebagai Upaya Membangun Perilaku Kewirausahaan Petani Mangga di Kabupaten Majalengka

2018 ◽  
Vol 6 (2) ◽  
pp. 91
Author(s):  
Rani Andriani Budi Kusumo ◽  
Elly Rasmikayati ◽  
Gema Wibawa Mukti

Market demand, especially structured markets demands quality and continuity of production, in addition to the quantity aspect. Mango farmers in Majalengka Regency have also not been fully able to meet market demand, especially in terms of quality and product continuity. Farmers must be able to follow market demand in order to survive in their business and be able to compete with mango farmers in other countries. The limitations of farmers in accessing capital, markets and information often become obstacles for farmers in developing their businesses. The purpose of this study was to analyze the accessibility of farmers to agricultural information and analyze the relationship of farmers' accessibility to agricultural information with entrepreneurial behavior of mango farmers in Majalengka District. Entrepreneurial behavior of farmers can be built one of them through appropriate communication strategies so that mango farmers can develop their businesses to improve the welfare of farmers. The research was carried out with Survey-explanatory method. Farmers were taken randomly as many as 100 people. Data analysis was carried out descriptively and inferently. To analyze the relationship between various variables the research was carried out by rank Spearman correlation analysis. The results of this study showed that some farmers find it quite difficult to obtain information about technical cultivation and climatic or weather conditions, while market information is perceived to be easily accessible to most farmers. Entrepreneurial behavior is related to farmers' accessibility to cultivation information and climatic or weather conditions. Information and communication technology can be used to improve farmers' accessibility to agricultural information

2020 ◽  
Vol 51 (11) ◽  
pp. 39-50
Author(s):  
Judit Nagy ◽  
Orsolya Diófási-Kovács

In this paper the authors investigate the relationship of advanced information and communication technology (ICT) use and the environmental performance on the company level. Their presumption is that companies with advanced ICT can have better environmental performance as well. The level of ICT development is assessed by Pham’s model, while environmental performance is interpreted along with the model of Schultze and Trommer. The authors tested the models and the relationship of ICT and environmental performance by statistical analysis, using the database of Hungarian Competitiveness Research Centre. Regarding the results, there is a positive connection between high-level ICT use and environmental performance in many aspects. Since advanced ICT allows companies to gather and analyze data extensively, the monitoring of the environmental performance indicators and the intervention, continuous development can be more efficient. Environmental sustainability is not the privilege of large companies, middle size companies are also intensely dealing with this important issue.


2018 ◽  
Vol 10 (8) ◽  
pp. 2816 ◽  
Author(s):  
Jack H. Townsend ◽  
Vlad C. Coroama

Sustainability requires ongoing reform of resource production and consumption to reduce environmental harms. The main way that Information and Communication Technology (ICT) can address these resource impacts is through digital optimization. Spreng found that optimization of an industrial process either increases energy use or accelerates production or consumption. It was assumed that reducing energy use progresses sustainability, whilst accelerating production or consumption to meet market demand is consumerist and generally detrimental to sustainability. In this paper, we argue that there are two important cases in which accelerating economic processes actually has an essential role in enabling sustainability by ICT: (1) when the process drives the production and adoption of an environmentally beneficial product such as a solar panel, often referred to as “cleantech”, or (2) when the process being increased is specific to the Circular Economy, such as recycling, maintenance/refurbishment, and sharing/reuse e.g., car-sharing, ride-sharing and tool-sharing in the Sharing Economy. The opportunities for ICT4S optimization are thus threefold: not just saving resources with efficiency, but also pushing the adoption of cleantech, and pushing the circulation of resources.


2021 ◽  
Vol 8 (11) ◽  
pp. 246-258
Author(s):  
Dewi Kartika ◽  
Amrin Fauzi ◽  
Arlina Nurbaity Lubis

The rapid development of information and communication technology is currently having an impact on changes in various fields, one of which is changes in people's lifestyles, including consumption in society. The development of information and communication technology has resulted in easier access for people in the world to access the internet and use it to buying and selling transactions online via the internet. The report Global Web Index notes that Indonesia has a high level of users e-commerce highest in the world and as many as 96% of internet users looking for a product or service to make purchases online. This has resulted in the development of e-commerce in Indonesia and throughout the world which is increasing as a consequence of which the competition is getting harder service providers are e-commerce required to provide the best service in order to increase customer satisfaction and trust so that customers will be loyal to using these services. This can be achieved by paying attention to customer value and corrective actions in an effort to restore service to customers. The purpose of this study was to analyze the effect of customer perceived value and e-service recovery on e-loyalty with e-satisfaction and e-trust as intervening variables. This study uses a quantitative approach by distributing questionnaires to ecommerce Shopee Indonesia customers in Medan City with a total sample of 328 respondents. The sampling technique in this study used non-probability sampling. Data analysis was carried out through SEM-PLS using the SmartPLS program. The results of this study indicate that customer perceived value has a significant effect on e-satisfaction and also e-loyalty. However, customer perceived value has no significant effect on e-trust. The variable e-service recovery directly has a significant effect on e-satisfaction, e-trust, and e-loyalty. E-satisfaction and e-trust cannot mediate the relationship between customer perceived value and e-loyalty, but they are able to mediate the relationship between e-service recovery and e-loyalty. Keywords: Customer perceived value, E-Service Recovery, E-Satisfaction, ETrust, E-Loyalty.


2019 ◽  
Vol 4 (2) ◽  
pp. 1-3
Author(s):  
Muhammad Nur Fitri Razak

The use information and communication technology (ICT) as a medium for the brand’s marketing activities has becoming a global trend nowadays. The study will look at the relationship between the elements of implication of ICT in brand’s marketing activities fitness service provider to influence the user’s acceptance of the brand. Further, it also tries to identify the popular ICT platforms among the members. This study also examines the relationship between perceived usage and characteristics with the level of brand awareness among the members in the fitness service organization. This study will be using Media Richness Theory (MRT) as a basis of the research variables looking at the relationship in the ICT platforms implementation with the level of brand awareness.  A quantitative method is used in gathering the data where 351 of questionnaire been distributed to the members in Klang Valley. The questionnaires was distributed physically and through online by emailing it to the members. Convenient sampling is been used as the sampling technique in this study. The findings revealed there is a relationship between the perceived usage, characteristics, information richness and message strength with the level of brand awareness through the Pearson’s Correlation Coefficient test. From the findings, it can be concluded that in this industry, constant monitoring is fundamental in the development of ICT technology so that they can bring their brand closer with the members to ensure the brand always relevant in the member’s mind.


Author(s):  
Gwangjae Kim ◽  
Jee Young Lee

This study examines the relationship between an information and communication technology (ICT) environment developed by strong national policy and the level of user trust in cyberspace in South Korea, using a secondary data analysis of a national survey dataset. We categorised a subsample into the following types of online activities: ‘content creation’, ‘transaction’ and ‘communication’. Each category was analysed by the types of information and the users’ experience while using the internet. The results revealed that the more internet experience a user had, the less they trusted information in cyberspace. In contrast, less experienced users perceived information in cyberspace to be more trustworthy. This was especially evident during transaction and content creation activities. These results differ from existing studies, which showed that developments to the ICT environment with increased internet usage were strongly correlated with increased trust. We present some suggestions drawn from the results of this study that focus on online trust in relation to the ICT environment.  


2010 ◽  
Vol 9 (1) ◽  
pp. 157-178 ◽  
Author(s):  
Hea-Jung Hyun

Using firm-level data on offshoring of Korean manufacturers, this paper examines the relationship between firm heterogeneity and the probability of adopting offshoring. The results of the paper suggest that firm productivity may not be an important determinant for Korean firms' offshoring decision. A firm's global sourcing decision may rather depend on other characteristics such as factor intensity, research and development (R&D) intensity, information and communication technology (ICT) level, and affiliation with foreign markets when industry specificity is controlled for.


2017 ◽  
Vol 30 (1) ◽  
pp. 23-39 ◽  
Author(s):  
Ana Felicitas Gargallo Castel ◽  
Carmen Galve Górriz

Purpose The purpose of this paper is to explore the moderated effect of family involvement on the relationship between information and communication technology (ICT) and firm performance. Design/methodology/approach According to agency and transaction cost theories, distinctive family business characteristics provide a unique context that favours a more efficient use of ICT. The authors perform a multivariate analysis that includes the moderating effect of family involvement and considers the possible endogeneity of the ICT variable. Findings The results, using a large panel of Spanish manufacturing firms, confirm the importance of family involvement for explaining differences in terms of the impact of this technology in family and non-family businesses. The relationship between ICT and performance is stronger for family firms than for non-family firms. Research implications The paper provides new evidence for the academic literature on ICT impact and family firms. It corroborates the importance of using an organizational perspective to explain differences in the effect of ICT on performance. Practical implications Family firms should understand the opportunities that family involvement offers regarding ICT impact on performance, and exploit this moderating effect to achieve competitive advantages. Originality/value No previous studies deal with the impact of family involvement on ICT-performance analysis. This study fills this gap and increases the understanding of how family business involvement moderates the ICT-performance relationship.


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