scholarly journals Factors Affecting E-shopping Behaviour of College Students in Gujarat

Promotion of digital India and due to uphold benefits of e-shopping; online market is observing constant growth in India. End of 2019 has faced global disease of COVIND 19 which has highly affected world economy. The lockdown period observed closing of traditional i.e. local market as the only solution to avoid spreading of COVIND 19 was to follow social distancing. Although online business exists the then period taught every firm big or small to do business through e-market. Thus online shopping rate increased during lockdown period as per reports given by periodicals and news channel. Therefore this study will give input for factors that affect E-shopping behavior especially for college students in Gujarat. The study was based on opinion of respondents collected through structured questionnaire which were filled by students of Gujarat University and Hemchandracharya North Gujarat University. Both descriptive analysis and inferential analysis were considered for the study. The findings of the study identified personal examination of products, worried of fraud while giving debit card/credit card information and also have fear of misuse for personal information shared on e-shopping sites as major barriers for e-shopping. Motivating factors identified were that e-shopping saves time, is convenient and it provides very attractive festival offers. The study concluded that motivating factors for online shopping have significant effect on e-shopping behavior. Satisfaction for eshopping also moderately affects e-shopping decision.

2021 ◽  
Vol 19 (2) ◽  
pp. 1-16
Author(s):  
Musrat Siyal ◽  
Saeed Siyal ◽  
Jun Wu ◽  
Debajyoti Pal ◽  
Muhammad Mujahid Memon

Online shopping is an emerging trend throughout the world. Likewise, it is used in China among Chinese consumers, but not all foreigners use it frequently due to several factors. This study discussed those factors which cause hindrance for foreigners to use online shopping and their behavior towards it. To do so, the authors have proposed the model by extending the technology acceptance model (TAM). The data were collected from the international students in China through a survey questionnaire and analyzed by SPSS to draw the results of the proposed relationships. The findings show that the online shopping behavior of international students in China is negatively related to financial risk and positively related to trust and ease of use. Moreover, purchase intention mediates these relationships. The results will be useful for consumers and online sellers to retain existing consumers and attract more foreigners studying in China. Moreover, the paper mentioned the implications and future directions of the study.


Author(s):  
Mohamed Ali Abdinur

Due to the advancement of technology, many businesses moved from physical locations to online businesses where they do business online. The objective of this paper is to investigate the factors affecting online shopping behavior among residents of Lasanod Somalia. This paper used a quantitative research approach. Data were collected from residents of Lasanod Somalia through questionnaires. 160 questioners were collected from respondents who were selected using a simple random sampling technique. The results showed that factors such as trust, firm reputation, functionality, privacy, reliability, and firm value have an influence on consumers’ online buying behavior. The study found out there is a strong positive correlation between trust and firm reputation with an R-value of .612 and a significant level of .000 which is way below 0.01. This research focused on Lasanod city and cannot be generalized to the whole of Somalia. Furthermore, the sample size was not large.


2020 ◽  
Vol 18 (2) ◽  
pp. 1-16 ◽  
Author(s):  
Aastha Behl ◽  
Pratima Sheorey ◽  
Abhinav Pal ◽  
Ajith Kumar Vadakki Veetil ◽  
Seema R Singh

With the advent of technology and with growing occupancy of the people towards it, online shopping has become the need of the hour. With heavy discounts floating over the e-commerce websites, customers find that online shopping allows them to save both time and money. The e-commerce websites on the other hand seek to avail the early advantage of the frequently visited customers through the recommendation engines by using gamification techniques. This tends to make their products highly attractive with the least cost paid by them along with facilities of extra discounts given to debit/credit card holders. This article provides a coherent picture in the research that has taken place in the area of gamification by comprehensively reviewing 1073 research studies extracted from the SCOPUS database and mostly validates the findings on the effectiveness of gamification in the various fields. This article also peer reviews the various motivating factors that makes customers prefer gamified online shopping over market retailers. The review points out the effects of gamification in e commerce websites in gaining customer retention. The article would also suggest the future of research directions in the field of research of gamification and further research that can be explored in the field.


2020 ◽  
Vol 25 (5) ◽  
pp. 595-600
Author(s):  
Jia Wen ◽  
Xiaochong Wei ◽  
Tao He ◽  
Shangshang Zhang

With the proliferation of the fifth generation (5G) communication technology, another boom of online education will come, and reshape our traditional learning model. Inspired by the literature on online education platform, this paper establishes a model for the factors affecting the acceptance of online education platform among college students based on the theory of planned behavior (TPB), and put forward several hypotheses on the influence of multiple factors over the acceptance. Then, a scientific questionnaire was designed and distributed online to college students. The survey data were subject to descriptive analysis and correlation analysis. The results show that college students have considered online education platforms an important learning tool; the acceptance of online education platform among college students is positively affected by such factors as personal value, course satisfaction, teacher quality, social influence, and self-efficacy. The research results provide a good reference for the development of online education in China.


2014 ◽  
Vol 10 (2) ◽  
pp. 45-60 ◽  
Author(s):  
Pingjun Jiang ◽  
David B. Jones

Few studies in the literature on electronic commerce provide empirical investigation of consumer behavior in the international online shopping context. This study identifies and discusses factors that influence international online purchases and profile the characteristics of those who purchase and those who do not purchase from online stores overseas in three main categories: the online shopping experiential factors, the international shopping motivational factors, and the international trust attitudinal factors. The international online shoppers tend to highly trust foreign vendors and have high preference of and confidence in online shopping. More importantly, these shoppers are knowledge of shopping sites' hosting countries and strongly believe in those sites' global propensity. The paper makes contributions towards new knowledge and understanding of how international online shoppers differ from non-shoppers.


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