scholarly journals ¿Es su mascota saludable? Un estudio sobre la aceptación de la comida orgánica para mascotas

2019 ◽  
Vol 12 (2) ◽  
pp. 1-12
Keyword(s):  
Purchase Intention ◽  
Quantitative Research ◽  
Online Survey ◽  
Organic Food ◽  
Global Market ◽  
Pet Food ◽  
Animal Products ◽  
Positive Attitudes ◽  
Food Market ◽  
The City

Global market data indicates that pet food is on the rise, with a projection to occupy a high percentage of the mar- ket for animal products by the year 2021. Given the need for more research related to the pet-human bond from a consumer behavior perspective and the lack of knowledge related to the organic food market for pets, specifically in Medellín (Colombia), this quantitative research explores the acceptance of these products in the city. It also seeks to explore the attitudes and purchase intention towards this type of food and its relation with the humanization of pets. The online survey collected 150 responses of consumers between 18 and 65 years of age, belonging to medium and high socioeconomic levels (4, 5 and 6) in the city. Findings indicate that women have the most positive attitudes towards organic food for pets. More positive attitudes towards this type of food lead to a greater purchase intention. Regarding the level of humanization of pets, there are no significant differences among respondents. The study con- tributes to the understanding of this type of food market in the capital of Antioquia.

scholarly journals Consumers’ attitudes, motives and behaviour towards organic yoghurt in Croatia

Mljekarstvo ◽  
2021 ◽  
Vol 72 (1) ◽  
pp. 43-53
Author(s):  
Marina Tomić Maksan ◽  
Keyword(s):  
Dairy Products ◽  
Nutritional Value ◽  
Online Survey ◽  
Consumer Behaviour ◽  
Organic Food ◽  
Food Marketing ◽  
Plastic Packaging ◽  
Positive Attitudes ◽  
Organic Products ◽  
Food Market

The organic food market is constantly growing, while organic yoghurt belongs to the category of the best-selling organic products in the dairy products group. The aim of this study was to determine consumer behaviour in the purchase and consumption of organic yoghurt, attitudes concerning organic yoghurt, and motives for organic yoghurt purchase. An online survey was conducted among organic yoghurt buyers. More than a third of respondents buy and consume organic yoghurt two to three times a month. Respondents buy most often organic yoghurt made from cow’s milk, in plastic packaging, in supermarkets and specialty stores. The most important motives for buying organic yoghurt are health, nutritional value, and food safety. Respondents have positive attitudes about organic yoghurt. The results of this research are useful for organic food producers (especially organic yoghurt producers) in planning and improving production, and also for food marketing experts in designing and implementing promotional activities.

scholarly journals Organic Consumer Choices for Nutrient Labels on Dried Strawberries among Different Health Attitude Segments in Norway, Romania, and Turkey

Nutrients ◽  
2019 ◽  
Vol 11 (12) ◽  
pp. 2951 ◽  
Author(s):  
Valérie L. Almli ◽  
Daniele Asioli ◽  
Celia Rocha
Keyword(s):  
Online Survey ◽  
Organic Food ◽  
Future Research ◽  
Health Attitudes ◽  
Nutrition Labels ◽  
Linear Effect ◽  
Market Shares ◽  
Choice Analysis ◽  
Food Market ◽  
First Time

Consumer interest towards healthy food is driving the growth of the organic food market because consumers perceive organic food products to improve their personal health. Berries have well-known health benefits and show increasing market shares in European markets. This manuscript investigates for the first time how health attitudes relate to organic consumers’ choices for nutrient labels of organic dried strawberry products. We conducted an online survey with 614 consumers from Norway, Romania, and Turkey. All participants consumed and liked strawberries and purchased organic food at least once a month. Participants filled out attitudinal questionnaires and conducted an experimental choice task featuring paired images of packaged organic dried strawberries varying in nutrients content label and other factors. The pooled sample was split into three groups of varying health attitudes for profiling and choice analysis. The results show that broad variations exist in health attitudes among Norwegian, Romanian, and Turkish organic consumers. A non-linear effect of health attitude is revealed, where a moderate health attitude is more strongly associated with the selection of products with increased nutrients content than either a low or a high health attitude. The results highlight the complexity in targeting nutrition labels to organic consumers. Finally, implications and suggestions for organic food operators are discussed along with future research avenues.

scholarly journals Drivers of local food consumption: a comparative study

2015 ◽  
Vol 117 (9) ◽  
pp. 2282-2299 ◽  
Author(s):  
Constanza Bianchi ◽  
Gary Mortimer
Keyword(s):  
Food Consumption ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Local Food ◽  
Extended Model ◽  
Content Type ◽  
Factors Affecting ◽  
Food Purchase ◽  
Positive Attitudes

Purpose – The purpose of this paper is to empirically explore antecedents of local food purchase intention in two food producing countries with different cultural backgrounds. Design/methodology/approach – An online survey was employed to collect data from consumers located in Chile (n=283) and Australia (n=300). A proposed model is tested with structural equation modelling. Findings – Attitude towards consuming local food is a strong and direct driver of intentions to purchase local food in both countries. Attitude towards supporting local agri-businesses and consumer ethnocentrism are found to positively impact attitude towards consuming local food in both countries. Attitude towards local agri-businesses also has a direct effect on intentions to purchase local food in Australia, but not in Chile. Interestingly, subjective norms are not found to affect intentions to consume local food in either country. Research limitations/implications – The paper examines factors affecting the attitude towards and behavioural intention regarding local food consumption and develops an extended model of local food consumption. An outcome of this new model is the inclusion of personal variables, which influence local food purchasing behaviour. Practical implications – Producers and retailers need to develop campaigns explaining how consuming local food supports local businesses and farmers, which will reinforce personal values associated with local consumption. Originality/value – This is the first study to demonstrate that positive attitudes towards local foods are important drivers of local food purchase behaviour, independent of the cultural characteristics or level of economic development within a country.

scholarly journals The Usage of Emoji in Tourism-Related Instagram Posts: Suggestions from a Marketing Perspective

2022 ◽  
pp. 134-145
Author(s):  
Viktoria Distel ◽  
Roman Egger ◽  
Ugljesa Petrovic ◽  
Viet Linh Phan ◽  
Simon Wiesinger
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Positive Emotions ◽  
Online Survey ◽  
User Interaction ◽  
Social Media Marketing ◽  
Research Approach ◽  
Experimental Setting ◽  
Online Platforms

AbstractThe relevance of emoji in social media marketing has attracted tremendous interest from academics and marketing professionals alike ever since emoji became a fixed component in user-to-user and business-to-user communication on online platforms such as Instagram and Facebook. Using a quantitative research approach in the form of a self-administered online survey in an experimental setting, the purpose of this study is to investigate what type of emoji positively impacts consumer behaviour, purchase intention, and user interaction in tourism-related Instagram posts. This research is novel in that it bridges the usage of emoji in the context of social media and tourism. The findings support tourism managers in the practical use of emoji for social media marketing campaigns on Instagram and show that (positive) face emoji evoke more positive emotions than non-face emoji.

The effect of sales promotions on consumers’ organic food response

2017 ◽  
Vol 119 (6) ◽  
pp. 1247-1262 ◽  
Author(s):  
Austin Rong-Da Liang ◽  
Wan Yang ◽  
Dun-Ji Chen ◽  
Yu-Fang Chung
Keyword(s):  
Purchase Intention ◽  
Organic Food ◽  
Limited Time ◽  
Sales Promotions ◽  
Content Type ◽  
Food Response ◽  
Food Market ◽  
Food Distributors ◽  
Negative Impacts ◽  
The Impact

Purpose Owing to the wave of consumers concern about food quality, the organic food market has grown rapidly. However, how organic food promotions outweigh the negative impacts of high prices has become a pressing issue scholars need to discuss. Hence, with the value perspective as the basis, the purpose of this paper is to attempt to understand whether or not organic food consumers have preferences for specific promotional programs as opposed to other promotional programs. Design/methodology/approach The two-stage study design was adopted to explore these issues. In the first stage, 225 copies of promotional program documents were collected, and middle-ranking and high-ranking supervisors from seven organic food distributors were interviewed. According to the value perspective, the promotional programs were divided into four types: discount category, member category, free giveaway category, and limited time offer category, which were used to develop the questionnaire questions. In the second stage, 1,017 copies of valid questionnaires were recovered. Findings The logistic regression analysis was adopted to discuss the impact of the various promotional program actions on consumers’ choices. The empirical results indicate that the consumers preferred the programs in the discount category and the free giveaway category, while the programs in the member category and limited time offer category reduced the purchase intention. Originality/value The stringent qualitative and quantitative design in this study shall serve as a reference for follow-up research. The important implications of the operators’ promotion practices are covered in the discussion.

Perceived value, trust and purchase intention of organic food: a study with Brazilian consumers

2020 ◽  
Vol 122 (4) ◽  
pp. 1070-1184 ◽  
Author(s):  
Eluiza Alberto de Morais Watanabe ◽  
Solange Alfinito ◽  
Isabelle Cristina Galindo Curvelo ◽  
Kavita Miadaira Hamza
Keyword(s):  
Latent Variables ◽  
Purchase Intention ◽  
Structural Equation ◽  
Organic Food ◽  
Perceived Value ◽  
Consumer Trust ◽  
Equation Modeling ◽  
Future Research ◽  
Content Type ◽  
Food Market

PurposeThe consumption of organic food grows worldwide, increasing the need of studies seeking to understand factors influencing its consumption. To extend the understanding of organic food market, the present research seeks to explore the effect of perceived value on consumer trust and purchase intention in Brazil.Design/methodology/approachA survey with 274 Brazilian consumers of organic food was carried out. Perceived value was measured through four dimensions: functional, economic, social and emotional. The convergent and discriminant validities of latent variables were confirmed. The relationships among them were tested using structural equation modeling.FindingsThe results indicate that functional and emotional values positively affect consumer trust and that only emotional value motivates purchase intention. The trust had no direct influence on purchase intention. Thus, the perceived value is an important aspect in the prediction of trust and purchase intention among Brazilian consumers.Originality/valueThe identified results enlarge the understanding of Brazilian organic food market and consumer behavior and point out some opportunities for future research involving the subject.

Relationship between personality traits and consumer rationality regarding the intention to purchase collaborative fashion

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Patrícia de Oliveira Campos ◽  
Cristiane Salomé Ribeiro Costa ◽  
Marconi Freitas da Costa
Keyword(s):  
Personality Traits ◽  
Purchase Intention ◽  
Structural Equation ◽  
Quantitative Research ◽  
Online Survey ◽  
Self Control ◽  
Consumer Spending ◽  
Content Type ◽  
Self Confidence ◽  
Final Sample

PurposeThe study aims to identify the antecedents of consumers' collaborative fashion purchase intention by analysing innovativeness, self-confidence and consumer spending self-control variables as antecedents.Design/methodology/approachA descriptive quantitative research was performed to verify the influence of such variables based on data collected through an online survey and analysed by structural equation modelling (SEM), which resulted in a final sample of 230 valid respondents.FindingsThe main findings include innovativeness as a strong antecedent of intention to consume collaborative fashion. However, self-confidence and consumer spending self-control are not related to adopting this consumption format, suggesting that collaborative fashion can promote reverse effects by stimulating excessive consumption.Practical implicationsThe results can assist companies of collaborative fashion to enhance their strategies to attract consumers looking for creative reuse of items, for example, by offering repair, revitalisation services and promoting meetings to share tips on how to reuse items creatively. Companies can also improve communication campaigns by focussing on the product itself, rather than price, which seems to be more effective in the context of collaborative fashion consumption.Originality/valueThe study is amongst the first to analyse the influence of consumers' personality traits towards collaborative fashion consumption and provide the scope with findings on the interrelationship between personality traits and consumer rationality, which can broaden the understanding about the potential rebound effects in this context.

How does perceived severity of COVID-19 influence purchase intention of organic food?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hong Wang ◽  
Baolong Ma ◽  
Dan Cudjoe ◽  
Rubing Bai ◽  
Muhammad Farrukh
Keyword(s):  
Purchase Intention ◽  
Online Survey ◽  
Positive Impact ◽  
Organic Food ◽  
Content Type ◽  
Perceived Severity ◽  
Mediating Role ◽  
Positive Effects ◽  
Health Consciousness ◽  
Purchasing Intention

PurposeThe COVID-19 outbreak has been rapidly spreading around the world for more than a year. However, few studies have explored the connection between the perceived severity of COVID-19 and purchase intention of the health-related products, for example, organic food. Based on the stimulus–organism–response (S-O-R) framework, this study examines the influencing mechanism of perceived severity of COVID-19 on purchase intention of organic food.Design/methodology/approachTo evaluate the proposed model, an online survey was utilized to collect 1,104 valid questionnaires from China.FindingsThe findings suggest that (1) the perceived severity of COVID-19 has a significant positive impact on purchasing intention; (2) health consciousness acts as a mediating role between perceived severity of COVID-19 and purchasing intention and (3) perceived inconvenience negatively moderates the connection between perceived severity and purchase intention.Originality/valueThe findings of this paper provide new insights into the positive effects of COVID-19 and pave the way for governments and enterprises to promote the purchase behaviour of organic food.

Segmentation of organic food buyers: an emergent market perspective

2018 ◽  
Vol 120 (2) ◽  
pp. 269-289 ◽  
Author(s):  
Almir Peštek ◽  
Emir Agic ◽  
Merima Cinjarevic
Keyword(s):  
Online Survey ◽  
Latent Class ◽  
Latent Class Model ◽  
Organic Food ◽  
Sampling Technique ◽  
Snowball Sampling ◽  
Content Type ◽  
Segmentation Approach ◽  
Food Market ◽  
Organic Food Industry

Purpose The purpose of this paper is to obtain empirical understanding of organic food buyers in the context of emergent organic food market (i.e. Bosnia and Herzegovina) by using a segmentation approach. Design/methodology/approach A self-administrated online survey was carried out among organic food buyers (n=202) using the snowball sampling technique. Measurement items were mainly adapted from the prior studies. Findings The authors analysed the heterogeneity of organic food buyers with latent class model. Four distinct latent classes (i.e. segments) of organic food buyers were identified. Those segments were named as enthusiastic social-seekers, enthusiastic moralists, hostile seldom shoppers, and hostile heavy shoppers. Originality/value Though the study was exploratory, the identified segments of organic food buyers can enhance our knowledge about differing characteristics of organic food buyers in the context of the country where the organic food industry is in the early stages of development. The findings of this study will give organic food producers and marketers a much better framework for making product, pricing, distribution and marketing communications decision. Moreover, the identification of organic food consumer profiles will provide an insight into how policymakers should tailor their public policy and strategies to expand the size of the organic food market.

Developing an authenticity model of traditional food specialties

2014 ◽  
Vol 116 (11) ◽  
pp. 1692-1709 ◽  
Author(s):  
Katia Laura Sidali ◽  
Sarah Hemmerling
Keyword(s):  
Personality Traits ◽  
Purchase Intention ◽  
Structural Equation ◽  
Quantitative Research ◽  
Online Survey ◽  
Food Product ◽  
Future Research ◽  
Traditional Food ◽  
Content Type ◽  
Object Based

Purpose – The purpose of this paper is to develop an authenticity model for food specialties considering both the subjective and the object-based dimensions of authenticity. Moreover, the relationship with personality traits – such as consumer self-concept and identification with the product – (antecedents) as well as with the consumption intention (consequences) are measured. Design/methodology/approach – Hypotheses were analyzed by means of a structural equation model using AMOS. Calculations were based on data collected through an online survey of 138 German respondents who were recruited by a consumer panel. Findings – Both subjective and object-based perceived authenticity significantly influence the purchase intention. Object-based authenticity's role is mediated by the subjective authenticity, which is affected by the consumers self-identification with the product and personality traits such as determination and passion. Research limitations/implications – The results presented in this paper will help to understand what influences the perception of authenticity of a traditional food product and how it affects purchase intentions. More influencing variables should be considered in future research, as well as other product groups. Repeated analyses considering larger samples are necessary to confirm the presented results. Practical implications – A deeper understanding of which psychological and social factors affect the perception of a product's authenticity is important for creating appropriate marketing strategies. Originality/value – While there is a vast literature on authenticity theories, remarkably few scholars have provided empirical evidence on this subject by using a quantitative research design.

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