scholarly journals The Simulation of Efficiency Parameters of Periodical Advertising

2020 ◽  
Author(s):  
Georgy Shmatov ◽  
Keyword(s):  
Mathematical Theory ◽  
Research Work ◽  
Planning Theory ◽  
Advertising Effectiveness ◽  
Optimum Ratio ◽  
Media Planning ◽  
Flight Duration ◽  
Maximum Minimum ◽  
Communicative Effectiveness

With periodic advertisements, the effective scope changes in time as follows: increasing during the flight, and decreasing during a gap in advertising. This gives rise to the following tasks: research into the dependence of the effective scope of the audience on periodic advertisement placement parameters, i.e. flight duration, advertisement gap duration, memory lag; research into the dependence of flight scope on the quantity of intra-flight periods of ad placements, periodic advertisement budget optimisation. These goals can be achieved by media planning mathematical theory methods developed in the author’s earlier research works. This paper describes methods for analysing some indicators of periodic advertising effectiveness developed within the framework of a mathematical media planning theory, in particular the methodology for managing the level of communicative effectiveness of periodic advertising through changes in the duration of advertisement gap, memory lag, the quantity of intra-flight placements. The developed theory enables the analysis and forecast of the maximum, minimum and average audience scopes of periodic advertising depending on parameters of advertising impact intensity, flight duration, and advertisement gap. With the help of the developed methodologies, it is possible to manage the level of communicative effectiveness of periodicals by finding the optimum ratio of the above mentioned parameters. In addition, these techniques make it possible to optimise the budget for periodic advertising. In particular, the research work proposes a technique of quantitative optimisation of periodic advertisement placement parameters; exemplifying the technique of forecasting the value of the effective scope of a flight. The dependencies of the size of the audience coverage on the number of intra-flight periods are obtained. It has been defined that memory lag parameters limit the maximum attainable flight reach. It has been shown that the optimal advertisement budget at a chosen level of advertising impact intensity and at a preset memory lag depends on the ratio between the flight duration and advertisement gap.

scholarly journals On Planning Periodic Advertising

2019 ◽  
pp. 364-373
Author(s):  
Georgy Shmatov
Keyword(s):  
Performance Indicators ◽  
Planning Theory ◽  
Media Planning ◽  
Efficiency Criterion ◽  
Flight Duration ◽  
Optimal Ratio ◽  
Communicative Efficiency ◽  
Changes Over Time ◽  
Maximum Minimum ◽  
Advertising Efficiency

With periodic placement of advertisement, the efficient audience coverage changes over time, growing during the flight and reducing during the advertising silence. In this regard, it is incumbent to study the relation between the size of audience coverage and such parameters of periodic advertising as flights duration, advertising silence period and memory lag. It is also required to calculate and forecast the size of average efficient periodic advertising coverage. These tasks can be solved with methods of the mathematical media planning theory developed in author’s earlier works. This paper outlines the methods of analyzing some performance indicators of periodic advertisement placement developed within the mathematical media planning theory. Methods of assessing the efficient audience coverage in case of changes in the abovementioned parameters of periodic advertising are described. The method of managing the level of periodic advertising’s communicative efficiency by changing the advertising silence time, the size of efficient flight coverage, its duration and memory lag is outlined. The obtained results enable the analysis and forecasting of the sizes of maximum, minimum and average audience coverage by periodic advertising depending on parameters of advertising impact intensity, flight duration and advertising silence. The described methods make it possible to solve the tasks of managing the level of periodic advertising’s communication efficiency, which is achieved by finding the optimal ratio of the abovementioned parameters of periodic advertisement placement. Specifically, the paper demonstrates the existence of the optimal ratio between the advertising silence duration and the memory lag that ensure maximum advertising impact enhancement with periodic advertisement placement. The paper introduces the notion of periodic advertising efficiency – the allowable interval of changes in the efficient audience coverage that satisfies the advertisement placement efficiency criterion established by the advertiser. The author presents the method of assessing the sizes of periodic advertising efficiency areas and provides these areas’ dependency on the advertising silence time and memory lag.

Symmetric Fuzzy Prediction of Cutting Force Uncertainty Based on Maximum-Minimum and Mean Values

2004 ◽  
Vol 471-472 ◽  
pp. 335-338 ◽  
Author(s):  
W.P. Wang ◽  
K.S. Hu
Keyword(s):  
Cutting Force ◽  
Prediction Models ◽  
Least Square ◽  
Planning Theory ◽  
Test Results ◽  
Mean Values ◽  
Fuzzy Models ◽  
Least Square Regression ◽  
The Given ◽  
Maximum Minimum

In this paper, on the basis of the conception of symmetric fuzzy number and linear planning theory as well as the maximum-minimum and mean values of the measured cutting force, two fuzzy prediction models of cutting force uncertainty are constructed. The test results show that the proposed fuzzy models can validly predict the variation ranges of cutting force uncertainty for the given cutting conditions, and better express the uncertainty of cutting force than the empirical model from the least square regression.

Enumeration and Identification of Asbestos Fibres in Water

1974 ◽  
Vol 32 ◽  
pp. 526-527 ◽  
Author(s):  
O. Mudroch ◽  
J. R. Kramer
Keyword(s):  
Water Supply ◽  
Water Samples ◽  
Drainage Basin ◽  
Lake Superior ◽  
Research Work ◽  
List Type ◽  
The West ◽  
Asbestos Fibre ◽  
Amphibole Asbestos

Approximately 60,000 tons per day of waste from taconite mining, tailing, are added to the west arm of Lake Superior at Silver Bay. Tailings contain nearly the same amount of quartz and amphibole asbestos, cummingtonite and actinolite in fibrous form. Cummingtonite fibres from 0.01μm in length have been found in the water supply for Minnesota municipalities.The purpose of the research work was to develop a method for asbestos fibre counts and identification in water and apply it for the enumeration of fibres in water samples collected(a) at various stations in Lake Superior at two depth: lm and at the bottom.(b) from various rivers in Lake Superior Drainage Basin.

Beam-radiation effects on wool in the ESEM

1986 ◽  
Vol 44 ◽  
pp. 674-675
Author(s):  
G.D. Danilatos
Keyword(s):  
Electron Beam ◽  
Radiation Effects ◽  
Research Work ◽  
Beam Radiation ◽  
Liquid Environment ◽  
Know How ◽  
Environmental Sem

The advent of the environmental SEM (ESEM) has made possible the examination of uncoated and untreated specimen surfaces in the presence of a gaseous or liquid environment. However, the question arises as to what degree the examined surface remains unaffected by the action of the electron beam. It is reasonable to assume that the beam invariably affects all specimens but the type and degree of effect may be totally unimportant for one class of applications and totally unacceptable for another; yet, for a third class, it is imperative to know how our observations are modified by the presence of the beam. The aim of this report is to create an awareness of the need to initiate research work in various fields in order to determine the guiding rules of the limitations (or even advantages) due to irradiation.

Pragmatic versus Morphological/Syntactic Criteria for Language Referrals

1980 ◽  
Vol 11 (2) ◽  
pp. 85-94 ◽  
Author(s):  
Jack Damico ◽  
John W. Oller
Keyword(s):  
Grade Level ◽  
The State ◽  
Verb Agreement ◽  
Remedial Programs ◽  
Service Training ◽  
Traditional Approaches ◽  
Communicative Effectiveness

Two methods of identifying language disordered children are examined. Traditional approaches require attention to relatively superficial morphological and surface syntactic criteria, such as, noun-verb agreement, tense marking, pluralization. More recently, however, language testers and others have turned to pragmatic criteria focussing on deeper aspects of meaning and communicative effectiveness, such as, general fluency, topic maintenance, specificity of referring terms. In this study, 54 regular K-5 teachers in two Albuquerque schools serving 1212 children were assigned on a roughly matched basis to one of two groups. Group S received in-service training using traditional surface criteria for referrals, while Group P received similar in-service training with pragmatic criteria. All referrals from both groups were reevaluated by a panel of judges following the state determined procedures for assignment to remedial programs. Teachers who were taught to use pragmatic criteria in identifying language disordered children identified significantly more children and were more often correct in their identification than teachers taught to use syntactic criteria. Both groups identified significantly fewer children as the grade level increased.

Piezoelectric β-polymorph formation of new textiles by surface modification with coating process based on interfacial interaction on the conformational variation of poly (vinylidene fluoride) (PVDF) chains

2020 ◽  
Vol 91 (3) ◽  
pp. 31301
Author(s):  
Nabil Chakhchaoui ◽  
Rida Farhan ◽  
Meriem Boutaldat ◽  
Marwane Rouway ◽  
Adil Eddiai ◽  
...  
Keyword(s):  
High Efficiency ◽  
Vinylidene Fluoride ◽  
Research Work ◽  
Research Area ◽  
Interfacial Interaction ◽  
Tetraethyl Orthosilicate ◽  
Poly Vinylidene Fluoride ◽  
Carbon Nanofillers ◽  
The Impact ◽  
Advanced Applications

Novel textiles have received a lot of attention from researchers in the last decade due to some of their unique features. The introduction of intelligent materials into textile structures offers an opportunity to develop multifunctional textiles, such as sensing, reacting, conducting electricity and performing energy conversion operations. In this research work nanocomposite-based highly piezoelectric and electroactive β-phase new textile has been developed using the pad-dry-cure method. The deposition of poly (vinylidene fluoride) (PVDF) − carbon nanofillers (CNF) − tetraethyl orthosilicate (TEOS), Si(OCH2CH3)4 was acquired on a treated textile substrate using coating technique followed by evaporation to transform the passive (non-functional) textile into a dynamic textile with an enhanced piezoelectric β-phase. The aim of the study is the investigation of the impact the coating of textile via piezoelectric nanocomposites based PVDF-CNF (by optimizing piezoelectric crystalline phase). The chemical composition of CT/PVDF-CNC-TEOS textile was detected by qualitative elemental analysis (SEM/EDX). The added of 0.5% of CNF during the process provides material textiles with a piezoelectric β-phase of up to 50% has been measured by FTIR experiments. These results indicated that CNF has high efficiency in transforming the phase α introduced in the unloaded PVDF, to the β-phase in the case of nanocomposites. Consequently, this fabricated new textile exhibits glorious piezoelectric β-phase even with relatively low coating content of PVDF-CNF-TEOS. The study demonstrates that the pad-dry-cure method can potentially be used for the development of piezoelectric nanocomposite-coated wearable new textiles for sensors and energy harvesting applications. We believe that our study may inspire the research area for future advanced applications.

A Computer-based Clinical Information System

1987 ◽  
Vol 26 (04) ◽  
pp. 189-194
Author(s):  
S. S. El-Gamal
Keyword(s):  
Information System ◽  
Hospital Information System ◽  
Clinical Information System ◽  
Research Work ◽  
Clinical Information ◽  
Hospital Staff ◽  
Vital Role ◽  
Daily Routine ◽  
Specialized Hospital ◽  
Computer Based

SummaryModern information technology offers new opportunities for the storage and manipulation of hospital information. A computer-based hospital information system, dedicated to urology and nephrology, was designed and developed in our center. It involves in principle the employment of a program that allows the analysis of non-restricted, non-codified texts for the retrieval and processing of clinical data and its operation by non-computer-specialized hospital staff.This Hospital Information System now plays a vital role in the efficient provision of a good quality service and is used in daily routine and research work in this hospital. This paper describes this specialized Hospital Information System.

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