scholarly journals EFFECT OF SOCIAL MEDIA MARKETING AND HUMAN RELATIONS MANAGEMENT ON BRAND LOYALTY IN NIGERIAN TELECOMMUNICATION INDUSTRY

2020 ◽  
Vol 2 (1) ◽  
pp. 141-157
Author(s):  
Mulkat Ajibola YUSUFF ◽  
Abimbola Omolade ODUBANJO
Keyword(s):  
Social Media ◽  
Customer Service ◽  
Brand Loyalty ◽  
Target Population ◽  
Social Media Marketing ◽  
Telecommunication Industry ◽  
Human Relations ◽  
Social Media Platform ◽  
Media Platform ◽  
Broad Objective

The study investigated the effect of social media marketing and human relations on brand loyalty in Nigeria telecommunication industry. The broad objective of this study was to determine the significant effect of social media marketing and human relations on brand loyalty in Nigeria telecommunication industry. Survey research method was adopted for gathering data for this study. The target population was 814 staff of the federal polytechnic, Ilaro who were representative of customers of telecommunication industry and social media users who followed at least a telecommunication brand on social media platform. Regression method was used to analyze the data. The study revealed that social media marketing practices have significant effect on brand loyalty. This indicates that the types of adverts placed on social media platform, is capable of boosting brand loyalty. Also the study found that social media interaction through their customer service has significant effect on brand loyalty. The study recommended that the Nigerian telecommunication industry should continue to place relevant advert on their social media site so as to get their customers attracted towards their site, hence, leading to brand loyalty of their network.

scholarly journals Innovate or Execute: Spurring the Discussion on a More Controlled and a Regulatory Framework in Social Media Platform

Paradigm ◽  
2020 ◽  
Vol 24 (1) ◽  
pp. 56-72
Author(s):  
Sakshi Kathuria ◽  
Raiswa Saha ◽  
Harbhajan Bansal
Keyword(s):  
Social Media ◽  
Regulatory Framework ◽  
Social Media Marketing ◽  
Organizational Level ◽  
Indian Government ◽  
Social Media Platform ◽  
Media Platform ◽  
Personal Accounts ◽  
Media Channels ◽  
Strong Control

Social media marketing has garnered a lot of attention in recent times. Regulators, however, do not have any established frameworks to exert a level of control on social media marketing activities. Furthermore, some research studies have shown that control at an organizational level does not appear to be either formal or particularly strong. There are other areas that require investigation as well, such as confusion on the use of personal accounts for marketing the organizations’ products and services, the pressure of releasing media content at speed and the possibility of misuse of any information that is disseminated. There is no doubt social media is an attractive channel for marketing purposes given its free usage and scale of adoption by consumers; however, there is a considerable risk it can be misused as well. Hence, it can be argued that strong control systems should be in place. The case of multiple fatalities in a mob-lynching in India, allegedly as a result of the so-called ‘fake news’ being disseminated via the social media platform Whatsapp, has caught the attention of the Indian government, which is seeking to exert more control over social media channels. Thus, this article critically examines the issue of control over social media marketing in India, and makes suggestions for the creation of a robust control and regulatory framework for the same. This study broadens our understanding of the roles of regulatory framework in social media marketing context.

scholarly journals Social media marketing activities and brand loyalty in the telecommunication industry: The mediating role of brand affect.

2020 ◽  
Vol 1 (1) ◽  
pp. 1-10
Author(s):  
Tamer Sharawneh
Keyword(s):  
Social Media ◽  
Brand Loyalty ◽  
Mediating Effect ◽  
Social Media Marketing ◽  
Telecommunication Industry ◽  
Mediating Role ◽  
Marketing Activities ◽  
Brand Affect ◽  
The Impact ◽  
The Relationship

The effect of social media marketing activities on brand loyalty has gotten little attention in the telecommunication industry. The purpose of this study is to investigate the impact of social media marketing activities on brand loyalty as well as to examining the mediating effect of brand affect in the relationship between social media marketing activities and brand loyalty. By using an online self-administrated questionnaire to obtain 409 customers of a telecommunication company in Palestine, the finding of this study revealed that social media marketing activities positively effect brand loyalty. Further, brand affect has been found as a partial mediator in the relationship between social media marketing activities and brand loyalty. Accordingly, theoretical and practical implications as well as recommendations for future studies have been provided.  

scholarly journals Analisis Video Share to Video Comments Ratio TikTok Pada 5 Akun Tutorial Memasak

2021 ◽  
Author(s):  
Dharma Kusala
Keyword(s):  
Social Media ◽  
Social Media Marketing ◽  
Social Media Platform ◽  
Useful Knowledge ◽  
Great Demand ◽  
Marketing Social ◽  
Good Account ◽  
Social Media Platforms ◽  
Media Platform

Credibility Account TikTok Social Media Marketing Social Media TikTok Video Shares to Video Comments Ratio Akun Tutorial Memasak There are so many social media platforms that can be used as a means of communication in the 4.0 era, from Facebook, Twitter, Instagram to TikTok. TikTok is a social media platform from China that allows users to create 15-second videos accompanied by music, filters, and other creative features. In 2021 TikTok will become one of the most popular social media platforms worldwide. In Indonesia alone TikTok has been downloaded by 30.7 million Indonesians. Seeing the large number of Tiktok users in Indonesia, people are starting to try to take advantage of the TikTok social media platform to gain fame or even share useful knowledge such as easy and fun cooking tutorials. There are 5 tiktok accounts about cooking tutorials that are in great demand by the Indonesian people, including: querrkunoichi, garciandyyy, yackikuka, makfoodies, felya_ng. This research is expected to determine the credibility of the performance of 5 TikTok cooking tutorial accounts using quantitative exploratory methods. The results obtained from this study indicate that the TikTok makfoodies account occupies the highest rank and has good account credibility.

Extensive Use of Facebook Marketing by Entrepreneurs in Gaining a Wider Reach

2014 ◽  
Vol 6 (3) ◽  
pp. 53-62
Author(s):  
Ashok Kumar Wahi ◽  
Kunal Verma ◽  
Rati Vadehra
Keyword(s):  
Social Media ◽  
Business Development ◽  
Social Media Marketing ◽  
Customer Engagement ◽  
Integrated Marketing ◽  
Social Media Platform ◽  
Media Platform ◽  
Facebook Pages ◽  
Facebook Marketing

This paper focuses mainly on the entrepreneurial aspect of using Facebook pages as a platform for business development and customer engagement through it. It also discusses various Facebook pages features, its powerful analytics tool called insights and how entrepreneurs are leveraging this social media platform for their ventures and ultimately how social media marketing is largely impacting the integrated marketing of the entrepreneurs.

scholarly journals REAL SCENARIO OF SOCIAL MEDIA AGENCY ACTIVITIES AND PROBLEMS FACED BY THEM

2021 ◽  
Vol 6 (2) ◽  
Author(s):  
G Sivaraja ◽  
S Thilagavathi
Keyword(s):  
Social Media ◽  
Online Marketing ◽  
Social Media Marketing ◽  
Social Media Platform ◽  
Marketing Social ◽  
Media Platform ◽  
Real Scenario

Marketing is a field which always have a boom in Industries. It plays a major role in Industries since it promotes each and every product of them. As of now, online marketing is the easiest way to reach customer and interact with them. It is quite possibly achieved via websites and email. This paper deals with the traces of online marketing and very much into social media marketing. Social media marketing seems easy to pronounce but hard to work with, until success is tasted. What are the problems involved in social media platform and ways to overcome are clearly labelled in this paper. So before who wants to go for social media marketing, can look into this paper and organise the facts in hand.

scholarly journals Role of Social Media Marketing in the Successful Implementation of Business Management

2019 ◽  
Vol 8 (2S11) ◽  
pp. 3841-3844
Keyword(s):  
Social Media ◽  
Business Management ◽  
Social Media Marketing ◽  
Successful Implementation ◽  
Social Media Platform ◽  
The People ◽  
The Social ◽  
Media Platform

For increasing the sales, building the brands and driving the traffic of web to connect the people through platform of social media refers to as social media marketing. The social media marketing include running of social media advertisements, engaging followers, listening to followers, analyzing results and publishing content on social media profiles. Now in these days the major platforms of social media are Pinterest, Instagram, Snapchat, Twitter, Facebook, LinkedIn, YouTube and many more. These social media platform plays a major role for developing and increasing the business.

Approach to Social Media Marketing Strategies in Different World Regions

2021 ◽  
pp. 261-285
Author(s):  
Luis Matosas-López ◽  
Roberto Baelo Alvarez
Keyword(s):  
Social Media ◽  
Descriptive Study ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Social Media Platform ◽  
World Regions ◽  
The Social ◽  
Media Platform ◽  
Similarities And Differences ◽  
Geographical Locations

The present study, using a sample of university organizations from different world regions, aims to provide an overview of social media marketing strategies used in different geographical locations. For this purpose, the authors conducted a descriptive study of the communication patterns implemented by university institutions in four regions: Africa and the Middle East, North America, Latin America, and Europe. The study, which adopts a comparative format, contrasts the findings obtained in each of the aforementioned regions, highlighting the existence of both similarities and differences in the social media marketing strategies of the organizations observed. In line with previous research, the authors took Twitter as the social media platform to be monitored.

Social Media Marketing

2013 ◽  
pp. 56-68 ◽  
Author(s):  
Abeer A. Mahrous
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Media Use ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Buying Behavior ◽  
Social Media Use ◽  
Social Media Platform ◽  
Media Platform

This chapter aims at shedding the light on the rising global phenomena of social media marketing either in the B2C or in the B2B markets. Specifically, the chapter provides a review and synthesis of the prominent literature on social media marketing as well as examining the best practices of companies that use social media platform to achieve marketing objectives. A special emphasis is given on delineating the effect of social media use on customer buying behavior. The chapter concludes with useful insights and tips that can help companies to develop social media marketing strategies in order to boost brand visibility and enhance sales.

scholarly journals Influence of social media marketing in building relationship between brand loyalty of tourism products and products service quality

2021 ◽  
Vol 251 ◽  
pp. 03006
Author(s):  
Yan Jiaqi ◽  
Brain Sheng-Xian Teo ◽  
Li Tingting ◽  
Zhang Jiaxun
Keyword(s):  
Social Media ◽  
Service Quality ◽  
Brand Loyalty ◽  
Social Media Marketing ◽  
Business Goals ◽  
Tourism Product ◽  
Media Platform ◽  
Business Objects ◽  
Aida Model ◽  
High Level

Social media is an influential objective for most industries. Organizations in every sector are willing to implement this technique for achieving several business goals. Some of them are brand loyalty and service quality. The current study analyses these specific objectives in the tourism sector. The AIDA model has been considered in this scenario, where five hypotheses are generated. Instagram has been selected as the selected social media platform, as 45% of respondents preferred it. The study includes a primary research method surveying 51 respondents and evaluating the quantitative data using SPSS. The KMO and Bartlett’s Test indicated a reading of 0.932, which describes the reliability of the sample. The statistical value provides that there is a strongly positive relation (R-0.960; R2-0.922; 92.2%) between tourism brand and product quality in the sector. On the other hand, through Cronbach’s alpha, the results came as 0.997, which shows the high level of consistency between the variables. It has been further analysed that brand awareness, brand loyalty, and tourism product service are integral part of business objects that are related to social media marketing.

Sosyal medyada Suriye’li sığınmacılara yönelik algı: bir sözlük değerlendirmesi

2017 ◽  
Vol 4 (2) ◽  
pp. 185-200 ◽  
Author(s):  
Servet Kardeş ◽  
Çağla Banko ◽  
Berrin Akman
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Content Analysis ◽  
Syrian Refugees ◽  
Analysis Method ◽  
Social Media Platform ◽  
Content Analysis Method ◽  
Negative News ◽  
Media Platform ◽  
Made In

Bu araştırmada sığınmacılara yönelik paylaşımların yapıldığı sosyal medyada yer alan sözlüklerden birinde sığınmacılara yönelik algıya bakılmıştır. Yöntem olarak nitel desende olan bu çalışmada, bir sosyal medya sitesinde yer alan paylaşımlar içerik analizi yoluyla derinlemesine incelenip yorumlanmıştır. Araştırmanın sonucunda sosyal medya kullanıcılarının sığınmacıları büyük bir güvensizlik ortamı ve huzursuzluk yaratan bireyler olarak gördükleri saptanmış, sığınmacılarla yaşanan deneyimlerin ve medyadaki haberlerin bu düşüncelerin oluşmasında etkisinin olduğu belirlenmiştir. Bunun yanında sosyal medya kullanıcılarının devletin sığınmacılar konusunda yanlış politika izlediğini düşündükleri ve sığınmacılar için etkili bir planlama yapılmadığını ifade ettikleri görülmüştür. Çalışmanın sonuçları doğrultusunda medyada sığınmacılar hakkında çıkan haberlerde olumsuz ve şiddet temalı haberlerin azaltılması, Suriyeli sığınmacıların durumu, sahip oldukları haklar ve topluma yansımaları hakkında doğru ve bilgilendirici kamu spotları hazırlanması ayrıca sığınmacıların topluma entegre olma sürecinin her basamağında daha planlı ve etkili bir yol izlenmesi önerilebilir.ABSTRACT IN ENGLISHPerceptions about Syrian refugees on social media: an evaluation of a social media platformIn this research, posts which are about Syrian refugees were published in a social media platform, called as “sözlük” were investigated. The research is a qualitative research. The posts in this platform are analyzed with content analysis method. According to results of analyses, social media users see Syrian refugees as people who create an insecure and a restless environment. The experiences people had with them and news have an effect on this view. In addition, social media users think that government made inappropriate policies and ineffective plans about Syrian refugees. It is suggested negative news about Syrian refugees should be decreased and government should make safer policies. In addition, adaptation of refugees to society should be made in more planned and effective way.

Sign in / Sign up

Export Citation Format

Share Document