A Study on Insurance Agent’s Ethical Intention (Behavioral Intention) by Applying Extended PBT and Model of Goal-Directed Behavior

2021 ◽  
Vol 15 (3) ◽  
pp. 85-117
Author(s):  
Jeong Hwan Yoon ◽  
Sang Beom Park
Keyword(s):  
Behavioral Intention ◽  
Ethical Intention ◽  
Goal Directed Behavior

scholarly journals Examining Vietnamese Hard-Adventure Tourists’ Visit Intention Using an Extended Model of Goal-Directed Behavior

2020 ◽  
Vol 12 (5) ◽  
pp. 1747 ◽  
Author(s):  
Ngoc Anh Bui ◽  
Kiattipoom Kiatkawsin
Keyword(s):  
Social Media ◽  
High Risk ◽  
Behavioral Intention ◽  
Predictive Ability ◽  
Subjective Norms ◽  
Extended Model ◽  
Past Behavior ◽  
Adventure Tourism ◽  
New Variables ◽  
Goal Directed Behavior

Although adventure tourism is divided into two subgroups based on the level of risk, most previous research has not made a distinction in their research. However, due to the high risk, skills, experience, and physical condition required of participants, hard adventure tourism should be studied separately from soft tourism activities. Thus, this study investigates the antecedents influencing hard adventure tourists’ visit intention by adopting the model of goal-directed behavior. Furthermore, two new variables, social media consumption and hardy tourism knowledge, were added to improve the model’s predictive ability. Using 441 Vietnamese hard adventure tourists as research samples, the results have shown the conceptual model to be robust and effective in explaining behavioral intention. Generally, the results were consistent with previous research. However, subjective norms, negative anticipated emotion, and frequency of past behavior produced unexpected results.

scholarly journals Effects of Place Attachment and Image on Revisit Intention in an Ecotourism Destination: Using an Extended Model of Goal-Directed Behavior

2020 ◽  
Vol 12 (18) ◽  
pp. 7831 ◽  
Author(s):  
Mei-lan Jin ◽  
Youngjoon Choi ◽  
Choong-Ki Lee ◽  
Muhammad Shakil Ahmad
Keyword(s):  
Behavioral Intention ◽  
Local Governments ◽  
Place Attachment ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Destination Image ◽  
Perceived Behavioral Control ◽  
Extended Model ◽  
Revisit Intention ◽  
Goal Directed Behavior

This study explores the decision-making process of tourists visiting Guilin, China as an ecotourism destination. An extended model of goal-directed behavior with the inclusion of place attachment and destination image is employed to understand tourists’ revisit intention. This study finds several substantial variables that contribute to leading the behavioral intention of tourists. Results reveal that tourist attitude, positive anticipated emotion, and perceived behavioral control positively influence desire. Tourist desire to visit a destination is an important predictor of behavioral intention, and desire plays a substantial mediating role between attitude, positive anticipated emotion, perceived behavioral control, and behavioral intention. The image of an ecotourism destination is an important antecedent of attitude, perceived behavioral control, and subjective norm. The destination image indirectly influences behavioral intention through attitude, subjective norm, and perceived behavioral control. Destination image also has a direct effect on place attachment, which in turn influences behavioral intention. Findings provide a theoretical framework of understanding tourist behavior and contribute guidelines for developing sustainable ecotourism for central and local governments.

scholarly journals Rethinking Emotions and Destination Experience: An Extended Model of Goal-Directed Behavior

2020 ◽  
Vol 44 (7) ◽  
pp. 1153-1177
Author(s):  
Kamran Huseynov ◽  
Diego Costa Pinto ◽  
Márcia Maurer Herter ◽  
Paulo Rita
Keyword(s):  
Significant Influence ◽  
Behavioral Intention ◽  
Extended Model ◽  
Tourism Research ◽  
Mediating Role ◽  
Final Sample ◽  
New Variables ◽  
Comprehensive Framework ◽  
Goal Directed Behavior

This research aims to extend the model of goal-directed behavior, by deepening its emotional path and including new variables to predict tourist behavioral intention: hedonism, destination experience, and tourism innovativeness. Based on a final sample of 457 European tourist nationals, the findings showed the significant influence of hedonism and tourism innovativeness on tourist desire. In addition, findings uncover the mediating role of hedonism on the emotional path. The findings also extend previous research by revealing that not all destination experience dimensions (sensory, affective, behavioral, and intellectual) equally influence tourist behavioral intention. Indeed, only sensory and intellectual destination experience dimensions were found to affect behavioral intention. The findings have important implications for tourism managers crafting destination experiences and contribute to tourism research by presenting a more comprehensive framework of goal-directed behavior applied to tourism.

scholarly journals Can Co-Creation and Crowdfunding Types Predict Funder Behavior? An Extended Model of Goal-Directed Behavior

2019 ◽  
Vol 11 (24) ◽  
pp. 7061 ◽  
Author(s):  
Myung Ja Kim ◽  
C. Michael Hall
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Behavioral Control ◽  
Critical Role ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Extended Model ◽  
Research Model ◽  
Goal Directed Behavior

Crowdfunding is an emerging means for financing by small and medium-sized enterprises or individuals to attract capital from investors who look to obtain products, services, and/or equity in the future. Co-creation in crowdfunding projects substantially influences sponsors’ behavior, playing a critical role in crowdfunding performance. Despite the significance of co-creation in crowdfunding, research from the leisure and tourism fields has been largely neglected in terms of theory-based models of co-creation. To address this gap, the goal of this work is to study the effects of co-creation on the extended model of goal-directed behavior, along with the moderator of crowdfunding types. To do this, an online survey was conducted on crowdfunders in South Korea and partial least squares (PLS)-structural equation modeling (SEM) was applied to analyze the collected data. Results reveal that co-creation considerably leads to attitude towards, as well as behavior in relation to, crowdfunding participation. Funders’ attitude and positive and negative anticipated emotion also significantly influence desire to participate in crowdfunding. Behavioral intention is highly affected by perceived behavioral control as well as desire. Reward and investment types significantly moderate eight relationships in the research model. Hence, this study contributes to crowdfunding research and stakeholders in the visitor economy sectors.

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