Examining Vietnamese Hard-Adventure Tourists’ Visit Intention Using an Extended Model of Goal-Directed Behavior

Although adventure tourism is divided into two subgroups based on the level of risk, most previous research has not made a distinction in their research. However, due to the high risk, skills, experience, and physical condition required of participants, hard adventure tourism should be studied separately from soft tourism activities. Thus, this study investigates the antecedents influencing hard adventure tourists’ visit intention by adopting the model of goal-directed behavior. Furthermore, two new variables, social media consumption and hardy tourism knowledge, were added to improve the model’s predictive ability. Using 441 Vietnamese hard adventure tourists as research samples, the results have shown the conceptual model to be robust and effective in explaining behavioral intention. Generally, the results were consistent with previous research. However, subjective norms, negative anticipated emotion, and frequency of past behavior produced unexpected results.

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Rethinking Emotions and Destination Experience: An Extended Model of Goal-Directed Behavior

Journal of Hospitality & Tourism Research ◽

10.1177/1096348020936334 ◽

2020 ◽

Vol 44 (7) ◽

pp. 1153-1177

Author(s):

Kamran Huseynov ◽

Diego Costa Pinto ◽

Márcia Maurer Herter ◽

Paulo Rita

Keyword(s):

Significant Influence ◽

Behavioral Intention ◽

Extended Model ◽

Tourism Research ◽

Mediating Role ◽

Final Sample ◽

New Variables ◽

Comprehensive Framework ◽

Goal Directed Behavior

This research aims to extend the model of goal-directed behavior, by deepening its emotional path and including new variables to predict tourist behavioral intention: hedonism, destination experience, and tourism innovativeness. Based on a final sample of 457 European tourist nationals, the findings showed the significant influence of hedonism and tourism innovativeness on tourist desire. In addition, findings uncover the mediating role of hedonism on the emotional path. The findings also extend previous research by revealing that not all destination experience dimensions (sensory, affective, behavioral, and intellectual) equally influence tourist behavioral intention. Indeed, only sensory and intellectual destination experience dimensions were found to affect behavioral intention. The findings have important implications for tourism managers crafting destination experiences and contribute to tourism research by presenting a more comprehensive framework of goal-directed behavior applied to tourism.

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A study of behavioral intention to seek out eating-out information from social media: based on the Extended Model of Goal-Directed Behavior

Journal of Tourism and Leisure Research ◽

10.31336/jtlr.2018.12.30.12.285 ◽

2018 ◽

Vol 30 (12) ◽

pp. 285-306

Author(s):

Yeong-Song Shin ◽

Hyo-Eun Kim ◽

Hak-Jun Song

Keyword(s):

Social Media ◽

Behavioral Intention ◽

Extended Model ◽

Eating Out ◽

Goal Directed Behavior

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Effects of Place Attachment and Image on Revisit Intention in an Ecotourism Destination: Using an Extended Model of Goal-Directed Behavior

Sustainability ◽

10.3390/su12187831 ◽

2020 ◽

Vol 12 (18) ◽

pp. 7831 ◽

Cited By ~ 1

Author(s):

Mei-lan Jin ◽

Youngjoon Choi ◽

Choong-Ki Lee ◽

Muhammad Shakil Ahmad

Keyword(s):

Behavioral Intention ◽

Local Governments ◽

Place Attachment ◽

Behavioral Control ◽

Subjective Norm ◽

Destination Image ◽

Perceived Behavioral Control ◽

Extended Model ◽

Revisit Intention ◽

Goal Directed Behavior

This study explores the decision-making process of tourists visiting Guilin, China as an ecotourism destination. An extended model of goal-directed behavior with the inclusion of place attachment and destination image is employed to understand tourists’ revisit intention. This study finds several substantial variables that contribute to leading the behavioral intention of tourists. Results reveal that tourist attitude, positive anticipated emotion, and perceived behavioral control positively influence desire. Tourist desire to visit a destination is an important predictor of behavioral intention, and desire plays a substantial mediating role between attitude, positive anticipated emotion, perceived behavioral control, and behavioral intention. The image of an ecotourism destination is an important antecedent of attitude, perceived behavioral control, and subjective norm. The destination image indirectly influences behavioral intention through attitude, subjective norm, and perceived behavioral control. Destination image also has a direct effect on place attachment, which in turn influences behavioral intention. Findings provide a theoretical framework of understanding tourist behavior and contribute guidelines for developing sustainable ecotourism for central and local governments.

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An Analysis of Tourist's Behavioural Intention in the Digital Era: Using a Modified Model of the Reasoned Action Theory

International Journal of Marketing, Communication and New Media ◽

10.54663/2182-9306.2021.v9n17.4-26 ◽

2021 ◽

Author(s):

Amine Benslimane ◽

Khalissa Semaoune

Keyword(s):

Structural Equation ◽

Reasoned Action ◽

Action Theory ◽

Predictive Ability ◽

Image Formation ◽

Subjective Norms ◽

Behavioural Intention ◽

Destination Image ◽

Extended Model ◽

Willingness To Recommend

Destination management organisations currently operate in an environment where online media greatly influences travellers' decision-making. In this digital environment, electronic word of mouth (eWOM) is considered an important source of information affecting tourist's behaviour and destination image formation. Destination image is also recognised as major element influencing holiday destination choice, intention to revisit a destination and the willingness to recommend it to others. The Theory of Reasoned Action (TRA) in turn, offers a relevant conceptual framework to analyse tourists’ behaviour. This paper aims to (1) incorporate eWOM and destination image as exogenous variables into the TRA model, then evaluate the ability of this extension to predict tourists’ behavioural intention (2) examine both eWOM and destination image impact on intention to visit an emerging destination (3) inspect eWOM role in destination image formation (4) evaluate the ability of the TRA’s core constructs (i.e., attitude and subjective norms) to predict intention. A quantitative approach based on structural equation modelling conducted this study in order to test the extended model, by analysing data collected from 234 potential foreign tourists, selected using a convenience sampling method. Results revealed that the extended model had a good predictive ability for tourists’ intentions to visit an emerging destination. Besides, attitude, subjective norms and destination image were significant predictors of visit intention, and eWOM significantly influenced the image. The study outcomes may help to develop a more efficient and successful tourism marketing strategy.

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The role of prevolitional processes in video game playing: A test of the model of goal-directed behavior and the extended model of goal-directed behavior

Europe’s Journal of Psychology ◽

10.5964/ejop.v14i4.1565 ◽

2018 ◽

Vol 14 (4) ◽

pp. 932-948

Author(s):

Bibiána Kováčová Holevová

Keyword(s):

Video Game ◽

Behavioral Control ◽

Subjective Norms ◽

Perceived Behavioral Control ◽

Extended Model ◽

Game Playing ◽

Video Game Playing ◽

Goal Directed Behavior ◽

The Relationship ◽

Anticipated Emotions

The aim of the current study is to investigate the relationship between prevolitional processes and video game playing. Models of attitude, the model of goal-directed behavior (MGB) and the extended model of goal-directed behavior (EMGB) are tested with structural equation models to analyze the process that leads to video game playing. More specifically, the roles of affective, motivational, habitual processes in video game playing and the goal underlying video game playing are examined. The participants were 210 video game players who completed measures of Attitude, Subjective Norms, Perceived Behavioral Control, Behavioral Desire, Anticipated Emotions, Intention to Play, intensity of actual and past video game playing (Playing Behavior and Past Playing Behavior) and Goal Desire. The results showed that the initial MGB did not achieve a satisfactory fit and thus, a revised model with more acceptable fit was proposed. It was found that anticipated emotions and attitude are significant predictors of desire to play; desire to play, perceived behavioral control, subjective norms and attitude are significant predictors of intention to play and intention is a significant predictor of playing behavior (actual playing time). Moreover, past playing is a stronger significant predictor of behavior itself than of prevolitional processes in video game playing. Goal desire within the EMGB is a significant predictor of desire to play and the relationship of goal to playing behavior is indirect. Nevertheless, goal desire has an important role in the prevolitional processes of video game playing. In the discussion, potential explanations are further explored.

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Can Co-Creation and Crowdfunding Types Predict Funder Behavior? An Extended Model of Goal-Directed Behavior

Sustainability ◽

10.3390/su11247061 ◽

2019 ◽

Vol 11 (24) ◽

pp. 7061 ◽

Cited By ~ 4

Author(s):

Myung Ja Kim ◽

C. Michael Hall

Keyword(s):

Behavioral Intention ◽

Structural Equation ◽

Online Survey ◽

Behavioral Control ◽

Critical Role ◽

Equation Modeling ◽

Perceived Behavioral Control ◽

Extended Model ◽

Research Model ◽

Goal Directed Behavior

Crowdfunding is an emerging means for financing by small and medium-sized enterprises or individuals to attract capital from investors who look to obtain products, services, and/or equity in the future. Co-creation in crowdfunding projects substantially influences sponsors’ behavior, playing a critical role in crowdfunding performance. Despite the significance of co-creation in crowdfunding, research from the leisure and tourism fields has been largely neglected in terms of theory-based models of co-creation. To address this gap, the goal of this work is to study the effects of co-creation on the extended model of goal-directed behavior, along with the moderator of crowdfunding types. To do this, an online survey was conducted on crowdfunders in South Korea and partial least squares (PLS)-structural equation modeling (SEM) was applied to analyze the collected data. Results reveal that co-creation considerably leads to attitude towards, as well as behavior in relation to, crowdfunding participation. Funders’ attitude and positive and negative anticipated emotion also significantly influence desire to participate in crowdfunding. Behavioral intention is highly affected by perceived behavioral control as well as desire. Reward and investment types significantly moderate eight relationships in the research model. Hence, this study contributes to crowdfunding research and stakeholders in the visitor economy sectors.

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