scholarly journals Strategi Pengembangan Kerajinan Rotan di Desa Sungai Limas Kecamatan Haur Gading Kabupaten Hulu Sungai Utara

2015 ◽  
Vol 5 (1) ◽  
pp. 306-310
Author(s):  
Purna Kusumayana ◽  
Ahmad Syarif
Keyword(s):  
Product Development ◽  
Development Strategies ◽  
Market Penetration ◽  
Alternative Development ◽  
The Matrix ◽  
Strategic Market

       This study aims to determine the strengths, weaknesses, opportunities and threats in the development of handicrafts in the Sungai Limas village of Hulu Sungai Utara, and alternative development strategies in the Sungai Limas village of Hulu Sungai Utara. Based on the results obtained from the analysis of IFE matrix total score of 2.767 and EFE matrices obtained a total score of 2.939 where the matrix V IE placed on the strategic quadrant keep and maintain (hold and maintain). Strategies that can be applied to this position is a strategic market penetration and product development

scholarly journals STRATEGI PENGEMBANGAN USAHA KECIL DAN MENENGAH DI KABUPATEN MANOKWARI

2018 ◽  
Vol 7 (4) ◽  
Author(s):  
Jein Sriana Toyib ◽  
Anik Wuriasih ◽  
Ted Matheus Suruan
Keyword(s):  
Product Development ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Development Strategies ◽  
Growth Strategy ◽  
Primary Data ◽  
Market Penetration ◽  
Economic Community ◽  
Asean Economic Community ◽  
Medium Enterprises

Development strategies for small and medium enterprises in Manokwari Regency.Globally, the economic actors should be able to strengthen the capability during the ASEAN Economic Community including small and medium business actors.  Therefore, this paper was intended to analyse and develop the strategies to enhance the capacity of small and medium enterprises in Manokwari Regency.  The primary data concerning the strengths, weaknesses, opportunities, and threats of 50 small and medium enterprises were obtained systematically by implementing questionnaires and direct interviews to apply the SWOT analysis.  The results revealed that the proper strategies were the growth strategy, market and product development, and market penetration.Persaingan yang ketat antara pelaku ekonomi termaksud pelaku usaha kecil dan menengah merupakan tantangan yang harus dihadapi dalam era Masyarakat Ekonomi Asean. Tujuan penelitian ini untuk menyusun strategi pengembangan usaha kecil dan menengah di Kabupaten Manokwari. Penelitian ini adalah penelitian kualitatif, dengan metode penelitian deskriptif. Populasi penelitian adalah seluruh usaha kecil menengah yang tercatat di Dinas Koperasi dan UKM Kabupaten Manokwari. Sampel penelitian berjumlah 50 UKM. Data dikumpulkan melalui melalui penyebaran kuisoner dan wawancara langsung terhadap usaha kecil dan menengah. Tehnik analisis data dengan mengunakan analisis deskriptif dan analisis SWOT untuk melihat strategi yang tepat bagi pengembangan usaha kecil dan menengah di Kabupaten Manokwari.Keywords : Growth strategy, market and product development, and market penetration 

scholarly journals Mendut and Pawon Temples Tourism Development Model in Magelang Regency

2019 ◽  
Vol 2 (3) ◽  
pp. 540-552
Author(s):  
Elsa Aulia Brata
Keyword(s):  
Cultural Tourism ◽  
Development Strategies ◽  
Grand Strategy ◽  
Alternative Development ◽  
Development Models ◽  
Central Java ◽  
The Matrix ◽  
District Government ◽  
Collection Methods ◽  
Tourism Revenue

Magelang Regency had the highest tourism revenue in Central Java. Mendut and Pawon temples include cultural tourism. But in recent years Mendut and Pawon temple tourism revenues did not meet the target. The purpose of this study was to analyze tourist preferences towards Mendut and Pawon Temple cultural attractions, analyze the development strategies that need to be carried out by the Magelang District Government in the development of Mendut and Pawon Temple cultural tourism, and analyze alternative development models of Mendut and Pawon Temples. The population in the study were tourists who visited Mendut and Pawon temple attractions. The number of research samples was 100 tourists and 2 keypersons and were taken purposively. Data collection methods use questionnaires and interviews. The results showed that analysis of the tourist preferences of Mendut Temple was the best aspect of location comfort while Candi Pawon was the best aspect of accessibility, the development strategies of Mendut and Pawon temples in the Matrix Grand Strategy are both in quadrant 1, there are alternative development models of Mendut and Pawon temples that involve the community. Implications of the research of this study is the existence of collaboration between relevant agencies to develop both development and tourism to attract tourists, in addition to the promotion of Mendut and Pawon Temple cultural tourism was again enhanced. Kabupaten Magelang memiliki pendapatan wisata tertinggi di Jawa Tengah. Candi Mendut dan Pawon termasuk wisata budaya. Namun dalam beberapa tahun terakhir pendapatan pariwisata Candi Mendut dan Pawon tidak memenuhi target. Tujuan dari penelitian ini adalah untuk menganalisis preferensi wisatawan terhadap objek wisata budaya Candi Mendut dan Pawon, menganalisis strategi pengembangan yang perlu dilakukan oleh Pemerintah Kabupaten Magelang dalam pengembangan wisata budaya Candi Mendut dan Candi Pawon, serta menganalisis model pengembangan alternatif Candi Mendut dan Pawon. Populasi dalam penelitian ini adalah wisatawan yang mengunjungi objek wisata Candi Mendut dan Pawon. Jumlah sampel penelitian adalah 100 wisatawan dan 2 keypersons dan diambil secara sengaja. Metode pengumpulan data menggunakan kuesioner dan wawancara. Hasil penelitian menunjukkan bahwa analisis preferensi wisatawan dari Candi Mendut adalah aspek terbaik dari kenyamanan lokasi sedangkan Candi Pawon adalah aspek terbaik dari aksesibilitas, strategi pengembangan candi Mendut dan Pawon dalam Matriks Grand Strategy keduanya berada di kuadran 1, ada model pengembangan alternatif candi Mendut dan Pawon yang melibatkan masyarakat. Implikasi dari penelitian penelitian ini adalah adanya kolaborasi antara instansi terkait untuk mengembangkan pembangunan dan pariwisata untuk menarik wisatawan, selain promosi wisata budaya Candi Mendut dan Candi Pawon pun kembali ditingkatkan.

scholarly journals Strategi Pemasaran Media Indonesia Untuk Meningkatkan Penjualan Space Iklan di Website Mediaindonesia.com di Era Digital

2020 ◽  
Vol 4 (5) ◽  
pp. 241
Author(s):  
Yudi Prasetio ◽  
Eko Harry Susanto
Keyword(s):  
Product Development ◽  
Marketing Strategy ◽  
Development Strategies ◽  
Market Development ◽  
Market Penetration ◽  
Research Results ◽  
Digital World ◽  
Digital Era

The purpose of this research is to find out the efforts made by Koran Media Indonesia in facing the digital era by making new innovations in the digital world, namely making the website www.mediaindonesia.com so that the readers of Media Indonesia are growing and clients are still willing to advertise in Media Indonesia both in Print or online. The benefit of this research is to be able to provide information, views and advice for companies engaged in print and advertising media such as Indonesian media, so that Media Indonesia can still get revenue other than Media Indonesia newspaper sales, and also from companies that advertise in Media Indonesia both in print and online. From the research results, it shows that the marketing strategy from mediaindonesia.com is more appropriate to use product development, market penetration and market development strategies. With these results, mediaindonesia.com is advised to utilize resources, internal and external strengths, as well as opportunities and threats to further develop products, market penetration and market development. If the strategy has been successfully carried out, it is hoped that the objectives of the company will be achieved, namely by adding revenue to the company.

scholarly journals Merancang Strategi Bersaing PT. Victory Rottanindo

2021 ◽  
Vol 2 (3) ◽  
pp. 507-522
Author(s):  
Shader Mubarak Arthamin ◽  
Anisa Shabrina ◽  
Ananda Aldrin Toalu
Keyword(s):  
Product Development ◽  
Market Penetration

PT. Victory Rottanindo adalah perusahaan manufaktur yang mengolah bahan baku rotan menjadi furniture. Perusahaan bekerja sama dengan tiga distributor di negara itu untuk mengekspor produknya ke Inggris. Namun seiring berjalannya waktu, penjualan perseroan pada 2016 menurun. Melalui analisis faktor eksternal dan internal, faktor-faktor tersebut dirancang dengan menggunakan PEST, kekuatan porter lima dan rantai nilai menentukan posisi kompetitif perusahaan dapat diringkas di kuadran matriks IE bahwa PT. VR memiliki posisi pada koordinat 2.718; 2.27 atau baterai V. yaitu pada kondisi Hold dan Maintan. Dalam hal ini, disarankan agar perusahaan melakukannya strategi market penetration dan product development. Tujuan dari penelitian ini yaitu: menganalisis lingkungan persaingan industri secara internal dan eksternal, menganalisis posisi perusahaan dalam matriks internal deeheksternal, dan menyusun formulasi strategi bersaing yang tepat PT. Victory Rottanindo.

scholarly journals Matrix forecasting to investigate the capital efficiency of the insurance market: Case of Italy

2020 ◽  
Vol 9 (3) ◽  
pp. 72-83
Author(s):  
Stefano Dell’Atti ◽  
Stefania Sylos Labini ◽  
Iryna Nyenno
Keyword(s):  
Initial Position ◽  
Development Strategies ◽  
Insurance Market ◽  
Transition Matrices ◽  
Policy Makers ◽  
Insurance Sector ◽  
Forecasting Method ◽  
The Matrix ◽  
Capital Efficiency ◽  
Scientific Results

The article aims to verify whether the matrix forecasting method is valid for predicting the insurance market development trends. The methodology is based on the application of the Franchon & Romanet matrix to the insurance market. Our results indicate that the Franchon & Romanet matrix could be usefully employed in the insurance market to identify the initial market position (calculated as financial development potential distributed through the structure of the capital funds available for insurance and financial activities) and the possible future development strategies. The core limits are concerned with the small use of the matrix methods for performance measurement of the insurance market. No empirical study has been conducted. The application of the matrix is concerned with risk management or rating transition matrices. Despite this circumstance gives originality to our paper, it poses a problem of data collection and limits the possibility to conduct the comparison with other scientific results. The construction of the matrix allows identifying the initial position of a country’s insurance market, to evaluate the possible development strategies and to choose the preferable ones. The originality of the paper consists firstly, in the innovativeness of applying to the insurance sector the tool of matrix forecasting; secondly, in providing a supporting tool to policy-makers decisions.

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