scholarly journals STRATEGI PENGEMBANGAN USAHA KECIL DAN MENENGAH DI KABUPATEN MANOKWARI

2018 ◽  
Vol 7 (4) ◽  
Author(s):  
Jein Sriana Toyib ◽  
Anik Wuriasih ◽  
Ted Matheus Suruan
Keyword(s):  
Product Development ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Development Strategies ◽  
Growth Strategy ◽  
Primary Data ◽  
Market Penetration ◽  
Economic Community ◽  
Asean Economic Community ◽  
Medium Enterprises

Development strategies for small and medium enterprises in Manokwari Regency.Globally, the economic actors should be able to strengthen the capability during the ASEAN Economic Community including small and medium business actors.  Therefore, this paper was intended to analyse and develop the strategies to enhance the capacity of small and medium enterprises in Manokwari Regency.  The primary data concerning the strengths, weaknesses, opportunities, and threats of 50 small and medium enterprises were obtained systematically by implementing questionnaires and direct interviews to apply the SWOT analysis.  The results revealed that the proper strategies were the growth strategy, market and product development, and market penetration.Persaingan yang ketat antara pelaku ekonomi termaksud pelaku usaha kecil dan menengah merupakan tantangan yang harus dihadapi dalam era Masyarakat Ekonomi Asean. Tujuan penelitian ini untuk menyusun strategi pengembangan usaha kecil dan menengah di Kabupaten Manokwari. Penelitian ini adalah penelitian kualitatif, dengan metode penelitian deskriptif. Populasi penelitian adalah seluruh usaha kecil menengah yang tercatat di Dinas Koperasi dan UKM Kabupaten Manokwari. Sampel penelitian berjumlah 50 UKM. Data dikumpulkan melalui melalui penyebaran kuisoner dan wawancara langsung terhadap usaha kecil dan menengah. Tehnik analisis data dengan mengunakan analisis deskriptif dan analisis SWOT untuk melihat strategi yang tepat bagi pengembangan usaha kecil dan menengah di Kabupaten Manokwari.Keywords : Growth strategy, market and product development, and market penetration 

scholarly journals STRATEGI PENGEMBANGAN USAHA KECIL DAN MENENGAH DI KABUPATEN MANOKWARI

2018 ◽  
Vol 7 (4) ◽  
Author(s):  
Jein Sriana Toyib ◽  
Anik Wuriasih ◽  
Ted Matheus Suruan
Keyword(s):  
Product Development ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Development Strategies ◽  
Growth Strategy ◽  
Primary Data ◽  
Economic Community ◽  
Asean Economic Community ◽  
Medium Enterprises ◽  
Small And Medium Business

Development strategies for small and medium enterprises in Manokwari Rege Globally, the economic actors should be able to strengthen the capability during the ASEAN Economic Community including small and medium business actors.  Therefore, this paper was intended to analyse and develop the strategies to enhance the capacity of small and medium enterprises in Manokwari Regency.  The primary data concerning the strengths, weaknesses, opportunities, and threats of 50 small and medium enterprises were obtained systematically by implementing questionnaires and direct interviews to apply the SWOT analysis.  The results revealed that the proper strategies were the growth strategy, market and product development, and market penetration.Persaingan yang ketat antara pelaku ekonomi termaksud pelaku usaha kecil dan menengah merupakan tantangan yang harus dihadapi dalam era Masyarakat Ekonomi Asean. Tujuan penelitian ini untuk menyusun strategi pengembangan usaha kecil dan menengah di Kabupaten Manokwari. Penelitian ini adalah penelitian kualitatif, dengan metode penelitian deskriptif. Populasi penelitian adalah seluruh usaha kecil menengah yang tercatat di Dinas Koperasi dan UKM Kabupaten Manokwari. Sampel penelitian berjumlah 50 UKM. Data dikumpulkan melalui melalui penyebaran kuisoner dan wawancara langsung terhadap usaha kecil dan menengah dan dinas terkait di Kabupaten Manokwari. Tehnik analisis data dengan mengunakan analisis deskriptif dan analisis SWOT untuk melihat strategi yang tepat bagi pengembangan usaha kecil dan menengah di Kabupaten Manokwari.Keywords :Strategi, Pengembangan, SWOT, UKM

scholarly journals Sharia Banking’s Profit Loss Finance in the Context of ASEAN Economic Community

2016 ◽  
Vol 1 (1) ◽  
pp. 113
Author(s):  
Mardhiyatur Rosita Ningsih
Keyword(s):  
Moral Hazard ◽  
Product Information ◽  
Small And Medium Enterprises ◽  
Economic Community ◽  
Incentive Compatible ◽  
Result Show ◽  
Asean Economic Community ◽  
Medium Enterprises

The paper aims to analyze the problems of profit and loss sharing financing is conducted through literature and interviews with funding customers, islamic bankers and entrepreneurs. The result show that profit oriented, lack of trust in the abilities of partners, moral hazard, mismanagement and lack of syariah product information. So, give Incentive for funding customers, incentive compatible constraint, involved effort in spiritual and intellectual expected may help small and medium enterprises to face ASEAN Economic Community. Keywords: ASEAN Economic Community, profit and loss sharing financing, small and medium enterprises

scholarly journals Kecepatan Adopsi Program Fasilitasi Hak Kekayaan Intelektual Merek Dagang untuk Usaha Kecil Menengah

2017 ◽  
Vol 11 (2) ◽  
pp. 183-190
Author(s):  
Fadzriani Nur ◽  
Sarwititi Sarwoprasodjo ◽  
Musa Hubeis
Keyword(s):  
Human Rights ◽  
Intellectual Property Rights ◽  
Communication Channel ◽  
Small And Medium Enterprises ◽  
Good Growth ◽  
Economic Community ◽  
Adoption Rate ◽  
Asean Economic Community ◽  
Small Medium Enterprises ◽  
Medium Enterprises

Small-medium enterprises (SME) is a sectors who get special attention from Indonesia Government to face ASEAN Economic Community (AEC). Bandung is a city in West Java with a good growth on SME. But, SME have not awareness on their product legality. So, Bandung Government, make collaboration with State Minister for Small and Medium Enterprises and Trade  Industry and Ministry of Justice and Human Rights Bandung City, to make a new programs for protecting SME in Bandung. This purpose of this research were: (1) to know the adoption rate of trademark IPR facilitation programs in Bandung, (2) to analyze the factors can influence SME to take a decision for adopt the fasilitation programs of trademark intellectual property rights (IPR) for SME, and (3) to analyze the effect SME chararacteristic toward adoption rate of trademark IPR facilitation programs in Bandung, and Research was conducted in Bandung, since in June 2015 to April 2016. The results showed adoption rate in IPR trademark facilitating program, that most of SMEs registering IPR trademark were late majority. Around 51.50 percent of respondents registered on September and October 2014. Attribute of innovation are have influenced to take a decision, so give influenced too for adoption rate this program. But communication channel and communicator did not influence rate of adoption. SMEs characteristic did not influence significantly adoption rate  of the program

scholarly journals THE IMPLEMENTATION OF MARKETING 3.0 TO MSMES IN SURABAYA CITY

2018 ◽  
Vol 7 (1) ◽  
pp. 1-10
Author(s):  
Metta Padmalia ◽  
Dewi M. Immanuel
Keyword(s):  
Small And Medium Enterprises ◽  
Primary Data ◽  
Brand Development ◽  
Image Identity ◽  
The Government ◽  
Asean Economic Community ◽  
Medium Enterprises ◽  
Role Of The Government ◽  
Entrepreneurial Strategy

The role of Micro, Small and Medium Enterprises (SMEs) is very important as an economic force to countries, especially developing countries like Indonesia. However, the role of the government is still ineffective to support SMEs. As a result, they cannot grow optimally. As one of the economic forces, the role of SMEs is worth considering when ASEAN Economic Community (AEC) begins by the end of 2015. This study aims to investigate how SMEs’ product brands were able to support the economics of the country. Using descriptive qualitative, this study collected the primary data by interviewing five SMEs assisted by Diskoperindag of Surabaya city. This research found that Entrepreneurial Strategy Marketing 3.0 through brand development models 3i (image, identity, integrity) fit the needs of SMEs assisted in Surabaya so that they are able to develop their businesses to face the AEC.

scholarly journals Strategi Peningkatan Daya Saing Usaha Kecil dan Menengah (UKM) Berbasis Kaizen

2016 ◽  
Vol 13 (2) ◽  
pp. 641 ◽  
Author(s):  
Andi Suranta Meliala ◽  
Nazaruddin Matondang ◽  
Rahmi M Sari
Keyword(s):  
Human Resources ◽  
Small And Medium Enterprises ◽  
Global Competition ◽  
Economic Community ◽  
Medium Enterprise ◽  
World Economic ◽  
Primary Focus ◽  
Asean Economic Community ◽  
Medium Enterprises

The economy was one factor the progress of a country. Each country competing to increase the productivity of the economy. Indonesia's economy ranks 17 world. Economic growth in Indonesia is very significant that was not separated from the role of small and medium enterprises (SMEs) that support the growth of exports and imports, one that can be seeded SMEs are SMEs manufacture of shoes. The role of SMEs that are so large and significant must always be maintained and developed to be able to compete in an era of global competition such as the implementation of the Asean Economic Community (AEC) in January 2015. Problems that interfere with the development and productivity of SMEs shoes, particularly around Medan city will be divided into 4 categories, namely: (1) human, (2) process, (3) facilities, and (4) Business competition. Based on this research, it is known that the most important issues that affect the development of SMEs in Medan shoe is its human resources. Solving these problems will be done with the Kaizen strategy (5S) which will be combined with the concept of training within industry (TWI) and the concept of P-Course. These improvements will result in strategies to increase the overall productivity of SMEs working with the primary focus is working and will evaluate the system works. This strategy is expected to fix the weaknesses of existing SMEs shoes, in order to face the global competition that will come.Keywords: Small medium enterprise (SMEs), kaizen, training within industry (TWI), pcourse concept, 5S conceptAbstrak Perekonomian adalah salah satu faktor kemajuan suatu negara. Setiap negara bersaing ketat untuk meningkatkan produktvitas perekonomiannya. Perekonomian Indonesia saat ini menempati urutan ke 17 dunia. Pertumbuhan ekonomi di Indonesia yang sangat signifikan ternyata tidak lepas dari peran dari usaha kecil dan menengah (UKM) yang menopang pertumbuhan ekspor dan impor, salah satu UKM yang bisa diunggulkan adalah UKM pembuatan sepatu. Peran UKM yang begitu besar dan signifikan harus terus dijaga dan dikembangkan untuk bisa bersaing pada era persaingan global seperti penerapan Masyarakat Ekonomi Asean (MEA) pada januari 2015. Permasalahan yang mengganggu perkembangan dan produktivitas dari UKM sepatu, khususnya di sekitar Kota Medan akan dibagi kedalam 4 kategori, yaitu:(1) manusia, (2) proses, (3) fasilitas, dan (4) Persaingan usaha. Berdasarkan hasil penelitian, diketahui bahwa permasalahan yang paling utama yang mempengaruhi perkembangan UKM sepatu di Kota Medan adalah sumber daya manusianya. Pemecahan permasalahan ini akan dilakukan dengan strategi Kaizen (5S) yang akan dipadukan dengan konsep Training within industry (TWI) dan konsep P-Course. Perbaikan ini akan menghasilkan strategi-strategi untuk peningkatan produktivitas kerja UKM secara keseluruhan dengan fokus utama adalah pekerja dan sistem kerjanya. Strategi ini diharapkan mampu membenahi kelemahan UKM sepatu yang ada, guna menghadapi ketatnya persaingan global yang akan datang. Kata kunci: Usaha kecil dan menengah (UKM), kaizen, training within industry (TWI),konsep p-course, konsep 5S

scholarly journals Factoring as a Form of Financing Small and Medium-Sized Enterprises in ASEAN

2018 ◽  
Vol 5 (3) ◽  
pp. 59 ◽  
Author(s):  
Thi My Huong Do
Keyword(s):  
Financial Markets ◽  
Small And Medium Enterprises ◽  
Open Economies ◽  
Economic Community ◽  
Limited Access ◽  
Asean Economic Community ◽  
Medium Enterprises

Small and medium-sized enterprises have increasingly played very important roles, particularly in developing open economies and the ASEAN economic community. One of the biggest factors that hinders the growth of these firms is their lack of fund and limited access to financial sources. This writing, firstly, aims to illustrate that factoring can prove to be a popular tendency in fanancing small and medium enterprises in ASEAN by showing its considerable growing rate over the last two decades. In the second part, using the OLS, the paper also measures and discusses the determinants of factoring development in three financial markets including Malaysia, Thailand, Singapore.

scholarly journals Desain Triangulasi Konkuren dalam Menganalisis Model 3I Marketing 3.0 sebagai Entrepreneurial Marketing Usaha Mikro Kecil Menengah Menghadapi Masyarakat Ekonomi ASEAN

2016 ◽  
Vol 19 (3) ◽  
pp. 373
Author(s):  
Metta Padmalia ◽  
Dewi M. Immanuel
Keyword(s):  
Mixed Method ◽  
Small And Medium Enterprises ◽  
Brand Identity ◽  
Marketing Activity ◽  
Economic Community ◽  
Entrepreneurial Marketing ◽  
Asean Economic Community ◽  
Medium Enterprises ◽  
Positive Effect

<p><em>Entrepreneurial Marketing is a marketing activity by small and medium enterprises (SMEs) that uses an entrepreneurial approach. Currently, government still pays less attention to the implementation of SMEs’ entrepreneurial marketing.  Yet, as the backbone of Indonesian economy, SMEs can play an important role when ASEAN Economic Community (AEC) begins to implement. With respect to these issues, we aim to identify the government’s role in advocating SMEs’ interests, especially in the Marketing</em> 3.0. <em>era. In the Marketing</em> 3.0. <em>era, marketing is translated into brand triangle through 3i Model. We use a mixed method with a concurrent triangulation design. The first part of this study interviewed five SME owners who receive assistance from Diskoperindag of Magelang City regarding the following issues: implementation of 3i Model, the role of Diskoperindag in assisting businesses, and their understanding of MEA. Basically, this part explore the conditions of SMEs concerning the issues being questioned. Meanwhile, the second part is a quantitative analysis that involve 40 customers who bought SMEs who receive assistance from Diskoperindag. Using multiple regression analysis, we find that only brand and brand identity parts of 3i Model have significantly positive effect on decisions to buy SMEs’ products.</em></p><p><em><br /></em></p><p class="WW-Default" align="center"><strong>Abstrak</strong></p><p align="center"><strong> </strong></p><p>Entrepreneurial Marketing adalah kegiatan pemasaran oleh usaha dengan skala kecil menengah (UMKM) menggunakan pendekatan kewirausahaan. Perhatian pemerintah masih kurang optimal terhadap penerapan entrepreneurial marketing dari UMKM, padahal sebagai fondasi perekonomian negara, UMKM memegang peranan penting ketika dimulainya era Masyarakat Ekonomi ASEAN (MEA). Melihat fenomena tersebut, peneliti ingin mengidentifikasi bagaimana peran serta yang telah dilakukan oleh pemerintah dalam membina UMKM, terutama dalam era Marketing 3.0. Pada era Marketing 3.0, pemasaran diterjemahkan sebagai segitiga merek melalui Model 3i. Penelitian yang dikembangkan adalah penelitian kombinasi dengan desain triangulasi konkuren. Bagian pertama penelitian ini melibatkan 5 orang pemilik UMKM binaan Diskoperindag kota Magelang yang diwawancarai terkait penerapan Model 3i, peran serta Diskoperindag, dan pemahamannya terhadap MEA. Hasil dari bagian pertama berupa eksplorasi kondisi UMKM terkait aspek-aspek yang ditanyakan. Bagian kedua penelitian melibatkan 40 orang konsumen yang telah membeli produk UMKM binaan. Pengujian data kuantitatif pada bagian kedua dilakukan dengan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa pada bagian dari Model 3i hanya identitas merek dan integritas merek saja yang memiliki pengaruh positif dan signifikan terhadap keputusan pembelian produk UMKM.</p>

scholarly journals Strategi Pengembangan UKM Gethuk Pisang Guna Melestarikan Makanan Tradisional

2020 ◽  
Vol 4 (1) ◽  
pp. 10
Author(s):  
Wahyu Eko Cahyono ◽  
Dedy Kunhadi
Keyword(s):  
Swot Analysis ◽  
External Factor ◽  
Small And Medium Enterprises ◽  
Growth Strategy ◽  
Traditional Food ◽  
Internal Factor ◽  
On Line ◽  
Factor Evaluation ◽  
The Right ◽  
Medium Enterprises

Abstract— Small and medium enterprises (SMEs) are business sectors that play an important role as a backbone of a nation or region"s economics. Most problems faced by small and medium enterprises (SMEs) are capital, management and production process. This study aims to give strategic proposals in expanding small and medium enterprises of gethuk pisang for conserving traditional food. The methods used in this research are internal factor evaluation (IFE), external factor evaluation (EFE), and strengths- weaknesses - opportunities - threats (SWOT), so internal factors and external factors that faced by the small and medium enterprises can be identified. Based on SWOT analysis, some analysis strategy can be used to expand the small and medium enterprises of gethuk pisang. Result showed the small and medium enterprises of gethuk pisang were in first quadrant at SWOT cartesian diagram, meant the right strategies were strengths opportunities (SO) or Growth strategy. The strategies that will be used are local government holds traditional food festival, upgrade the quality of the product and use on-line marketing technology. In conclusion, the sales of gethuk pisang products from small and medium enterprises can increase and correlate with income increase, so small and medium enterprises (SMEs) of gethuk pisang can have competitiveness and grow.Keywords— Strategy, Gethuk pisang, IFE, EFE, SWOT.  Abstrak— Usaha kecil dan menengah (UKM) merupakan suatu sektor usaha yang memiliki peran penting sebagai tulang punggung perekonomian suatu negara atau daerah. Sebagian besar permasalahan-permasalahan yang dihadapi UKM adalah permodalan, manajemen, dan proses produksi. Penelitian ini bertujuan untuk memberikan usulan strategi dalam mengembangkan UKM gethuk pisang dalam melestarikan makanan tradisional. Metode yang digunakan dalam penelitian ini adalah Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), dan Strengths–Weaknesses - Opportunities-Threats (SWOT), sehingga dapat diidentifikasi faktor-faktor internal yang dimiliki dan faktor-faktor eksternal yang dihadapi oleh UKM. Berdasarkan analisa SWOT, maka akan diperoleh beberapa alternatif strategi yang dapat digunakan dalam mengembangkan UKM gethuk pisang. Hasil penelitian menunjukkan bahwa UKM gethuk pisang berada di kuadran I pada diagram kartesius SWOT, yang berarti strategi yang tepat digunakan adalah strategi Strengths Opportunities (SO) atau strategi Growth. Strategi-strategi yang akan digunakan adalah: Pemerintah Daerah mengadakan festival makanan tradisional,  mutu produk lebih ditingkatkan, dan memanfaatkan teknologi media pemasaran on-line. Dengan demikian, produk UKM gethuk pisang dapat terjadi peningkatan penjualan dan berkorelasi dengan peningkatan pendapatan, sehingga UKM gethuk pisang memiliki daya saing dan dapat berkembang.Kata kunci — Strategi, Gethuk Pisang, IFE, EFE, SWOT

The development and target market selection influential strategies for Iranian SMEs: empirical study

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ahmad Reza Jafarian-Moghaddam
Keyword(s):  
Empirical Study ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Multicriteria Decision Making ◽  
Development Strategies ◽  
Target Market ◽  
International Studies ◽  
Content Type ◽  
Medium Enterprises ◽  
The Impact

Purpose The financial resources limitation, the difficult conditions for entry into the market and the lack of sufficient funds are the most important problems facing Iranian small and medium enterprises (SMEs). For these reasons, this paper aims to propose an appropriate methodology for formulating the most influential Iranian SMEs development strategies to make it possible to grow and make more income. Then, a framework is developed to precisely determine the target market for Iranian SMEs. Design/methodology/approach The paper uses strengths, weaknesses, opportunities and threats (SWOT) analysis; Pareto principle and analysis of the market conditions to propose the development strategies and uses a methodology based on multicriteria decision-making (MCDM) method to determine the target market. Findings According to the research results, it is necessary for the Iranian SMEs to follow the brand strengthening, product and market development, enhancing product quality and creating research and development units strategies focusing on the domestic market. The results obtained from the empirical study also indicated that the customer acquisition rate improved from 0.06 to 0.13 per month, and the company's income has a 64% growth in 2016 than the year 2015 through the selection of some public customers as the target market. Originality/value Very few studies have been done so far on the formulation methodology of a market entry strategy for SMEs. Studies by researchers imply that no studies have been conducted in Iran in this regard. International studies also mainly focus on the impact of some marketing activities.

scholarly journals IMPLIKASI DAN TANTANGAN PEMBENTUKAN KOMUNITAS EKONOMI ASEAN TERHADAP PEREKONOMIAN NASIONAL

2017 ◽  
Vol 15 (3) ◽  
Author(s):  
Carunia Mulya Firdausy
Keyword(s):  
Agricultural Sector ◽  
Small And Medium Enterprises ◽  
Economic Community ◽  
Economic Sectors ◽  
The People ◽  
Asean Countries ◽  
Negative Impacts ◽  
Asean Economic Community ◽  
Small Medium Enterprises ◽  
Medium Enterprises

ASEAN  Economic Community (AEC) has been agreed by the ASEAN leaders in 2003 as one mechanism to increase the social economic welfare of the people in ASEAN countries. Whilst it is no doubt the formation of AEC will give many benefits to ASEAN countries, there will be also negative impacts of the AEC. This paper aimed at analysing the implication and challenges of the formation of the ASEAN Economic Community (AEC) toward Indonesian economy with particular attention to agricultural sector and the micro and small-medium enterprises (SMEs) development. The paper argues inter alia that the formation of AEC  will give benefit to ASEAN countries if and only if the ASEAN community has one voice in socio-economic and policial commitment and coordination. The economic sectors that need further greater improvement toward the success of the formation are agricultural sector and the micro, small and medium enterprises. Thus, much remain to be done by ASEAN countries in general and in Indonesia in particular toward the success of .the formation of AEC.

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