scholarly journals USE OF RHETORIC IN MULTI-LEVEL MARKETING

Author(s):  
Abel T. Gumaran ◽  
Danna Karyl Jane C. Talde

This study aimed to analyze how identification worked as a key to persuasion among agents in Frontrow Enterprise, an MLM company. Specifically, it sought to find the prevalent source of identification, identification strategy used by the Frontrow agents in their speeches, and their level of persuasion. This study employed descriptive-qualitative design which utilized critical analysis using the Theory of Identification and Consubstantiality. Results show that the highest frequency source of identification found in the speeches is the idealistic identification and the highest frequency identification strategy is the common ground. Based on the findings of the study, it can be concluded that persuasion is manifested using shared interest, attitude, perceptions, values, beliefs, and ideas through establishing common grounds with the audience. KEYWORDS: Multi-level Marketing, Identification and Consubstantiality, Level of Persuasion, Agents’ Speeches, Sources of Identification, Identification Strategies

2002 ◽  
Vol 26 (1) ◽  
pp. 194-209
Author(s):  
M. Gregory Kirkus

The common ground trodden by Father John Morris of the Society of Jesus and members of the Institute of the Blessed Virgin Mary was at first a shared interest in the acts of the English martyrs. This widened to a study of the history of the Institute and Father Morris’s involvement in its current problems—the removal of the Church’s three-century old ban, the vexed question of Mary Ward’s title of foundress, the desirability of union of all the members, and the drawing up of the constitutions acceptable to all. These intellectual explorations and their practical application led him to the Bar Convent in York, to Haverstock Hill and Ascot in the south, and to Nymphenburg, Altötting and Augsburg in Germany.


Author(s):  
Anna Rapani ◽  
Dimitra Nikiforaki ◽  
Dimitra Karagkouni ◽  
Konstantinos Sfakianoudis ◽  
Petroula Tsioulou ◽  
...  

Ovarian insufficiency is identified as a perplexing entity in the long list of pathologies impairing fertility dynamics. The three distinct classifications of ovarian insufficiency are poor ovarian response, premature ovarian insufficiency/failure, and advanced maternal age, sharing the common denominator of deteriorated ovarian reserve. Despite efforts to define clear lines among the three, the vast heterogeneity and overlap of clinical characteristics renders their diagnosis and management challenging. Lack of a consensus has prompted an empirically based management coupled by uncertainty from the clinicians’ perspective. Profiling of patients in the era of precision medicine seems to be the way forward, while the necessity for a novel approach is underlined. Implicating miRNAs in the quest for patient profiling is promising in light of their fundamental role in cellular and gene expression regulation. To this end, the current study sets out to explore and compare the three pathophysiologies—from a molecular point of view—in order to enable profiling of patients in the context of in vitro fertilization treatment and enrich the data required to practice individualized medicine. Following a systematic investigation of literature, data referring to miRNAs were collected for each patient category based on five included studies. miRNA–target pairs were retrieved from the DIANA-TarBase repository and microT-CDS. Gene and miRNA annotations were derived from Ensembl and miRbase. A subsequent gene-set enrichment analysis of miRNA targets was performed for each category separately. A literature review on the most crucial of the detected pathways was performed to reveal their relevance to fertility deterioration. Results supported that all three pathophysiologies share a common ground regarding the affected pathways, naturally attributed to the common denominator of ovarian insufficiency. As evidenced, miRNAs could be employed to explore the fine lines and diverse nature of pathophysiology since they constitute invaluable biomarkers. Interestingly, it is the differentiation through miRNAs and not through the molecular affected pathways that corresponds to the three distinctive categories. Alarming discrepancies among publications were revealed, pertaining to employment of empirical and arbitrary criteria in categorizing the patients. Following bioinformatic analysis, the final step of the current study consisted of a critical analysis of the molecular data sourced, providing a clear and unique insight into the physiological mechanisms involved. It is our intention to contribute to mapping future research dedicated to ovarian insufficiency and to help researchers navigate the overwhelming information published in molecular studies.


2020 ◽  
Author(s):  
Piergiorgio Alessandri ◽  
Andrea Giovanni Gazzani ◽  
Alejandro Vicondoa

Author(s):  
Irma Setiawan

Social dialect variation is diversity and richness of dialect owned by an individual or group in Sasak monolingual society. Moreover, the diversity of social dialect is also often used as a medium for transferring ideology, identity, and existence by an individual or group of individual or other groups. Thus, the purpose of this study is to describe the form of vocabulary choice in social dialect variation of Sasak community to show differences in speech who is high social status (superior) and low social status (inferior) between individuals or groups and between women and men. The theory used is social dialect variation form of Janet Holmes and critical analysis Norman Fairclough. The data was collected by observing methods and interview as well as the basic techniques and derivatives, observation and documentation methods. Sources of data gathered from Sasak speakers who are communicating. Data were analyzed by using descriptive qualitative method which aims to make systematic description, categorization, and patterning. Data are presented formally and informally. At last, this study resulted in different forms of social dialect variation by an individual or group and by women and men who can cause physical-psychic intersection.


Author(s):  
Sarah E. Murray

This book gives a compositional, truth‐conditional, crosslinguistic semantics for evidentials set in a theory of the semantics for sentential mood. Central to this semantics is a proposal about a distinction between what propositional content is at‐issue, roughly primary or proffered, and what content is not‐at‐issue. Evidentials contribute not‐at‐issue content, more specifically what I will call a not‐at‐issue restriction. In addition, evidentials can affect the level of commitment a sentence makes to the main proposition, contributed by sentential mood. Building on recent work in the formal semantics of evidentials and related phenomena, the proposed semantics does not appeal to separate dimensions of illocutionary meaning. Instead, I argue that all sentences make three contributions: at‐issue content, not‐at‐issue content, and an illocutionary relation. At‐issue content is presented, made available for subsequent anaphora, but is not directly added to the common ground. Not‐at‐issue content directly updates the common ground. The illocutionary relation uses the at‐issue content to impose structure on the common ground, which, depending on the clause type (e.g., declarative, interrogative), can trigger further updates. Empirical support for this proposal comes from Cheyenne (Algonquian, primary data from the author’s fieldwork), English, and a wide variety of languages that have been discussed in the literature on evidentials.


Author(s):  
Deborah Tollefsen

When a group or institution issues a declarative statement, what sort of speech act is this? Is it the assertion of a single individual (perhaps the group’s spokesperson or leader) or the assertion of all or most of the group members? Or is there a sense in which the group itself asserts that p? If assertion is a speech act, then who is the actor in the case of group assertion? These are the questions this chapter aims to address. Whether groups themselves can make assertions or whether a group of individuals can jointly assert that p depends, in part, on what sort of speech act assertion is. The literature on assertion has burgeoned over the past few years, and there is a great deal of debate regarding the nature of assertion. John MacFarlane has helpfully identified four theories of assertion. Following Sandy Goldberg, we can call these the attitudinal account, the constitutive rule account, the common-ground account, and the commitment account. I shall consider what group assertion might look like under each of these accounts and doing so will help us to examine some of the accounts of group assertion (often presented as theories of group testimony) on offer. I shall argue that, of the four accounts, the commitment account can best be extended to make sense of group assertion in all its various forms.


2021 ◽  
Author(s):  
Corinne Y. Bataille ◽  
Sanna K. Malinen ◽  
Johanna Yletyinen ◽  
Nigel Scott ◽  
Philip O'B. Lyver

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