scholarly journals Business reputation of the company as one of the most important components of the company's success

2021 ◽  
pp. 29-32
Author(s):  
Hanna KOVALOVA ◽  
Adil Mohamed Abdalla Sultan AL ALI ◽  
Viktor ZAMLYNSKYI

The paper examines the company's business reputation in detail as one of the most important components of a company's success. Currently, there is no doubt that goodwill is the most important intangible asset of the enterprise, despite the fact that it differs significantly from other intangible assets in its content, methods of acquisition or disposal, valuation methods. The paper presents an analysis of the issue of business reputation and shows its relevance, reveals such concepts as “reputation”, “business reputation”, methods of management and evaluation of business reputation of the company. Today, the problem of reputation management is experiencing a real peak of its relevance. “Reputation – a valuable intangible asset of the company, which accumulates over the years and can be destroyed immediately” – this phrase in one variation or another is constantly heard at conferences, flashes on the pages of business publications, appears in corporate business plans. Experts agree that a good reputation makes a company more attractive to investors, increases its capitalization, increases income, provides a stronger position in entering new markets and supports the general population. Obviously, to achieve a noticeable effect, any actions to manage business reputation, taken by the organization, must be long-term and systematic, be integrated into key business processes. Researchers publish research results that prove the positive impact of reputation on other parameters of the business model. There is no doubt that reputation must be managed. Therefore, this is exactly what was described in detail in the paper.

2020 ◽  
Vol 12 (2) ◽  
pp. 18-21
Author(s):  
Alessandro Gandini

AbstractIn the old economy, reputation was considered an important but somewhat underestimated intangible asset. In the digital economy, the significance of reputation is expanded in scope. It enables the building of trust among “quasi-strangers” who engage in an economic transaction. Reputation scores, usually in the form of feedback, ranking and rating systems, facilitate the building of trust in the absence of a direct relationship between sellers and buyers. Concomitantly with the rise of social network sites and the proliferation of metrics and analytics of all kinds, the era of the “reputation economy” has dawned. A good reputation usually brings further good evaluations. On the other hand, a bad reputation can be a long-term setback for a company. Having no reputation means virtual non-existence in the eyes of today’s consumers. Professional reputation management is therefore a core task that makes a decisive contribution to the success of a company.


2011 ◽  
Vol 4 (1) ◽  
pp. 24-38
Author(s):  
Andre Utoro Pusposuharto ◽  
Dewi Damayani ◽  
Rieke Henriani ◽  
Jimmy Sadeli

The ’balanced scorecard’ is used not only as a tool to clarify the strategy of a company, but more importantly used for planning and development strategies. Without a strategy, it is impossible to survive in a competitive and dynamic business world. Combining long-term competitive capabilities with the goal of creating a synthesized company, the balanced scorecard can be trusted to utilize the financial measures of past performance to predict future performance. This data was analyzed from four perspectives: financial, customer, internal business processes, and learning and growth. The balanced scorecard is used as a basic measure, not only of the company's long-term goals, but also from the inclusion of the vision and mission. Herbal Puspo, a company engaged in the field of herbal pharmaceuticals, is also in the process of determining the direction and objectives of the company. The authors help determine its vision and mission which is then translated into strategic objectives for the company. The authors collected data and information, including surveys and industry analysis, which is then analyzed using a variety of basic theories of management strategies such as Porter's Five Forces and the TOWS matrix. From this analysis, the authors, together with the company management, summarized a strategic measure which was then translated into the four perspectives of the balanced scorecard companies.


2021 ◽  
Vol 8 (3) ◽  
pp. 635
Author(s):  
Dio Febrilian Tanjung ◽  
Aulia Oktaviana ◽  
Aris Puji Widodo

<p>Perkembangan <em>startup </em>berbasis teknologi informasi (TI) semakin meningkat dewasa ini. Sebagai penunjang keberhasilan bisnis perusahaan, TI memiliki risiko yang timbul di berbagai keadaan terutama di era pandemi COVID-19. Salah satu alternatif yang dapat dimanfaatkan untuk mengelola dan menjamin usaha yang lebih kondusif dan kredibel yaitu manajemen risiko yang tepat. Hal ini karena manejemen risiko menjadi hal yang penting pada bisnis dalam meningkatkan keuntungan dan mempertahankan kontinuitas bisnis, terutama dalam kondisi pandemi COVID-19. Pembahasan manajemen risiko TI secara umum sudah cukup banyak, namun penelitian manajemen risiko dalam menghadapi masa pandemi perlu dipertimbangkan. Hal ini dikarenakan pada masa pandemi ini, TI menjadi salah satu kunci agar bisnis dapat bertahan dan memenangkan kompetisi. Selain itu, pandemi COVID-19 termasuk dalam kasus luar biasa yang belum pernah terjadi dalam kurun waktu ratusan tahun, sehingga secara teknis risiko dari pandemi ini termasuk dalam risiko yang tidak terpikirkan sebelumnya oleh perusahaan. Tujuan penelitian ini untuk mengidentifikasi kondisi implementasi manajamen dan ancaman risiko terhadap proses bisnis pada sebuah perusahaan <em>startup </em>terutama di masa pandemi. Penelitian ini menggunakan metode kualitatif dengan mengacu pada COBIT® 2019 fokus domain DSS04 <em>Manage Continuity </em>dengan melakukan observasi awal terhadap kondisi perusahaan dan wawancara terhadap pemangku kepentingan perusahaan. Hasil penelitian menunjukkan bahwa perusahaan telah melakukan penyesuaian terhadap kebutuhan bisnis selama masa pandemi COVID-19 untuk memastikan keberlangsungan bisnis. Namun dalam pelaksanaannya belum ada pengukuran <em>risk management</em> untuk mengontrol apakah manajemen risiko yang dijalankan sudah tepat, sehingga diperlukan penerapan COBIT® 2019 dalam tata kelola bisnis perusahaan.</p><p> </p><p><em><strong>Abstract</strong></em></p><p><em>The development of information technology (IT) based startups is increasing nowadays. To support the company's business success, IT has risks arising from various circumstances, especially in the era of the COVID-19 pandemic. One alternative that can be used to manage and ensure a conducive and credible business is proper risk management. This is because risk management is important for businesses in increasing profits and maintaining business continuity, especially in the conditions of the COVID-19 pandemic. There is a lot of discussion about IT risk management in general, but research on risk management in dealing with the pandemic needs to be considered. This is because during this pandemic, IT is one of the keys for businesses to survive and win the competition. In addition, the COVID-19 pandemic is included in an extraordinary case that has not occurred in hundreds of years, so that technically the risks from this pandemic are included in risks that were not thought of before by the company. The purpose of this study is to identify the conditions of management implementation and risk threats to business processes at a company startup, especially during the pandemic. This study uses a qualitative method with reference to COBIT® 2019 focused on the DSS04 Manage Continuity domain by conducting initial observations of the company's condition and interviews with company stakeholders. The results show that the company has made adjustments to business needs during the COVID-19 pandemic to ensure business continuity. However, in practice there is no risk management measurement to control whether the risk management is carried out properly, so it is necessary to implement COBIT® 2019 in corporate business governance.</em></p><p><em><strong><br /></strong></em></p>


Author(s):  
Tom W. Townley

The author of this chapter worked for 42 years in the construction industry. Employed by a company with great leadership, vision and values. The author was able to evolve from the pencil and paper applications to the latest in data acquisition, analysis and modeling. Simulation modeling and business science were successfully applied to many business functions with significant results in predicting risk and uncertainty ranges before bids, projects and investment decisions were complete. Included in this chapter are samples of Strategic Bidding, Cost (Range) Estimating, Scheduling, Project Management/Control, and Corporate Resource Management. Business processes can be measured for Stability, Capability and Predictability. Consistently balancing decisions within the upper and lower control limits, using valid reasoning for taking advantage of risk or opportunity will usually guarantee long term success. Reality can be a friend if it is measured and applied with the right expectations. Modeling creates the environment for tapping into substance and understanding.


2021 ◽  
Vol 106 ◽  
pp. 03004
Author(s):  
Svetlana Fedorova

IT outsourcing is one of the new types of outsourcing. One of the current trends is the use of IT instead of other types of outsourcing. IT outsourcing implies the maintenance of the entire information infrastructure of a company (or individual components) by a third-party company, which specializes in these processes. This is a refusal to hire information technology specialists. There is no universal classification of IT outsourcing services. Several types of IT outsourcing can be distinguished: external and internal; resource and functional; outsourcing of IT infrastructure, IT processes or full outsourcing; disposable and long-term; main and additional. The IT outsourcing has a number of advantages: financial savings, the ability to engage in specialized activities, professional services, promptness of implementation of new technologies. IT outsourcing has some disadvantages: data security, trade secrets, and poor-quality services. Before using IT outsourcing services, a company should analyze business processes, determine the economic efficiency, and conclude a contract.


Author(s):  
Michael Brown ◽  
Paul Turner

As much as 75% of a company’s value derives from its intangible assets. One of the most important of these intangible assets is corporate reputation. The Britain’s Most Admired Company surveys into corporate reputation includes nine characteristics, one of these is a company’s ‘capacity to innovate’. Surveys between 1990 and 2009 show that a good reputation for innovation does not guarantee a good overall reputation; nor does a reputation for innovation lead to business success. However, where a company has a reputation for innovation and is able to manage other characteristics, there is a better chance that this company will develop its innovation capability into long-term competitive advantage and profitability. Central to this conclusion is converting innovation into enhanced processes, products or services through effective implementation. The research identifies key attributes of companies that combine a reputation for innovation, with a good corporate reputation overall and business success.


2017 ◽  
Vol 1 (2) ◽  
pp. 286-294
Author(s):  
Zaki Zamani

Al-Quran and Hadith are a source of primary law which is to be reference of any decision on Islamic law. The determination of sharia law should be preceded by the unveiling on sharia destinations or secrets. The secret destination is called maqashid al-Shariah. It is important to make maqashid al-Shariah as a paradigm in the determination of the law, especially for issues that are not explicitly mentioned in the al-Quran and Hadith, especially in this modern era, which is human life experience a lot of progress in various fields. One of areas that have developed very rapidly is economics. Nowadays, a lot of new economic transactions emerge that has never existed in the previous era. The progress is very visible in the banking sector. The vital position of banking in the economy makes a lot of product innovation to meet the needs of the majority of people who depended on it, either directly or indirectly. One of the products which is resulted by the application of maqashid in the field of economics of banking is a tool called Maqashid al-Shariah Index (MSI). This measure is used to determine the performance of a company by using maqashid as a base of orientation. MSI may be an alternative in assessing the performance of a bank compared with measuring devices that have been there before, such as CAMEL, EVA, ROA, and ROE. In fact, MSI has advantages in considering the non-financial aspects, in fact, have a positive impact on the long-term financial performance


Author(s):  
Mina Kharal ◽  
Muhammad Abrar ◽  
Muhammad Zia-ur-Rehman ◽  
Muhammad Sarfraz Khan ◽  
Maria Kharal

Knowledge has become power now a days and organization in the ever changing world now a day consider knowledge and intellect of tier employees as a competitive edge which enables such organizations to compete effectively in the marketplace. The literature in the domain of intellectual capital management has received considerable evidence as to whether the intellectual capital contributes towards the firm performance and value or not. This study extends the evidence in this regard by conducting research on Oil & Gas sector of Pakistan.Using VAIC model of intellectual capital measurement and ROA, ROE, EPS, Sales growth ad M/B ratio as proxies of internal and external performance of the company this study documents a positive impact of intellectual capital on the organizational performance and value in the Oil & Gas sector of Pakistan. Thus, intellectual capital could be considered an intangible asset and spending with regard to the development and establishment of intellectual capita should be considered asset with long term value. Recommendations and implications of the study are also provided in the end.


2017 ◽  
Vol 2 (1) ◽  
Author(s):  
Zaki Zamani

Al-Quran and Hadith are a source of primary law which is to be reference of any decision on Islamic law. The determination of sharia law should be preceded by the unveiling on sharia destinations or secrets. The secret destination is called maqashid al-Shariah. It is important to make maqashid al-Shariah as a paradigm in the determination of the law, especially for issues that are not explicitly mentioned in the al-Quran and Hadith, especially in this modern era, which is human life experience a lot of progress in various fields. One of areas that have developed very rapidly is economics. Nowadays, a lot of new economic transactions emerge that has never existed in the previous era. The progress is very visible in the banking sector. The vital position of banking in the economy makes a lot of product innovation to meet the needs of the majority of people who depended on it, either directly or indirectly. One of the products which is resulted by the application of maqashid in the field of economics of banking is a tool called Maqashid al-Shariah Index (MSI). This measure is used to determine the performance of a company by using maqashid as a base of orientation. MSI may be an alternative in assessing the performance of a bank compared with measuring devices that have been there before, such as CAMEL, EVA, ROA, and ROE. In fact, MSI has advantages in considering the non-financial aspects, in fact, have a positive impact on the long-term financial performance. Keywords: Maqashid al-Sharia Index, Economic Matters


Author(s):  
M.B.B.U. Mandawala ◽  

This case study is mainly focused on observing the Corporate Social Responsibility (CSR) of a top-notch apparel company in Sri Lanka. With this case study authors are expecting to study the willingness and capability of a business to engage in CSR projects and to observe the behaviour of such CSR projects in a selected company. At present, CSR is indeed one of the most debated and discussed topic. Therefore, the purpose of this project is to find out whether the CSR projects undertaken by a company would help to safeguard consumer’s preferences and reduced the poverty of the consumer. This study has discouraged authors to recognize that CSR has a positive impact on consumers’ behaviour. In many cases, these projects have enabled the company to recruit new employees to the business, thus reduced employee recruitment cost. The selected group’s principal CSR efforts are driven by the central corporate theme of water and are planned and executed by the “Bindu” Foundation established by the Group for the purpose. These efforts represent a long-term commitment to increasing the availability of water and the provision of safe drinking water to those most in need. Mainly, their CSR projects are based on categories such as; Education, Health, Community Live-hood Development, Environment, Arts and Culture. The company embrace following CSR projects under these categories. Ran Daru Thilina, Model Village, Blood Drive, P.A.C.E program, Care for Their Own project, and Rasadiya Mangallaya. Through these projects, this apparel leader aims to alleviate the poverty of the society, uplift the lifestyles of the employees and consumers, minimize the harm caused by the business, protect the environment and enhance their business reputation.


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