scholarly journals Program Pengembangan Produk Unggulan Daerah Perajin Rotan Di Kecamatan Rumbai Pesisir Kota Pekanbaru

2021 ◽  
Vol 5 (2) ◽  
pp. 20-25
Author(s):  
Asrinda Amalia ◽  
Aidil Haris ◽  
Sri Rahmayanti ◽  
Khusnul Hanafi ◽  
Raja Widya Novchi
Keyword(s):  

Tujuan dilaksanakannya kegiaatan pengabdian ini adalah untuk melakukan pengembangan produk unggulan daerah perajin rotan di Kecamatan Rumbai Pesisir Kota Pekanbaru melalui penerapan teknologi pemasaran berbasis digital.Para perajin rotan yang tergabung dalam koperasi Rotan Kencana mengeluhkan sulitnya perekonomian akibat pandemic ini.Para pengrajin sudah mulai mengeluhkan sulitnya dalam menggaji karyawan yang bekerja.Oleh karena itu diperlukan pendampingan secara intens agar perajin rotan mampu bangkit dari kondisi keterpurukan akibat wabah covid 19.             Dari hasil observasi yang dilakukan oleh tim pengabdi pada hari Senin 27 Juli 2020, menemukan bahwa para perajin rotan mengalami defisit penjualan hingga 70% keatas. Hal ini menurut para pengrajin sangat membebani. Solusi yang ditawarkan melalui program pengabdian masyarakat ini adalah (1) membuat teknologi pemasaran berbasis online web marketing, sebagai promosi virtual untuk meningkatkan omset (2) metode partisipatif, penyuluhan, pendampingan dan pelatihan, sebagai peningkatan kemampuan manajemen dan pengelolaan anggota pengrajin rotan.               Metode yang dilakukan pada program pengabdian masyarakat ini melalui pendekatan metode partisipatif, penyuluhan, pendampingan dan pelatihan.             Dengan demikian dapat disimpulkan bahwa kelompok kopeasi Rotan Kencana dapat memanfaatkan teknologi berbasis teknologi digital sebagai wahana meningkatkan pendapatan di masa pandemic covid 19.   Kata Kunci: Penerapan Teknologi Digital, Pemasaran, Perajin Rotan

Author(s):  
Linda Suwarni ◽  
Eko Sarwono ◽  
Edy Suryadi ◽  
Selviana Selviana

The Covid-19 pandemic that occurred had an impact on various aspects of life, including Small and Medium Enterprises (UKM) in Rasau Jaya Satu Village. UKM Mekar Sari and Sekapur Sirih which are engaged in the production of rengginang, marning corn, rice crackers and tofu chips have also been affected by this pandemic. Limitations in marketing that currently cannot conventionally lead to a decrease in partner income. Another problem is the partners' ignorance of online marketing strategies. The solution carried out by the LPPM UM Pontianak service team is by socializing the strategy and providing online web marketing through the partner village development program (PPDM) in the third year. The method of activity uses lectures and demonstrations of online web marketing management. This service activity was carried out well. There was an increase in the knowledge of the target audience before and after this service activity was carried out. The village government needs to provide assistance through Village-Owned Enterprises (BumDes) so that online marketing continues to run optimally.


2011 ◽  
Vol 35 (3) ◽  
pp. 21
Author(s):  
Christopher Glick
Keyword(s):  

This paper explains TeachNet, a website for Rikkyo University English teachers. It covers the website’s goals and development from the start to my term of supervision. Problems and suggestions for such sites are provided along with a brief analysis of actual website usage, as measured with a commercial online web statistics firm. 本論では、立教大学の英語教員向け情報・教材データベースTeachNetについて概説する。このウェブサイトの目標や、開設以降の発展状況も示す。さらに、このようなサイトの問題点を指摘し、提案を行い、オンライン統計会社による利用者のデータ分析結果も提示する。


Author(s):  
Raysh Thomas

Marketing is important for any organization that provides services to consumers. Marketing allows an organization to inform, remind, or persuade the consumer by sharing information about goods or services, community involvement, or societal impact. Simply stated, these efforts encompass anything libraries do to let the community know who they are, what they do, and what they offer. The goal of marketing is to keep the product in the minds of the customer: in the case of libraries it is to keep the customer aware of the library, to provide them with knowledge about the library’s physical features, resources, services, programs, and events, and to let them know about the benefits libraries offer. Marketing benefit the library by increasing usage, educating users, and increasing or at least maintaining a positive perception of the library.This paper discusses about functions ,elements, different strategies of marketing, marketing mix,market segmentation and web marketing in detail.


2003 ◽  
Vol 13 (2) ◽  
pp. 10-11
Author(s):  
C. Pearse
Keyword(s):  

2018 ◽  
Vol 2 ◽  
pp. 3 ◽  
Author(s):  
Heba Shaaban ◽  
David A. Westfall ◽  
Rawhi Mohammad ◽  
David Danko ◽  
Daniela Bezdan ◽  
...  

The Microbe Directory is a collective research effort to profile and annotate more than 7,500 unique microbial species from the MetaPhlAn2 database that includes bacteria, archaea, viruses, fungi, and protozoa. By collecting and summarizing data on various microbes’ characteristics, the project comprises a database that can be used downstream of large-scale metagenomic taxonomic analyses, allowing one to interpret and explore their taxonomic classifications to have a deeper understanding of the microbial ecosystem they are studying. Such characteristics include, but are not limited to: optimal pH, optimal temperature, Gram stain, biofilm-formation, spore-formation, antimicrobial resistance, and COGEM class risk rating. The database has been manually curated by trained student-researchers from Weill Cornell Medicine and CUNY—Hunter College, and its analysis remains an ongoing effort with open-source capabilities so others can contribute. Available in SQL, JSON, and CSV (i.e. Excel) formats, the Microbe Directory can be queried for the aforementioned parameters by a microorganism’s taxonomy. In addition to the raw database, The Microbe Directory has an online counterpart (https://microbe.directory/) that provides a user-friendly interface for storage, retrieval, and analysis into which other microbial database projects could be incorporated. The Microbe Directory was primarily designed to serve as a resource for researchers conducting metagenomic analyses, but its online web interface should also prove useful to any individual who wishes to learn more about any particular microbe.


Author(s):  
Peter Hilbert-Carius ◽  
Manuel F. Struck ◽  
Marcus Rudolph ◽  
Jürgen Knapp ◽  
Leif Rognås ◽  
...  

Abstract Background The extent to which Point-of-care of ultrasound (POCUS) is used in different European helicopter EMS (HEMS) is unknown. We aimed to study the availability, perception, and future aspects of POCUS in the European HEMS using an online survey. Method A survey about the use of POCUS in HEMS was conducted by a multinational steering expert committee and was carried out from November 30, 2020 to December 30, 2020 via an online web portal. Invitations for participation were sent via email to the medical directors of the European HEMS organizations including two reminding notes. Results During the study period, 69 participants from 25 countries and 41 different HEMS providers took part in the survey. 96% (n = 66) completed the survey. POCUS was available in 75% (56% always when needed and 19% occasionally) of the responding HEMS organizations. 17% were planning to establish POCUS in the near future. Responders who provided POCUS used it in approximately 15% of the patients. Participants thought that POCUS is important in both trauma and non-trauma-patients (73%, n = 46). The extended focused assessment sonography for trauma (eFAST) protocol (77%) was the most common protocol used. A POCUS credentialing process including documented examinations was requested in less than one third of the HEMS organizations. Conclusions The majority of the HEMS organizations in Europe are able to provide different POCUS protocols in their services. The most used POCUS protocols were eFAST, FATE and RUSH. Despite the enthusiasm for POCUS, comprehensive training and clear credentialing processes are not available in about two thirds of the European HEMS organizations. Due to several limitations of this survey further studies are needed to evaluate POCUS in HEMS.


2020 ◽  
Vol 15 (1) ◽  
Author(s):  
Navapol Kanchanaranya ◽  
Chartchai Wibhusanawit ◽  
Tayakorn Kupakanchana
Keyword(s):  

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