EXPLORING CULTURAL MARKET EQUITY IN ONLINE WEB SERIES INDUSTRY

2020 ◽  
Vol 2020 ◽  
pp. 1625-1625
2018 ◽  
Vol 2018 ◽  
pp. 1593-1593
Author(s):  
Huanzhang Wang ◽  
◽  
Honglei Liu ◽  
Kyung Hoon Kim
Keyword(s):  

2011 ◽  
Vol 35 (3) ◽  
pp. 21
Author(s):  
Christopher Glick
Keyword(s):  

This paper explains TeachNet, a website for Rikkyo University English teachers. It covers the website’s goals and development from the start to my term of supervision. Problems and suggestions for such sites are provided along with a brief analysis of actual website usage, as measured with a commercial online web statistics firm. 本論では、立教大学の英語教員向け情報・教材データベースTeachNetについて概説する。このウェブサイトの目標や、開設以降の発展状況も示す。さらに、このようなサイトの問題点を指摘し、提案を行い、オンライン統計会社による利用者のデータ分析結果も提示する。


Author(s):  
Sven Stollfuß

This article investigates how platformisation changes the practices of content production and distribution through the case of the web series, Druck (tr. Pressure (2018–), for the public service content network ‘funk’ (ARD and ZDF). An analysis of the German adaptation of the Norwegian television and web series Skam (tr. Shame) (NRK3, 2015–2017) shows how public service broadcasting (PSB) in Germany is changing due to the influence of social media. To reach a younger audience, PSB has to meet them on third-party platforms. Consequently, PSB must provide content that fits the mobile media environment of social media.


Author(s):  
Hanina Nuralifa Zahra ◽  
Muhammad Okky Ibrohim ◽  
Junaedi Fahmi ◽  
Rike Adelia ◽  
Fandy Akhmad Nur Febryanto ◽  
...  

2018 ◽  
Vol 2 ◽  
pp. 3 ◽  
Author(s):  
Heba Shaaban ◽  
David A. Westfall ◽  
Rawhi Mohammad ◽  
David Danko ◽  
Daniela Bezdan ◽  
...  

The Microbe Directory is a collective research effort to profile and annotate more than 7,500 unique microbial species from the MetaPhlAn2 database that includes bacteria, archaea, viruses, fungi, and protozoa. By collecting and summarizing data on various microbes’ characteristics, the project comprises a database that can be used downstream of large-scale metagenomic taxonomic analyses, allowing one to interpret and explore their taxonomic classifications to have a deeper understanding of the microbial ecosystem they are studying. Such characteristics include, but are not limited to: optimal pH, optimal temperature, Gram stain, biofilm-formation, spore-formation, antimicrobial resistance, and COGEM class risk rating. The database has been manually curated by trained student-researchers from Weill Cornell Medicine and CUNY—Hunter College, and its analysis remains an ongoing effort with open-source capabilities so others can contribute. Available in SQL, JSON, and CSV (i.e. Excel) formats, the Microbe Directory can be queried for the aforementioned parameters by a microorganism’s taxonomy. In addition to the raw database, The Microbe Directory has an online counterpart (https://microbe.directory/) that provides a user-friendly interface for storage, retrieval, and analysis into which other microbial database projects could be incorporated. The Microbe Directory was primarily designed to serve as a resource for researchers conducting metagenomic analyses, but its online web interface should also prove useful to any individual who wishes to learn more about any particular microbe.


2021 ◽  
Vol 17 (2) ◽  
pp. 33-44
Author(s):  
Kavitha Venkatasubramany Iyer ◽  
Anupam Siddhartha

Reports indicate that 49% of adults in India spend at least 2-3 hours consuming OTT media, rather than watching conventional television. With such changes in the way the general population is exposed to content, brands have also been adapting to the new patterns that this study investigates. This study was conducted to assess consumers’ attitudes and acceptance towards brand placement in the novel media format of web series based on the Technology Acceptance Model (TAM). This study, based on a survey of 278 individuals from Urban India settings, was conducted using a self-report questionnaire adapted from F Davis’s Perceived Usefulness, Perceived Ease of Use and User Acceptance of TAM questionnaire (1989). The study supports TAM and recognizes that the frequency of viewing Web Series directly relates to brand recall (R = 0.57, p < .001). Product/brand placement yields brand awareness for unknown or unpopular brands and provide evidence for higher engagement with the placement when the audiences have pre-existing positive attitudes towards the brand (t (277) = 27.11, p = .01). This study also confirms that TAM as a relevant model can be applied to understand how regularity and duration of viewing affect attitudes towards brands and their placement in Web Series. Brand placement in Web Series is perceived as useful and largely determines brand name recall. Thus, marketers should strategically consider using brand placement in Web Series as a part of their marketing communication plan, especially as this media with other related forms of advertisement are important for brands to keep up with the industry’s communication challenges.


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