scholarly journals MARKETING PERFORMANCE MEASUREMENT: MARKETING METRICS IN TURKISH FIRMS

2013 ◽  
Vol 14 (Supplement_1) ◽  
pp. S413-S432 ◽  
Author(s):  
Gungor Hacioglu ◽  
Osman Gök
Keyword(s):  
Firm Performance ◽  
Economic Value ◽  
Value Added ◽  
Future Research ◽  
Marketing Metrics ◽  
Marketing Performance ◽  
Customer Lifetime ◽  
Sectoral Differences ◽  
Managerial Implications ◽  
The Relationship

This study explores which metrics are considered important in measuring marketing performance in Turkish firms. In addition, the study examines the effects of sectoral differences and market dynamism, and the relationship between the importance attached to metrics and firm performance. The data collected from a sample of 145 Turkish firms via a structured questionnaire derived from the literature reveals that the most importance is attached to consumers’ attitudes metrics. Economic value added and customer lifetime value are the least important metrics in performance evaluation. No significant relationship occurs between the importance that executives attach to metrics and firm performance. Managerial implications and future research opportunities will be presented at the end. The study is, as far as is known, the first attempt at aiming to explore marketing metrics in Turkey, and one of a limited number of studies in emerging economies.

Investigating security investment impact on firm performance

2014 ◽  
Vol 22 (3) ◽  
pp. 194-208 ◽  
Author(s):  
Ranjit Bose ◽  
Xin (Robert) Luo
Keyword(s):  
Firm Performance ◽  
Information Security ◽  
Economic Value ◽  
Value Added ◽  
Future Research ◽  
Related Factors ◽  
Security Investment ◽  
Content Type ◽  
The Relationship ◽  
Security Investments

Purpose – The purpose of this study is to propose to use the economic value added to measure firm performance against information security investments. Design/methodology/approach – The authors develop a conceptual framework to capture non information technology (IT)-related and IT-related security investment factors and propose to study their holistic influences on firm performance. Findings – The authors propose 14 propositions to understand the relationship between security investments and firm performance. Research limitations/implications – The authors propose a validation process to guide future research to further empirically capture all needed data and analyze the proposed relationships. Practical implications – Managers can view security investment from a more comprehensive perspective and understand how to potentially contribute each of the non IT-related and IT-related factors to firm performance. Originality/value – This is one of the early attempts studying information security investment vs firm performance from a comprehensive conceptual angel.

ALLIANCE SCOPE AND FIRM PERFORMANCE IN THE BIOTECHNOLOGY INDUSTRY

2014 ◽  
Vol 18 (03) ◽  
pp. 1440008 ◽  
Author(s):  
PETER SMITH ◽  
LISA CALLAGHER ◽  
XINLEI HUANG
Keyword(s):  
Systematic Review ◽  
Firm Performance ◽  
Meta Analysis ◽  
Statistical Technique ◽  
Biotechnology Industry ◽  
Future Research ◽  
Significant Difference ◽  
Management Literature ◽  
Managerial Implications ◽  
The Relationship

We test the relationship between alliance scope and firm performance in the context of the biotechnology industry by means of a meta-analysis. Meta-analysis is a statistical technique that allows a systematic review of the existing research that is more rigorously systematic compared to conventional narrative reviews as it uses statistics to capture the strength of relationships. The analysis confirms that a relationship between alliance scope and firm performance does exist. Furthermore, results suggest that there is a statistically significant difference in firm performance between exploitation alliances and exploration alliances, confirming recent studies in the innovation and R&D management literature. Managerial implications and future research suggestions are provided.

scholarly journals Impact of board structure on firm performance: evidence from an emerging economy

2017 ◽  
Vol 11 (2) ◽  
pp. 210-228 ◽  
Author(s):  
Qaiser Rafique Yasser ◽  
Abdullah Al Mamun ◽  
Marcus Rodrigs
Keyword(s):  
Firm Performance ◽  
Firm Value ◽  
Stock Exchange ◽  
Economic Value ◽  
Value Added ◽  
Listed Companies ◽  
Board Structure ◽  
Content Type ◽  
Firm Financial Performance ◽  
The Relationship

Purpose The aim of this paper is to examine the association between board demographics and firm financial performance of Karachi Stock Exchange companies and describe the attributes of these firms and their boards. The connection between board structure and firm performance has attracted much attention, especially in emerging economies, yet yielded many inconsistent empirical results. Design/methodology/approach This study examines the relationship between board structure and the performance of Pakistani public listed companies by using a sample of Karachi Stock Exchange 100 (KSE-100) indexed companies. This study exploits the corporate performance by accounting-based measures (return on assets), market-based measures (Tobin’s Q), and economic profit (economic value added). Findings The outcome of the study shows the positive relationship between the board size, minority representation in board, and family director’s in-board and firm performance. The authors also find that, instead of adding value, independent directors in Pakistan are negatively associated with firm value. Research limitations/implications The study is based on KSE-100 indexed companies from 2009 to 2013; however, a large sample and multiple years’ data are required. Practical implications The paper provides empirical evidence that board independence is not necessary for public-listed companies in Pakistan and would be of interest to regulatory bodies, business practitioners, and academic researchers. Originality/value The paper contributes to the literature on corporate governance and firm performance by introducing a framework for identifying and analyzing moderating variables that affect the relationship between board structure and firm performance.

Corporate governance and alternative performance measures: evidence from Australian firms

2011 ◽  
Vol 36 (3) ◽  
pp. 371-386 ◽  
Author(s):  
Peter Kien Pham ◽  
Jo-Ann Suchard ◽  
Jason Zein
Keyword(s):  
Corporate Governance ◽  
Firm Performance ◽  
Performance Measures ◽  
Economic Value ◽  
Value Added ◽  
Performance Measure ◽  
International Standards ◽  
International Evidence ◽  
Long Time ◽  
The Relationship

We examine the extent to which individual monitoring mechanisms enhance firm performance and shareholder value. We use a sample of Australian firms, from 1994 to 2003, to analyse the relationship between firm performance and corporate governance. This provides a long time series of governance data by international standards and allows us to study governance–performance dynamics over an extensive period. We use Stern Stewart & Co’s economic value added (EVA) as an alternative performance measure and provide a comparison to Tobin’s Q. However, similar to the international evidence, we do not find a significant relationship between either of the performance measures and corporate governance. Using various econometric techniques we show that our results are also robust to endogeneity biases that can arise in the governance–performance relation.

The relationship between MNCs’ strategies and executive staffing

2017 ◽  
Vol 25 (2) ◽  
pp. 233-250 ◽  
Author(s):  
Sangeetha Lakshman ◽  
C. Lakshman ◽  
Christophe Estay
Keyword(s):  
International Business ◽  
Business Strategy ◽  
Global Strategy ◽  
Business Strategies ◽  
Future Research ◽  
Research Approach ◽  
Global Integration ◽  
Content Type ◽  
Managerial Implications ◽  
The Relationship

Purpose The purpose of this paper is to examine the relationship of business strategies with executive staffing of multinational companies (MNCs). Design/methodology/approach Based on in-depth interviews conducted with top executives of 22 MNCs’, the authors identify important connections between international business strategies and staffing orientation. The authors used the qualitative research approach of building theory from interviews; thus, creating theoretical propositions from empirical evidence. Findings The authors find that when the pressure for global integration is high, MNCs use more parent-country national (PCNs) (ethnocentric staffing) as against the use of host-country managers (HCNs) (polycentric staffing) when this pressure is low. Additionally, MNCs using a global strategy are more likely to use an ethnocentric staffing approach, those using a multi-domestic strategy use a polycentric approach and firms using transnational strategy adopt a mix of ethnocentric and polycentric approaches. Research limitations/implications Although the authors derive theoretical patterns based on rich qualitative data, their sample is relatively small and comprises mostly of French MNCs. Generalizability to a broader context is limited. However, the authors’ findings have critical implications for future research. Practical implications The authors’ findings provide critical managerial implications for MNCs in matching their HR strategies with business strategies. These are important for effective strategy implementation. Originality/value Although MNC staffing orientations have been studied for a long time, their relationship to international business strategies is still not clearly understood. The authors contribute to the literature by investigating the relationship between MNCs’ business strategy types with staffing orientations.

scholarly journals Impact of Intellectual Capital Management and Human Capital Circulation on Business Practice at Macro- and Micro Level

2017 ◽  
Vol 9 (5) ◽  
pp. 6-16 ◽  
Author(s):  
Iryna Oleynikova ◽  
Zhanna Balabaniuk
Keyword(s):  
Human Capital ◽  
Intellectual Capital ◽  
Financial Analysis ◽  
Economic Value ◽  
Weighted Average ◽  
Value Added ◽  
General Acceptance ◽  
Managerial Implications ◽  
Standard Practices ◽  
The Impact

Nowadays the main potential for growth comes from the ability to innovate and succeed with breakthrough ideas. However, despite growing importance of the subject matter, there are still no standard practices that would perform such a measurement and employ tendencies of human capital circulation. Various attempts have been made over recent years, but none have achieved general acceptance among experts in the business field. Although there is no universally accepted theory, each has its own strengths and weaknesses in the deriving approximate value of intellectual capital for various companies. In this work, we looked over some theories that have been suggested to estimate intellectual capital and analyzed data from Ukrainian IT companies in order to prove how important measurement of intellectual capital and human capital circulation trends to allow for much better representation of an organization’s competitive position. Additionally, the impact of intellectual capital on various Key Performance Indicators, such as Economic Value Added and Weighted Average Cost of Capital, was examined with supporting financial analysis performed. The paper concludes with an overview of methodological and managerial implications of the research, theoretical and practical limitations and possible improvements, and considerations for further research in the field of study.

scholarly journals Intellectual Capital and Firm Performance across Pakistani Industries

2021 ◽  
Vol 11 (4) ◽  
pp. 56
Author(s):  
Muhammad Ahmad ◽  
Rohani Mohd Rus
Keyword(s):  
Firm Performance ◽  
Intellectual Capital ◽  
Value Added ◽  
Service Industries ◽  
Financial Firms ◽  
Generalized Methods Of Moments ◽  
Capital Efficiency ◽  
And Performance ◽  
Methods Of Moments ◽  
The Relationship

This study sheds light on the differences in intellectual capital (IC) efficiencies across non-financial sectors in Pakistan and determines the relationship between IC and firm performance. The study used sample of 155 non-financial firms from the manufacturing and service industries of Pakistan for the period 2009-2018. This study contributes to IC research by applying modified value-added intellectual capital (MVAIC) model with relationship to firm performance (return on assets and Tobin’s Q) of Pakistani non-financial firms which was overlooked by the previous researchers. In addition, to deal with endogeneity, the dynamic panel generalized methods of moments regression is applied to test the relationship between IC and performance. Findings provide evidence that different sectors in non-financial industries manage IC components differently. IC increases both market-based performance and accounting-based performance of Pakistani firms. Among all IC components, human capital efficiency is an important determinant of firm performance. The implication can provide help managers and investors to understand the IC to increase the firm performance.

Customer Digital Engagement and Lifetime Value: An Empirical Study of Telecom Services in India

2021 ◽  
pp. 231971452110650
Author(s):  
Hitesh Sood ◽  
Rajendra Prasad Sharma
Keyword(s):  
Digital Media ◽  
Customer Engagement ◽  
Customer Lifetime ◽  
Rural And Urban ◽  
Lifetime Value ◽  
Managerial Implications ◽  
Kolmogorov Smirnov ◽  
Digital Engagement ◽  
The Relationship ◽  
Smirnov Test

Digitalization has posed severe challenges to traditional businesses. Traditional firms are still not sure of the benefits of digitally engaging their customers. In contrast, the new-age firms have successfully leveraged digital media. This article examines the relationship between digital adoption by customers and customer lifetime value (CLV). This study analysed the mobile recharges by 13 million rural and urban prepaid telecom customers over 60 million transactions from January 2019 to June 2019 in the Indian telecom industry. The computed predictive CLV has been computed and compared across various customer segments (digitally engaged, partially digitally engaged and digitally unengaged customers). The studied data were statistically validated using the Kruskal–Wallis test. The data proved to be non-normally distributed as per the Kolmogorov–Smirnov test. The results supported that digital adoption helps increase customer engagement, loyalty and CLV. The study presents several managerial implications, such as digitally engaged customers being a surrogate for high value and more profitable customers. Also, digitally engaged customers are relatively more loyal, contributing higher CLV than digitally unengaged customers.

Customer Lifetime Value

2019 ◽  
pp. 32-43
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Optimal Strategies ◽  
Customer Lifetime Value ◽  
Customer Relationships ◽  
Customer Engagement ◽  
Global Marketing ◽  
Marketing Performance ◽  
Customer Lifetime ◽  
Lifetime Value ◽  
Strategic Goals ◽  
The Relationship

This chapter indicates the prospect of customer lifetime value (CLV) and the importance of CLV in global marketing. CLV is the total of the financial profit, calculated from the existing period to the future. CLV develops the optimal strategies for customer engagement, promotes the understanding of potential value of a customer, and enables the workforce to effectively improve customer relationships. CLV can be a crucial perspective for costs to be associated with the promotions and communications to attract the new customers and retain the existing customers. CLV can help individuals estimate a customer's monetary worth to a business after factoring in the value of the relationship with a customer over time. The chapter argues that promoting CLV has the potential to enhance marketing performance and reach strategic goals in global marketing.

scholarly journals Psychological Safety in Ghana: Empirical Analyses of Antecedents and Consequences

2019 ◽  
Vol 17 (1) ◽  
pp. 214 ◽  
Author(s):  
Mavis Agyemang Opoku ◽  
Suk Bong Choi ◽  
Seung-Wan Kang
Keyword(s):  
Psychological Safety ◽  
Future Research ◽  
Conservation Of Resources ◽  
Capital Investments ◽  
Voice Behavior ◽  
Member Exchange ◽  
Managerial Implications ◽  
Antecedents And Consequences ◽  
Time Lagged ◽  
The Relationship

This study examines psychological safety as a mediator in the relationship between Leader–Member Exchange (LMX) and voice behavior. Based on the conservation of resources theory, a moderated mediation framework was used to examine human capital investments, specifically employee education and tenure, as boundary conditions of this relationship. The research hypotheses were tested with a sample of 207 employee-supervisor dyads working in a time-lagged design. The study found that psychological safety is an intermediary mechanism through which LMX affects voice behavior. Employees’ level of education negatively moderates the relationship between LMX and psychological safety. Furthermore, the results suggest that organizational tenure accentuates the relationship between LMX and psychological safety, and strengthens the indirect effect of LMX on voice behavior. The theoretical contributions and managerial implications are discussed in addition to directions for future research.

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