The Adjunct’s Role in Delivering Quality Online Instruction
Efforts to promote the distinctiveness of online programs in an increasingly competitive market have led to a focus on instructor expertise and instructional quality. The part-time instructor, who is most often charged with facilitating online courses, is commonly viewed as a liability to the integrity of the instructional process. However, little is known about the true nature of the motivations or competencies of this group of instructors. Most often, they are perceived as a homogeneous group with similar motivations and levels of expertise. This case challenges this notion by focusing on a single instructor categorized as a full-time, professional adjunct and is characterized by her colleagues as highly skilled. The case participant describes challenges and best practices that support her in providing quality instruction. These best practices subsequently are discussed as strategies to inform decisions upon which marketing efforts are dependent.