Critical Success Factors of Cause-Related Marketing

2013 ◽  
pp. 359-373
Author(s):  
Ioanna Papasolomou
Keyword(s):  
San Francisco ◽  
Success Factors ◽  
Ad Hoc ◽  
Early Years ◽  
Non Profit ◽  
Critical Success ◽  
Cause Related Marketing ◽  
Number Of Factors ◽  
Strategic Approach ◽  
Corporate Social

Cause Related Marketing (CRM) emerged in the 1980s following a campaign launched by American Express to donate money to different non-profit organizations as part of the San Francisco Arts Festival. Ever since, CRM has developed into one of the most popular corporate social responsibility strategies and has been practiced by some of the biggest corporations in the world, such as Kellogg’s, Tesco, Avon, BT, and many more. In its early years, it was characterized as a fad, but its impressive growth in the last few years proves that it is seen as a highly potent tool for achieving the marketing objectives of a business. CRM has the potential to emotionally and rationally engage stakeholders with companies and brands and strengthen the management’s effort to add value and sustain brands. CRM must be a long-term strategy and not an ad hoc initiative implemented to boost sales. A number of factors are critical to its success: well-defined underlying values, commitment of senior-level management, planning and implementing a strategic approach, careful selection of cause/charity, and communication and promotion.

scholarly journals Exploring Critical Success Factors for Data Integration and Decision-Making in Law Enforcement

2019 ◽  
Vol 18 (1) ◽  
Author(s):  
Marquay Edmondson ◽  
Walter R. McCollum ◽  
Mary-Margaret Chantre ◽  
Gregory Campbell
Keyword(s):  
Law Enforcement ◽  
Data Integration ◽  
Critical Success Factors ◽  
Success Factors ◽  
Ad Hoc ◽  
Phenomenological Study ◽  
Critical Role ◽  
The United States ◽  
Systems Of Systems ◽  
Critical Success

Agencies from various disciplines supporting law enforcement functions and processes have integrated, shared, and communicated data through ad hoc methods to address crime, terrorism, and many other threats in the United States. Data integration in law enforcement plays a critical role in the technical, business, and intelligence processes created by users to combine data from various sources and domains to transform them into valuable information. The purpose of this qualitative phenomenological study was to explore the current conditions of data integration frameworks through user and system interactions among law enforcement organizational processes. Further exploration of critical success factors used to integrate data more efficiently among systems of systems and user interactions may improve crime and intelligence analysis through modern applications and novel frameworks.

scholarly journals Corporate growth through mergers and acquisitions: Viable strategy or road to ruin?

1987 ◽  
Vol 18 (1) ◽  
pp. 10-20
Author(s):  
P. Brews
Keyword(s):  
Mergers And Acquisitions ◽  
South African ◽  
Success Factors ◽  
Ad Hoc ◽  
The United States ◽  
Merger And Acquisition ◽  
Critical Success ◽  
Corporate Growth ◽  
African Context ◽  
Acquisition Strategy

Corporate growth through mergers and acquisitions is strategy adopted by many South African companies to achieve their growth objectives. However, research in both the United Kingdom and the United States of America has found that most mergers and acquisitions do not meet expectations. Many fail and are divested, at considerable human and financial cost. To date, little research on the viability of growth through mergers and acquisitions has been done in South Africa. In the light of this, in-depth interviews were recently held with 20 senior South African executives, concerning the practices adopted by their organizations in the execution of mergers and acquisitions. This article presents the findings of the research in three specific areas: the formulation of a merger and acquisition strategy; the formulation of an acquisition profile; and the viability and critical success factors in adopting a growth through mergers and acquisitions strategy. Broadly speaking, it was found that the sample interviewed had a good understanding of the acquisition profile, but tended to be less focused in their reasons why their organizations elected to pursue a growth through merger and acquisition strategy. In addition, mergers or acquisitions seem to be more successful in the South African context than in other countries, where similar research has been conducted. A number of reasons for success or failure enumerated in the literature were confirmed. The main finding was that corporate growth through mergers and acquisitions can be either a viable strategy or road to ruin. Companies that systematically plan and manage their merger or acquisition programmes are likely to be successful; ad hoc approaches are likely to fail. The article provides aspects of a framework within which such a merger or acquisition programme may be structured to ensure success.

scholarly journals Cities4ZERO: Overcoming Carbon Lock-in in Municipalities through Smart Urban Transformation Processes

2020 ◽  
Vol 12 (9) ◽  
pp. 3590 ◽  
Author(s):  
Koldo Urrutia-Azcona ◽  
Merit Tatar ◽  
Patricia Molina-Costa ◽  
Iván Flores-Abascal
Keyword(s):  
Success Factors ◽  
Ad Hoc ◽  
Smart Cities ◽  
Integrated Approach ◽  
Urban Environments ◽  
Local Authorities ◽  
Urban Transition ◽  
Long Run ◽  
Strategic Processes ◽  
Strategic Approach

How can local authorities effectively address the decarbonization of urban environments in the long run? How would their interests and expertise be aligned into an integrated approach towards decarbonization? This paper delves into how strategic processes can help to integrate diverse disciplines and stakeholders when facing urban decarbonization and presents Cities4ZERO, a step-by-step methodology for local authorities, able to guide them through the process of developing the most appropriate plans and projects for an effective urban transition; all from an integrated, participatory and cross-cutting planning approach. For the development of the Cities4ZERO methodology, plans, projects, and strategic processes from five European cities that are part of the Smart Cities and Communities European Commission program have been monitored for 4 years, in close collaboration with local authorities, analyzing ad-hoc local strategic approaches to determine key success factors and barriers to be considered from their transitioning experiences. The study indicates that an iterative strategic approach and a project-oriented vision, combined with a stable institutional commitment, are opening a window of opportunity for cities to achieve effective decarbonization.

Co-opetition for corporate social responsibility and sustainability: drivers and success factors

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Amit Kumar ◽  
Julia Connell ◽  
Asit Bhattacharyya
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Success Factors ◽  
Content Type ◽  
Critical Success ◽  
Challenges And Opportunities ◽  
Private And Public ◽  
Research Findings ◽  
Sustainability Challenges ◽  
Corporate Social

Purpose Over the past few decades, many initiatives have been proposed in response to critical environmental challenges. However, in most cases, progress has been inadequate, raising questions as to why so few organisations have been successful in adopting effective sustainability measures. To address this dilemma, this paper aims to propose a range of sustainability-related co-opetitive strategies that are likely to be beneficial for organisations and society. The research findings provide support for co-opetitive approaches to corporate social responsibility (CSR) and sustainability by providing evidence within an Australian context. Design/methodology/approach Research methods comprised 14 interviews with senior executives/managers from private and public sector organisations in Australia. Thematic content analysis indicates the presence of three types of drivers (commonality-driven, competition-driven and collaboration-driven) and three critical success factors (governance, public policy and relationship principles) related to co-opetition, CSR and sustainability. Findings Findings indicate that inter-firm co-opetition could be considered a viable strategy to improve performance across the economic, social and environmental dimensions of sustainability. Limitations concern the number of interviews conducted. Originality/value Based on the research findings, a typology was created that depicts different forms of co-opetition in CSR/sustainability and their relationships with firm performance. Moreover, the typology illustrates the importance of co‐opetitive partnerships in supporting effective responses to sustainability challenges and opportunities.

Knowledge Management for a Non-Profit

2013 ◽  
Author(s):  
Rodney Al ◽  
John Huck ◽  
Dinesh Rathi
Keyword(s):  
Knowledge Management ◽  
Communities Of Practice ◽  
Critical Success Factors ◽  
Success Factors ◽  
Non Profit ◽  
Critical Success ◽  
Volunteer Organizations ◽  
Knowledge Audit

This research evaluates knowledge management (KM) practices of a non-profit organization. Researchers conducted a knowledge audit of, and proposed basic KM solutions for, a community bicycle workshop. The findings show that KM and communities of practice may be critical success factors for volunteer organizations or NGOs focused on information sharing.La présente recherche évalue les pratiques de gestion des connaissances d'un organisme à but non lucratif. Les chercheurs ont effectué un audit des connaissances et ont proposé des solutions de base de gestion des connaissances dans le cadre d'un atelier communautaire sur le vélo. Les résultats révèlent que la gestion des connaissances et les communautés de praticiens peuvent constituer des facteurs de réussite vitaux pour les organismes caritatifs et les organismes sans but lucratif axés sur le partage de l'information. 

Anything Goes in Cause Related Marketing?

2020 ◽  
pp. 97-109
Author(s):  
M. Mercedes Galan-Ladero ◽  
Clementina Galera-Casquet
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Private Company ◽  
Non Profit ◽  
Town Council ◽  
Cause Related Marketing ◽  
The World ◽  
Corporate Social ◽  
The Town

Cause-related marketing (CRM) is currently considered one of the main initiatives of corporate social responsibility (CSR). CRM programs offer numerous advantages for all the parties involved: companies, non-profit organizations, and consumers. Examples of CRM programs can be found in virtually every country in the world. Although most CRM campaigns succeeded, several of them were involved in some scandals. In Spain, an example of the controversy caused by CRM campaigns resurfaced with the installation of the so-called “solidarity traffic radar.” The aim of this chapter is to offer a case study about this campaign, where a private company managed this traffic radar. Half of the money that was raised in fines was given to the Town Council, which in turn decided to donate it to needy local families, that is, it was allocated to social aid. Thus, this case study discusses if anything goes in CRM, or there is sometimes a trivialization of solidarity.

Relationship quality in agri-food chains: Supplier management in the German pork and dairy sector

2006 ◽  
Vol 6 (1) ◽  
pp. 55-68 ◽  
Author(s):  
B. Schulze ◽  
C. Wocken ◽  
A. Spiller
Keyword(s):  
Relationship Quality ◽  
Success Factors ◽  
Supplier Management ◽  
Management Tool ◽  
Measurement Scale ◽  
Food Chains ◽  
Supplier Relationship Management ◽  
Critical Success ◽  
Number Of Factors ◽  
Perceived Price

In this paper we develop a measurement scale for relationship quality in procurement which provides a management tool for agribusiness companies to evaluate their supply chain basis. In agribusiness, processors are often confronted with thousands of small farmer-suppliers. According to findings from several research streams, we argue that relationship quality must be conceptualised as a construct comprising satisfaction, trust, and commitment. We test our model for the German dairy and pork chains, thereby providing new insights into the critical success factors of initiating and maintaining relationships with agricultural suppliers. Relationship quality is determined by a number of factors. Though there are differences between the industries in question, we find some parallels in the factors explaining relationship quality. It is surprising that farmer orientation of the processor and perception of management competence by the farmer are more important than price satisfaction. Thus, understanding farmers' problems as well as better communication with the supplier are more relevant than the perceived price. Moreover, the data show that relationship quality affects willingness to co-operate more closely with the processor. Buyer-switching-behaviour can be reduced significantly. From these findings we draw some advice for processors to improve collaboration by means of supplier relationship management.

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