Churn Case Studies

This case study chapter brings two business cases in the domain of churn, both unique in many ways, combining almost all the topics covered inside book. The first business case presents a retail company facing new competitors and consequently preparing a customer-retention strategy. The case introduces the business environment in which the company was operating prior to the arrival of new competitors while the model is being devised for the purpose of preventing or at least buffering the churn trend as a reaction to the new competition. Development of an early warning indicator system based on data mining methods is also described as a support to the management in the early detection of both market opportunities and threats. The second business case describes the situation in a telecommunication company in the domain of churn prediction and churn mitigation. The churn project was divided into a few stages and is fully described in the chapter. The case explains how the company can decrease the churn rate and gives directions for better understanding of customer needs and behaviors.

Author(s):  
Goran Klepac

A business case presents a retail company facing new competitors and consequently preparing a customer retention strategy. The business environment in which the company was operating prior to the arrival of new competitors can be described as a stable market. Bearing in mind the plans and marketing activities of a competitor retail chain and making use of the data mining methods a system is being devised for the purpose of preventing or at least buffering the churn trend. Development of an early warning indicator system based on data mining methods is also being described as a support to the management in early detection of both market opportunities and threats. Research in data mining could also be concentrated on applying existing data mining techniques to find the best solution regarding practical business problems in the public or private sector. Knowledge regarding how some business cases were solved using data mining techniques could contribute in a better understanding of the nature or data mining nature and help solve specific business issues.


2021 ◽  
Author(s):  
Manu Sasidharan ◽  
Ajith Kumar Parlikad ◽  
Jennifer Schooling

<p>While the benefits of monitoring bridges are fairly understood, securing the resources necessary for their development and installation is often difficult. The premise of the article is that infrastructure owners will take action to provide those resources when they can see value accruing to them; therefore narratives around value generation and business cases are required to motivate and support that action. This paper explores the application of the value of information methodology to the challenge of developing a business case for bridge monitoring using an illustrative case study on a simulacrum of a road bridge in the UK. To this end, this paper presents a systematic approach for setting risk-informed bridge monitoring strategies while considering the reliability and accuracy of data capture offered by different monitoring techniques and the gains to be made downstream if it contributes to setting timely maintenance strategies.</p>


Organizacija ◽  
2014 ◽  
Vol 47 (1) ◽  
pp. 24-34 ◽  
Author(s):  
Włodzimierz Sroka ◽  
Joanna Cygler ◽  
Bożena Gajdzik

Abstract `Background: In today’s business environment, a company is able to maintain its competitive position if it constantly generates knowledge and disseminates this knowledge within the organization, as well as transforms it into new competences. The ability to transfer knowledge becomes one of the key factors in the improvement of a company’s competitive position. This hypothesis is applicable particularly in the case of cooperation within networks, as they are an excellent opportunity for mutual learning between partners. Objectives: The purpose of the paper is to analyse the process of knowledge transfer in intra-organizational networks. Method: Due to the specificity of the research object, the case study method has been chosen. In order to make an in-depth analysis of the case study, we selected a group of several criteria based on the theory which we believe to be fundamental to the effectiveness of knowledge management in networks, and compared them with the situation in the ArcelorMittal Group. Results: Our research show that ArcelorMittal Group has met almost all the criteria of effective knowledge management in its intra-organizational network. Some exceptions, albeit merely to an extent, are mostly the result of historical circumstances, , i.e. the process of growth through acquisitions, and the acquisition of companies at different stages of organizational development, as well as organizational culture. Conclusion: Based on theoretical assumptions, the study analysed in details the components of knowledge management applied by the corporation in question. Therefore this study might be utilised to formulate a refutable hypothesis and verify them on a larger group of companies from different sectors of the economy. The main limitations of the paper are mostly related to the inherent approach therein


Author(s):  
Kim Maes ◽  
Steven De Haes ◽  
Wim Van Grembergen ◽  
Tim Huygh ◽  
Jos Maaswinkel

It has been argued that optimal value creation from IT enabled investments requires a business case that is used throughout the entire investment lifecycle, as opposed to an approach that terminates when the investment is formally approved. This approach requires a rational transformation in the perspective on business cases in which they need to become a living document that is frequently updated and matures along the investment. This study presents the business case process for a strategic IT enabled investment at Rabobank. The case site was specifically selected for being a high-performer in the area of continuous business case usage. This case study shows how a high-performer operating in an IT intensive industry makes use of a continuous business case approach during a strategic IT enabled investment and the benefits they perceive from it.


2012 ◽  
Vol 8 (4) ◽  
pp. 437-440
Author(s):  
Shelly A. Daly ◽  
Mariia Les

This case looks at the new and continually evolving environment of capitalism and business in the Ukraine. While the Ukraine business environment shares key characteristics of other Eastern European markets, it is also distinct and unique in its challenges, products and people. A specific industry and entrepreneur offer insights and information that allow for understanding the opportunities present in this and similar markets.


Author(s):  
Ralf Carbon ◽  
Marcus Ciolkowski

The increasing number of high quality open source software (OSS) components lets industrial organizations seriously consider integrating them into their software solutions for critical business cases. But thorough considerations have to be undertaken to choose the “right” OSS component for a specific business case. OSS components need to fulfill specific functional and non-functional requirements, must fit into a planned architecture, and must comply with context factors in a specific environment. This chapter introduces a prototyping approach to evaluate OSS components. The prototyping approach provides decision makers with context-specific evaluation results and a prototype for demonstration purposes. The approach can be used by industrial organizations to decide on the feasibility of OSS components in their concrete business cases. We present one of the industrial case studies we conducted in a practical course at the University of Kaiserslautern to demonstrate the application of our approach in practice. This case study shows that even inexperienced developers like students can produce valuable evaluation results for an industrial customer that wants to use open source components.


2015 ◽  
Vol 8 (1) ◽  
pp. 77 ◽  
Author(s):  
Fayiz Dahash Shrafat ◽  
Abdel Hakim O. Akhorshaideh ◽  
Ayman Bahjat Abdallah ◽  
Zu'bi M. F. Al-Zu'bi

<p>The degree of rigidity in the process of IS evaluation and the dependence on a specific method tends to vary among banks, depending on a combination of many factors. This research focuses on I.S. pre-evaluation as socio-technical process. Central to this is the notion of Request for proposals RFP (Business case) and the analytical toolkit of Actor Network Theory (<a title="Latour, 1987 #96" href="file:///G:/macrothink/JMR/JMR201601/Zu'bi%20M.%20F.%20Al-Zu'bi-Understanding%20Formality/8497-30810-2-SM-writer2-new.docx#_ENREF_64">Latour 1987</a>). Specifically this study attempts to highlight on the level of formality/informality played in the evaluation process by the threads of ‘rigidity issues’ that manifested themselves on the journey throughout the ex ante I.S. business cases in the bank. The study contributes to the existing literature in IS evaluation research by drawing using this case study to infer how pre-evaluation practices are being affected by the developing country context of Jordan. Among the several findings drawn from this research, the informal use of intuition was accommodated within the formal process of IS evaluation demonstrated to be the most prominent. The study highlights the importance of informal evaluation that of “gut feeling” and experience of executives which plays a significant role in the IS evaluation process.</p>


Author(s):  
Kim Maes ◽  
Steven De Haes ◽  
Wim Van Grembergen

Strategic information technology (IT) enabled investments are among other types of IT investments, characterised by the highest level of uncertainty and the highest potential for value creation. They are often associated with product/service innovation, new business models or an enterprise-wide transformation (e.g. Enterprise Resource Planning (ERP) investment). Although these may deliver operational excellence and a competitive advantage, it is a risky endeavour with high failure rates. One of the critical factors to achieve a successful outcome is to develop a sound business case. Many organisations perceive a business case as a valuable instrument for investment justification and decision-making, yet other organisations still do not develop a business case due to insufficient knowledge. In response to this knowledge gap, Ward, Daniel, and Peppard (2008) designed a business case development process that ends on investment approval. Others scholars however call for a continuous usage of business cases throughout the entire investment life cycle. The present research responds to this call with an exploratory case study in order to identify multiple business case tasks that complement the process of Ward et al. (2008). The paper starts with a description of background literature on what constitutes a business case whereof the authors derive a new definition. The authors then set the context and structure for an initial business case process based on the contribution by (Ward et al., 2008). The findings of the exploratory case study and the initial business case process are discussed.


Author(s):  
Eliana Costa Oliveira da Costa e Silva ◽  
Ana Teixeira ◽  
Cristina Lopes

The fluctuations in the business environment and seasonal variations characteristic of food supply chains contribute greatly to the increasing complexity of the entire Supply Chain planning. In the present paper, quantitative models are applied to support the decision-making purchasing management department of a retail company. Specifically, a multiperiod mathematical model was developed with the aim of optimizing decision-making of the purchasing managers. The developed model consists of a multiperiod Mixed Integer Nonlinear Programming model, with the objective to minimize the ratio between how much is costing the company to move the products along the Supply Chain and the products' costs. It is discussed how to order the product, what is the most advantageous storage mode and whether it is preferable to order once or twice a week. Real instances, provided by a Portuguese retail company, regarding the demand for one year are tested for two scenarii, which are used currently by the company. The results show that the proposed model can reduce, on both scenarios, the ratio between operational costs and merchandise costs, for almost all products, and therefore it can be an important tool for supporting decision-making of the purchasing manager.


Sign in / Sign up

Export Citation Format

Share Document