Unveiling Culturally Diverse Markets

2015 ◽  
pp. 1011-1032
Author(s):  
Joyce Koeman

Although culture is often recognized as a multi-leveled construct, it is mostly examined at the macro (national) level, for instance, by cross-national comparisons on specific cultural dimensions. Consequently, the heterogeneity within culturally diverse societies such as that found in Flanders is often overlooked. Therefore, this study examines cultural variability among ethnic minority and majority youngsters in Flanders at the personal level by mapping their personal values and self-construal. By doing so, a typology of a culturally diverse youth market is formed based on the similarities and differences in the personal values and self-construal among ethnic minority and majority youngsters. This typology is used to examine the advertising beliefs and attitudes of distinct subgroups and to assess the relevance of values and self-construal for both advertising research and the emerging practices of ethnic and diversity marketing.

Author(s):  
Joyce Koeman

Although culture is often recognized as a multi-leveled construct, it is mostly examined at the macro (national) level, for instance, by cross-national comparisons on specific cultural dimensions. Consequently, the heterogeneity within culturally diverse societies such as that found in Flanders is often overlooked. Therefore, this study examines cultural variability among ethnic minority and majority youngsters in Flanders at the personal level by mapping their personal values and self-construal. By doing so, a typology of a culturally diverse youth market is formed based on the similarities and differences in the personal values and self-construal among ethnic minority and majority youngsters. This typology is used to examine the advertising beliefs and attitudes of distinct subgroups and to assess the relevance of values and self-construal for both advertising research and the emerging practices of ethnic and diversity marketing.


Author(s):  
Priyastiwi Priyastiwi

The purpose of this article is to provide the basic model of Hofstede and Grays’ cultural values that relates the Hofstede’s cultural dimensions and Gray‘s accounting value. This article reviews some studies that prove the model and develop the research in the future. There are some evidences that link the Hofstede’s cultural values studies with the auditor’s judgment and decisions by developing a framework that categorizes the auditor’s judgments and decisions are most likely influenced by cross-cultural differences. The categories include risk assessment, risk decisions and ethical judgments. Understanding the impact of cultural factors on the practice of accounting and financial disclosure is important to achieve the harmonization of international accounting. Deep understanding about how the local values may affect the accounting practices and their impacts on the financial disclosure are important to ensure the international comparability of financial reporting. Gray’s framework (1988) expects how the culture may affect accounting practices at the national level. One area of the future studies will examine the impact of cultural dimensions to the values of accounting, auditing and decision making. Key word : Motivation, leadership style, job satisfaction, performance


Author(s):  
Jovo Lojanica ◽  

All management standards have requirements for different aspects of improvements on the personal level, family level, company level, in business and life. What is about national level and country level? Is it possible for today’s generations to learn history of nations and of civilizations? If it is — ok, let’s apply it on actual time and people to have less problems and difficulties — especially if is actual in field of risk management. Majority of people are occupied by today’s problems. They don’t consider past and future challenges. People from each country strive for better quality, better and cleaner environment, higher safety etc. historically and today. But could we remember: How did Genghis Khan conquer many regions and how was he defeated? How did Mayas and Aztecs die out? How were Native Americans in North America drastically reduced in numbers? How did the Roman Imperium vanish? How was the Ottoman Imperium established and how it vanished? How many people were killed in the wars in XX century, etc? In all these catastrophic changes risks were not considered in an adequate way. Requirements of risk management — Principles and guidelines — ISO 31000:2009 are very consultative. They could be used on country level, national level, regional level, continental and intercontinental level.


2013 ◽  
Vol 60 (1) ◽  
pp. 21-32
Author(s):  
Angelica Nicoleta Neculăesei

Abstract An increasing importance is given to intercultural research in management. The cultural “inheritance” of individuals is of interest to us from a double perspective: a) to avoid problems that can arise from ignoring their value profile, b) for valuing it by positive “exploitation”. Cultural positioning is achieved by comparisons made according to certain criteria (cultural dimensions). They are known in the literature and for ethical approaches they emphasize cultural similarities and differences. Although they largely reflect the values of culture, they can not cover issues that come from the known sphere for the ones who propose them. Based on this idea, in this study we have adapted cultural dimensions to the Romanian cultural specificity elements, based on a comprehensive inventory of values, developed following a diachronic exploratory analysis. Furthermore, we have proposed two new dimensions that reflect regional specificities.


2018 ◽  
Vol 2 (1) ◽  
pp. 82-104
Author(s):  
Meda V GÂLEA ◽  

The present paper aims to introduce several considerations regarding the shape, content and importance of the results obtained from the scientific research activity in the Romanian Academy as they are appreciated by the specialized personnel within the system. The study commences from the observations which adhere to the uniformity of the introduction manner of the research results across the entire national system of research-development from the international regulatory laws and the observations related to the different structure of results monitored and reported by the Romanian Academy. A proper management of the results obtained from the scientific research activity contributes, among others, to the assessment of the activities run by researches on personal level and further more to those run on institutional and national level. The results are elements of support for the analysis mode in which the system operates and they provide the basis of the next financing distribution. Thus, we regard as significant the special stress put on adjusting the manner of results presentation to the internationally agreed manner, in pusuit of visibility, competitiveness, comparability and increasing impact of the final outcomes upon the economic and social environment.


Author(s):  
Catherine E. De Vries ◽  
Sara B. Hobolt ◽  
Sven-Oliver Proksch ◽  
Jonathan B. Slapin

The Introduction argues that to understand European politics there are two premises that need to be accepted. Firstly, the interplay between European and national-level politics must be taken seriously. The two cannot be studied independently. Secondly, a theoretical model of politics is necessary to help us to make assumptions about politics explicit and to ensure that the arguments used are logically consistent. Models help us to zoom in on a particular aspect of politics and apply our analysis to real-life examples. It also helps us to spot the similarities and differences across political systems and governments so we can make comparisons. The Introduction answers the question: why focus on Europe? One of the most obvious reasons is that Europe is the home to the largest number and variety of democratic governments anywhere in the world.


2019 ◽  
Vol 27 (1) ◽  
pp. 26-50
Author(s):  
Moustafa Salman Haj Youssef ◽  
Hiba Maher Hussein ◽  
Hoda Awada

Purpose The purpose of this paper is to examine cross-cultural differences in managerial discretion and the extent to which variations and interaction of cultural practices and values affect the degree of freedom in decision making that is accorded to executives. This paper offers a holistic approach to investigating culture in addition to acknowledging its paradoxical nature. Design/methodology/approach Using a panel of prominent management consultants to rate discretion across 18 countries, the authors further develop the national-level construct of managerial discretion by empirically investigating the influence of cultural practices and values on CEOs’ discretion. Findings The study reveals that cultural values moderate the relationship between cultural practices and managerial discretion for three cultural dimensions: individualism, uncertainty tolerance and power distance (PD). By adopting the logic of marginal utility, the authors also show that the more a society values individualism, uncertainty tolerance and PD, the weaker the effect of their practices on managerial discretion. Originality/value Few research has attempted to assess both cultural values and practices in relation to managerial discretion. By showing the mechanism in which culture affects the level of managerial discretion, the authors offer new theoretical insights and practical implications, overall contributing to the field of cross-cultural and strategic management. Finally, this will offer CEO’s a new perspective of leveraging culture as a tool, enhancing their decision-making capabilities in the aim of improving organizational performance.


2014 ◽  
Vol 21 (2) ◽  
pp. 219-244 ◽  
Author(s):  
Shaista E. Khilji ◽  
Edward F. Murphy ◽  
Regina A. Greenwood ◽  
Bahaudin G. Mujtaba

Purpose – The purpose of this paper is to expand the burgeoning research, which provides evidence relating to the influence of religion upon work-related values. Design/methodology/approach – The authors employed a survey methodology to collect data across seven countries and six religions. Findings – The study provides evidence of differences as well as similarities in the way people belonging to different religions rank personal values. Thus, on the one hand, the authors can argue that religion helps shape our behavior and attitudes in the workplace, whilst at the same time, however, accepting the converging influence of globalization and/or the universality of some values that they include in their analysis. This finding leads the authors to focus upon a complex pattern of value variations and similarities across religions. Originality/value – Overall, the findings provide a glimpse into what the paper interprets as (just one dimension of) plurality within contemporary organizations to support the paradox perspective, popularized by Lewis and Smith and Lewis, who contend that organizations embed multiple tensions and dilemmas in an ongoing cyclical process. Hence the paper argues that the similarities and differences across religious affiliations are not “either/or” choices but dualities that must be dynamically balanced in order to simultaneously meet multiple employee needs. The paper concludes that managers and employees need to articulate and embrace paradoxes related to religion, in order to create an awareness of the influence of religion that leads to being inclusive.


2008 ◽  
Vol 15 (1) ◽  
pp. 44 ◽  
Author(s):  
Michael L. Zukosky

This article explores why local pastoral land use arrangements in northwestern China differ from national level grassland policy objectives and initiatives. Drawing on the local particularities of fieldwork in a Chinese ethnic minority region, I argue that the land use arrangements which resulted from the implementation of decollectivization and new grassland management policies represent both an engagement of the minority area by the central government, but also a way that the residents of one locality have engaged the state in culturally specific ways. Applying contemporary theory in the ethnography of the state (Das and Poole 2004, Mitchell 1989; 1999; 2000, Taussig 1996) and the anthropology of development (Li 1999, Moore 2005) to data from recent ethnographic fieldwork, this article reflects upon how documents and practices as well as ideas of grassland policy make possible certain kinds of political symbols which render invisible to the central government local interests and resource conflicts, and thus, a narrative of a seemingly coherent, consistent, and organized state.Key Words: China, grassland policy, ethnic minority, decollectivization


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