Reaching Them Where They Live

2015 ◽  
pp. 1760-1783
Author(s):  
Danielle Lawson
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Media Literacy ◽  
Media Use ◽  
Social Media Use ◽  
The Social ◽  
Key Issues ◽  
Natural Inclination ◽  
Communicative Power

This chapter addresses the interconnected nature of social media use in higher education and business, exploring how educators and employers should use the social media literacy of “C-borgs” as a means of not just communicating with them, but allowing them to do what they do best – consume, create, collaborate, and connect with content. The chapter presents key issues educators and employers face when working to effectively harness the social media literacy of C-borgs, including: how their social media use differs according to their “mode” (work/personal/educational), how to strategically incorporate the C-borg's social media use into educational and business contexts, and how to utilize the C-borg's natural inclination toward a connected, content-centric lifestyle to facilitate educational and corporate engagement. The chapter concludes by discussing several key social media strategies educators and employers can use for harnessing the creative, collaborative, and communicative power of C-borgs.

Reaching Them Where They Live

2014 ◽  
pp. 131-155
Author(s):  
Danielle Lawson
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Media Literacy ◽  
Media Use ◽  
Social Media Use ◽  
The Social ◽  
Key Issues ◽  
Natural Inclination ◽  
Communicative Power

This chapter addresses the interconnected nature of social media use in higher education and business, exploring how educators and employers should use the social media literacy of “C-borgs” as a means of not just communicating with them, but allowing them to do what they do best – consume, create, collaborate, and connect with content. The chapter presents key issues educators and employers face when working to effectively harness the social media literacy of C-borgs, including: how their social media use differs according to their “mode” (work/personal/educational), how to strategically incorporate the C-borg’s social media use into educational and business contexts, and how to utilize the C-borg’s natural inclination toward a connected, content-centric lifestyle to facilitate educational and corporate engagement. The chapter concludes by discussing several key social media strategies educators and employers can use for harnessing the creative, collaborative, and communicative power of C-borgs.

scholarly journals Predictors of Social Media Use in Two Family Generations

2022 ◽  
Vol 6 ◽  
Author(s):  
Kristiina Tammisalo ◽  
Mirkka Danielsbacka ◽  
Emilia Andersson ◽  
Antti O. Tanskanen
Keyword(s):  
Higher Education ◽  
Older Adults ◽  
Social Media ◽  
Adult Children ◽  
Media Use ◽  
Social Media Use ◽  
Number Of Children ◽  
Frequent Contact ◽  
The Social ◽  
Use Of Social Media

Older adults have recently begun to adopt social media in increasing numbers. Even so, little is known about the factors influencing older adults’ social media adoption. Here, we identify factors that predict the use of social media among older adults (aged 68–73) and compare them to those of their adult children (aged 19–56) using population-based data from Finland. As predictors for social media use, we utilized demographic factors as well as characteristics of the respondents’ social lives. In addition, we test whether social media use in older adults is predicted by the social media use of their adult children. The data used in this study uniquely enable the study of this question because actual parent-child dyads are identifiable. In both generations, women and those with higher education were more likely to use social media. Predictors specific to men of the older generation were being divorced and younger, and predictors specific to women of the older generation were having better health and more frequent contact with friends. A higher number of children predicted use in both men and women in the older generation. As for the younger generation, specific predictors for social media use in women were younger age, divorce, higher number of children, and more frequent contact with friends. For men in the younger generation, there were no significant predictors for social media use besides higher education, which predicted social media use in all groups. Finally, social media use in a parent representing the older generation was predicted by the social media use of their adult children. This study provides novel information on the predictors of the use of social media in two family generations.

scholarly journals The social media political participation model: A goal systems theory perspective

2018 ◽  
Vol 26 (1) ◽  
pp. 135-156 ◽  
Author(s):  
Johannes Knoll ◽  
Jörg Matthes ◽  
Raffael Heiss
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Systems Theory ◽  
Media Use ◽  
Future Research ◽  
Psychological Processes ◽  
Social Media Use ◽  
The Social ◽  
Goal Systems ◽  
Use Of Social Media

Although studies suggest that the use of social media can promote political participation (PP), there is a lack of theorizing about the psychological processes underlying this relationship. This article attempts to fill this gap by suggesting a social media political participation model. Taking a goal systemic perspective, the model specifies a set of interrelated processes that need to be realized so that social media use affects PP. Furthermore, key contingent conditions are outlined and insights into fostering PP are offered. The article explains ways of testing the model with surveys and experiments. Implications for future research are discussed.

Exploring the “Social” in Social Media: Adolescent Relatedness—Thwarted and Supported

2021 ◽  
pp. 074355842110621
Author(s):  
Monique West ◽  
Simon Rice ◽  
Dianne Vella-Brodrick
Keyword(s):  
Social Media ◽  
Social Connectedness ◽  
Media Use ◽  
Focus Group Discussions ◽  
Group Discussions ◽  
Social Media Use ◽  
Rich Picture ◽  
Relational Experiences ◽  
The Social ◽  
Media Research

The pervasiveness of social media in adolescents’ lives has important implications for their relationships. Considering today’s adolescents have grown up with social media, research capturing their unique perspectives of how social media impacts their relationships is needed to increase understanding and help guide behaviors that nurture social-connectedness. Utilizing multiple qualitative methods, this study explores adolescents’ perspectives of how their social media use impacts their relationships. The sample comprised 36, Year 9 students aged 15 years from four metropolitan schools in Melbourne, Australia. All participants completed a rich picture mapping activity and focus group discussions. To gain deeper understandings, a sub-sample of 11 adolescents participated in subsequent one-on-one interviews. Reflexive thematic analysis generated two overarching themes (1) developing and strengthening relationships and (2) diminishing relationships. Sub-themes included; making new friends, maintaining relationships, deepening connections, enhancing belonging, rifts and strains, and anti-social behavior. Findings revealed nuanced insights into “how” and “why” adolescents believe social media impacts relationships. Adolescents explained that social media transforms interactions through amplifying and intensifying relational experiences resulting in both beneficial and detrimental outcomes for their relationships. Cultivating the positive aspects of adolescents’ social media use whilst mitigating the negative is important toward supporting relatedness and fostering wellbeing.

The Role of Social Media in Adolescent Loneliness and Mental Health Problems: Current Evidence and Suggestions for Future Work

2021 ◽  
Author(s):  
Warner Myntti ◽  
Jensen Spicer ◽  
Carol Janney ◽  
Stacey Armstrong ◽  
Sarah Domoff
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Mental Health Problems ◽  
Media Use ◽  
Current Evidence ◽  
Social Media Use ◽  
The Social ◽  
Future Work ◽  
The Relationship

Adolescents are spending more time interacting with peers online than in person, evidencing the need to examine this shift’s implications for adolescent loneliness and mental health. The current review examines research documenting an association between social media use and mental health, and highlights several specific areas that should be further explored as mechanisms within this relationship. Overall, it appears that frequency of social media use, the kind of social media use, the social environment, the platform used, and the potential for adverse events are especially important in understanding the relationship between social media use and adolescent mental health.

Assessing Social Media Use in Instruction and Marketing

2019 ◽  
pp. 74-84
Author(s):  
Jennifer Ashley Wright Joe
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Media Use ◽  
Social Media Use ◽  
Revenue Sources ◽  
The Social ◽  
Library Use ◽  
Faculty And Staff ◽  
The Way

Assessment is increasingly important for libraries to address, as it speaks to justification for funding and support from the larger university. Many university budget models now require departments and colleges to be self-funding, whereas the library does not have traditional revenue sources. Statistics, including retention impact, encourage faculty and staff to promote library use to their students and encourage departments and colleges to support funding the library. This chapter explores best practices for assessing social media use in the context of instruction and marketing. It outlines the reasons for implementing an assessment plan as well as the steps necessary to successfully assess social media use, starting with outlining the specific goals for social media use, all the way through review and modification of the social media plan.

Social Media in Tertiary Education

2018 ◽  
pp. 1-19
Author(s):  
Ann M. Simpson
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Media Use ◽  
Tertiary Education ◽  
Social Media Use ◽  
Privacy Concerns ◽  
Educational Environments ◽  
Constant State ◽  
Use Of Social Media ◽  
Media Applications

Social media use is prevalent throughout the world and is now commonplace in higher education. The devices, support technologies, and social media applications used in higher education are in a constant state of change. Using social media in education creates new and sometimes challenging issues for institutions, instructors, and students. This chapter attempts to address some of the considerations and potential issues that impact our use of social media in the higher education classroom. It examines social media as an educational tool in higher education, possible pedagogies for social media use, potential educational contexts, and privacy concerns raised by social media use in educational environments. This chapter also provides a possible definition for social media and introduces some themes that will be explored in further detail in the following chapters.

COVID-19 and library social media use

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alexandros Koulouris ◽  
Eftichia Vraimaki ◽  
Maria Koloniari
Keyword(s):  
Social Media ◽  
Media Use ◽  
School Libraries ◽  
Primary Data ◽  
Online Questionnaire ◽  
Social Media Use ◽  
Content Type ◽  
Final Sample ◽  
The Social ◽  
Social Media Presence

Purpose The study aims to explore Greek libraries’ social media presence and library operation and social media use during the coronavirus disease 2019 (COVID-19) lockdown. Design/methodology/approach Primary data were collected via an online questionnaire that was distributed to the Greek libraries. The final sample comprised 189 libraries of all types with the exception of school libraries. Findings Results indicated that Facebook is the most widely used platform, while social media are mainly used for sharing announcements about library operations and for the promotion of events. During the COVID-19 lockdown, libraries responded quickly to the new circumstances by taking many of their services online. However, they did not fully use social media for service provision but rather used social media as a static communication channel. Only a few of the libraries grasped the opportunity to highlight their role in the promotion of public health by providing timely and reliable information. Practical implications Library leaders who are looking to harness the power of social media for service promotion and outreach should build a strategy that takes platform popularity, current social media trends, patron preferences and the specific promotional objectives of their library into consideration. Originality/value To the best of the authors’ knowledge, the current research is the first which attempts to explore the social media presence of Greek libraries of all types and changes made to library operations and social media use in response to the COVID-19 lockdown.

Antecedents and consequences of social media marketing use: an empirical study of the UK exporting B2B SMEs

2019 ◽  
Vol 35 (2) ◽  
pp. 284-305 ◽  
Author(s):  
Riyad Eid ◽  
Ziad Abdelmoety ◽  
Gomaa Agag
Keyword(s):  
Social Media ◽  
Media Use ◽  
Export Performance ◽  
Empirical Evaluation ◽  
Equation Modeling ◽  
Social Media Use ◽  
Content Type ◽  
The Social ◽  
Antecedents And Consequences ◽  
Use Of Social Media

Purpose The social media have enabled companies to reach out to global markets and provided them with the opportunity to customize their strategies and offerings in an unprecedented way. Given the scant empirical evaluation of social media use in the small- and medium-sized enterprises (SMEs) business-to-business (B-to-B) context, this paper aims to offer a comprehensive description of the antecedents and consequences of social media use in international B-to-B SMEs and the way in which this use affects their export performance. Design/methodology/approach This study uses a sample of 277 British B-to-B SMEs and uses positivist research with a quantitative approach, adopting a survey strategy through questionnaires and structural equation modeling. Findings The results reveal that the use of social media influences export performance through the quality of international business contacts – understanding customers’ views and preferences, brand awareness and knowledge of the competition in various international markets. This study contributes to the emerging literature on B-to-B SMEs digital marketing by determining the mechanism through which B-to-B SMEs may benefit from using the social media in their efforts to export. Originality/value Despite the promising potential of the social media, especially for export-oriented companies, very limited attention has hitherto been paid to the relationship between the use of social media and export performance. This study attempts to fill the gap by investigating the extent to which actual use of social media impacts on the performance of exporting firms.

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