Smart Technologies

2016 ◽  
pp. 876-892
Author(s):  
Evrim Çeltek
Keyword(s):  
Augmented Reality ◽  
Tourism Industry ◽  
Smart Devices ◽  
Marketing Communication ◽  
Related Services ◽  
Augmented Reality Application ◽  
Smart Technologies

The growing number of applications available through smart devices provides an increasing diversity of travel-related services like looking up menus for restaurants, finding directions, making reservations, marketing, advertising and using translations. In the last decade, marketers have developed more creative practices to attract consumers. One of these new marketing tools is augmented reality application with the smart technologies, which is considered as an advertising and new marketing communication instrument that increases awareness and helps get information. This chapter presents the profile of AR applications and marketing benefits in tourism industry.

Smart Technologies

2015 ◽  
pp. 116-132
Author(s):  
Evrim Çeltek
Keyword(s):  
Augmented Reality ◽  
Tourism Industry ◽  
Smart Devices ◽  
Marketing Communication ◽  
Related Services ◽  
Augmented Reality Application ◽  
Smart Technologies

The growing number of applications available through smart devices provides an increasing diversity of travel-related services like looking up menus for restaurants, finding directions, making reservations, marketing, advertising and using translations. In the last decade, marketers have developed more creative practices to attract consumers. One of these new marketing tools is augmented reality application with the smart technologies, which is considered as an advertising and new marketing communication instrument that increases awareness and helps get information. This chapter presents the profile of AR applications and marketing benefits in tourism industry.

Progress and Development of Virtual Reality and Augmented Reality Technologies in Tourism

2020 ◽  
pp. 1-23
Author(s):  
Evrim Çeltek
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Research Methods ◽  
Smart Devices ◽  
Marketing Communication ◽  
Tourism Research ◽  
Tourism Marketing ◽  
Hospitality And Tourism ◽  
Smart Technologies

Progress and development of tourism technologies and applications available through smart devices provide an increasing diversity in tourism marketing. Augmented reality, virtual reality applications with the smart technologies, which are considered as new marketing communication instruments, increase awareness and help in terms of getting information about tourists and giving information to the tourist. Thus, this chapter provides an assessment regarding the progress of AR and VR researches published in hospitality and tourism journals. In particular, the chapter determines the current fields, topics, and research methods of AR and VR articles published in 32 hospitality and tourism research journals between 2000-2018, comparing the subjects and research methods of 32 journals and discussing the changes in topic areas throughout the years, to offer suggestions for further research on AR and VR for hospitality and tourism journals.

Advantages of Augmented Reality, Virtual Reality, QR Code, Near Field Communication, Geo-Tagging, Geo-Fencing, and Geo-Targeting for Marketing Tourism

2019 ◽  
pp. 94-113
Author(s):  
Evrim Çeltek
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Near Field ◽  
Tourism Industry ◽  
Smart Devices ◽  
Near Field Communication ◽  
Qr Code ◽  
City Marketing ◽  
Tourism Marketing ◽  
Smart Technologies

The developing number of applications available through smart devices provides an increasing diversity of tourism marketing, destination and city marketing, tourism business marketing, and advertising. In the last decade, marketers have developed more creative practices to attract consumers. These new marketing tools are augmented reality, virtual reality, QR code, near field communication (NFC), geo-tagging, geo-fencing, and geo-targeting applications with the smart technologies, which are considered as a new marketing communication instruments these increase awareness and help get information about tourist and give information to the tourist. This chapter presents the profile of smart marketing applications and their marketing benefits in tourism industry. More specifically, this chapter aimed to achieve the following research objectives: to determine the potentials of the augmented reality, virtual reality, QR code, near field communication (NFC), geo-tagging, geo-fencing, and geo-targeting applications in the tourism industry.

scholarly journals Old tradition, new technologies: comprehension and retention using augmented reality

2021 ◽  
Author(s):  
Olivia Parker
Keyword(s):  
Augmented Reality ◽  
Print Media ◽  
New Technologies ◽  
Smart Devices ◽  
Mobile Augmented Reality ◽  
Printed Media ◽  
Augmented Reality Application ◽  
Future Potential ◽  
Mobile Ar ◽  
World Environment

Traditional media, especially printed media, such as newspapers, books, and posters, is static. The increased usage of smart devices has trigged the use of mobile augmented reality (AR) in commercial print media. This technology allows consumers to overlay supplemental multimodal content on the real-world environment through the use of an AR app on a smartphone or tablet. The addition of mobile AR provides an extra dimension through which to absorb or dismiss an advertisement’s content. The main objective of this study is to determine if the use of mobile augmented reality in print affects the customer’s ability to understand and remember the message of an advertisement. Assessing augmented reality’s affect on printed media will help determine the value of investing in this technology and its future potential in the advertising landscape. This experiment was designed to test whether participants in two groups, one that used Layar, an augmented reality application, and one that did not, were still able to understand and remember the messages and content of a Nissan car advertisement featured in the Toronto Star. Through interviews and questionnaires subjects were tested on their recall ability and message comprehension given the passage of time. The results indicate that AR poses no significant advantage or disadvantage when compared to traditional print media. It appears that regardless of the mode of communication the advertisement’s messages are successfully conveyed. The results have shown that over time the viewer is likely to remember what interests them independently of whether augmented reality is used or not.

scholarly journals Old tradition, new technologies: comprehension and retention using augmented reality

2021 ◽  
Author(s):  
Olivia Parker
Keyword(s):  
Augmented Reality ◽  
Print Media ◽  
New Technologies ◽  
Smart Devices ◽  
Mobile Augmented Reality ◽  
Printed Media ◽  
Augmented Reality Application ◽  
Future Potential ◽  
Mobile Ar ◽  
World Environment

Traditional media, especially printed media, such as newspapers, books, and posters, is static. The increased usage of smart devices has trigged the use of mobile augmented reality (AR) in commercial print media. This technology allows consumers to overlay supplemental multimodal content on the real-world environment through the use of an AR app on a smartphone or tablet. The addition of mobile AR provides an extra dimension through which to absorb or dismiss an advertisement’s content. The main objective of this study is to determine if the use of mobile augmented reality in print affects the customer’s ability to understand and remember the message of an advertisement. Assessing augmented reality’s affect on printed media will help determine the value of investing in this technology and its future potential in the advertising landscape. This experiment was designed to test whether participants in two groups, one that used Layar, an augmented reality application, and one that did not, were still able to understand and remember the messages and content of a Nissan car advertisement featured in the Toronto Star. Through interviews and questionnaires subjects were tested on their recall ability and message comprehension given the passage of time. The results indicate that AR poses no significant advantage or disadvantage when compared to traditional print media. It appears that regardless of the mode of communication the advertisement’s messages are successfully conveyed. The results have shown that over time the viewer is likely to remember what interests them independently of whether augmented reality is used or not.

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