Augmented Reality and Experiences

Today technology evolves in two different directions. The first one is to create a new technology for our requirement and solve the problem, and the second one is to do it with the existing technology. This chapter will discuss in detail augmented reality and its use in the real world and also its application domains like medicine, education, health, gaming, tourism, film and entertainment, architecture, and development. Many think that AR is only for smartphones, but there are different ways to enhance the insight of the world. Augmented realities can be presented on an extensive range of displays, monitors, screens, handheld devices, or glasses. This chapter will provide the information about the key components of AR devices. This chapter gives a view on different types of AR and also projects how the technology can be adapted for multiple purposes based on the required type of view.

The Acceptance Process of the Internet of Things

The internet of things, or the IoT, is progressively and surely invading environments, and is consequently creating new kinds of consumer needs and behaviors. More and more companies are getting involved in this growing field, showing the importance for them to understand this technology market. This chapter aims at studying the acceptance process of the IoT. More specifically, the main factors that influence consumer decisions to accept and use the IoT and smart objects have been tested, such as the ethical, wellbeing, social, and utility values. The importance of each benefit is demonstrated, according to specific targets and to examples of applications. A system of values that represents the promises of the IoT and the central needs of users is also described. Besides, a typology of users should help companies creating or refining targeting strategies and should guide consumers into their acceptance process. Finally, further research directions are discussed.

Instant Messaging Chat Bot

Recently there has been a resurgence of chat bot use among businesses, which employ them as part of their marketing strategy. To provide better insight into instant messaging chat bots as a marketing tool, the present research focuses on mobile users' current understanding and perceptions of chat bots. This study examines what mobile consumers think of instant messaging chat bots, and whether consumers are willing to use the new chat bots. This study employs focus group interviews and online surveys to examine consumers' perceptions. The results indicate that a majority of mobile users have employed chat bots for customer service and for entertainment. Mobile users found instant messaging chat bots easy to use and useful, but not necessarily entertaining.

Real-Time Notifications

Consumers have become better informed, forcing companies to offer products and services that fit their tastes and preferences. The technologies in the context of internet of things (IoT) have been in increasing demand, by allowing the adaptation and customization of products and services contextualized with the location of consumers functioning and operating in real-time context and location of consumers. In this chapter, two relevant real-time content notification systems based on IoT systems are analyzed. It was concluded that, despite all the advantages associated with the use of these notification services, there are some security limitations: large amount of information collected, it is necessary to manage quickly and effectively to deliver relevant content in a timely manner; need for high bandwidth; considerable reduction of the autonomy of the batteries of the smartphones, of the users due to the necessity of activation of the GPS and the Bluetooth.

IoT Digital Service Provider

Digitalization is changing the way people live and interact. A new society has been built supported by cutting-edge technology changing even the most conservative habits. This new dynamic also changes the way people consume and relate to different brands. Communication service providers are evolving their business and taking digital transformation initiatives to engage customers by putting them at the center of their operations. But only the deep knowledge of customers guarantees a change with value. The advent of the IoT enables getting useful insights about people context facilitating the delivery of personalized offers and first-class experiences all over the journey. New business can be created in an endless market across different domains. However, the IoT value chain is complex and interactions between stakeholders are not always clear. This chapter presents the on-boarding of the IoT on the service provider actuation sphere.

Are Millennials Ready for the Internet of Things?

A lot has been said about the digital natives and their natural way of integrating the internet in their daily activities. Millennials have been considered a unique segment of consumers by researchers and practitioners alike, due to their ability and propensity to adopt and adapt new media to their daily routine. Although it is expectable that they are particularly keen on embracing IoT, extant literature is scarce on their views on the adoption of IoT to their home, work, and leisure activities. In this chapter, the authors analyze the potential of the millennial segment to IoT products and services. Results of a qualitative study with Portuguese consumers are included and provide interesting cues to marketers working with IoT offers.

An Overview of Main IoT Trends Applied to Business and Marketing

Currently there are more devices connected to internet than people in the world and industrial sensors and robots are also increasing. Not only organizations but also individuals are obtaining data from internet of things (IoT) devices and automating them. The aim of this chapter is to investigate and analyze this context and to identify the main trends of IoT for business and management, as well as potential organizational marketing strategies. Based on the literature review, six business trends in the IoT era are identified: personalization, interaction, integration, analytics, monitoring, and protection. These trends have implications to consider not only in future organizational marketing strategies but also in the present.

Digital Category Management

The internet of things (IoT) is transforming the way consumers shop at stores, how shoppers collect information, and how they take purchasing decisions. The way manufacturers and retailers respond to the digital enabled shopper is key to ensure positive implications for revenues and profits, ensuring that the collaborative relationship focus on providing shoppers with a better customer experience. Category management is at the center of the manufacturer-retailer relationship, urging for a transformational turmoil that enables a prompt response to the digital enabled shopper. This chapter discusses the implications of the new digital empowered shopper for the traditional category management demand-side aspects underlying the need to enhance business results by focusing on higher collaboration and automation.

An Overview on IoT and Its Impact on Marketing

The internet of things (IoT) is attracting increased attention from researchers, practitioners, consumers, and the media, and it is expected to change dramatically the production and consumption of goods and services, as well as the interaction between organizations and their customers. This chapter explores the challenges of IoT for marketing management. The authors present the main concepts associated to the theme based on the extant literature, considering information management, technological and ethical aspects of its adoption by corporations and consumers, and they discuss the expected impacts on different marketing application domains such as product placement, purchasing behavior, storytelling and communication, customer experience and consumer' brand perception, real-time persona development, and product and content development, among others.

IoT Sustainability in Higher Education

The widespread use of new information technologies has brought new challenges to society and in particular to forcing innovation in education and training by changing the paradigm of education. However, there still seems to be no consensus on how best to use new information technologies in educational practices. In this context, and because it is important to know, debate, think, and plan the future role of these new technologies in teaching/training, the authors conducted an exploratory study with the Delphi technique. The experience and creativity of a panel of experts will lead to a categorical scale and to the elaboration of an instrument with a preliminary list of indicators to be applied to students and professors and evaluate the sustainability of IoT in higher education.