scholarly journals Environmental Concern and Ethical Obligation Influencing the Purchase Intention of Consumers Towards Vegan Fashion Products -A Case in Hanoi, Vietnam

2021 ◽  
pp. 26-33
Author(s):  
Van Tuan Pham, Ph.D ◽  
Nguyen Ha Minh Anh ◽  
Kieu Vu Linh Chi ◽  
Le Minh Ngoc ◽  
Ho Thi Phuong Thao ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Theory Of Planned Behaviour ◽  
Environmental Concern ◽  
Ethical Obligation ◽  
Governmental Agencies ◽  
Fashion Products ◽  
Intention To Purchase ◽  
Factors Influencing ◽  
Ultimate Result ◽  
Feasible Solutions

The fundamental purpose of this study is to identify and evaluate factors influencing Hanoi consumers' intention to purchase vegan fashion products based on the framework of the Theory of Planned Behaviour (TPB). The ultimate result indicates that there is an outstanding factor significantly impacting the intention of Hanoi residents towards vegan fashion products: Ethical obligation (β=0.236). In addition, Environmental concern indirectly has an influence on the intention via attitudes. This study has important and practical consequences for governmental agencies and public organizations in terms of encouraging vegan fashion consumption. Based on the study’s findings, some feasible solutions are proposed to help authorities, businesses in Hanoi in particular, and Vietnam in general as well as motivating their customer intention.

scholarly journals Factors Affecting Young Consumers’ Intention to Purchase Upcycled Fashion Products – A Case Study in Vietnam

2021 ◽  
Vol 2 (4) ◽  
pp. 40-54
Author(s):  
Van Tuan Pham ◽  
Vu Thanh Xuan ◽  
Nguyen Minh Trang ◽  
Phung Mai Thanh Hang ◽  
Nguyen Thao Nguyen
Keyword(s):  
Purchase Intention ◽  
Financial Risk ◽  
Environmental Concern ◽  
Purchase Intentions ◽  
Social Value ◽  
Factors Affecting ◽  
Fashion Products ◽  
Intention To Purchase ◽  
Survey Results ◽  
The Relationship

In this study, the author has given different basis to build hypothesis and research models to find out the factors affecting the Vietnamese young consumer's intention to purchase upcycled fashion products. Firstly, this paper focuses on studying the relationship between attitudes and purchase intentions. Secondly, the author studies the effects of factors on attitudes and purchase intentions. The main research subjects are factors affecting Vietnamese young consumer' intention to to purchase upcycled fashion products. Hence, this research was conducted based on survey results among 400 young people aged 18 to 34 in Hanoi and Ho Chi Minh city which are two big city in Vietnam. The authors used two statistical software, SPSS 26.0 and AMOS 20.0, to analyze the survey results. These tools help the authors analyze Cronbach's Alpha reliability coefficients, exploratory factor analysis (EFA), confirmatory factor analysis (CFA), structural equation model (SEM). The results show that there was a positive relationship between young consumers' attitudes and purchase intention in the Vietnamese context. Attitude mediates the relationship between the influencing factors and purchase intention. Moreover, the study test the impact of five main factors including environmental concern, social value, uniqueness value, perception financial risk, and perceive quality risk. The environmental concern (β = 0.337) is considered as the strongest effect on consumers' attitudes towards products. The factors such as uniqueness value (β = 0.302) as well as social value (β = 0.216) also positively affect consumers' attitudes. On the other hand, perception financial risk (β = -0.168), and perceive quality risk (β = -0.280) negatively affect consumers' attitudes

scholarly journals Green Purchase Behaviour: A Move towards Environmental Sustainability- An Application of Interpretive Structural Modeling (ISM)

2021 ◽  
pp. 57-66
Author(s):  
J. Jeevitha ◽  
S. Hemalatha ◽  
S. Moghana Lavanya ◽  
V. Anandhi
Keyword(s):  
Environmental Sustainability ◽  
Purchase Intention ◽  
Brand Image ◽  
Environmental Concern ◽  
Structural Modeling ◽  
Environmental Knowledge ◽  
Interpretive Structural Modeling ◽  
Environmental Friendly ◽  
Factors Influencing ◽  
Purchasing Behaviour

Green purchase behaviour refers to the purchase of environmental friendly products. It is considered to be one of the most important measures to attain environmental sustainability. Present study aims towards identifying factors influencing green purchase behaviour and to establish a relationship between the factors. Using Interpretive Structural Modeling (ISM), a hierarchical structure has been extracted illustrating the contextual relationship between the factors. Environmental knowledge occupied the lowest form of the hierarchy which is found to be the basis for green purchase behaviour. MICMAC analysis has been applied to group the factors according to their driving power and dependency. Environmental knowledge, environmental concern, eco-labelling, product quality, and brand image have a strong driving power towards green purchasing behaviour. Green purchase intention and green purchase behaviour are highly dependent on other factors. 

scholarly journals When does personalization work on social media? a posteriori segmentation of consumers

2021 ◽  
Author(s):  
Jorge Serrano-Malebrán ◽  
Jorge Arenas-Gaitán
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Purchase Intention ◽  
Perceived Usefulness ◽  
Cognitive State ◽  
Mobile Social Networks ◽  
Fashion Products ◽  
Intention To Purchase ◽  
Different Types ◽  
Stimulation Of

AbstractThe aim of this research is to find a segment of consumers of fashion products based on their personal visions of personalization of shoppable ads on mobile social media. To meet this objective, three operational objectives are defined. First, a theoretical model is evaluated based on the stimulus-organism-response framework (S–O–R). This examines, with a PLS-SEM approach, how the stimulation of personalization will affect consumers' internal cognitive state (perceived usefulness) and consequently generates a behavioral response (intention to buy). Second, we look for fashion consumer segments based on their perception of personalization through prediction-oriented segmentation (PLS-POS). Third, the segments are explained based on three constructs that were considered important in fashion consumption through mobile social networks: purchase intention, concern for privacy, and perception of trend. The inclusion of personalization and the perception of usefulness of advertisements can greatly help the intention to purchase clothing to be understood. The application of a posterior segmentation helps to better understand the different types of users exposed to shoppable ads on mobile social networks and their relationship with the purchase intention, concern for privacy and trend. While the measures and scales were tested in a context of mobile clothing trade, the methodology can be applied to other types of products or services.

Social and Technical Perspective of Individual's Intention to Purchase Mobile Application

2015 ◽  
pp. 45-72 ◽  
Author(s):  
Ili Hawa Ahmad ◽  
Norshidah Mohamed ◽  
Ab Razak Che Hussain
Keyword(s):  
Exploratory Study ◽  
Mobile Application ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Business Development ◽  
Perceived Usefulness ◽  
Intention To Purchase ◽  
Factors Influencing ◽  
Perceived Enjoyment ◽  
Application Industry

Mobile application industry has boomed tremendously since it was first introduced in 2007 which has gain practitioners' and researchers' attention. There are substantial numbers of researches on mobile applications that have contributed to business development. This research is aimed at investigating the factors influencing individuals' purchase of mobile application. An exploratory study has been conducted to gain understanding of Malaysian's perspective on mobile application purchase intention. Unstructured interviews were conducted among 19 research participants randomly selected from different background. The results show that perceived usefulness, facilitating condition, perceived value, perceived enjoyment, perceived fee, electronic word-of-mouth (eWOM), application design in terms of features and visual, trust, security, privacy, device compatibility and device consumption in terms of power and memory relate to individual's intention to purchase mobile application.

scholarly journals Consumer Intention to Purchase Green Consumer Chemicals

2021 ◽  
Vol 13 (14) ◽  
pp. 7992
Author(s):  
Michal Patak ◽  
Lenka Branska ◽  
Zuzana Pecinova
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Consumer Behaviour ◽  
Environmental Concern ◽  
Product Knowledge ◽  
Green Products ◽  
Cleaning Agents ◽  
Intention To Purchase ◽  
Equation Modelling ◽  
Confirmatory Analysis

The article deals with consumer behaviour when purchasing green products. It develops theoretical knowledge in the field of antecedents to purchase intention with a focus on the currently neglected consumer chemicals (detergents, cleaning agents and cosmetic products). Based on previous studies, antecedents of purchase intention for green consumer chemicals are identified and the significance of their influence is subsequently verified by empirical research. Confirmatory analysis is based on structural equation modelling of data obtained from a questionnaire survey conducted among 250 consumers. The empirical findings show that the main antecedents of green purchase intention in are environmental concern, green lifestyle and product knowledge. The influence of promotion and community can be regarded as weak to insignificant. The degree of influence of all investigated antecedents depends on the gender, age and level of education of consumers. Increasing the volume of purchasing green consumer chemicals will in particular require provision of more information to consumers to increase their awareness of environmental protection and green products.

scholarly journals GENERATION Z PURCHASE INTENTION ON ENVIRONMENTAL AND GREEN COSMETIC PRODUCT

2020 ◽  
Vol 13 (2) ◽  
Author(s):  
Lina Salim ◽  
Clara Rismawati
Keyword(s):  
Purchase Intention ◽  
Environmental Concern ◽  
Cosmetic Products ◽  
Purposive Sampling ◽  
Brand Knowledge ◽  
Green Advertising ◽  
Generation Z ◽  
Intention To Purchase ◽  
Green Packaging ◽  
Year 2000

The purpose of this research is to analyze how the generation Z intention to purchase any cosmetic products related to the environmental concern, green packaging, green advertising, and green brand knowledge. Data used in this research was collected by distributing questionnaires to the member of chosen dance communities. The respondents were generation Z who born after year 2000 (between 15-20 years old) and never bought any cosmetic products. The respondents for this research were female, selected based on purposive sampling. The results showed that only green advertising could influence green purchase intention while environmental concern, green packaging, and green brand knowledge could not influence green purchase intention of cosmetic products.

scholarly journals Mediating Effect of Customer Engagement on the Relations between eWOM, Environmental Concern, and Intention to Purchase Second-hand Clothing among College Students in Yogyakarta

2021 ◽  
Vol 12 (2) ◽  
pp. 162-175
Author(s):  
Kristia Kristia
Keyword(s):  
College Students ◽  
Purchase Intention ◽  
Environmental Concern ◽  
Partial Least Square ◽  
Mediating Effect ◽  
Customer Engagement ◽  
Equation Modeling ◽  
Environmental Concerns ◽  
Intention To Purchase ◽  
The Relationship

Research aims: This study examines the direct and indirect effects of eWOM and environmental concerns on second-hand clothing purchase intention. However, on the intervening variable, this study used customer engagement.Design/Methodology/Approach: This quantitative research distributed questionnaires to 222 college students aged 18-24 years who were interested in and were familiar with the concept of using second-hand clothes, who were also lived in Yogyakarta. The questionnaire results were then processed utilizing the structural equation modeling-partial least square (SEM-PLS) technique.Research findings: This study’s findings showed that consumer engagement had a full mediating impact between eWOM and intention in buying second-hand clothes. However, it only partially affected the relationship between environmental concern and the intention to purchase used clothes.Theoretical contribution/Originality: Previous studies have investigated the relationship between eWOM and purchase intention through customer engagement as a mediating variable, but little literature involves environmental concerns in the model. Another contribution is the findings that revealed that eWOM could not influence students' purchase intention in second-hand clothes without the involvement of customer engagement.Practitioner/Policy implication: The author suggests that second-hand clothes sellers and non-profit organizations could increase young people's involvement in making environmentally friendly consumption in the form of buying used clothes by increasing consumer engagement.Research limitation/Implication: This research's limitations include the limited variables studied and the characteristics of respondents who only focused on generation Z, especially students in Yogyakarta.

The Impact of Environmental Concern on Consumer Attitudes and Intentions Toward Electric Vehicles

2022 ◽  
pp. 245-267
Author(s):  
Niray Tunçel ◽  
Esna Betül Buğday
Keyword(s):  
Purchase Intention ◽  
Online Survey ◽  
Environmental Concern ◽  
Age Groups ◽  
Consumer Attitudes ◽  
Positive Influence ◽  
Intention To Purchase ◽  
Research Findings ◽  
The Impact

This research aims to analyze the impact of environmental concerns on Turkish consumers' attitudes toward and intention to purchase EVs. It is also aimed to investigate the role of demographical characteristics—gender, age, income, and education—on those impacts. Given the purpose, a descriptive study was conducted through an online survey with a sample of 334 consumers. The research findings indicate that environmental concern plays a significantly influential role in the attitude toward and intention to purchase EVs. The study also confirms that environmental concern impacts on the attitude and intention toward EVs differs in terms of gender, age, and income. Only women show a positive influence of environmental concern on the attitude toward EVs. There is no difference in the direct or indirect link between EV purchase intention and environmental concern for age groups. Environmental concern's indirect influence on the intention to buy EVs is the highest and significantly different for the consumers with 7500-9999 TL income.

How green are you, really? Consumers’ skepticism toward brands with green claims

2016 ◽  
Vol 7 (1) ◽  
pp. 72-83 ◽  
Author(s):  
Emre Ulusoy ◽  
Paul G. Barretta
Keyword(s):  
Environmental Sustainability ◽  
Purchase Intention ◽  
Environmental Concern ◽  
Structural Equations ◽  
Alternative Methods ◽  
Brand Trust ◽  
Green Products ◽  
Structural Equations Modeling ◽  
Content Type ◽  
Intention To Purchase

Purpose The purpose of this paper is to examine the relationship between perceptions of brands advertising claims of environmental sustainability, intention to purchase such brands and the role of trust. Design/methodology/approach Adapted scales were used to measure perceptions of price–value perception, environmental concern, brand trust and purchase intention. Relationships were tested using simple regression and structural equations modeling. Findings The results suggest that consumers who did not report high environmental concern had high brand trust but no significant purchase intention; consumers who reported high environmental concern had significant intention to purchase green products, but negative trust in brands which were advertised with a claim to be green. Research limitations/implications Efforts to advertise green claims may only be effective for consumers without an intention to purchase green products, and may alienate consumers who are interested in purchasing such products. Structural equations modeling was tested on a post hoc basis with a sample size that did not warrant very good fit ratios. Originality/value The present study indicates that green claims may be misguided, and that products that have genuine green benefits may need to find alternative methods of communicating those benefits to consumers who intend to engage in sustainable consumption behavior.

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