Corporate Social Responsibility in Tourism and Hospitality

Author(s):  
Vikrant Kaushal ◽  
Suman Sharma

The chapter integrates the concept of corporate social responsibility and its applications in the field of tourism. At the outset appropriate introductory information followed by a brief outline of historical evolution of CSR is presented, followed by the reflections on various practices carried out by several organisations across the globe intended to leave positive impacts on society and environment, substantiates the chapter structure. The flow of chapter is systematic and language simple for general comprehension. The target audience of the chapter include academicians and industry managers. Various examples from tourism and non-tourism sectors are being used. Selected books for further reading are listed in the end.

Author(s):  
Vikrant Kaushal ◽  
Suman Sharma

The chapter integrates the concept of corporate social responsibility and its applications in the field of tourism. At the outset appropriate introductory information followed by a brief outline of historical evolution of CSR is presented, followed by the reflections on various practices carried out by several organisations across the globe intended to leave positive impacts on society and environment, substantiates the chapter structure. The flow of chapter is systematic and language simple for general comprehension. The target audience of the chapter include academicians and industry managers. Various examples from tourism and non-tourism sectors are being used. Selected books for further reading are listed in the end.


2020 ◽  
pp. 135481662097813
Author(s):  
Seoki Lee

Considering the unprecedented event of COVID-19 as both global public health and economic crisis, its impacts on society including businesses are almost unimaginable. In particular, since the tourism and hospitality industries are among the hardest hit, tourism and hospitality researchers should examine how to understand its implications for these industries. This article takes a view from the corporate social responsibility (CSR) standpoint in relation to the current pandemic and attempts to provide some research implications, especially from the financial economics and strategic management perspectives. Potential research topics discussed in the article include emerging CSR initiatives throughout the pandemic, a comparison between pre- and post-pandemic financial implications of CSR, a moderating role of CSR strategy, various performance measures including risk measures, and culture and industry as boundary conditions.


2019 ◽  
Vol 11 (24) ◽  
pp. 7009 ◽  
Author(s):  
Haiyan Kong ◽  
Naipeng (Tom) Bu ◽  
Yue Yuan ◽  
Kangping Wang ◽  
YoungHee Ro

This study sought to explore the influence of perceived corporate social responsibility (CSR) on organizational identification and organizational commitment. Based on extensive literature review, the theoretical model was proposed. Perceived CSR was developed as the determinant, organizational identification as the mediator, and organizational commitment as the outcome. Targeting highly educated employees, this study surveyed employees with bachelor degrees or above. A total of 836 data were collected, and structural equation modeling was analyzed with statistical software AMOS 21.0 software. The findings indicated that perceived CSR contributed positively to organizational identification and commitment. Apart from the direct positive effect on organizational commitment, organizational identification also mediated the relationship between perceived CSR and employee loyalty. The study highlighted the importance of fulfilling social responsibilities, encouraged managers to understand young well-educated employees from different perspectives, and also shed light on performing effective human resource management (HRM) activities, which can meet the UN Sustainable Development Goals and accelerate the related development in tourism and hospitality.


Author(s):  
Pornpimon Eua-anant ◽  
Dusadee Ayuwat ◽  
Buapun Promphakping

This article investigates the relations between positive impacts from Corporate Social Responsibility (CSR), external support, knowledge about CSR and the degree of CSR practices according to international standards in the viewpoint of small and medium enterprises in Thailand. The survey among 262 small and medium enterprises in five sections in the northeastern region of Thailand reveals that positive impacts of CSR on internal issues have shown to be positively related to the degree of CSR practices in small and medium enterprises. While there is no clear evidence supporting the positive impacts of CSR on external issues, external support and knowledge of owners/managers of small and medium enterprises about CSR have influenced the degree of CSR practices. The results indicate that, for CSR practices according to international standards, Thai small and medium enterprises are more interested in internal issues providing tangible benefits for them. In addition, external support for Thai small and medium enterprises in CSR engagement may not be enough to have a noticeable effect on the degree of CSR practices in Thai small and medium enterprises.


Author(s):  
Savneet Kaur

Corporate Social Responsibility means that a company should be responsible for its actions in society in the form of - social, ethical, and environmental. Tourism industry is one of the fastest growing service sectors around the world. It provides jobs to under skill, semi skilled and skilled worker on various designations. This research article explores the concept of corporate social responsibility in hospitality industry in which selected hotels and airlines in India are discussed. CSR initiatives of Punjab, Haryana and Himachal Tourism were explored. The article is based on critical literature review and analyzed to establish the connection between tourism and the physical and social environments.. Results showed a stronger focus on environmental issues than on the social or economic dimensions of CSR. Although a large number of airlines and hotels publishing CSR reports discussed their achievement of major goals only a much smaller number have provided detailed information relating to specific initiatives implemented in order to contribute to these goals.


Author(s):  
Sattam Saud Alrowais ◽  
Wendy Chapple ◽  
Mohamed Sobhy Tawfik Abdelwahab ◽  
Sameh Abd-el Maksoud Mohamed Aboul-Dahab

Corporate social responsibility (CSR) plays an important role in hospitality industry due to its effects on tourist loyalty. This article seeks to develop and empirically test a comprehensive framework to examine the indirect influence of CSR dimensions on tourist loyalty through the mediation of satisfaction and trust as well as the moderating effects of religiosity. Using SEM to analyse the data collected from a sample of 2600 tourists, the results indicate that CSR has indirect influence on tourist loyalty through tourist satisfaction and trust. This study confirms that satisfaction and trust partially or fully mediate the effect of the four CSR dimensions on tourist loyalty. This outcome indicates that CSR create tourist trust and satisfaction, which in turn, builds tourist loyalty. Furthermore, religiosity plays an important role in understanding tourist loyalty and behaviour toward rural hospitality enterprises. The findings offer important implications for tourism and hospitality companies and are likely to stimulate further research in the area of rural hospitality.


2019 ◽  
Vol 16 (8) ◽  
pp. 1341-1356
Author(s):  
Supriti Mishra

Purpose This study aims to advance two sets of explanation on the evolution of corporate social responsibility (CSR) – one set of explanation in the context of a developed country, USA, and another in the context of a developing country, India. The discussion includes the period after mandatory CSR rules were implemented in India. Design/methodology/approach This is a conceptual paper on the historical evolution of CSR in the USA and India. It reviews the chronological evolution of CSR. It compares the phases of CSR evolution between the two countries by tracking their CSR growth curves. Findings This study divides the evolution of CSR in the USA into four phases – conceptualization, introduction, growth and consolidation. In the first two phases, the rate of growth in CSR increases at a decreasing rate; in the growth phase, it increases at an increasing rate which stabilizes in the consolidation phase. In the Indian context, the study considers a three phase growth – conceptualization, introduction and growth. In the first two phases, the growth in CSR curve is inelastic. In the third phase, the growth rate increases but at a rate less than that in the USA. Originality/value Though past research has examined historical evolution of CSR in the US context, scant research has tracked CSR evolution in India. Not many studies have compared the growth of CSR between developed and developing countries. This study also contributes the concept of CSR growth curves to the extant literature on CSR.


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