Case Study as a Teaching Method in Marketing

2017 ◽  
pp. 244-263
Author(s):  
Marcin Awdziej
Keyword(s):  
Learning Outcomes ◽  
Case Studies ◽  
Teaching Method ◽  
Business Environment ◽  
Marketing Practice ◽  
Web Based ◽  
Marketing Education ◽  
Case Writing ◽  
Case Study Teaching

The traditional published case studies have been successfully used in marketing education for decades. However, recent changes in marketing practice, prompted by disruptive changes in the marketplace, highlight their shortcomings as an educational instrument. To remain relevant and deliver the desired learning outcomes, new or modified approaches to case-study teaching might be necessary. This chapter is structured as follows: first, the changes in business environment and their impact on marketing education is discussed. Second, the advantages and shortcomings of the traditional published case study as an educational instrument in marketing are presented. Third, new approaches to case study are critically evaluated. These are live case, participative case writing, and web-based cases.

Case Study as a Teaching Method in Marketing

2018 ◽  
pp. 1402-1421
Author(s):  
Marcin Awdziej
Keyword(s):  
Learning Outcomes ◽  
Case Studies ◽  
Teaching Method ◽  
Business Environment ◽  
Marketing Practice ◽  
Web Based ◽  
Marketing Education ◽  
Case Writing ◽  
Case Study Teaching

The traditional published case studies have been successfully used in marketing education for decades. However, recent changes in marketing practice, prompted by disruptive changes in the marketplace, highlight their shortcomings as an educational instrument. To remain relevant and deliver the desired learning outcomes, new or modified approaches to case-study teaching might be necessary. This chapter is structured as follows: first, the changes in business environment and their impact on marketing education is discussed. Second, the advantages and shortcomings of the traditional published case study as an educational instrument in marketing are presented. Third, new approaches to case study are critically evaluated. These are live case, participative case writing, and web-based cases.

How to Design an Active E-Course?

2020 ◽  
pp. 197-224
Author(s):  
Lilia Cheniti Belcadhi ◽  
Sonia Ayachi Ghannouchi
Keyword(s):  
Instructional Design ◽  
Design Process ◽  
Student Attitudes ◽  
Online Courses ◽  
Teaching Method ◽  
Online Version ◽  
Web Based ◽  
Face To Face ◽  
Instructional Design Process

Active Learning improves student attitudes and develops thinking and writing skills. It is increasingly recommended as a teaching method to improve learning. In this paper the authors are interested in the transformation of a face-to-face active course into a web-based active course. An instructional design approach based on meta-models for transforming active-based courses into online courses is proposed. This approach provides a detailed description of meta-models and processes of instructional design for active e-courses as well as the main involved actors. In order to evaluate and validate the proposed meta-models a case study has been carried out. It concerned the transformation of an entrepreneurship active course into an online version and its deployment. The proposed instructional design process constitutes the kernel of an authoring tool for the design of an active e-course, which permits to support the instructional designer in the production of active e-courses.

Examining the mediating role of learning engagement, learning process and learning experience on the learning outcomes through localized real case studies

2014 ◽  
Vol 56 (4) ◽  
pp. 287-302 ◽  
Author(s):  
Mathews Nkhoma ◽  
Narumon Sriratanaviriyakul ◽  
Hiep Pham Cong ◽  
Tri Khai Lam
Keyword(s):  
Learning Outcomes ◽  
Case Studies ◽  
Undergraduate Students ◽  
Learning Process ◽  
Learning Experience ◽  
Learning Engagement ◽  
Content Type ◽  
Mediating Role

Purpose – The purpose of this paper is to understand the impact of real, localized case studies on students’ learning engagement, the learning process and learning experience and the role of such case studies in influencing students’ learning outcomes. Design/methodology/approach – Data were collected from 400 undergraduate students through an online questionnaire immediately after discussion of the case in Business Information Systems classes. Student learning from the case study was measured by two components consisting of case knowledge and case perceptions. The student course engagement questionnaire was used to examine engagement in skills, emotions, participation and performance while the study process questionnaire was administered to assess students’ learning approaches. Additionally, the seven predominant roles of the feedback were used to analyse students’ learning experience. Finally, students’ learning outcomes were assessed both in group performance and individual performance. Structure equation modelling was applied to test the causal model. Findings – The results revealed that the case study had a positive influence on students’ engagement in skills and emotions. Moreover, case perceptions led students to surface approach in their learning. Furthermore, case knowledge had a positive impact on the learning experience. Research limitations/implications – The study suggests that localized case studies should be designed cautiously. Furthermore the method of instruction regarding the method must be clearly explained for undergraduate students. Future research should consider a way of evaluating academic achievement as a result of using localized cases. Originality/value – The findings reported in the paper contributed to an area of educational research by emphasizing on the mediating role of learning engagement, the learning process and the learning experience.

Ideological and Political Education Linear Regression Theory

2014 ◽  
Vol 989-994 ◽  
pp. 2220-2222
Author(s):  
Meng Zhang
Keyword(s):  
Linear Regression ◽  
Teaching Method ◽  
Linear Regression Analysis ◽  
Theory And Practice ◽  
Ideological And Political Education ◽  
Political Education ◽  
Case Study Teaching ◽  
Education Courses ◽  
Regression Theory

The paper presents a valid and efficient method to teach ideological and political education courses in linear regression analysis. It includes theory and practice parts, where interactive learning methodologies are created. It adopts case-study teaching, since this teaching method effectively integrates theoretical teaching and practical teaching. The lectures should be not an exhaustive review of regression methodology, but they should focus on how the regression models derived. Moreover, the teacher should pay more attention to the theoretical aspects of models rather than to their implementation using software. Students work in teams of three or four on a problem presented by teachers and choose relevant software to carry out their own projects. Feedback from students indicates that this method of teaching improves students' class attendance and greatly increases their interest in learning.

scholarly journals BUILDING EFFECTIVE CASE STUDIES FOR MATERIALS

2019 ◽  
Author(s):  
Vivienne Tam ◽  
Marta Cerruti
Keyword(s):  
Learning Outcomes ◽  
Case Studies ◽  
Material Characterization ◽  
Group Discussion ◽  
Journal Articles ◽  
Vis Spectroscopy ◽  
The Subject ◽  
Effective Case ◽  
Real World Problems

Case studies are used to guide students’ natural curiosity-driven learning instead of traditional content-heavy lectures. In collaboration with Dr. Marta Cerruti and one other co-teacher, I developed case studies for the undergraduate pre-requisite course “Analytical and Characterization Techniques” (MIME 317) to teach the material characterization concepts such as Atomic Absorption or UV/Vis spectroscopy in case-study driven manner.  The process included understanding the professors’ desired learning outcomes and finding journal articles that used such concepts to solve real-world problems.  Then, I developed handouts to simplify the complicated concepts presented in the articles and crafted questions that students with no background knowledge could still answer given the information provided and the figure/graph from the article.  Finally, in delivering the case studies in class, I facilitated group discussion and found that guiding the discussion based on the students’ curiosity deepened their understanding of the subject.  

Erich Wulffen and the case of the criminal

2017 ◽  
Author(s):  
Birgit Lang
Keyword(s):  
Twentieth Century ◽  
Case Studies ◽  
Central Europe ◽  
Legal Reform ◽  
Reading Public ◽  
Professional Career ◽  
Weimar Germany ◽  
Case Writing

State Prosecutor and legal reformer Erich Wulffen used the case study genre for legal and largely didactic purposes. Chapter 4 illustrates the adoption of the conventions of sexological case writing by the legal fraternity in twentieth-century Central Europe, and ways in which Wulffen brought the case study genre from the hidden world of the court to the wider public. In doing this, Wulffen carved a niche for himself as an expert in legal reform and sexology in Wilhelmine and Weimar Germany. He embraced different kinds of case modalities over the course of his professional career, targeting professional, middle-class audiences and the wider reading public during his thirty years in the role of prosecutor. The changing success of Wulffen’s publications highlights the intensifying crisis of the expert case study as a modality able to ‘speak the truth’ about modern sexuality and deviance. While Wulffen’s expert case studies about con men and other criminals were highly successful during the Wilhelmine era, the same approach and model for case writing met a more critical audience after 1918. Wulffen embraced the challenge of a new democratic environment by writing implicitly didactical popular crime novels. However, eventually his criminal subjects literally ‘wrote back’ after their sensationalised trials, using case studies in an attempt to narrate their own versions of events. The accounts of these criminals-turned-writers such as convicted paedophile Edith Cadivec. Thus the popularisation of sensationalist case studies, written, for instance, by perpetrators of crime, was an important factor in the case study genre’s loss of respectability.

Fin-de-siècle investigations of the ‘creative genius’ in psychiatry and psychoanalysis

2017 ◽  
Author(s):  
Birgit Lang
Keyword(s):  
Middle Class ◽  
Case Studies ◽  
Medical Case ◽  
Creative Genius ◽  
Case Writing ◽  
Psychoanalytic Thought ◽  
Rhetorical Form ◽  
Creative Artists ◽  
Otto Rank

This chapters examines the attempts by psychiatrists and psychoanalysts to popularise their research by choosing to analyse cases—and thus the phenomenon of—creative genius. It shows how psychoanalysis and its proponents co-opted and adapted the medical case study as an extant and authoritative rhetorical form through which to forge a new mode of enquiry. The ways in which psychoanalysts such as Isidor Sadger sought to incorporate and adapt sexological pathographies into psychoanalytic thought, shaped the responses within the Vienna Psychoanalytic Society (WPV) and fuelled a debate that directly contributed to Freud’s development of psychoanalytic case writing. The decisive sophistication of this discourse can be appreciated in Sigmund Freud’s dialogic-psychoanalytic case studies, which show his keen appreciation of the bond that tied middle-class readers to revered creative artists. Yet Freud hesitated (or perhaps thought it fruitless) to challenge this reverence and left the complex quantification of results to his pupil Otto Rank.

scholarly journals Exploring The Use Of Case Study Analysis In Consultant Skill Training

2011 ◽  
Vol 2 (1) ◽  
pp. 29 ◽  
Author(s):  
Debra S. Preston
Keyword(s):  
Case Studies ◽  
Professional Training ◽  
Training Programs ◽  
Teaching Method ◽  
Skill Training ◽  
Study Analysis ◽  
Professional Literature ◽  
Case Study Analysis ◽  
Consultation Skills

Analyzing practical business situations presented in case studies is increasingly common in professional training programs. Case study analysis can be an effective teaching method for developing business consultation skills. Presented in this article are the findings in recent professional literature related to using case studies in business education programs for consultation skill training.

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