The Organization of the Future and the Marketing Function

2017 ◽  
pp. 126-145 ◽  
Author(s):  
Mario Gonzalez-Fuentes
Keyword(s):  
Technical Skills ◽  
Technological Changes ◽  
Comprehensive Review ◽  
The Past ◽  
Marketing Function ◽  
Business Opportunities ◽  
The Future ◽  
New Business ◽  
A Company ◽  
Academic Debate

The past two decades—and the technology advancements experienced throughout them—have left marketers with a new context that has provided new business opportunities. This new context has prompted a change in the focus of the marketing function and demanded a shift in marketing imperatives and competencies. This chapter provides a comprehensive review of the technological changes experienced by the marketing function in a company, as documented by both scholars and practitioners. It also provides a thorough discussion of the ongoing academic debate regarding the new set of technical skills that have defined employability in the marketing circles for the past couple of decades and the challenges ahead for future professionals and executives.

The Organization of the Future and the Marketing Function

2017 ◽  
pp. 1709-1723
Author(s):  
Mario Gonzalez-Fuentes
Keyword(s):  
Technical Skills ◽  
Technological Changes ◽  
Comprehensive Review ◽  
The Past ◽  
Marketing Function ◽  
Business Opportunities ◽  
The Future ◽  
New Business ◽  
A Company ◽  
Academic Debate

The past two decades—and the technology advancements experienced throughout them—have left marketers with a new context that has provided new business opportunities. This new context has prompted a change in the focus of the marketing function and demanded a shift in marketing imperatives and competencies. This chapter provides a comprehensive review of the technological changes experienced by the marketing function in a company, as documented by both scholars and practitioners. It also provides a thorough discussion of the ongoing academic debate regarding the new set of technical skills that have defined employability in the marketing circles for the past couple of decades and the challenges ahead for future professionals and executives.

scholarly journals Problems of Infrastructure Markets with Particular Emphasis on the Postal Market in the Context of Digital Exclusion

2020 ◽  
Vol 12 (11) ◽  
pp. 4719
Author(s):  
Agnieszka Budziewicz-Guźlecka ◽  
Anna Drab-Kurowska
Keyword(s):  
Delphi Method ◽  
Information Society ◽  
Scientific Literature ◽  
Access To Information ◽  
Technological Changes ◽  
Literature Synthesis ◽  
Business Opportunities ◽  
New Business ◽  
Digital Exclusion ◽  
Strategic Element

For many years, infrastructure markets have been treated as a strategic element of each country. Substantial technological changes forced postal and telecommunications operators to adapt their services to the information society, use new business opportunities, and take account of the emerging and rapidly developing direct and indirect competition. The aim of the presented article is developing a model of action to ensure access to information using the postal infrastructure which, until full digitization, will fulfil the constitutional needs of citizens. In order to achieve the indicated aims, the article refers to the nature of the regulation, which constitutes a point of reference to the examined problem. In addition, selected economic policy tools are presented, which allow the development of a model of action that will reduce the problem of digital exclusion. The article uses research methods such as critical analysis of scientific literature, synthesis and generalization, the Delphi method, multidimensional comparative analysis, and graphic visualization.

The Future of Audit in Light of Technological Changes

2021 ◽  
pp. 228-249
Author(s):  
Sanja Sever Mališ ◽  
Lajoš Žager ◽  
Mateja Brozović
Keyword(s):  
Financial Reporting ◽  
New Technologies ◽  
Financial Statements ◽  
Technological Changes ◽  
External Audit ◽  
The Past ◽  
The Future ◽  
New Challenges ◽  
The Way

External audit of financial statements plays a key role in achieving transparent financial reporting, since its purpose is to provide reasonable assurance that the presented financial statements are free of material misstatements due to fraud or error. In the process of fulfilling this role, auditors must be adaptable, especially when it comes to technological advancements. This chapter explains the effect that new technologies have on audit of financial statements. In addition to summarizing the technological changes that impacted the audit profession in the past and therefore introduced new generations of audit, the authors have identified issues and challenges in the way the audit is currently performed. Some of the new technologies that are discussed in this chapter have the potential to mitigate these issues. However, new challenges and risks may be introduced with accepting these technologies in the process of financial reporting and auditing.

Succeeding at new businesses: a matrix to measure flexibility

2014 ◽  
Vol 35 (5) ◽  
pp. 23-30 ◽  
Author(s):  
David J. Burns
Keyword(s):  
Business Environment ◽  
Two Dimensions ◽  
Market Potential ◽  
Content Type ◽  
Strategic Issues ◽  
The Past ◽  
Business Opportunities ◽  
New Business ◽  
Market Opportunities ◽  
Assessment Matrix

Purpose – This purpose of this paper is to suggest and develop an alternative model, the Opportunity Assessment Matrix, to address some of the primary strategic issues in the business environment of today. Changes in the business environment are increasing the need for strategic planning, but it has also diminished the value of some of the classic tools used in strategy formation in the past, such as portfolio models. Design/methodology/approach – The shortcomings in applying portfolio models from the past to today’s business environment are discussed, providing a basis for the developing the Opportunity Assessment Matrix. Findings – The Opportunity Assessment Matrix is introduced as a means to evaluate the ability of an organization to successfully undertake and exploit new business opportunities. The proposed model is based on two dimensions – operational flexibility and market potential. Originality/value – The Opportunity Assessment Matrix facilitates an assessment of new business and product opportunities. With today’s ever-changing customer needs, the identification and exploitation of new product and business opportunities have become critical for the ongoing success of many firms. Most attempts by business firms to exploit new opportunities, however, are not successful, often due to a lack of an understanding of the market potential realization or an inadequate consideration of possible internal constraints. The Opportunity Assessment Matrix addresses both of these issues by examining the match between potential market opportunities and a firm’s ability to exploit them.

Testing Statistical Charts: What Makes a Good Graph?

2020 ◽  
Vol 7 (1) ◽  
pp. 61-88
Author(s):  
Susan Vanderplas ◽  
Dianne Cook ◽  
Heike Hofmann
Keyword(s):  
Best Practices ◽  
Empirical Testing ◽  
Technological Changes ◽  
Testing Methods ◽  
The Past ◽  
Graphical Displays ◽  
The Future ◽  
History Of

It has been approximately 100 years since the very first formal experimental evaluations of statistical charts were conducted. In that time, technological changes have impacted both our charts and our testing methods, resulting in a dizzying array of charts, many different taxonomies to classify graphics, and several different philosophical approaches to testing the efficacy of charts and graphs experimentally. Once rare, charts and graphical displays are now everywhere—but do they help us understand? In this article we review the history of graphical testing across disciplines, discuss different direct approaches to testing graphics, and contrast direct tests with visual inference, which requires that the viewer determine both the question and the answer. Examining the past 100 years of graphical testing, we summarize best practices for creating effective graphics and discuss what the future holds for graphics and empirical testing of interactive statistical visualizations.

scholarly journals Technology and old age in Japan

2016 ◽  
Vol 1 (1) ◽  
pp. 28-30
Author(s):  
Yasuyuki Gondo
Keyword(s):  
Older People ◽  
Old Age ◽  
Successful Aging ◽  
New Technologies ◽  
Technological Revolution ◽  
Innovative Technologies ◽  
Aging Society ◽  
Business Opportunities ◽  
The Future ◽  
New Business

Abstract. The population of older people has been increasing in the last few decades in Japan. This larger demographical shift provided new business opportunities to companies. Innovative technologies and services for older people have been developing. Some of these are already at work; further technological revolution seems to promise “successful” aging for the future super-aging society. This report provides an overview of technologies currently applied with older people and introduces some examples of new technologies developing in Japan.

scholarly journals Comunicación y Big Data en las empresas ecuatorianas

2021 ◽  
Vol 10 (20) ◽  
pp. 7
Author(s):  
Mario Román ◽  
Karina Paola Valarezo Gonzalez
Keyword(s):  
Big Data ◽  
Organizational Communication ◽  
Probabilistic Sampling ◽  
Current Trends ◽  
Exponential Increase ◽  
Palabras Clave ◽  
Business Opportunities ◽  
New Business ◽  
External Management ◽  
A Company

<h1>Abstract</h1><p>Big Data is a research technique based on the evaluation of large amounts of data collected by a company, which, when crossed, allow obtaining certain parameters that allow improving the internal and external management of a business. In Ecuador there is a rapid adoption of Big Data within the company, taking advantage of its potential to evaluate trends and new business opportunities, attract and retain consumers and improve sales. In the last three years there has been an exponential increase in data collection for analysis. In the case of communication, the marketing and advertising areas have been widely benefited by this technology, by allowing them to implement strategies adapted to the reality of the target audience with the possibility of being quickly evaluated to improve their effectiveness.</p><p>Through a non-probabilistic sampling, a sample of 14 companies was determined, based on the business ranking of Ekos magazine, and through a questionnaire their perceptions of the use of Big Data were collected to identify current trends in the country. It was concluded that, although it is still an incipient technology, it is being rapidly adopted for the development of better business and communication strategies.</p><h1>Palabras clave</h1><p>Big Data, Ecuador, comunicación organizacional, empresa, marketing, publicidad.</p><h1>Keywords</h1><p>Big Data, Ecuador, organizational communication, business, marketing, publicity.</p>

scholarly journals A Comprehensive Review of Atmosphere-Breathing Electric Propulsion Systems

2020 ◽  
Vol 2020 ◽  
pp. 1-21
Author(s):  
Peng Zheng ◽  
Jianjun Wu ◽  
Yu Zhang ◽  
Biqi Wu
Keyword(s):  
Electric Propulsion ◽  
Low Earth Orbit ◽  
Propulsion System ◽  
Earth Orbit ◽  
Space Propulsion ◽  
Propulsion Systems ◽  
Comprehensive Review ◽  
The Past ◽  
Atmospheric Molecules ◽  
The Future

To develop the satellites for a low-Earth-orbit environment, atmosphere-breathing electric propulsion (ABEP) systems have become more attractive to researchers in the past decade. The system can use atmospheric molecules as the propellant to provide thrust compensation, which can extend the lifetime of spacecraft (S/C). This comprehensive review reviews the efforts of previous researchers to develop concepts for ABEP systems. Different kinds of space propulsion system are analysed to determine the suitable propulsion for atmosphere-breathing S/C. Further discussion about ABEP systems shows the characteristic of different thrusters. The main performance of the ABEP system of previous studies is summarized, which provides further research avenues in the future. Results show great potential for thrust compensation from atmospheric molecules. However, the current studies show various limitations and are difficult to apply to space. The development of ABEP needs to solve some problems, such as the intake efficiency, ionization power, and electrode corrosion.

scholarly journals Contemplating the future

2019 ◽  
pp. 222-234
Author(s):  
Deepak Nayyar
Keyword(s):  
Political Economy ◽  
Industrialized Countries ◽  
Technological Changes ◽  
International Context ◽  
Global Political Economy ◽  
The Past ◽  
The Future ◽  
New Challenges

This chapter concludes. It outlines the contours of change to recapitulate the essentials of the transformation in Asia, and highlights the major analytical conclusions that relate to contemporary debates on development. It considers prospects, in terms of opportunities and challenges, for countries that have led the process so far and for those that might follow in their footsteps. It reflects on the future, with reference to the past, to speculate how the changed international context, and new challenges on the horizon, might shape, or be influenced by, development in Asia over the next twenty-five years, addressing specific questions. Do recent changes in the global political economy have any longer-term implications for Asia? What is the likely impact of the profound technological changes on the horizon for development in Asia? How would the leading industrialized countries respond or adjust to the erosion of their economic dominance and political hegemony? Is this going to be an Asian century?

scholarly journals ANALYSIS OF ENTREPRENEURSHIP EDUCATION IN CREATING NEW ENTREPRENEURS

2020 ◽  
Vol 8 (2) ◽  
pp. 67-76
Author(s):  
Aldila Krisnaresanti ◽  
Karina Odia Julialevi ◽  
Lina Rifda Naufalin ◽  
Aldila Dinanti
Keyword(s):  
Learning Process ◽  
Entrepreneurship Education ◽  
Time Limit ◽  
Entrepreneurial Learning ◽  
Entrepreneurial Spirit ◽  
Business Opportunities ◽  
Capital Constraints ◽  
The Future ◽  
New Business

Entrepreneurship education is held to be able to produce graduates who are not only able to work in an institution but also open new business opportunities by becoming entrepreneurs. Various methods of entrepreneurship education are provided to be able to produce new, more competent entrepreneurs, but whether the entrepreneurship education provided has been truly effective in producing new entrepreneurs in the future. Researchers want to find out about the effectiveness of entrepreneurship education provided, whether it has been proven to produce new entrepreneurs. Based on the results of the analysis of respondents responses to 8 open questionnaire items regarding the effectiveness of entrepreneurship learning in creating a new business, from 63 respondents who were students of Jenderal Soedirman University, the following conclusions could be drawn: (1) Interestingly, the entrepreneurship learning process can foster an entrepreneurial spirit and motivate respondents to run a business. (2) The presentation of entrepreneurship material provides additional knowledge and experience for respondents and is able to instill respondents' interest in starting new businesses after the learning process is over. (3) There are several obstacles faced by respondents when starting a new business, and the most important of which are capital constraints, work partners, and the respondent's lack of confidence in opening a new business so that the respondent is only interested in developing the old business. (4) The implementation of entrepreneurial learning that respondents want is 50 % theory and 50 % practice. The practice is expected to be carried out by providing capital to the respondent to open a new business, and then the respondent is given a time limit for one semester to be able to return the capital. In addition, respondents also want guidance from lecturers so that they can run their business correctly.

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