Sustainable City Branding

2017 ◽  
pp. 1013-1032 ◽  
Author(s):  
Hande Begüm Bumin Doyduk ◽  
Elif Yolbulan Okan

As marketing strategies are utilized for city management, entrepreneurial modes of urban governance started to be applied. In this chapter, an emerging city branding trend, Slow City branding will be analyzed in the light of sustainability. As the cities start to resemble each other, the identity of the cities which is defined by the local authenticity diminishes. The philosophy of slowness inspired other social and economic movements like slow food, slow tourism and slow city. Slow movement first in the form of Slow Food then Slow City/Cittaslow enables sustainable urban development. “Cittaslow” empowers cities to differentiate from other cities and form their identity by supporting local crafts, tastes, producers and promoting healthy and sustainable life. In this study, a comprehensive literature review about slow city movement is covered. Moreover, Seferihisar, the first slow city in Turkey is analyzed in terms of Cittaslow principles. At the last part of the study, a model is proposed summarizing the principles of slow city branding.

Author(s):  
Hande Begüm Bumin Doyduk ◽  
Elif Yolbulan Okan

As marketing strategies are utilized for city management, entrepreneurial modes of urban governance started to be applied. In this chapter, an emerging city branding trend, Slow City branding will be analyzed in the light of sustainability. As the cities start to resemble each other, the identity of the cities which is defined by the local authenticity diminishes. The philosophy of slowness inspired other social and economic movements like slow food, slow tourism and slow city. Slow movement first in the form of Slow Food then Slow City/Cittaslow enables sustainable urban development. “Cittaslow” empowers cities to differentiate from other cities and form their identity by supporting local crafts, tastes, producers and promoting healthy and sustainable life. In this study, a comprehensive literature review about slow city movement is covered. Moreover, Seferihisar, the first slow city in Turkey is analyzed in terms of Cittaslow principles. At the last part of the study, a model is proposed summarizing the principles of slow city branding.


2020 ◽  
Vol 9 (1) ◽  
pp. 36-46
Author(s):  
Rebecca Oberreiter

Rapidly changing framework conditions for city development such as globalization, demographic trends, deindustrialization, technological developments or the increasing urbanization as well as the economic, social and political changes are profound and change our urban life. This leads, that the cities of tomorrow will differ essentially from today´s city principles. Therefore innovative, strategically wise and quick action becomes a criterion for success. Here, more than ever, local conditions and requirements must be taken into account as well as global framework conditions. The responsible parties have to set the course so that the “City” remains competitive and sustainable in the future. Therefore, innovation processes and sustainable strategies for dealing with the diverse and complex agendas of a city in dialogue with those who are responsible for it must be initiated and management systems established so that new things can develop continuously and systematically. This work illustrates how the boundaries created to manage and market future liveable and sustainable city destinations are the root of the practical and academic problems that trouble city management these days.  This paper aims to develop the new integrated Smart Urban Profiling and Management model, which presents a new integrated approach for city marketing as an instrument of sustainable urban development. In this way, comprehensive research was conducted to evaluate if the holistic city marketing concept that integrates elements of smart city strategies and adaptive management is a more suitable instrument and integrative process than conventional city marketing in order to improve the sustainable urban development. Therefore, in this work, the designed “Smart Urban Profiling and Management model” for city management introduces an alternative and holistic perspective that allows transcending past boundaries and thus getting closer to the real complexities of managing city development in dynamic systems. The results offer the opportunity to recognize the city and consequently allow to developing successful strategies and implementation measures. This study targets to contribute to this endeavor in order to produce new impulses and incitements in the city management field and shall provide a fresh impetus for a new understanding of city marketing as the initiator of development processes, mobilization and moderator in concerning communication and participation processes. This paper is written from a perspective addressing those responsible for the city- management, city- & urban marketing and development.


2019 ◽  
Vol 11 (4) ◽  
pp. 1194 ◽  
Author(s):  
Anna Wojewnik-Filipkowska ◽  
Joanna Węgrzyn

The strategic goal of city management is to ensure its sustainable development which requires a balance of rare resources. From the operational perspective, namely projects implementing sustainable development, the balance refers to human resources. They can be classified into the public or private sector and their cooperation is known as Public–Private Partnership (PPP). Building on the concept of sustainable development and stakeholder theory, the research develops a conceptual framework of stakeholder analysis in PPP projects. More generally, the research aims to contribute to a theoretical understanding of the determinants of sustainable city development and PPP success factors. The research claims that the PPP procurement is consistent with sustainable urban development and the PPP model, accompanied by the stakeholder theory, requires evaluation which balances diverse stakeholders’ interests along the triple bottom of sustainable development. The conceptual framework combines stakeholder attributes of preferred benefits and power and urgency. It includes a time and scope perspective. The research has a descriptive but also a normative character as the framework could be helpful to understand and engage stakeholders in sustainable urban development. The developed framework can be considered for the future construction of a model that can be implemented and tested. This theoretical research is based on a literature survey, applying methods of critical analysis and construction. The innovative approach of the research is based on integrated application of already known concepts of sustainable development, stakeholder theory, and Public–Private Partnership, which are all necessary to create a new approach to management of city development consistent with the known facts.


2021 ◽  
pp. 25-33
Author(s):  
Eu.O. Maruniak ◽  
◽  
S.A. Lisovskyi ◽  
S.A. Pokliatskyi ◽  
A.A. Mozghovyi ◽  
...  

The problem of inclusive development has recently taken into account in Ukraine, although at the global level and in the EU such discussions have been going on for a long time, as well as key concepts were included in the documents shaping the international policy agenda. The paper aims to identify local markers of inclusion and/or exclusion within the capital post-socialist city, verify participatory approaches within the context of sustainable urban development research, and create a basis for developing recommendations for further improvement of urban policy in Ukraine. The example of the capital, Kyiv, a city that has been integrated into the global economic landscape for several decades, is the most indicative from the point of view of current and anticipated changes. The article outlines the main features of modern discourse in the field of inclusiveness and integrated urban development. On the case of Kyiv and a few urban neighborhoods, based on a survey and expert assessment, local features of the spatial measurement of inclusiveness, such as accessibility and openness of different types of infrastructural objects, organization of urban space, have been analyzed. The surveys, in addition to positive assessments of the availability of urban infrastructure for residents, and high quality of construction of individual facilities, simultaneously have been revealed significant shortcomings, especially for people with disabilities. The role of urban governance and international projects outcomes to achieve new goals of urban environment quality in Ukraine has been emphasized. The scientific novelty of the article is to identify local signs of inclusiveness and exclusivity in the capital city of a post-socialist country in the context of improving urban policy in Ukraine.


2020 ◽  
Vol 36 (66) ◽  
pp. 36-52
Author(s):  
Henry Caicedo Asprilla

Currently, there are difficulties in coordinating the three determinants of urban development in cities: Globalization, Urban Intelligence, and Sustainability. This makes it difficult to implement the agendas of the Sustainable Development Goals and Habitat III. This article features an introduction, discussion on the tensions among the determinants of Sustainable Urban Development (SUD). The idea of a sustainable city, which is defended in this research, is proposed thereafter, which seeks to establish the degree of consistency between these three factors. The methodology is described next on: 83 cities were sampled and the simple and multiple correspondence analysis techniques were applied. Then, we move on to the results, which found that while the three phenomena are congruent, it is not the same in every city. It was also evidenced that the greater the urban intelligence of a city, the more sustainable it will be; and the less sustainable it will be if it is oriented only towards globalization. Finally, it is concluded that if a city wants to be sustainable, it must make efforts to coordinate a joint agenda with all three conditioning factors to balance them out and neglect none.


2016 ◽  
Vol 41 (4) ◽  
pp. 39-47
Author(s):  
Samer Bagaeen

In offering reflections on key themes affecting sustainability in the Middle East, this paper explores how an imprecise concept such as sustainability can, co-constituted with other powerful political and economic systems, such as nation building, drive forward new agendas for urban development. Rather than focus on specific empirical findings, the paper reflects instead on some of the assumptions underpinning competing approaches to sustainability highlighting multiple alternate visions of urban sustainability. In doing so, the paper engages with the literature on sustainability, master-planning and real estate development inviting the reader in the process to think about and ponder on the role of vision in the process. The reader is therefore invited to consider the aggregate impact of individual master planned projects on the urban fabric of fast growing cities and to think about how projects such as Masdar City in Abu Dhabi and the Msheireb downtown redevelopment in Doha demonstrate how sustainability and nationalist discourses are intertwined offering competing visions of what a sustainable city might become while at the same time hiding urban inequalities in plain sight with the help of the ‘forward looking’ facade of sustainability.


2020 ◽  
pp. 1-3
Author(s):  
Sarbani Bera

The sustainable urban development is a great venture in India. It discusses the concept importance of sustainable development mainly the sustainable urban development. Sustainable urban development and sustainable city form take the responsibility of all this and try to reduce the bad effects of climate change, depletion of non-renewable resources and degradation of the urban environment. There are three issues - which are meeting the deciencies in service, how to manage the services in an environment friendly way and the need to make them more equitable. For activities locations need to be created which can be reached 1) without moving, by walking, by cycling 2) By public transport and 3) by energy efcient cars. The United Nations Environment Programme (UNEP) and UN-HABITAT, the sustainable cities programme are designed to foster the planning to move cities in the developing countries toward sustainability. They organized different programme for the sustainable urban development. One idea about sustainable urban form is that density needs to be 'high'. Adensity that is suitable for USA or cities of Europe may not be feasible for already dense cities like Hong Kong and Indian cities. All these things about sustainable environment and climate change have resulted in experiments and debates over city form that is sustainable.


Land ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 37
Author(s):  
Etido Essien

Urban studies in Nigeria mostly focus on large cities and metropolitan areas, with minimal attention given to sustainable urban development in midsized cities. In this study, we address this knowledge gap and examine the policies and practices driving urban growth in Uyo, a midsized city in Nigeria. Specifically, we evaluate to what extent the prevailing urban governance culture and practices move the city toward or away from being inclusive, safe, resilient, and sustainable—central tenets of UN Sustainable Development Goal (SDG) 11. This study critically explores the strategic and operational approaches deployed by public stakeholders in pursuit of urban development, housing security, and economic and infrastructure development. We find the lack of continuity in commitment to urban infrastructural development projects and a flawed land tenure system that exacerbates housing insecurity are the two most critical challenges to address in attaining the goals of SDG11 in Uyo. The former calls for better fiscal management and adoption of good governance practices across the administrative hierarchy. The land tenure system can be made equitable and less cumbersome by overhauling the 1999 Land Use Act law of the country. Our findings can inform policies to make midsized cities facing similar challenges more inclusive, safe, resilient, and sustainable.


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